Winning Services
Winning Services is an Australian and New Zealand B2B logistics provider offering big-and-bulky delivery, professional appliance installation, and 3PL warehousing for major retail brands, operating a wholly-owned fleet across approximately 170,000 sqm of warehousing.
- Company typePrivate
- Founded1950
- HeadquartersRedfern, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Winning Services does
Winning Services is an Australian-headquartered B2B logistics provider specialising in big-and-bulky goods delivery, professional appliance installation, and 3PL warehousing for major retail brands across Australia and New Zealand. Founded in 1950 as a pioneer in Australian appliance delivery and now operating as a subsidiary of the Winning Group, the company serves premium retailers and manufacturers including Appliances Online, Winning Appliances, Peloton, King Living, Miele, Bosch, AEG, Liebherr, Sub-Zero & Wolf, MCM House, iFIT, and Reddie. Its three integrated service lines — Delivery, Installation, and Warehousing — together deliver approximately 2,500 deliveries and 180 installations per day under a wholly-owned, no-onforwarding fleet model that gives the company direct control over service quality and customer communication.
The company operates a national infrastructure footprint spanning approximately 170,000 sqm of purpose-built distribution space across six Australian sites (Sydney/Rosehill, Wacol QLD, Altona North VIC, Adelaide, Kewdale WA) plus Auckland, New Zealand, with the Altona North facility holding 5 Star Green Star Accreditation. Its technology stack centres on an EDI-compliant Warehouse Management System with scanner-based stocktake, 24x7 real-time inventory visibility, and a customer-facing delivery tracking portal powered by Locate2u. Operational scale includes over 40,000 installations completed in a single year and more than 80,000 tonnes of appliances and e-waste recycled through partnerships since 2005, alongside a publicly stated 2030 net-zero operational emissions target.
Winning Services monetises through professional services fees on delivery and installation engagements, and through managed-services warehousing contracts on a pay-for-space model, with pricing disclosed only for installation via a GST-inclusive price list. Go-to-market is primarily direct enterprise sales via phone outreach (1300 020 020) and account management relationships, supported by LinkedIn, Facebook, and content marketing. The business employs approximately 600 people with an average tenure of nearly four years and is led by John Winning as Group CEO of the parent Winning Group.
Winning Services firmographics
Firmographics- Name
- Winning Services
- Legal name
- Winning Services Pty Ltd
- Website
- https://winningservices.com.au
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Winning Services is an Australian and New Zealand B2B logistics provider offering big-and-bulky delivery, professional appliance installation, and 3PL warehousing for major retail brands, operating a wholly-owned fleet across approximately 170,000 sqm of warehousing.
- Ownership category
- akta.pro rank
Winning Services industry classification
Industry- Product category
- Logistics and Last-Mile Delivery Services
- NAICS
- Couriers and Express Delivery Services (492110), Warehousing and Storage (493)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)
- akta.pro secondary industry
- Retail Store Replenishment & Inter-Store Transfer (B2B) (TLAAAEAF)
Keywords
Where Winning Services is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Winning Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Delivery Services: B2B delivery services for major retail brands, completing average of 2,500 deliveries per day
- Installation Services: Professional appliance installation services by qualified tradespeople, completing approximately 180 installations per day (over 40,000 last year)
- Warehousing Services: Tailored warehousing solutions with pay-for-space model, real-time inventory management, and 3PL services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard installation pricing by appliance type |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Winning Services product offering
Product offeringCore offering
Winning Services provides B2B logistics and fulfillment services for big-and-bulky retail goods, including Australia-wide (and select New Zealand) own-fleet home delivery, professional appliance installation by qualified tradespeople, and tailored warehousing with inventory management and 3PL capabilities for retail brand customers.
Product overview
Winning Services is a logistics and fulfillment company offering three integrated service lines: Delivery Services, Installation Services, and Warehousing Services. The Delivery Services product handles Australia-wide delivery of big and bulky goods with proactive customer communication and premium delivery windows. Installation Services provides professional appliance installation by qualified tradespeople for products including fridges, washing machines, ovens, and fitness equipment. Warehousing Services offers intelligent inventory management with real-time stock visibility, EDI-compliant systems, and scalable warehouse management capabilities. The three services work together to provide end-to-end fulfillment for retail brands, with delivery serving as the final customer touchpoint.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery Services Own-fleet big-and-bulky goods delivery across Australia (and select New Zealand postcodes), with proactive customer communication including a morning 2-hour delivery window and a 30-minute pre-arrival call, alongside next-day, weekend, and short-notice options. Averages 2,500 deliveries per day and serves retailers in appliances, furniture, and fitness equipment.
- Installation Services Professional in-home appliance installation by fully qualified tradespeople, covering fridges, freezers, washing machines, dryers, dishwashers, ovens, cooktops, rangehoods, TV and audio equipment, fitness equipment, and BBQs. Averages 180 installations per day (over 40,000 per year) and includes removal of old appliances where applicable.
