SmithKit
SmithKit is an Australian web-based SaaS platform that provides menu planning and food management software for residential aged care and disability support providers, built around a 4,000+ recipe library purpose-engineered for clinical and compliance requirements.
- Company typePrivate
- Founded2017
- HeadquartersNorth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SmithKit does
SmithKit is an Australian web-based SaaS platform that provides menu planning and food management software for residential care facilities, primarily serving aged care and disability support providers. Operated by Habitat and More Pty Ltd (ACN 618 303 138), a Victorian-registered company co-founded by Bec Reidy and Kate Hogg, the product addresses the nutritional, dietary, and regulatory compliance needs of residential care kitchens that typically rely on manual spreadsheets or generic food service software unsuited to the sector's clinical and operational constraints.
The platform is built around a proprietary library of more than 4,000 tested recipes engineered for residential care settings, covering texture-modified diets, allergen management, cultural preferences, and clinical nutrition requirements. It supports weekly and cycle menu planning, automated cost and nutrition summaries, supplier price imports, and resident-specific dietary tracking. The system is web-based only (no mobile application), integrates with Stripe for payment processing, and uses ActiveCampaign for marketing automation. Onboarding is delivered through 1:1 Microsoft Teams sessions, with sales-led conversion via a Calendly demo funnel.
The business operates a two-tier SaaS model: a "Self Service" tier supporting up to 8 users per home, and a "Bespoke" tier with unlimited users, multi-year contracts, and additional services. The customer base includes more than 14 named Australian residential aged care providers such as RSL Care SA, Lutheran Services, Menarock Life, RSL Lifecare, Villaggio, BSL, MiCare, Shepp Villages, and Edgarley, alongside NDIS-registered individual disability participants. The company is founder-owned, bootstrapped with no disclosed external investment, and operates exclusively in Australia.
SmithKit firmographics
Firmographics- Name
- SmithKit
- Legal name
- Habitat and More Pty Ltd
- Website
- https://smithkit.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmithKit is an Australian web-based SaaS platform that provides menu planning and food management software for residential aged care and disability support providers, built around a 4,000+ recipe library purpose-engineered for clinical and compliance requirements.
- Ownership category
- akta.pro rank
Where SmithKit is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SmithKit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Self Service: Lower-cost subscription tier for teams comfortable managing menu design and rollout independently. Includes access to recipe database, menu builder, and standard features. Up to 8 users per home.
- Subscription - Bespoke: Premium subscription tier with ongoing hands-on consultant support. Includes menu design, specialty recipe development, custom training materials, and unlimited users. Custom pricing based on needs.
- NDIS Plan Management: Registered NDIS provider offering meal planning services that can be claimed under NDIS funding (Line Item 01_022_0120_1_1 Assistance with the cost of preparation and delivery of meals). Supports individual participants, agency managed participants, and plan-managed participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self Service - Lower-cost option for teams managing menus independently |
| Subscription | Multi-year contract | Bespoke - Hands-on support with consultant expertise |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SmithKit product offering
Product offeringCore offering
SmithKit is a web-based menu planning platform for residential care providers (aged care homes and disability/SIL service providers) that combines over 4,000 tested recipes with menu building tools, nutrition and cost summaries, automated shopping lists, and kitchen production sheets. It delivers personalised hands-on onboarding and ongoing menu consulting from the founding team, accessed via a browser on any device with no app installation or lengthy implementation project required.
Product overview
SmithKit is a single, unified web-based menu planning platform designed for Residential Care Providers (Aged Care and Disability Service Providers). The platform consists of a core product with two subscription tiers: Self Service (a DIY, lower-cost option with up to 8 users per home) and Bespoke (a full-service option with unlimited users and hands-on consultant support). The core SmithKit platform provides a recipe database of over 4,000 recipes, menu building tools, nutrition summaries, cost analyses, automated shopping lists, and kitchen production sheets. Both subscription plans access the same core platform features, with the Bespoke plan adding optional premium services like customized menu design, specialty recipe development, and SSO integration.
