Tabler Insurance

What Tabler Insurance does

Tabler Insurance is an independent insurance agency headquartered at 416 N Main Street in Findlay, Ohio, founded by Michael Tabler in 1998 following his 1994 licensure and prior work at his father's agency in Columbus Grove. The firm operates as a multi-carrier independent agency representing six insurance carriers — Celina Insurance Group, Erie Insurance, Wayne Insurance, Progressive, and Pekin Insurance — and distributes both personal and commercial lines including auto (standard, motorcycle, classic/collector, SR22), homeowners, renters, vacant homes, boat, ATV, snowmobile, motor home, life, flood, umbrella, business, commercial auto, professional liability, contractor bonds, specialty events, and heirloom coverage. The agency's stated positioning centers on helping clients become 'properly insured' rather than minimally covered, addressing gaps such as underinsured classic vehicles, heirlooms, and flood-exposed properties. No proprietary technology platform, digital products, or software tools are described; service delivery is conducted through in-person and phone interactions at the office. The business model is commission-based: Tabler earns carrier commissions on new business written and renewal premiums, with revenue split across personal lines (primary segment) and small commercial lines (secondary segment including contractors and small business owners). Customer acquisition is sales-led and relationship-driven — phone appointments, walk-ins, and a strong referral pipeline from long-tenured clients — with supporting digital presence via the company website (tablerins.com), Facebook, and the owner's LinkedIn profile. The team consists of six members and the agency has operated for over 30 years.

Name

Tabler Insurance

Legal name

Tabler Insurance

Website

https://tablerins.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Tabler Insurance is a Findlay, Ohio-based independent insurance agency representing six carriers to sell personal and commercial lines coverage to individuals and small businesses in the surrounding community.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance broker
• Multi-carrier insurance agency
• Local insurance services

Headquarters

HQ city

Findlay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Policy Commissions: Tabler Insurance operates as an independent insurance agency, earning commissions from insurance carriers for policies sold. They represent multiple carriers (Celina Insurance Group, Erie Insurance, Wayne Insurance, Progressive, Pekin Insurance), matching customers with appropriate coverage from the available carrier options. Revenue is derived entirely from commissions on new business written and renewal premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tabler Insurance is an independent insurance agency that sells personal and commercial insurance policies on behalf of multiple carrier partners (Celina Insurance Group, Erie Insurance, Wayne Insurance, Progressive, and Pekin Insurance). The agency matches customers to coverage options across auto, home, life, business, and specialty lines, and provides personalized service for quotes, policy management, and claims advocacy. Revenue is generated through commissions from carriers on new business written and renewal premiums.

Product overview

Tabler Insurance is a local independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency provides personalized coverage options across multiple categories including auto, home, boat, business, and specialty lines. Working with multiple carrier partners (Celina Insurance, Erie Insurance, Wayne Insurance, Progressive Insurance, Pekin Insurance), the agency offers choice and competitive pricing to Findlay, Ohio area clients. The core offering consists of individual insurance policies that can be bundled and customized, with emphasis on proper coverage assessment and gap identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Vehicle insurance coverage for personal automobiles, including standard policies and SR22 bonds for high-risk drivers. Sold through multiple carrier partners.
• Motorcycle Insurance Insurance coverage for motorcycles and similar motorized two-wheeled vehicles. Sold through carrier partners.
• Classic Auto Insurance Specialized coverage for classic and collector vehicles, recognizing their value exceeds standard Blue Book valuations.
• Homeowners Insurance Coverage for residential properties protecting against damage, loss, and liability.
• Renters Insurance Insurance coverage for tenants protecting personal belongings and liability.
• Vacant Homes Insurance Specialized coverage for unoccupied residential properties.
• Boat Insurance Coverage for watercraft including boats and related marine vessels.
• ATV Insurance Insurance for all-terrain vehicles.
• Snowmobile Insurance Coverage for snowmobiles.
• Motor Home Insurance Insurance coverage for recreational vehicles and motorhomes.
• Personal Umbrella Insurance Excess liability coverage providing additional protection beyond standard personal policy limits.
• Life Insurance Personal life insurance policies providing financial protection for families and beneficiaries.
• Flood Insurance Coverage for flood-related property damage, including protection for homes in flood-prone areas.
• Heirloom Insurance Specialized coverage for valuable personal items including jewelry, heirlooms, and priceless possessions.
• Specialty Events Insurance Coverage for special events and gatherings.
• Business Insurance Commercial coverage for businesses including construction, general operations, and professional services.
• Commercial Auto Insurance Vehicle coverage for business-owned automobiles and fleets.
• Professional Liability Insurance Coverage protecting professionals against claims of negligence or inadequate work.
• Contractor Bonds Surety bonds for contractors providing financial guarantees for project completion.
• Commercial Umbrella Insurance Business excess liability coverage supplementing standard commercial policies.

