Locate2u
Locate2u is an AI-powered SaaS platform providing route optimization, real-time fleet tracking, proof of delivery, and dispatch management for last-mile delivery and field service businesses. It serves 500+ customers across courier, food, retail, healthcare, and field service verticals globally.
- Company typePublic
- Founded2014
- HeadquartersPyrmont, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Locate2u does
Locate2u is an AI-powered SaaS platform that delivers route optimization, real-time fleet tracking, proof of delivery, and dispatch management for last-mile delivery and field service operators. The product is built around an AI route optimization engine that processes real-time traffic, weather, delivery windows, vehicle capacity, and driver availability to plan multi-stop routes for 1 to 500+ stops per driver in under 60 seconds, with dynamic re-routing and EV-aware routing for electric fleets. Adjacent core products include Real-Time Tracking (live GPS, shareable customer tracking links, geo-fencing), Proof of Delivery (e-signature, photo evidence, automated SMS, ratings), Fleet Management (centralized dispatch dashboard, drag-and-drop scheduling, performance analytics), and AI Agents for autonomous dispatch, customer service, and quoting.
The platform is offered as a three-tier subscription (Starter, Growth, Enterprise) with quote-based pricing and a self-serve product-led growth motion underpinned by a 'No credit card required' free trial, with enterprise field sales for large fleets requiring API access and custom integrations. The company maintains pre-built connectors to 12+ enterprise systems including SAP, Oracle NetSuite, Microsoft Dynamics 365, Salesforce, Sage, Infor, IFS, Epicor, Acumatica, Odoo, Workday, QuickBooks, Xero, Shopify, and Zapier, plus a RESTful API and JavaScript SDK for custom integrations. SOC 2 Type II compliance and enterprise-grade encryption (TLS/SSL in transit, AES-256 at rest) are positioned for enterprise procurement.
Locate2u is the operating brand of Locate Technologies Limited, a company publicly listed on the NZX under ticker LOC (formerly Zoom2u Technologies), founded in 2014 by Steve Orenstein as a same-day delivery service, pivoting to SaaS in 2019 and listing in 2021. The company serves 500+ business customers across courier services, food delivery, retail and e-commerce, HVAC and field service, pharmacy and healthcare, and furniture and bulky items, with a team of 50+ employees distributed across Australia, New Zealand, the US, the UK, and India.
Locate2u firmographics
Firmographics- Name
- Locate2u
- Legal name
- Locate Technologies Limited
- Website
- https://locate2u.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Locate2u is an AI-powered SaaS platform providing route optimization, real-time fleet tracking, proof of delivery, and dispatch management for last-mile delivery and field service businesses. It serves 500+ customers across courier, food, retail, healthcare, and field service verticals globally.
- Ownership category
- akta.pro rank
Locate2u industry classification
Industry- Product category
- Delivery Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Locate2u is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Locate2u business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS platform with three tiers: Starter (solo operators), Growth (growing teams), and Enterprise (large fleets). Pricing is quote-based with no public pricing displayed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Solo operators and small teams getting started with route optimization |
| Subscription | Monthly | Growth - Growing teams needing full delivery management with tracking and POD |
| Subscription | Multi-year contract | Enterprise - Large fleets requiring API access, custom integrations, and dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Locate2u product offering
Product offeringCore offering
Locate2u is a SaaS delivery management platform that uses AI-powered route optimization to plan multi-stop routes, dispatch drivers, track vehicles in real time, and capture proof of delivery. It combines route planning, live GPS tracking, POD capture, fleet dashboards, driver mobile apps, automated billing, and AI agents into a single integrated platform for service and delivery businesses.
