The Maple Leaf Tavern
The Maple Leaf Tavern is a single-location restaurant in Wilmington, Vermont, serving comfort food, craft beer, and sports viewing on 9 TVs to local residents and Deerfield Valley visitors. Founded in 2020, it offers Toast Tab online ordering and gift cards.
- Company typePrivate
- Founded2020
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Maple Leaf Tavern does
The Maple Leaf Tavern is a privately held, single-location restaurant founded in 2020 and operated at 3 North Main Street, Wilmington, Vermont. The venue serves comfort food and craft beer in a sports-oriented environment featuring nine televisions, with daily operating hours of 12:00 pm to 8:00 pm and possible early closures on Wednesdays, Thursdays, and Sundays during low-volume periods. Ownership rests with Sean D. Pusey, a Wilmington High School graduate and University of Vermont-trained nurse who also serves as Chief Operating Officer of Manhasset Rheumatology.
The tavern's product surface is narrow but integrated. In-restaurant dining is the core offering, supplemented by online takeout ordering and gift card sales delivered through the Toast Tab platform. There is no proprietary technology stack; the business relies on Toast Tab for digital commerce and Google reCAPTCHA for form protection. The website is minimal, with menu pricing referenced as 'coming soon' and no public price list disclosed. Marketing is community-driven, centered on local social media, word-of-mouth, and the owner's visible charitable engagement with organizations including Brattleboro Memorial Hospital, Families First, US of Camo, and the local Rotary Club.
Revenue is generated through three streams: dine-in food and beverage sales, online takeout orders, and prepaid gift card sales, all on a transaction-based or one-time basis. The target customer base consists primarily of Wilmington-area residents and visitors to the Deerfield Valley seeking casual dining, sports viewing, and a community gathering space, with secondary appeal to sports enthusiasts looking for a multi-screen football-viewing venue.
The Maple Leaf Tavern firmographics
Firmographics- Name
- The Maple Leaf Tavern
- Legal name
- The Maple Leaf Tavern
- Website
- https://mltvt.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Maple Leaf Tavern is a single-location restaurant in Wilmington, Vermont, serving comfort food, craft beer, and sports viewing on 9 TVs to local residents and Deerfield Valley visitors. Founded in 2020, it offers Toast Tab online ordering and gift cards.
- Ownership category
- akta.pro rank
The Maple Leaf Tavern industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sports Bars (CRANACAC)
- akta.pro secondary industry
- Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where The Maple Leaf Tavern is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Maple Leaf Tavern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: The primary revenue stream is from selling food and craft beverages to customers dining in at the physical tavern location at 3 North Main St, Wilmington VT.
- Online Ordering/Takeout: Revenue generated from online orders placed through Toast Tab platform for takeout orders, supplementing in-person dining revenue.
- Gift Card Sales: Online gift cards available for purchase through Toast Tab platform, providing pre-paid revenue for future transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in and takeout pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
The Maple Leaf Tavern product offering
Product offeringCore offering
The Maple Leaf Tavern operates a single-location dine-in restaurant and bar at 3 North Main St, Wilmington, VT, serving comfort food and craft beer in a sports-focused environment equipped with 9 TVs for game viewing. Revenue is earned primarily through on-premise food and beverage sales, supplemented by online takeout ordering and online gift card purchases processed through the Toast Tab platform.
Product overview
The Maple Leaf Tavern operates as a single-location restaurant offering comfort food and craft beer. The core offering consists of in-restaurant dining service and a craft beer selection. The venue features sports viewing capabilities with 9 TVs for watching games. Supplementary services include online ordering and gift cards, both powered by the Toast Tab platform. The restaurant is located at 3 North Main St, Wilmington VT 05363.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Restaurant Dining Traditional dine-in service at the tavern location with seating, table service, a full comfort food menu, and 9 TVs for sports viewing. Targeted at local residents and visitors to Wilmington, VT.
- Craft Beer & Beverages A selection of craft beers and beverages served at the tavern bar and tables for dine-in customers. Targeted at adult patrons seeking craft beverage options alongside comfort food.
- Sports Viewing Experience Sports viewing experience with 9 TVs throughout the venue, allowing customers to watch football and other games in a social atmosphere. Targeted at football fans, general sports enthusiasts, and groups seeking a sports-bar environment.
- Online Takeout Ordering Online food ordering system powered by the Toast Tab platform, allowing customers to place takeout orders remotely for pickup. Targeted at local customers who prefer to order ahead or dine at home.
