Cannafest

What Cannafest does

Cannafest s.r.o. is the organizer of Cannafest, an annual international trade show dedicated to cannabis seeds, growing equipment, vaporizers, hemp cosmetics, medicinal herbs, and related accessories, held at PVA Expo Praha Letňany in Prague, Czech Republic. The three-day event, scheduled for November 6-8, 2026 in its 14th edition, occupies more than 14,000 m2 across five halls and hosts 247 exhibitors and nearly 24,000 visitors from 50 countries, including 3,000 industry experts. Eighty percent of exhibitors are international, positioning Cannafest as the most established cannabis B2B trade platform in Central Europe.

The company's product surface combines a core exhibition floor with a layered programming stack: a bilingual (Czech/English) Professional Conference, the Sativa Sparkle Lounge, the CannaBeerFest competition, the Torchland Glass Circus, and a Business Visitor Program for accredited B2B attendees. Underlying operations are supported by an e-commerce/registration website, a dedicated sales team handling exhibitor acquisition, and long-term partnerships with venue operator PVA Expo Praha and 4-year logistics partner CENTRUMSPED s.r.o. A consumer sub-brand, Sativa Sparkle, is a cannabis-infused sparkling wine produced in Italy's Veneto region, extending the company's reach beyond the annual show.

Revenue is generated through four streams: (1) exhibition space rental priced at 3,900–6,500 CZK per m2 depending on booth type and construction package, (2) tiered sponsorship packages ranging from 65,000 to 300,000 CZK, (3) advertising and catalog placements, and (4) mandatory exhibitor insurance and registration fees (2,500 CZK per exhibitor). The company is privately held by founder and Managing Director Lukáš Běhal and COO Nikola Běhal Hegrová, with no disclosed external investors and headcount estimated at 11–50 employees.

Name

Cannafest

Legal name

Cannafest s.r.o.

Website

https://cannafest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cannafest s.r.o. organizes the annual international cannabis and medicinal-herbs trade show at PVA Expo Praha in Prague, hosting 247 exhibitors across 14,000+ m2 and nearly 24,000 visitors from 50 countries, serving cannabis B2B exhibitors and industry professionals in Central Europe.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Cannabis trade show
• Exhibition services
• Booth construction
• Cannabis industry events
• Trade fair organization

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Space Rental: Revenue generated from renting exhibition spaces to cannabis industry companies. Pricing varies by booth type (row, corner, 3-sides open, island) and whether construction is included. Additional services include electrical hookups, internet, water/waste, furniture rental, cleaning, security, and catering.
2. Sponsorship Packages: Multiple sponsorship tiers generate significant revenue: General Sponsor package at 250,000 CZK, Official Sponsor at 120,000 CZK, Sponsor at 70,000 CZK, plus individual sponsorship opportunities for conference (65,000 CZK), Life Stage (150,000 CZK), VIP Lounge (125,000 CZK), entry wristbands (85,000 CZK), official bags (115,000 CZK), and VIP party (300,000 CZK).
3. Advertising and Catalog Space: Revenue from advertising in official catalog (10,000 copies), website banners, newsletter placements, and in-venue advertising such as suspended banners, roll-up placements, and promotional material distribution.
4. Registration and Insurance Fees: Compulsory insurance at 2,500 CZK per exhibitor. Registration fees for co-exhibitors. Additional fees for late payments include 10% handling charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cannafest is an international cannabis trade show organizer based in Prague, Czech Republic, that hosts an annual multi-day trade fair at PVA Expo Praha. The event provides B2B exhibition space, professional conferences, and accompanying consumer-facing satellite events for the cannabis industry, including cannabis producers, distributors, equipment makers, accessories brands, and end consumers.

Product overview

Cannafest is an annual international trade show dedicated to Cannabis and Medicinal Herbs, held at PVA Expo Prague Letňany. The core product is the three-day trade show (November 6-8, 2026) featuring exhibitor booths across 14,000+ m² in five halls. The offering consists of exhibition space rental as the primary paid service, supplemented by booth construction, electrical/utility connections, and logistical services. Supporting products include the Professional Conference (bilingual seminar program), Sativa Sparkle Lounge (entertainment/hospitality), CannaBeerFest (beer competition), and Glass Circus (glassblowing competition). Sativa Sparkle, a premium cannabis-infused sparkling wine, operates as a related sub-brand. Additional services cover business visitor programs, press accreditation, catering, cleaning, security, forwarding/shipping, flower services, and art exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannafest Trade Show
• Exhibition Space Rental
• Booth Construction Services
• Professional Conference
• Sativa Sparkle Lounge
• CannaBeerFest
• Torchland Glass Circus
• Sativa Sparkle
• Business Visitor Program
• Press and Media Accreditation