Product overview
Locate2u is an all-in-one delivery management SaaS platform providing route optimization, real-time tracking, proof of delivery, fleet management, AI agents, and driver mobile apps as core products. The platform is built on AI-powered route optimization that processes hundreds of stops across multiple vehicles in under 60 seconds. Supporting modules include Driver Onboarding for automated compliance, Dispatch & Planning for centralized job assignment, API & Integrations for ERP connectivity (SAP, Oracle NetSuite, Microsoft Dynamics 365, Salesforce, Odoo, Acumatica, Infor, Sage, IFS, Epicor, Workday, QuickBooks, Xero), GPS Devices for hardware tracking, Rates & Billing for automated invoicing and driver pay, and Warehouse Management for inventory coordination. Industry-specific solutions cover Courier Services, Food Delivery, Retail & E-commerce, HVAC & Field Service, Pharmacy & Healthcare, and Furniture & Bulky Items. The platform is designed to scale from 5 to 5,000 deliveries per day across Starter, Growth, and Enterprise subscription tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Route Optimization AI-powered route planning engine that analyzes real-time traffic, weather, delivery windows, vehicle capacity, and driver availability to plan the most efficient multi-stop routes for entire fleets in under 60 seconds. Supports 1 to 500+ stops per driver with dynamic re-routing.
- Real-Time Tracking Live GPS tracking for vehicles and assets with shareable tracking pages for customers, historical route playback, and geo-fencing alerts when vehicles enter or exit defined zones.
- Proof of Delivery
Quantifiable outcome
- 15-20% improvement in last-mile efficiency reported by early adopters
- +8 more outcomes
Companies that use Locate2u
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles3 records
Locate2u technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature8 records
Locate2u partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ShopifycoreNative Shopify integration allowing e-commerce merchants to automatically import orders, optimize delivery routes, and send real-time tracking links to customers without leaving Shopify.
- ZapiercorePre-built Zapier connector enabling integration with thousands of third-party applications through automated workflows.
- XerocoreXero integration for invoice and payment reconciliation. Invoices and payments automatically sync between Locate2u and Xero accounting software.
- QuickBookscoreQuickBooks integration for small businesses. Delivery expenses including mileage and fuel costs auto-recorded in QuickBooks. Route optimization syncs delivery data back for accurate financial records.
- Oracle NetSuitecoreIntegration via RESTlet or SuiteTalk API to pull fulfilled sales orders, item fulfillment records, and delivery addresses. Proof of delivery data syncs back to NetSuite after route completion.
- SAPcoreIntegration with SAP SD and S/4HANA via RFC, BAPI, or SAP REST APIs. Delivery documents, shipping points, and customer master data imported. Status updates and POD sync back to SAP.
- Microsoft Dynamics 365coreIntegration via Dataverse APIs and OData endpoints. Sales orders, delivery addresses, and shipment data flow from D365 into Locate2u. Power Automate connectors also available.
- SalesforcecoreIntegration via REST API embeddable as Lightning Web Component. Delivery orders, service appointments, or custom objects pulled for optimization. Completion data syncs back to Salesforce records.
- SagecoreSage integration via API or CSV exports. Sales orders with delivery addresses imported, delivery confirmation data syncs back to trigger invoicing workflows.
- InforcoreIntegration via Infor ION or REST APIs. Works with Infor CloudSuite Distribution, Infor M3, Infor LN, and Infor WMS for warehouse-to-route coordination.
- WorkdaycoreIntegration via Workday REST API or flat file exports. Route costs map to Workday cost centers, driver hours flow to Workday HCM for payroll, fuel and mileage data populates expense categories.
- IFScoreIntegration via REST APIs to pull delivery orders from IFS Cloud or IFS Applications. Orders imported for optimization, delivery confirmations sync back to IFS records.
- EpicorcoreIntegration with Epicor Kinetic via REST API. Shipment records, customer addresses, order weights, and delivery requirements imported. POD syncs back to Epicor shipment records.
- AcumaticacoreIntegration via Acumatica REST API and contract-based web services. Sales orders and shipment records pulled for route optimization, status updates sync back after delivery.
- OdoocoreIntegration via Odoo's XML-RPC or JSON-RPC API. Works with both Odoo Community Edition and Enterprise. Delivery orders pulled, POD syncs back to Odoo delivery orders.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Locate2u competitors and assessment
Company assessmentDirect peers
- Tookan (by Jungleworks): Tookan is a delivery and field service management platform offering route optimization, agent dispatch, and customer notifications. It is among the alternatives listed by Locate2u and overlaps significantly on last-mile delivery workflows.
