Yayasan Cipta

What Yayasan Cipta does

Yayasan Cipta is an Indonesian non-profit foundation (yayasan) founded in 2008 and headquartered in East Jakarta, focused on strategic communication for social development, health and social welfare. It designs and implements Social and Behavior Change Communication (SBCC), advocacy, and capacity-building programs in family planning, water and sanitation, stunting reduction, HIV/AIDS, and urban resilience, working directly with Indonesian line ministries such as BKKBN (Badan Kependudukan dan Keluarga Berencana Nasional), Bappenas, and the Ministry of Health, and with communities across 13 provinces and 33 districts/cities. Its portfolio includes named programs such as Advance Family Planning (AFP), the FP2020 RRM / Kampung KB initiative, the Improving Contraceptive Method Mix (ICMM) project, the High Five sanitation program, the INDII Water and Sanitation Public Diplomacy Program, the HWTS (Household Water Treatment and Storage) initiative, the Motion Tracker accountability framework, PRUV (urban vulnerability), and the PASTI stunting program.

The organization's core technology is methodological rather than software-based: it adapts evidence-based SBCC frameworks — SMART Advocacy, P-Process, and Net-Map — licensed and transferred from Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU/CCP), combined with a knowledge library of reports, tool kits, policy briefs, journal articles and video outputs. Field delivery relies on district coordinators, village cadres, and Family Assistance Teams (TPK) embedded with sub-national government structures, rather than a proprietary platform.

Yayasan Cipta operates as a donor-funded implementing organization with no commercial product revenue. Programs are financed through restricted and unrestricted grants from bilateral donors (USAID, DFAT/Australian Aid, Canadian Embassy, UNFPA, UNICEF), private foundations (Bill & Melinda Gates Foundation, David and Lucile Packard Foundation, Tanoto Foundation, Yayasan Bakti Barito, Nutrition International), and corporate partners (PT Bank Central Asia, PT Amman Mineral Nusa Tenggara, PT RAPP). Pricing is not applicable as no commercial products or services are sold; the "customers" are effectively funders and government counterpart agencies, and go-to-market is event-driven through grant cycles, government partnerships, and consortium implementations.

Name

Yayasan Cipta

Legal name

Yayasan Cipta

Website

https://yayasancipta.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Yayasan Cipta is an Indonesian non-profit foundation founded in 2008 that designs and implements Social and Behavior Change Communication, advocacy and capacity-building programs in family planning, sanitation, and stunting reduction for government agencies, donors and communities across 13 provinces.

Ownership category

akta.pro rank

Product category

Social Development & Public Health Programs

NAICS

Social Advocacy Organizations (8133), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Management Services (8741)

akta.pro industry

PRIMARYBPADAIAL

Community Health, Health Promotion & Behavior Change (SBCC)

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYBPADAJAK

Social & Behavior Change Communication (SBCC) for Nutrition

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

SECONDARYBPAGABAO

Monitoring, Evaluation, Research & Learning (MERL)

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPADABAO

Technical Cooperation, Capacity Building & Policy Advisory Programs

Business & Public Services/International Organizations & Development/Bilateral Development Agencies & Aid Programs

SECONDARYHLAJAOAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health Initiatives & Partnerships

Keywords

• Social behavior change communication
• Public health advocacy programs
• Family planning services
• Stunting reduction programs
• Community sanitation programs

Headquarters

HQ city

Kuningan Timur

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donor-funded programs: As a non-profit organization, Yayasan Cipta operates entirely through donor-funded programs. Funding comes from international foundations (Bill & Melinda Gates Foundation, David and Lucile Packard Foundation), government donors (USAID, DFAT/Australian Aid), corporate foundations (Tanoto Foundation, Bank Central Asia), and multilateral organizations (UNFPA, UNICEF).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Yayasan Cipta is a non-profit foundation that designs and implements strategic communication, advocacy, and social and behavior change communication (SBCC) programs in Indonesia. Its work spans family planning advocacy, water and sanitation initiatives, HIV/AIDS programs, urban resilience, and stunting reduction, delivered in partnership with government agencies (BKKBN, Ministry of Health, Bappenas) and international donors. The organization applies methodologies such as SMART Advocacy, P-Process, and Net-Map adopted from Johns Hopkins Center for Communication Programs.