Quantifiable outcome

• Proactive client retention — agency proactively contacts clients when their policy is being cancelled, helping them find replacement coverage before expiration

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Celina Insurance GroupcoreChannel Partner/ Reseller/ DistributorCelina Insurance Group is one of the insurance carriers represented by Tabler Insurance. The agency sells Celina policies to customers as part of their multi-carrier portfolio, offering personal and commercial lines coverage through this carrier.
• Erie InsurancecoreChannel Partner/ Reseller/ DistributorErie Insurance is one of the insurance carriers represented by Tabler Insurance. The agency sells Erie policies to customers as part of their multi-carrier portfolio, offering personal and commercial lines coverage through this carrier.
• Wayne InsurancecoreChannel Partner/ Reseller/ DistributorWayne Insurance is one of the insurance carriers represented by Tabler Insurance. The agency sells Wayne policies to customers as part of their multi-carrier portfolio, offering personal and commercial lines coverage through this carrier.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is one of the insurance carriers represented by Tabler Insurance. The agency sells Progressive policies to customers as part of their multi-carrier portfolio, with a particular focus on auto insurance.
• Pekin InsurancecoreChannel Partner/ Reseller/ DistributorPekin Insurance is one of the insurance carriers represented by Tabler Insurance. The agency sells Pekin policies to customers as part of their multi-carrier portfolio, offering personal and commercial lines coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Keystone Insurers Group: Alliance of independent insurance agencies with shared carrier access and operational support. Directly comparable as a multi-carrier independent agency model serving personal and commercial clients.
• Brown & Riding Insurance Services: Specialty insurance brokerage focused on niche/complex commercial and personal coverage. Comparable to Tabler's specialty positioning (heirlooms, classic auto, flood) within a multi-carrier framework.
• Trusted Choice: Network/branding program for independent insurance agents offering choice of multiple carriers. Directly comparable distribution model to Tabler's independent multi-carrier agency approach.
• Smart Choice Insurance Agency Network: Network of independent insurance agents marketing multiple carrier options to personal and commercial customers. Closely comparable to Tabler's multi-carrier independent agency model.
• Heffernan Insurance Brokers: Large independent insurance brokerage offering personal and commercial lines across multiple carriers. Highly comparable to Tabler's multi-carrier independent agency model, though operating at significantly larger scale.
• Leavitt Group: Network of independent insurance agencies offering personal, commercial, and specialty lines through multiple carrier partners. Closely comparable to Tabler's independent agency structure and multi-carrier distribution model.

Broad incumbents

• Erie Insurance: Large regional P&C insurance carrier that is one of Tabler's carrier partners. Operates both direct and through independent agents, making it both a partner and an incumbent competitor in Tabler's market.
• Progressive Insurance: Major national P&C carrier; one of Tabler's carrier partners with heavy direct-to-consumer focus. Represents the digital/instant channel that competes with traditional independent agencies for standard auto customers.
• Allstate: Major U.S. personal lines insurer with both captive agents and direct channels. Broad incumbent competitor for personal auto/home/life customers that Tabler serves.
• State Farm: Largest U.S. personal lines insurer with captive agent model. Competes with Tabler for personal auto/home/renters/life customers, particularly in suburban and small-city Ohio markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/miketabler
• LinkedInlinkedin.com/company/tabler-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabler Insurance