Differentiator
Problem solved
Functional benefit
Products and services
- SmithKit Menu Planning Platform Web-based menu planning platform purpose-built for Residential Aged Care Providers and Disability Service Providers (including SIL homes). Provides a recipe database of over 4,000 tested recipes, a digital menu builder with images and dietary filters, instant nutrition summaries, cost analyses, nutrition panels with portions and allergens, automated shopping lists, automated daily kitchen production sheets, bulk recipe printing, and a resident feedback system. Accessed via a URL on any device, requires no app installation, and is supported by personalised hands-on onboarding and ongoing menu consulting.
- SmithKit NDIS Plan Management Meal Planning Service NDIS-claimable menu planning service delivered through SmithKit's registration as an NDIS provider. Supports individual NDIS participants, agency-managed participants, and plan-managed participants by providing access to SmithKit's menu planning expertise and platform with funding drawn from eligible NDIS plans under Line Item 01_022_0120_1_1.
Quantifiable outcome
- First custom menu ready within 30 minutes of onboarding
- +1 more outcomes
Companies that use SmithKit
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
SmithKit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
SmithKit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreThird-party payment processor used for handling customer payments and subscriptions. Processes credit card and direct debit payments. Stripe collects, uses, and processes payment information in accordance with their privacy policies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SmithKit competitors and assessment
Company assessmentRegional players
- iCareManager: Care management software used by Australian disability and aged care providers. Comparable buyer profile to SmithKit's disability and aged care segments, primarily competing in the same Australian market.
- CareLynx: Australian aged care management software for resident care, medication and operations. Comparable in geography and target customer to SmithKit, though broader in scope.
Broad incumbents
- Person Centred Software: UK-based care management platform widely used in residential aged care, with adjacent foodservice modules. Comparable target market and geographic structure to SmithKit, though broader in product scope.
- AlayaCare: Cloud-based home and community care platform used by disability and aged care providers. Comparable buyer (NDIS-style providers) and could expand into menu planning as an adjacent feature.
- PointClickCare: Dominant cloud-based care management platform for skilled nursing and senior living in North America. Adjacent rather than directly competitive, but represents the broader platform risk SmithKit faces if menu planning is bundled into care records.
Direct peers
- SimpleMenu: Menu planning and nutrition analysis software for schools, camps and care facilities. Closely comparable product functionality to SmithKit's menu builder, nutrition panels and shopping list automation.
- MenuTrinfo: Nutrition-focused menu planning and food service management software used in schools, healthcare and senior care. Comparable to SmithKit in offering nutrition analysis, allergen tracking and menu production tools.
- Computrition: Long-standing healthcare foodservice software platform covering menu planning, nutrition analysis, production and inventory for hospitals and senior care. Operates in the same niche as SmithKit with a broader feature set and US-centric footprint.
- FoodTrak: Foodservice management software with menu planning, costing, inventory and production modules sold to healthcare and institutional kitchens. Comparable to SmithKit in functionality and operator-customer profile.
- MealSuite: Canada-based foodservice management software for senior living, retirement communities and long-term care. Directly comparable to SmithKit in target buyer (residential care operators) and core functionality (menu planning, nutrition, cost analysis).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SmithKit social profiles
Digital presenceSmithKit financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmithKit leadership team
Management profileNumber of profiles
Profiles2 records
SmithKit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmithKit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmithKit
What does SmithKit do?
SmithKit is a web-based menu planning platform for residential care providers (aged care homes and disability/SIL service providers) that combines over 4,000 tested recipes with menu building tools, nutrition and cost summaries, automated shopping lists, and kitchen production sheets. It delivers personalised hands-on onboarding and ongoing menu consulting from the founding team, accessed via a browser on any device with no app installation or lengthy implementation project required.
Is SmithKit a public or private company?
SmithKit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmithKit founded?
SmithKit was founded in 2017. It employs 1 to 10 people.
Where is SmithKit based?
SmithKit is headquartered in North Melbourne, Australia, in the Oceania region.
How does SmithKit make money?
Three revenue lines are on record. Subscription - Self Service is the primary driver. The others are subscription - Bespoke and NDIS Plan Management.
Who are SmithKit's main competitors?
Regional players on record are iCareManager and CareLynx. Broad incumbents are Person Centred Software, AlayaCare and PointClickCare. Direct peers are SimpleMenu, MenuTrinfo, Computrition, FoodTrak and MealSuite.
Does SmithKit have an API?
No public API is recorded for SmithKit.