Product overview

Yayasan Cipta operates as a non-profit organization implementing social development programs rather than a technology product company. The organization offers a portfolio of public health and social welfare programs including family planning initiatives (AFP, ICMM, FP2020 RRM/Kampung KB), sanitation programs (High Five, HWTS, INDII), urban resilience (PRUV), commitment tracking (The Motion Tracker), and stunting reduction programs (PASTI, BISA). These programs are implemented in partnership with government agencies (BKKBN, Ministry of Health), international organizations (USAID, UNFPA, DFAT), and foundations. The organization's core approach involves advocacy, behavior change communication, and technical assistance rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advance Family Planning (AFP) Evidence-based family planning advocacy program aimed at revitalizing family planning programs through increased funding and improved policy commitments at local, national, and global levels. Targets policymakers and government stakeholders.
• FP2020 RRM (KB Kencana & Kampung KB) Family planning program strengthening Kampung KB (Family Planning Village) as a strategic program to improve community quality of life at village/kelurahan level; has assisted 323 Kampung KB across Indonesia.
• ICMM (Improving Contraceptive Method Mix) Program investigating targeted advocacy activities to increase the use of long-acting and permanent contraceptive methods (LAPMs) in East Java and West Nusa Tenggara provinces; achieved LAPMs coverage increase to 40.05% in Ambon (2019).
• High Five Sanitation and hygiene program implementing Community-based Total Sanitation (STBM) focusing on five pillars: eliminating open defecation, hand washing with soap, household safe water treatment, solid waste management, and wastewater management in Surabaya, Makassar, and Medan.
• HWTS (Household Water Treatment and Storage) Program developing training materials on household water treatment and safe storage, and behavior change communication, developed for WHO HWTS program in Asia.
• INDII (Indonesia Infrastructure Initiative) Water and sanitation public diplomacy program supported by Australian Aid to promote sanitation infrastructure developed through Australia-Indonesia partnership to local governments across 9 cities.
• PRUV (Preparedness and Resilience to address Urban Vulnerability) Humanitarian and development program addressing urban vulnerability challenges through reshaping how aid is delivered in urban areas, focusing on climate change and resource pressures.
• The Motion Tracker Dynamic framework for strengthening accountability and driving action on FP2030 commitments by keeping commitments visible, highlighting progress, and fostering partner participation to address bottlenecks.
• PASTI (Partnership to Accelerate Stunting Reduction in Indonesia) Partnership program with BKKBN aimed at accelerating stunting reduction and improving nutritional status in Indonesia, focusing on East Java and Banten provinces. Implemented by Wahana Visi Indonesia with Yayasan Cipta as sub-implementer.
• BISA (Better Investment for Stunting Alleviation) Integrated nutrition-specific and nutrition-sensitive program supporting Social and Behavior Change Communication (SBCC) Strategy development for stunting alleviation.

