What Maraska does

Maraska is a Croatian producer and seller of alcoholic and non-alcoholic beverages, headquartered in Zadar, Croatia. Founded in 1946, the company is publicly listed on the Zagreb Stock Exchange under the ticker MRSK and operates with a workforce of 101-250 employees, placing it in the small-to-mid-cap beverage producer segment. Its product portfolio spans both alcoholic and non-alcoholic categories, consistent with a traditional regional beverage manufacturer serving domestic Croatian demand and likely export channels across the Adriatic and broader European markets.

The company's website (maraska.hr) was not accessible for detailed extraction during this analysis, so specific SKU-level product breakdowns, brand architecture, and customer-segment splits cannot be confirmed. As a publicly listed entity, Maraska discloses consolidated financials that show revenue growth in every year from 2020 through 2024, though the headline figures as provided appear to contain a unit-currency or scale inconsistency that prevents reliable absolute benchmarking. Growth rates decelerated from approximately +16% in 2021 to roughly +4% in 2024, suggesting maturity in the core market and incremental rather than disruptive expansion.

Operationally, Maraska operates as a for-profit, branded CPG-style beverage business. Its go-to-market likely relies on a mix of off-premise retail, on-trade HoReCa, and third-party distributors typical of mid-sized European beverage producers, though channel concentration and customer-mix data are not available. The combination of public-company status, regional heritage brand, and stable but decelerating top-line growth characterizes Maraska as a mature, dividend- and cash-flow-oriented operator rather than a high-growth challenger.

Name

Maraska

Website

https://maraska.hr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Spirits and Beverages

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Spirits production
• Alcoholic beverages
• Non-alcoholic drinks
• Brandy distillery
• Beverage manufacturing

Headquarters

HQ city

Zadar

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Maraska is a producer and seller of alcoholic and non-alcoholic beverages headquartered in Zadar, Croatia. Founded in 1946, the company manufactures traditional Croatian spirits and other beverage products for distribution through commercial channels.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Regional players

• Roust Corporation: Eastern European and Russian spirits producer with a heritage vodka and liqueur portfolio. Operates in adjacent regional markets and competes for similar mid-market Eastern European consumers.
• Podrum Čoka: Serbian wine and spirits producer operating across the Western Balkans. Regional peer with overlapping product mix and comparable go-to-market in Adriatic and CEE markets.

Broad incumbents

• Diageo: World's largest spirits company with deep European distribution and a vast marketing budget. Competes for premium on-trade listings across all categories Maraska operates in.
• Campari Group: Global spirits major with a broad liqueur and aperitif portfolio (Aperol, Campari, Wild Turkey). Competes with Maraska in liqueurs across European and global markets.
• Pernod Ricard: Global spirits major with strong presence in liqueurs and herbal/specialty spirits (e.g., Beefeater, Ricard, Malibu). Sets pricing and shelf benchmarks Maraska must compete against.
• Beam Suntory: Major global spirits group (Jim Beam, Maker's Mark, Courvoisier). Competes in liqueur and brown spirits adjacencies and has the scale to crowd out smaller producers in distribution negotiations.
• Davide Campari-Milano N.V. Parent of Campari Group; large European-listed spirits incumbent with premium aperitif and liqueur brands. Comparable European-listed public peer for capital-markets benchmarking.

Direct peers

• Luxardo: Italian family-owned producer of Maraschino and other liqueurs. Direct head-to-head competitor in the Maraschino category and a comparable heritage European liqueur specialist.
• Stock Spirits Group: Central and Eastern European branded spirits producer with a multi-country footprint. Operates at a similar scale in regional spirits and competes for the same mid-tier European shelf space.
• Badel 1862: Croatia's other major heritage alcoholic beverage producer (spirits, wines, liqueurs). Direct domestic competitor with overlapping product categories and channels in Croatia and the broader Adriatic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maraska-d.d.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maraska