Squiby Foods

What Squiby Foods does

Squiby Foods B.V. is a Dutch family-owned B2B food distribution and export company headquartered in Hoofddorp, the Netherlands, that supplies more than 5,000 European food products to wholesale distributors in Africa, Asia, and the Middle East. The portfolio spans five categories — dairy, meat and halal, seafood, fruit and vegetables, and groceries — sourced from European suppliers including Lactalis, Grand'Or, Latteria Soresina, Go-Tan, Van Wijngaarden, Kolios, and Kesbeke. Squiby operates a 2,500 m² facility with refrigerated and frozen storage near Schiphol Airport and Dutch ports, complemented by a secondary hub in Rungis, France, enabling multi-modal export by road, sea, and air.

The business is structured as an end-to-end managed service: Squiby handles procurement from European suppliers, in-house labelling and certification for destination-market regulatory compliance, export documentation, logistics, and advisory services for wholesale purchase managers. The company partners with Jordex for logistics, offering real-time shipment tracking through a system that integrates carrier updates, satellite data, and historical shipping patterns. The technology stack is operational rather than platform-based — no proprietary software product is offered — and the firm holds a BRC certification covering storage and transport quality.

Squiby is privately held by the Lesmeister family. Founder André Lesmeister serves as Managing Director, with four of his sons in named senior roles (Robert as Commercial Director, Dennis as Financial Director, Mike as Operational Manager, Kevin as Account Manager Middle East), alongside account manager Inge Segeren (Africa, Asia, new business) and procurement manager Jan Hes. Revenue is generated through product margins and bundled service fees on cross-border food shipments, with pricing provided on a quote basis by dedicated account managers — no public pricing exists. Named anchor customers include Chef Middle East (20+ years), Indoguna Singapore (20+ years), and Gulf West Company Saudi Arabia (20+ years), with exclusive distribution partnerships with Natural Spices (since 2009) and Kesbeke (since founding). The company has no external investors, no funding history, and is preparing for second-generation succession while signalling plans to expand to additional countries.

Name

Squiby Foods

Legal name

Squiby Foods B.V.

Website

https://squibyfoods.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Squiby Foods B.V. is a Dutch family-owned B2B food distributor exporting more than 5,000 European food products — dairy, meat, seafood, fruit and vegetables, and groceries — to wholesalers in Africa, Asia, and the Middle East from a 2,500 m² facility in Hoofddorp.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Meat and Meat Product Merchant Wholesalers (424470), Fish and Seafood Merchant Wholesalers (42446), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

Regional/Local Broadline Foodservice Distributors (AFAIAAAB), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Wholesale food distribution
• European food export
• Dairy product wholesale
• B2B food sourcing
• International food logistics

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Food Product Distribution and Export: Squiby Foods generates revenue by sourcing, procuring, and exporting European food products (dairy, meat, seafood, groceries, fruit & vegetables) to international wholesalers in Africa, Asia, and the Middle East. The company charges for the full service: procurement, export documentation, logistics, labelling, and delivery. Revenue is derived from product margins and service fees on cross-border food shipments.
2. Advisory and Consulting Services: The company provides advisory services to wholesalers on trends, product selection, and market developments, and helps purchase managers optimise their assortment. This is bundled with the core distribution service as a value-add, not a separate revenue stream.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Squiby Foods B.V. sources, procures, and exports more than 5,000 European food products across dairy, meat, seafood, fruit and vegetables, and groceries to international wholesalers in Africa, Asia, and the Middle East. The company provides an end-to-end managed service including procurement, export documentation, in-house labelling and certification, multimodal logistics, and market advisory from a 2,500 m² warehouse facility near Schiphol Airport in Hoofddorp, the Netherlands.