Quantifiable outcome

• 80% international exhibitors from 50 countries
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• CENTRUMSPED s.r.o.coreStrategic or Co-development PartnerOfficial and exclusive logistics partner and forwarding company for Cannafest at PVA Expo Prague Letnany. Provides handling services, storage for empty boxes and pallets during the trade show, and coordinates all shipments. Contact: Filip Červený. Four-year cooperation history.
• BulkSeedBankcoreGTM or Marketing PartnerGeneral Sponsor of Cannafest. Logo displayed on official materials and sponsor sections of the website.
• Sativa SeedbankcoreGTM or Marketing PartnerGeneral Sponsor of Cannafest. Logo displayed on official materials and sponsor sections of the website.
• Storz & BickelminorGTM or Marketing PartnerOfficial sponsor of Vapo Lounge (Cannafest Vapo Lounge powered by Storz & Bickel/Volcano). Provides vaporizer products for competition prizes and maintains product presentation at the event.
• PVA Expo PrahacoreStrategic or Co-development PartnerVenue provider for Cannafest trade show. Located at Beranových 667, 199 00 Prague Letnany. Provides exhibition halls, technical infrastructure including electrical, water, and internet connections.
• Slow Down RadiominorGTM or Marketing PartnerProvides DJs for Sativa Sparkle Lounge entertainment throughout the event. Features artists including Jaro Cossiga, Dj Pufaz, Chuck Diesal, and others in Hall 5CD.
• The Bier Company TurnminorGTM or Marketing PartnerParticipating brewery in CannaBeerFest competition at Cannafest, showcasing cannabis-infused beers.
• BiohempminorGTM or Marketing PartnerParticipating brewery in CannaBeerFest competition at Cannafest.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ICBC (International Cannabis Business Conference): ICBC hosts international B2B cannabis conferences across Europe and beyond, directly competing for cannabis policy, investment, and industry networking attendees that Cannafest courts through its Prague event.
• CannaCon: CannaCon is a US-based B2B cannabis trade show series serving cultivation, retail, and ancillary brands. It competes for the same cannabis exhibitor profile Cannafest targets, primarily in North America.
• The Emerald Conference: The Emerald Conference is a US cannabis science and B2B conference covering cultivation, extraction, and ancillary services. It overlaps with Cannafest's professional conference component for industry education attendees.
• CannaTrade: CannaTrade is a long-running Swiss cannabis trade fair and hemp exhibition. It competes with Cannafest for European cannabis exhibitors and shares a similar hemp/medicinal herb focus.
• Mary Jane Berlin: Mary Jane Berlin is one of Europe's largest cannabis trade fairs, held annually in Berlin. It directly competes with Cannafest for international cannabis exhibitors and trade visitors across Europe.
• Hall of Flowers: Hall of Flowers is a B2B cannabis trade show focused on brands and retailers, primarily in California. It targets the same cannabis exhibitor customer type Cannafest serves, with a more retail-leaning format.
• MJBizCon: MJBizCon is the largest B2B cannabis trade show in the US, run by MJBizDaily. It addresses the same cannabis industry exhibitor customer base as Cannafest, though in a much larger and geographically distinct North American market.
• Spannabis: Spannabis is a major cannabis industry trade show held in Barcelona, Spain. It targets the same cannabis B2B exhibitor and international visitor base as Cannafest, competing for sponsorship and booth sales.

Broad incumbents

• Messe Frankfurt (Tendence / Ambiente consumer goods fairs): Messe Frankfurt operates large-scale international trade shows and expo venues globally. While not a cannabis specialist, it represents a broad incumbent in the exhibition and trade show organizer space that any scaled cannabis expo operator could be benchmarked against.

Regional players

• Cultiva Cannabis Expo: Cultiva is an Austrian cannabis and hemp expo held annually in Vienna. It serves a similar DACH-region cannabis exhibitor base as Cannafest and overlaps thematically, but does not directly compete in Prague.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cannafestprague
• YouTubeyoutube.com/channel/UCxKrHiLAOujQQF8O9gCG2IA
• Facebookfacebook.com/Cannafest
• Instagraminstagram.com/cannafestprague
• LinkedInlinkedin.com/company/cannafest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannafest