What Mary Jane Berlin does

Mary Jane Berlin, operated by MJ World GmbH, is a Berlin-based event organizer that produces what it describes as the world's largest cannabis event — a multi-day annual expo and festival held at Messe Berlin combining a B2B trade show, an industry conference, and a public-facing music and lifestyle festival. The 2027 edition ("Season 2") is scheduled for June 3–6, 2027 and features over 500 exhibitors spanning vaporizers, medical cannabis, cultivation equipment, seed banks, cosmetics, and lifestyle brands; a dedicated B2B-Day (June 3) with an exclusive B2B-Lounge for investors and industry leaders; a Konferenz with keynotes and panels; and a festival program headlined by acts including DIE P, HERZOG, MARTERIA, and GREEEN.

The underlying technology stack is lightweight and event-centric. The proprietary Mary Jane Event App provides interactive venue navigation (exhibitors, food trucks, stages, water stations, restrooms, ATMs) with real-time event information, and exhibitor onboarding and logistics are managed through the Fairoo exhibitor portal. The website operates as the primary direct-to-consumer ticketing channel, supported by an organic social presence across TikTok, Instagram, LinkedIn, X, Facebook, and YouTube, plus media partnerships with cannabis publications such as THCene, Soft Secrets, Hanf Magazin, and EU Canna Jobs.

Revenue is generated through four streams: ticket sales (B2B-Day, expo, and festival tiers, all sold direct via the company's own portal), exhibitor booth fees from the 500+ participating brands, a multi-tier sponsorship program (Presenting, Platinum, Gold, Silver — with Royal Queen Seeds as presenting partner for 2027 and platinum partners including Gizeh, Barney's Farm, CannaMedical, Vivosun, Storz & Bickel, Wizard Trees, All Heads, and Tyson), and side events such as the official afterparty. Pricing is not publicly disclosed and 2027 ticket pre-sales had not opened as of the input data; the company operates with a lean team of six employees and is privately held.

Name

Mary Jane Berlin

Legal name

MJ World GmbH

Website

https://mary-jane.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mary Jane Berlin (MJ World GmbH) organizes Europe's largest annual cannabis expo and festival at Messe Berlin, combining a B2B trade show, industry conference, and public festival for 500+ exhibitors and tens of thousands of attendees, with revenue from ticket sales, booth fees, and multi-tier sponsorships.

Ownership category

akta.pro rank

Product category

Cannabis Trade Show and Festival Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Cannabis trade show
• Cannabis expo events
• Industry networking events
• Festival entertainment services
• B2B conference events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to the B2B-Day, expo, and festival. Tiered ticket categories are offered (dates, B2B vs. general admission). Ticket sales are conducted through the company's own ticketing portal on the website.
2. Exhibitor Booth Fees: Revenue from over 500 exhibitors renting booth space at the trade show. Exhibitors range from vaporizer manufacturers and medical cannabis companies to lifestyle brands and cultivation suppliers. Managed through dedicated exhibitor onboarding and the Fairoo portal.
3. Sponsorship Packages: Multi-tiered sponsorship program including presenting partner, platinum, gold, and silver tiers. Sponsors receive logo placement on the website, promotional materials, and branding at the event venue. Partners include Royal Queen Seeds (presenting), Gizeh, Barney's Farm, CannaMedical, Vivosun, Storz & Bickel, and others.
4. Side Events & Afterparty: Revenue from organized side events including the official afterparty (e.g., Haus der Visionäre, Berlin, June 13, 2026).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Mary Jane Berlin organizes an annual cannabis trade show and festival at Messe Berlin, combining a dedicated B2B-Day (June 3, 2027) with a public expo and festival (June 4-6, 2027). The event hosts over 500 exhibitors from the global cannabis industry — including vaporizer manufacturers, medical cannabis companies, seed banks, cultivation suppliers, and lifestyle brands — alongside a conference program with keynotes and panels, live music performances, and a proprietary mobile event app for venue navigation. Revenue is generated through ticket sales, exhibitor booth rentals, and multi-tiered sponsorship packages.

Product overview

Mary Jane Berlin is a cannabis industry trade show and lifestyle event that operates as a unified multi-component offering. The core product is the annual expo and festival (Season 2 in 2027), which integrates over 500 exhibitors, the B2B-Day business networking event, the Konferenz (Cannabis Conference) with keynotes and panels, a Festival with live music performances, and a proprietary Mary Jane Event App for attendee navigation. The event serves both business professionals seeking deals and networking opportunities, as well as consumers interested in cannabis culture, products, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mary Jane Berlin Event (Annual Cannabis Expo and Festival) The flagship annual cannabis trade show and lifestyle festival held at Messe Berlin, bringing together over 500 global exhibitors and tens of thousands of visitors for a multi-day event that integrates industry exhibition, conference programming, and live music entertainment.
• B2B-Day A dedicated business-to-business day on June 3, 2027 offering cannabis entrepreneurs, investors, and innovators an exclusive B2B-Lounge for networking, deal-making, and partnership formation.
• Konferenz (Cannabis Conference) An industry conference featuring keynote speeches and panel discussions with cannabis industry experts covering the latest trends, legal developments, and business opportunities, complemented by an exclusive B2B-Lounge for networking with industry leaders.
• Festival (Live Music and Entertainment) A live music and entertainment festival featuring nationally and internationally recognized artists such as DIE P, HERZOG, MARVIN GAME, MARTERIA, GREEEN, MAJAN, ANTIFUCHS, and King Keil, with outdoor areas and evening entertainment programming.
• Mary Jane Event App An interactive mobile application enabling event attendees to navigate the venue via real-time maps, locate exhibitors, food trucks, stages, water stations, restrooms, and ATMs, and access all event information in one consolidated interface.
• Side Events (including Afterparty) Additional side events and activities organized alongside the main expo, conference, and festival, including the official afterparty (e.g., Haus der Visionäre, Berlin), providing extended programming and networking opportunities.

Quantifiable outcome

• 500+ exhibitors from around the world participate annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered presenting partner, platinum partner, gold partner, silver partner, industry association member, core venue partner and minor.