Product overview

Squiby Foods is a European food wholesale and distribution company offering more than 5,000 food products across five main categories: Dairy (cheeses, cream, butter, eggs), Meat/Cold Cuts/Halal, Seafood, Fruit & Vegetables, and Groceries (oils, spices, sauces, pickles, Asian/Mexican products, vegan, organic). The company provides procurement, export, logistics, and advisory services to wholesalers in Asia, Africa, and the Middle East. Products are sourced from European premium brands and supplied through long-term partnerships with suppliers across Netherlands, Italy, France, and other European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy

Quantifiable outcome

• Over 20 years of continuous partnership with major customers like Chef Middle East
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Chef Middle EastcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Chef Middle East, a premium food supplier in the Middle East since 1995 (acquired by The Chef's Warehouse in 2022), operates in Dubai, Abu Dhabi, Oman, and Qatar, supplying hotels and restaurants. Squiby Foods serves as Chef Middle East's buying partner in Europe, delivering large monthly shipments of fresh and frozen European products since 2010. Chef Middle East has been a customer for over 20 years and is described as Squiby's flagship long-term customer relationship.
• JordexcoreStrategic or Co-development PartnerSquiby Foods partners with Jordex as its regular transport and logistics partner to ensure reliable shipping despite port disruptions (Rotterdam, Antwerp). Jordex operates a real-time operational system using carrier updates, satellite data, and historical shipping patterns to track shipments. Jordex's core principle is that the customer's loading date and desired arrival date are sacred — they seek alternatives if planned vessels are delayed. The partnership enables Squiby Foods to maintain delivery reliability even during port strikes and congestion.
• Green.EarthminorStrategic or Co-development PartnerSquiby Foods partners with Green.Earth to support the Hongera Energy Efficient Cookstoves Project in Kenya — a programme providing energy-efficient stoves to households. This partnership is the company's primary sustainability initiative, extending its environmental responsibility to the markets it serves.
• Natural SpicescoreChannel Partner/ Reseller/ DistributorNatural Spices is an exclusive supplier partnership established in 2009. The Dutch family business produces seasoning mixes, sauces, syrups, dressings, and marinades using only pure ingredients. Squiby Foods serves as the exclusive distribution partner for Natural Spices in the Middle East. The relationship began with a few boxes and grew to several pallets per week. Both companies share similar family-business values and prioritise flexibility.
• KesbekecoreChannel Partner/ Reseller/ DistributorKesbeke is a family-run Amsterdam pickle manufacturer that makes Amsterdam table pickles entirely by hand. Squiby Foods distributes Kesbeke's full assortment (pickles, capers, pearl onions, dill chips) in the Middle East. The collaboration began around the time Squiby Foods was founded — approximately 25 years ago — when André Lesmeister walked into Oos Kesbek's office. Squiby Foods also had a custom gherkin and caper mix exclusively developed for it by Kesbeke.
• Roem van YersekeminorChannel Partner/ Reseller/ DistributorRoem van Yerseke is a Dutch seafood supplier featured on Squiby Foods' seafood product page. Squiby Foods distributes Roem van Yerseke's mussel products as part of its seafood assortment.
• Grand'OrminorChannel Partner/ Reseller/ DistributorGrand'Or is a European dairy brand included in Squiby Foods' dairy supplier list. Squiby Foods distributes Grand'Or products as part of its dairy assortment.
• Latteria SoresinaminorChannel Partner/ Reseller/ DistributorLatteria Soresina is an Italian dairy brand included in Squiby Foods' dairy supplier list.
• LactalisminorChannel Partner/ Reseller/ DistributorLactalis is a major European dairy group featured as a supplier on Squiby Foods' dairy product page.
• EiprominorChannel Partner/ Reseller/ DistributorEipro is a European egg products supplier listed on Squiby Foods' dairy page.
• CheeseOn (Entrepinares)minorChannel Partner/ Reseller/ DistributorCheeseOn (Entrepinares) is a European cheese supplier listed on Squiby Foods' dairy product page.
• KoliosminorChannel Partner/ Reseller/ DistributorKolios is a European dairy (feta and Greek-style cheese) supplier listed on Squiby Foods' dairy product page.
• BonemastersminorChannel Partner/ Reseller/ DistributorBonemasters is a European meat supplier listed on Squiby Foods' meat product page.
• VolysminorChannel Partner/ Reseller/ DistributorVolys is a Belgian meat and poultry supplier featured on Squiby Foods' meat product page.
• FruitlifeminorChannel Partner/ Reseller/ DistributorFruitlife is a fruit supplier listed on Squiby Foods' fruit and vegetable product page.
• Go-TanminorChannel Partner/ Reseller/ DistributorGo-Tan is an Asian food brand included in Squiby Foods' groceries supplier list.
• Van Wijngaarden (Zaansmayonaise)minorChannel Partner/ Reseller/ DistributorVan Wijngaarden (Zaansmayonaise) is a Dutch condiment manufacturer listed in Squiby Foods' groceries supplier list.
• Corny BakersminorChannel Partner/ Reseller/ DistributorCorny Bakers is a snack/bakery brand listed in Squiby Foods' groceries supplier list.
• TerrasanaminorChannel Partner/ Reseller/ DistributorTerrasana is an organic/specialty food brand listed in Squiby Foods' groceries supplier list.
• ZuiderzeeminorChannel Partner/ Reseller/ DistributorZuiderzee is a food brand listed in Squiby Foods' groceries supplier list.
• BordeminorChannel Partner/ Reseller/ DistributorBorde is a food brand listed in Squiby Foods' groceries supplier list.
• Friendly VikingminorChannel Partner/ Reseller/ DistributorFriendly Viking is a food brand listed in Squiby Foods' groceries supplier list.
• BelberryminorChannel Partner/ Reseller/ DistributorBelberry is a food brand listed in Squiby Foods' groceries supplier list.
• FortunatiminorChannel Partner/ Reseller/ DistributorFortunati is a food brand listed in Squiby Foods' groceries supplier list.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sligro Food Group: Dutch broadline foodservice wholesaler operating from the Netherlands with cash & carry and delivery operations across Northwest Europe. Directly comparable as a domestically headquartered broadline food distributor serving professional customers, though Sligro is much larger and more focused on Benelux than export.
• Seafrigo Group: French-headquartered international food distributor specializing in seafood, meat, and dairy logistics for European and global customers. Direct peer in temperature-controlled European food distribution, with comparable product mix and export orientation.
• Hanos: Leading Dutch cash & carry and foodservice distributor serving hospitality, catering, and retail customers in the Netherlands and Belgium. Direct peer — same Dutch base, same broadline foodservice wholesale model, professional HoReCa customer focus, though Hanos is significantly larger and more domestically oriented.
• Indoguna Group: Singapore-headquartered food importer and distributor serving HoReCa customers across Southeast Asia with European specialty products. Squiby is a supplier to Indoguna; they are a direct peer in the business of bringing European food to Asian wholesale/HoReCa markets.