- Bringg: Bringg is a delivery orchestration platform serving large enterprise retailers and logistics providers with route optimization, dispatch, and driver management. It competes with Locate2u especially in the Enterprise tier and is named as an alternative.
- Onfleet: Onfleet provides last-mile delivery management software including route optimization, driver tracking, and proof of delivery. It is one of Locate2u's most direct global competitors and is featured in its comparison materials.
- Routific: Routific offers AI-powered route optimization for delivery fleets with a focus on SMB and mid-market customers. It competes head-to-head with Locate2u on multi-stop optimization and is listed among Locate2u's named alternatives.
- Route4Me: Route4Me is a route optimization SaaS for SMB and mid-market fleets with multi-stop planning and driver apps. It is a direct competitor in the same core category as Locate2u and is explicitly named in Locate2u's competitive comparison content.
- OptimoRoute: OptimoRoute provides route planning and optimization for field service and delivery operations with planning, dispatch, and analytics. It targets a similar SMB/mid-market customer base and overlaps directly with Locate2u's feature set.
Broad incumbents
- WorkWave ServiceTech Solutions: WorkWave provides field service management software including routing, scheduling, and CRM for service businesses. It targets similar field service and HVAC verticals as Locate2u's industry solutions, but at a broader, more enterprise scale.
- ShipStation (Stamps.com/Auctane): ShipStation offers shipping and order management software for ecommerce merchants, overlapping with Locate2u's retail/ecommerce last-mile delivery use case from a larger incumbent position with broader carrier integrations.
- Descartes Systems Group: Descartes is a large logistics technology vendor offering TMS, route optimization, and supply chain software for global enterprises. It competes indirectly with Locate2u's Transport Management use case from a much larger incumbent position.
- Trimble Maps (formerly Trimble Maps CoPilot): Trimble Maps provides commercial vehicle routing, navigation, and fleet management software for large enterprises. Its commercial mapping and routing APIs overlap with parts of Locate2u's optimization stack as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Locate2u social profiles
Digital presenceLocate2u compliance and trust
Trust signalCompliance1 record
Locate2u financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locate2u leadership team
Management profileNumber of profiles
Profiles1 record
Locate2u funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locate2u M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locate2u
What does Locate2u do?
Locate2u is a SaaS delivery management platform that uses AI-powered route optimization to plan multi-stop routes, dispatch drivers, track vehicles in real time, and capture proof of delivery. It combines route planning, live GPS tracking, POD capture, fleet dashboards, driver mobile apps, automated billing, and AI agents into a single integrated platform for service and delivery businesses.
Is Locate2u a public or private company?
Locate2u is a public company. It is classified as public and is currently operating.
When was Locate2u founded?
Locate2u was founded in 2014. It employs 51 to 100 people.
Where is Locate2u based?
Locate2u is headquartered in Pyrmont, Australia, in the Oceania region.
How does Locate2u make money?
One revenue line is on record: saaS Subscription.
Who are Locate2u's main competitors?
Direct peers on record are Tookan (by Jungleworks), Bringg, Onfleet, Routific, Route4Me and OptimoRoute. Broad incumbents are WorkWave ServiceTech Solutions, ShipStation (Stamps.com/Auctane), Descartes Systems Group and Trimble Maps (formerly Trimble Maps CoPilot).
Does Locate2u have an API?
Yes. RESTful API with comprehensive documentation. Pre-built connectors for Shopify, Zapier, Xero. Webhooks for real-time event notifications. Excel/CSV import for bulk stop uploads. The API enables importing delivery orders, optimizing routes, and syncing delivery confirmations back to integrated ERP systems. Supports stop sequencing, vehicle assignment, real-time re-routing, and proof of delivery capture. Developer documentation is at locate2u.com/resources/api-docs.
What industry is Locate2u in?
Locate2u's product category is Delivery Management Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 54151 and its SIC code is 7373.