• Royal Queen Seedspresenting partnerGTM or Marketing Partner · 1 January 2027Royal Queen Seeds is the presenting partner of Mary Jane Berlin Season 2 (2027). As the presenting partner, Royal Queen Seeds receives primary branding placement across the event website and venue, and serves as a flagship sponsor representing one of Europe's largest and most recognized cannabis seed banks.
• Gizehplatinum partnerGTM or Marketing Partner · 1 January 2027Gizeh (Gizeh Online) is a platinum partner of Mary Jane Berlin Season 2 (2027). Gizeh is a well-known German brand for rolling accessories and vaporizer products.
• Barney's Farmplatinum partnerGTM or Marketing Partner · 1 January 2027Barney's Farm (barneysfarm.de) is a platinum partner of Mary Jane Berlin Season 2 (2027). Barney's Farm is a globally recognized cannabis seed bank and breeder.
• CannaMedicalplatinum partnerGTM or Marketing Partner · 1 January 2027CannaMedical is a platinum partner of Mary Jane Berlin Season 2 (2027), representing the medical cannabis sector within the event's sponsor lineup.
• Vivosunplatinum partnerGTM or Marketing Partner · 1 January 2027Vivosun is a platinum partner of Mary Jane Berlin Season 2 (2027). Vivosun is an international brand specializing in indoor cultivation equipment and grow technology.
• Storz & Bickelplatinum partnerGTM or Marketing Partner · 1 January 2027Storz & Bickel is a platinum partner of Mary Jane Berlin Season 2 (2027). Founded by Jürgen Bickel, Storz & Bickel is a pioneer in inhalation technology and manufactures the Volcano vaporizer and other medical-grade vaporization devices. Founder Jürgen Bickel is featured as a speaker at the event.
• Wizard Treesplatinum partnerGTM or Marketing Partner · 1 January 2027Wizard Trees is a platinum partner of Mary Jane Berlin Season 2 (2027). Wizard Trees is a recognized cannabis genetics brand.
• All Headsplatinum partnerGTM or Marketing Partner · 1 January 2027All Heads (allheads-nowaste.com) is a platinum partner of Mary Jane Berlin Season 2 (2027). All Heads focuses on sustainable consumption accessories.
• Tysonplatinum partnerGTM or Marketing Partner · 1 January 2027Tyson (tyson20.com) is a platinum partner of Mary Jane Berlin Season 2 (2027). Tyson is a cannabis lifestyle brand.
• Anesia Seedsgold partnerGTM or Marketing Partner · 1 January 2027Anesia Seeds (anesiaseeds.com) is a gold partner of Mary Jane Berlin Season 2 (2027). Anesia Seeds is a German cannabis seed bank.
• Green Successgold partnerGTM or Marketing Partner · 1 January 2027Green Success (greensuccess.io) is a gold partner of Mary Jane Berlin Season 2 (2027). Green Success is a sustainability-focused entity in the cannabis industry.
• Avaaygold partnerGTM or Marketing Partner · 1 January 2027Avaay (avaay.de) is a gold partner of Mary Jane Berlin Season 2 (2027). Avaay is a German cannabis-related brand.
• Heat Exsilver partnerGTM or Marketing Partner · 1 January 2027Heat Ex (heatexproducts.com) is a silver partner of Mary Jane Berlin Season 2 (2027). Heat Ex is a product brand in the vaporization/cannabis accessories space.
• Deutscher Hanfverband (German Hemp Association)industry association memberStrategic or Co-development PartnerMary Jane Berlin is a member of the Deutscher Hanfverband (German Hemp Association), the leading advocacy organization for hemp and cannabis in Germany. This membership provides legitimacy, community support, and access to the association's network of members and stakeholders.
• Bundesverband CannabisWirtschaft (BvCW)industry association memberStrategic or Co-development PartnerMary Jane Berlin is a member of the Bundesverband CannabisWirtschaft (BvCW), the Federal Association of the Cannabis Economy in Germany. The BvCW represents businesses operating in Germany's legal cannabis market, providing networking, advocacy, and industry intelligence.
• Messe Berlincore venue partnerOthersMary Jane Berlin hosts its annual event at Messe Berlin, one of Germany's largest and most prominent exhibition venues. Located at Hammarskjöldplatz, Eingang Nord, 14055 Berlin, the venue provides large-scale, accessible, ebenerdige (ground-level) and barrier-free exhibition space suitable for 500+ exhibitors and tens of thousands of visitors.
• Deutsche BahnminorGTM or Marketing PartnerDeutsche Bahn offers discounted event tickets for the B2B-Day of Mary Jane Berlin, providing a convenient and sustainable travel option for attendees arriving from across Germany and Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Cannabis Business Conference (ICBC): ICBC is a B2B cannabis industry conference that has hosted editions in Berlin and other European cities, focused on investors, operators, and policy. It competes with Mary Jane Berlin's B2B-Day and Konferenz components for the European professional audience.
• Spannabis: Spannabis is one of Europe's largest cannabis trade shows, held annually in Barcelona, combining an industry expo with consumer-facing festival programming. It is the closest direct comparator to Mary Jane Berlin in scope, audience, and hybrid B2B/consumer format.
• MJBizCon: MJBizCon (run by MJBiz/Industry Intelligence) is the largest B2B cannabis trade show in North America, focused on operators, investors, and ancillary brands. It is the global benchmark Mary Jane Berlin positions against and shares a similar expo-plus-conference format.
• Cannabis World Congress & Business Expo (CWCBExpo): CWCBExpo is a US-based B2B cannabis trade show and conference serving operators, investors, and ancillary brands. It is comparable to Mary Jane Berlin as a regional, industry-specific B2B cannabis event with conference programming.
• InterTabac: InterTabac is the world's leading trade fair for tobacco and related products, held annually in Dortmund, Germany, with a growing hemp/cannabis segment. It directly overlaps with Mary Jane Berlin's German trade-show audience and exhibitor base, and competes for similar B2B exhibitor dollars.

Regional players

• CannaTrade: CannaTrade is Switzerland's leading hemp and cannabis trade fair, held annually in Zurich with both B2B and B2C components. It is comparable to Mary Jane Berlin's hybrid expo-festival model but serves the Swiss/DACH market rather than competing head-to-head in Berlin.
• Lift&Co. Cannabis Conference: Lift&Co. is a major Canadian cannabis B2B conference and expo (formerly Lift Cannabis Expo), serving operators, investors, and brands in North America. It is comparable in B2B format and exhibitor mix, but operates in a different geography than Mary Jane Berlin.

Emerging players

• Hall of Flowers: Hall of Flowers is a curated California-based B2B cannabis trade show for premium brands and retailers, with a more selective exhibitor model. It is comparable as a B2B cannabis event with strong brand positioning but competes on a different buyer mix than Mary Jane Berlin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hanfmesse
• YouTubeyoutube.com/@maryjaneberlin420
• Facebookfacebook.com/maryjane.berlin
• LinkedInlinkedin.com/company/mary-jane-berlin
• Instagraminstagram.com/mary_jane_berlin?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@maryjane_berlin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Jane Berlin