Broad incumbents

• Bidvest Foodservice: South African foodservice distribution group serving hotels, restaurants, catering, and retail customers across Southern Africa. Comparable broadline foodservice model focused on emerging-market customers, though the geographic footprint and scale differ materially.
• Brakes Group (Sysco): UK- and Ireland-headquartered broadline foodservice wholesaler (part of Sysco) supplying restaurants, caterers, and institutions. Comparable broadline foodservice wholesale model with strong category management and supplier partnerships, though primarily UK/Ireland focused and at much greater scale.
• Bidcorp: South Africa-headquartered global foodservice distributor with operations across EMEA, Asia Pacific, and the Americas. Comparable as an internationally distributed foodservice wholesaler selling into emerging markets, though Bidcorp is multi-billion in scale and listed on the JSE.
• Metro AG (incl. MAKRO): Global broadline foodservice wholesaler operating the MAKRO cash & carry format across Europe, Asia, and emerging markets. Comparable as a broadline foodservice distributor with international reach, but operates at vastly greater scale and breadth, with a wide portfolio of formats and private-label brands.

Regional players

• Almunajem Foods: Major Saudi Arabia-based food importer, manufacturer, and distributor serving HoReCa, retail, and institutional customers in the Kingdom. Comparable as a foodservice distributor operating into Squiby's core MENA corridor, though Almunajem is larger and locally embedded.

Others

• FHAlN Food Ingredients: Belgian-based supplier of food ingredients and specialty products to industrial and foodservice customers. Thematically adjacent to Squiby's groceries (oils, vinegar, spices, condiments) assortment and represents a comparable European origin distributor in the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/squibyfoodsbv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squiby Foods