Soccer Profile

What Soccer Profile does

Soccer Profile Limited is a UK-based coaching education and software company founded in 2017 by former Premier League player and manager Garry Monk. The company operates a multi-tier platform serving soccer coaches, clubs, and academies across 15+ countries and 4 continents, anchored by The Coaches Hub — a cloud-based subscription platform offering 1,000+ professionally designed session plans, a Session Builder tool, coaching calendars, eLearning modules, webinars, and curated video libraries (including a dedicated Pro Goalkeeper Library) sourced from Premier League managers and elite practitioners. Three product lines build progressively from the Hub: the Coach Education Program (bespoke in-person or online club development), the Match Day Leadership Course (a 14-week applied online program priced at $999), and tiered Club Education Packages (Essentials $199–$1,799/year, Development Package $499–$4,499/year, plus $40/player/year Player Performance Package). The business model blends product-led growth (freemium self-serve subscriptions at $10/month or $100/year via Stripe) with direct enterprise sales for club packages, supported by content marketing across blog, podcast, webinar, email (Campaign Monitor), and partnerships with the League Managers Association and United Soccer Coaches. Selected enterprise customers include IMG Academy, Yeovil Town FC, Chicago Fire FC, Portland Timbers 2, and Denton Diablos (USL 2).

Name

Soccer Profile

Legal name

Soccer Profile Limited

Website

https://soccer-profile.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Soccer Profile is a UK-based coaching platform founded by former Premier League manager Garry Monk, offering 1,000+ professional session plans, video libraries, and bespoke education programs to 3,000+ soccer coaches and 50+ clubs worldwide via subscription and enterprise sales.

Ownership category

akta.pro rank

Product category

Sports Coaching Software

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Soccer coaching platform
• Coach education programs
• Session planning tools
• Football training resources
• Match day leadership

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Coaches Hub Subscription: Monthly subscription at $10/month or Annual at $100/year (save 17%). Recurring revenue from self-serve coaches accessing session plans, video libraries, eLearning modules, webinars, and planning tools. Auto-renewal with 5-day email reminder before renewal.
2. Club Education Program: Bespoke mentored development program for coaching staffs with pricing varying by club size. Ranges from $199/year (2-10 coaches) to $4,499/year (201-250 coaches) for Development Package. One-time or annual contract.
3. Player Performance Package: $40 per player per year for Individual Development Plans, technical & physical assessments, player & parent feedback dashboard, and individualized resources.
4. Match Day Leadership Course: One-time intensive 14-week program at $999 standard pricing or $749 early-bird. Split payment plans available on request. No upsells or hidden costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Soccer Profile sells subscription access to The Coaches Hub, a cloud-based platform providing 1,000+ ready-to-use professional soccer session plans, video libraries, a Session Builder tool, eLearning modules, webinars, and coaching calendar tools. Beyond the platform, the company sells bespoke Coach Education Programs delivered to clubs and academies, tiered annual club packages (Essentials and Development), a per-player Player Performance Package, and a 14-week Match Day Leadership Course personally delivered by founder Garry Monk.

Product overview

Soccer Profile operates as a multi-tiered coaching development platform centred on The Coaches Hub — a subscription membership providing instant access to 1,000+ session plans, professional video libraries (including goalkeeper content), a Session Builder tool, e-learning modules, webinars, and a coaching calendar. Three paid progression pathways build on the Hub: the Coach Education Program (bespoke in-person/online club development), the Match Day Leadership Course (a 14-week intensive on match-day leadership delivered by Garry Monk), and the Club Education Program (mentored development for entire coaching staffs). Club-level buyers can purchase tiered annual packages — Essentials, Development, and Player Performance — that scale from 2 to 250+ coaches. The platform is trusted by 3,000+ coaches across 30+ countries and is built around the expertise of Garry Monk, a former Premier League player and manager.

Differentiator

Problem solved

Functional benefit

Brands

• The Coaches Hub: Primary product platform providing 1,000+ ready-to-use session plans, professional video libraries, coaching tools, and planning resources for coaches at every level
• Coach Education Program
• Match Day Leadership Course

Products and services

• The Coaches Hub

Quantifiable outcome

• Save 3-5 hours every week on session planning
• +8 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Veo Technologies: AI-powered soccer video analysis platform used by amateur and academy teams. Comparable target market (grassroots to academy soccer) but overlaps Soccer Profile's video-coaching content angle rather than session planning.
• Sportlogiq: AI sports analytics platform with soccer coverage. Represents the broader shift toward automated video analysis that could pressure Soccer Profile's video coaching content positioning.

Direct peers

• Coachbetter: Coaching management platform with session planning, video analysis, and team communication tools. Targets youth and academy coaches with a similar SaaS subscription model.
• Coach Logic: Soccer-focused video and feedback platform used by youth coaches, clubs, and academies. Comparable session, video, and player feedback workflow to Soccer Profile's offering.
• Sport Session Planner: Digital session planning tool for soccer coaches, with animation and drill libraries. Directly competes with the Soccer Profile Session Builder and animation tool.
• The Coaches' Voice: Digital soccer coaching education platform featuring elite-coach video content and tactical breakdowns. Closely comparable to Soccer Profile's Pro Video Library and webinar offering for the same coaching audience.

Broad incumbents

• Wyscout: Professional soccer scouting and analysis platform owned by Hudl. Targets professional clubs and academies — overlaps with Soccer Profile on the elite-tier coaching development audience.
• Hudl: Broad sports video analysis and coaching platform covering multiple sports including soccer. Competes for the same coaching and academy budgets with significantly more resources and a multi-sport portfolio.
• Catapult Sports: Elite athlete performance analytics platform. Comparable in serving professional academies but operates at a substantially higher price point and with hardware, not content-first delivery.
• The FA Coach Education (England Football): Governing-body coach education pathway offering badges and CPD modules. Sets the structural baseline against which Soccer Profile competes for grassroots coach wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MySoccerProfile
• LinkedInlinkedin.com/company/soccer-profile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Profile