- Online Gift Cards Online gift cards available for purchase through the Toast Tab platform, usable for future dine-in or takeout purchases. Targeted at customers purchasing gifts for friends and family.
Companies that use The Maple Leaf Tavern
Customer profileSegments2 records
Ideal customer profiles2 records
The Maple Leaf Tavern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Maple Leaf Tavern partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Brattleboro Memorial HospitalminorThe Maple Leaf Tavern donated dinners to healthcare workers at Brattleboro Memorial Hospital during COVID. This is a charitable giving relationship rather than a commercial partnership.
- Rotary ClubminorThe Maple Leaf Tavern makes donations to the local Rotary Club as part of their community giving back initiative.
- Families FirstminorA portion of proceeds from hat sales are donated to Families First, a local charity helping families in need. The charity also provides employment opportunities for people with autism.
- US of CamominorProceeds from camouflage hat sales go to support disabled veterans and their families through US of Camo organization.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Maple Leaf Tavern competitors and assessment
Company assessmentEmerging players
- Wings Over: Regional wing-focused sports bar chain with craft beer and late-night operations. Comparable in comfort food and sports bar positioning at a smaller regional scale.
Broad incumbents
- Dave & Buster's: Entertainment venue combining bar/restaurant service with sports viewing via large screens. Adjacent in the sports-and-hospitality space, though with a much broader entertainment offering.
- Chili's Grill & Bar: Casual dining chain with bar seating and sports viewing on multiple TVs. Overlaps with Maple Leaf Tavern on comfort food and craft beverage offerings in a social setting.
- Buffalo Wild Wings: National sports bar chain centered on wings, beer, and multi-screen sports viewing. Directly comparable to Maple Leaf Tavern's positioning, but operates at massive scale across the U.S.
- Applebee's: Casual dining chain offering comfort food and bar service with sports viewing. Comparable in menu style (comfort food + beer) and price point, though lacks dedicated sports-only positioning.
- Hooters: Casual sports bar chain with multi-screen sports viewing and bar food. Comparable sports-led dining format, though different overall concept.
Direct peers
- Twin Peaks Restaurant: Sports lodge chain with large TV walls, beer, and bar food. Comparable sports-first concept with a single-location tavern feel, though at chain scale.
- Yard House: U.S. sports bar chain offering extensive craft beer selection and dozens of TVs for sports viewing. Closest model match to Maple Leaf Tavern's craft beer + sports viewing + comfort food positioning.
Regional players
- 99 Restaurants: New England-based casual dining chain with bar service and a sports-friendly atmosphere. Comparable in geography (New England) and casual comfort food + bar format.
- Smokejumper Carter & Co. Independent local taverns in Vermont/southern Vermont function as direct neighborhood substitutes. Comparable single-location community gathering spots, though not part of a chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Maple Leaf Tavern social profiles
Digital presenceThe Maple Leaf Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Maple Leaf Tavern leadership team
Management profileNumber of profiles
Profiles1 record
The Maple Leaf Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Maple Leaf Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Maple Leaf Tavern
What does The Maple Leaf Tavern do?
The Maple Leaf Tavern operates a single-location dine-in restaurant and bar at 3 North Main St, Wilmington, VT, serving comfort food and craft beer in a sports-focused environment equipped with 9 TVs for game viewing. Revenue is earned primarily through on-premise food and beverage sales, supplemented by online takeout ordering and online gift card purchases processed through the Toast Tab platform.
Is The Maple Leaf Tavern a public or private company?
The Maple Leaf Tavern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Maple Leaf Tavern founded?
The Maple Leaf Tavern was founded in 2020. It employs 11 to 50 people.
Where is The Maple Leaf Tavern based?
The Maple Leaf Tavern is headquartered in Wilmington, United States, in the North America region.
How does The Maple Leaf Tavern make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering/Takeout and gift Card Sales.
Who are The Maple Leaf Tavern's main competitors?
Wings Over is listed as an emerging player. Broad incumbents are Dave & Buster's, Chili's Grill & Bar, Buffalo Wild Wings, Applebee's and Hooters. Direct peers are Twin Peaks Restaurant and Yard House. Regional players are 99 Restaurants and Smokejumper Carter & Co..
Does The Maple Leaf Tavern have an API?
No public API is recorded for The Maple Leaf Tavern.
What industry is The Maple Leaf Tavern in?
The Maple Leaf Tavern's product category is Casual Dining Restaurant. Its primary akta.pro industry code is CRANACAC, Sports Bars, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 7224 and its SIC code is 5810.