- Warehousing Services Tailored warehousing and 3PL services including bulk stack, selective pallet racking, mezzanine storage, very narrow aisle (VNA) racking, EDI-compliant operations, high-security alarmed premises, container unpacking/packing, reverse logistics, e-commerce support, and real-time 24x7 online stock visibility via a scalable, configurable WMS. Spans more than 170,000 sqm across six purpose-built distribution centres in Australia and New Zealand.
Quantifiable outcome
- Industry NPS of 12.0 vs Winning Services' significantly higher score; 81% happy customers metric displayed
- +4 more outcomes
Companies that use Winning Services
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Winning Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winning Services partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Australian Bedding Stewardship CouncilcoreMembership organisation for mattress stewardship; partner for mattress recycling program ensuring 75% of mattress materials recycled into products like roof sheeting and carpet underlay
- Soft LandingcoreMattress recycling partner that ensures 75% of collected mattresses are recycled into products such as roof sheeting and carpet underlay
- All Heart NZcoreImpact Partner for New Zealand operations; provides Redirect, Repurpose and Reduce sustainability services; has diverted over 3.5 tonnes of goods from landfill and raised or saved over NZ$9 million
- Winning GroupflagshipParent company of Winning Services; includes Winning Appliances, Appliances Online, Home Clearance, Heelix, Andoo NZ; Winning Services provides delivery, installation and warehousing for group retail brands
- Andoo New ZealandminorPart of Winning Group ecosystem; New Zealand operations entity
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Winning Services competitors and assessment
Company assessmentBroad incumbents
- StarTrack (Australia Post): Australia Post's parcels and freight arm, covering B2B scheduled delivery, warehousing and 3PL at national scale. A broader incumbent with overlapping but more generalist capability.
- Mainfreight: Trans-Tasman logistics operator with road freight, warehousing and 3PL in both Australia and New Zealand; overlaps with Winning Services' ANZ footprint and warehousing scale.
Direct peers
- Northline: Australian national carrier offering home delivery, installation and warehousing for furniture, appliances and bulky goods. Overlaps with Winning Services across transport, white-glove and warehousing.
- TFM Group: Australian last-mile and white-glove delivery specialist serving retailers of furniture, appliances and big-and-bulky items with install and warehousing services.
- Followmont Transport: Queensland-headquartered carrier providing pick-up, delivery and 3PL services across bulky and general freight, with similar ANZ-wide service profile.
- Allied Express: National courier and freight network in Australia serving retail and B2B customers with scheduled, time-windowed delivery, including bulky goods handling.
- Tempo Transport: Specialist B2B transport and installation provider for whitegoods and bulky retail goods, with comparable big-and-bulky last-mile and install capability.
- Kings Transport Group: Australian B2B logistics provider specialising in home delivery, installation and warehousing of big-and-bulky goods. Directly comparable in service mix (delivery, install, 3PL) and target retailers across ANZ.
Regional players
- Fliway (Fliway Trans-Sped): New Zealand-based provider of transport, warehousing and distribution including big-and-bulky home delivery; directly relevant as a regional peer for Winning Services' NZ operations.
Others
- locate2u: Australian SaaS last-mile delivery management platform used by Winning Services for customer tracking; an enabling technology peer rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Winning Services social profiles
Digital presenceWinning Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winning Services leadership team
Management profileNumber of profiles
Profiles14 records
Winning Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winning Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winning Services
What does Winning Services do?
Winning Services provides B2B logistics and fulfillment services for big-and-bulky retail goods, including Australia-wide (and select New Zealand) own-fleet home delivery, professional appliance installation by qualified tradespeople, and tailored warehousing with inventory management and 3PL capabilities for retail brand customers.
Is Winning Services a public or private company?
Winning Services is a private company. It is classified as corporate owned and is currently operating.
When was Winning Services founded?
Winning Services was founded in 1950. It employs 101 to 250 people.
Where is Winning Services based?
Winning Services is headquartered in Redfern, Australia, in the Oceania region.
How does Winning Services make money?
Three revenue lines are on record. Delivery Services are the primary driver. The others are installation Services and warehousing Services.
Who are Winning Services's main competitors?
Broad incumbents on record are StarTrack (Australia Post) and Mainfreight. Direct peers are Northline, TFM Group, Followmont Transport, Allied Express, Tempo Transport and Kings Transport Group. Fliway (Fliway Trans-Sped) is listed as a regional player. locate2u is listed as an others.
Does Winning Services have an API?
No public API is recorded for Winning Services.
What industry is Winning Services in?
Winning Services's product category is Logistics and Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAAKAL, B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite), with a secondary code of TLAAAEAF, Retail Store Replenishment & Inter-Store Transfer (B2B). Its NAICS code is 492110 and its SIC code is 4210.