Quantifiable outcome

• Assisted 323 Kampung KB (Family Planning Villages) across multiple provinces
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Wahana Visi IndonesiacoreImplementation/ SI/ Consulting Partner · 1 January 2024Lead implementer of PASTI program with Yayayan Cipta as sub-implementer. Wahana Visi leads the overall program coordination while Yayasan Cipta provides technical expertise in strategic communication.
• BKKBN (Badan Kependudukan dan Keluarga Berencana Nasional)coreStrategic or Co-development Partner · 1 August 2022BKKBN is the National Population and Family Planning Agency, serving as the focal point for the Indonesian government's family planning commitments. Yayasan Cipta collaborates with BKKBN on FP2030 commitments, Kampung KB strengthening programs, and stunting reduction initiatives at national and sub-national levels.
• UNFPA IndonesiacoreStrategic or Co-development Partner · 1 August 2022United Nations Population Fund Indonesia, co-chair of FP2030 partnership mechanism. UNFPA collaborates with Yayasan Cipta on family planning programs, commitment validation meetings, and youth focal point initiatives.
• ChildFund InternationalsupportingStrategic or Co-development Partner · 1 January 2021Child-focused development organization leading BATAGOR project (Bapak Ibu dan Anak Tangguh Kota Bogor) with Yayasan Cipta facilitating local community engagement.
• UNICEF IndonesiasupportingStrategic or Co-development Partner · 1 January 2020UNICEF provides funding and technical guidance for National Communication Strategy updates for Expanded Immunization Program.
• Nutrition InternationalsupportingStrategic or Co-development Partner · 1 January 2020International nutrition organization partnering on BISA (Better Investment for Stunting Alleviation) project for integrated nutrition-specific and nutrition-sensitive programs.
• Save the ChildrensupportingStrategic or Co-development Partner · 1 January 2020International child rights organization leading BISA project with Yayayan Cipta supporting Social and Behavior Change Communication strategy development.
• Population Action International (PAI)coreStrategic or Co-development Partner · 1 January 2019Partner in implementing and scaling up The Motion Tracker framework for tracking FP2030 commitments in Indonesia, working with Samasha for methodology adaptation.
• SamashacoreStrategic or Co-development Partner · 1 January 2019Developed The Motion Tracker framework and partners with Yayasan Cipta for adaptation and implementation in Indonesia to track FP2020/FP2030 commitments.
• Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU/CCP)coreStrategic or Co-development Partner · 1 October 2012Long-term strategic partner providing program methodology (SMART Advocacy, P-Process, Net-Map), technical expertise, and coordination for family planning and health communication programs including AFP, ICMM, and High Five.
• SMEC International - INDIIsupportingImplementation/ SI/ Consulting Partner · 11 April 2011Implementing agency for Indonesia Infrastructure Initiative (INDII) water and sanitation program. Yayasan Cipta partners for public diplomacy activities to promote Australian-Indonesia sanitation cooperation.
• Yayasan Pundi Amal SCTVsupportingChannel Partner/ Reseller/ Distributor · 11 April 2011Indonesian charitable foundation partnering in High Five program for sanitation and hygiene improvement, supporting competition and media activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jhpiego: Global health non-profit affiliated with Johns Hopkins, focused on family planning, maternal/child health. Comparable through Johns Hopkins lineage and family planning / health systems SBCC work.
• FHI 360: Large INGO operating family planning, maternal/child health, and SBCC programs globally including Indonesia. Directly comparable as a donor-funded implementer applying behavior change communication frameworks.
• ChildFund International: Lead on the BATAGOR project with Yayasan Cipta as a sub-implementer. Operates in overlapping child-focused, community-based program areas with comparable donor mix.
• Population Services International (PSI): Global health NGO with deep SBCC and family planning programs in Indonesia and other Asian markets. Closely comparable to Yayasan Cipta in mission, methodology, and target outcomes (FP, behavior change, advocacy).
• Nutrition International: Co-lead on the BISA project alongside Save the Children. Directly comparable in nutrition / stunting mandate, donor funding model, and Indonesia program focus.
• Wahana Visi Indonesia: Lead implementer of PASTI and one of the largest Indonesian child-focused INGOs. Comparable as a local non-profit with multi-donor funding and similar sub-national implementation footprint.
• Save the Children Indonesia: Lead on the BISA project with Yayasan Cipta as a sub-implementer. Operates in overlapping program areas (stunting, nutrition, child health) with comparable government and donor engagement models.
• Population Action International (PAI): U.S.-based advocacy organization co-developing The Motion Tracker framework with Yayasan Cipta. Closely aligned in mission (FP advocacy, policy change, accountability tracking).
• Johns Hopkins Center for Communication Programs (JHU/CCP): Yayasan Cipta's long-term strategic methodology partner and the originator of its core frameworks. Closest methodological comparable; operates comparable family planning and global health SBCC programs.

Emerging players

• Samasha Medical Foundation: Co-developer of The Motion Tracker framework adapted for Indonesia by Yayasan Cipta. Comparable niche FP2030 / family planning accountability focus with smaller operational footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cipta_Indonesia
• YouTubeyoutube.com/channel/UCsKUY4AtkrKWHAxZssSWlHw
• Facebookfacebook.com/ciptaindonesia
• Instagraminstagram.com/yayasancipta
• LinkedInlinkedin.com/company/yayasan-cipta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yayasan Cipta