Yoyo

What Yoyo does

Yoyo (Yoyo Group / Yoyo Rewards) is a Cape Town-based B2B SaaS provider of loyalty, gift card, and rewards software, primarily serving the South African market. The company operates two core product lines. The Loyalty & Rewards platform is built on bank card-linked loyalty technology that ties rewards directly to bank cards, eliminating the need for separate loyalty cards or apps, and incorporates a configurable rules engine and rich customer insights/analytics capabilities. The Gift Cards & Vouchers product operates what Yoyo describes as South Africa's largest gift card and voucher network, spanning over 27,000 partner stores and supported by a Voucher API, a Gift Card Marketplace, and retail gift card programs. Across both products, the platform processes R7 billion+ in reward value and 160 million+ rewards annually, serving tens of millions of unique customers per year.

The company's revenue model combines recurring SaaS-style platform fees for its loyalty software with transaction-based fees on gift card issuance and voucher redemption across its network. Yoyo serves two primary customer segments: enterprise retail and brand clients (Virgin Active, Vodacom South Africa, Krispy Kreme, Famous Brands, Ackermans, vida e caffè) engaged via a direct enterprise sales motion, and small merchants targeted via inside sales. The company is led by CEO and founder Bevan Ducasse and has accumulated multiple industry recognitions including the 2024 Loyalty Awards "Best Loyalty Enablement Technology Vendor of The Year," Technology Supplier of the Year from Famous Brands in 2020 and 2021, and Loyalty Programme Awards for the Kauai program in 2019 and 2020. The company is privately held, with no disclosed funding rounds, ownership structure, or financial metrics in the available source material, and operates exclusively within South Africa.

Name

Yoyo

Legal name

Yoyo Group

Website

https://yoyogroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Yoyo is a Cape Town-based B2B SaaS provider of loyalty, gift card, and rewards software for South African enterprises and merchants, operating the country's largest gift card and voucher network across 27,000+ stores.

Ownership category

akta.pro rank

Product category

Loyalty & Rewards Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

• Loyalty software platform
• Gift card marketplace
• Rewards technology
• Bank card-linked loyalty
• Customer engagement software

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loyalty & Rewards Platform: SaaS-based loyalty and rewards platform serving enterprises and merchants, enabling them to run loyalty programmes and issue rewards. Revenue likely generated through platform fees, transaction fees on rewards issued, and potentially subscription tiers based on merchant size.
2. Gift Cards & Vouchers: Gift card marketplace and voucher issuance network operating across South Africa. Revenue likely generated through transaction fees or commissions on gift card sales and voucher redemptions across the 27,000+ store network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yoyo provides a B2B loyalty, gift card, and rewards software platform that enables enterprises and merchants to run bank card-linked loyalty programmes and issue digital gift cards and vouchers. Its platform operates South Africa's largest gift card and voucher network across 27,000+ stores, offering a Voucher API, a configurable rules engine, and rich customer analytics to drive repeat engagement.

Product overview

Yoyo is a loyalty, gift cards, and rewards software company operating in South Africa. The platform consists of two core products: Gift Cards & Vouchers (enabling issuance and redemption across South Africa's largest gift card network) and Loyalty & Rewards (a bank card-linked loyalty platform with insights and rules-based capabilities). The products serve retail stores, with the platform processing R7+ billion in rewards issued annually across 27,000+ stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards & Vouchers Gift card and voucher solution enabling sending and redemption across South Africa's largest gift card and voucher network. Supports a Voucher API for programmatic issuance, a Gift Card Marketplace, and Retail Gift Cards, allowing reward issuers and merchants to send and redeem vouchers across 27,000+ partner stores.
• Loyalty & Rewards Bank card-linked loyalty platform providing rich customer insights and a powerful rules engine to drive repeat purchasing and influence customer behaviour. Supports Enterprise Retail, Small Merchant, and Retail Rewards segments, enabling programmes of varying complexity without separate loyalty cards or apps.

Quantifiable outcome

• Scale rewards to millions of customers across thousands of partner stores
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Antavo: Antavo is a global loyalty SaaS platform serving enterprise retailers with configurable loyalty engines, rule-based personalization, and integrations with POS and CRM systems — directly comparable to Yoyo's loyalty platform offering.
• Givex: Givex combines gift card, loyalty, and stored-value solutions for retail and hospitality chains — directly comparable to Yoyo's dual gift card marketplace and loyalty platform offering.
• Smile.io: Smile.io provides loyalty program software for retail and eCommerce merchants, including points, referrals, and VIP tiers — a direct comparable to Yoyo's small merchant and enterprise retail loyalty offerings.
• Tillo: Tillo is a digital gift card distribution platform connecting reward issuers to a global network of retailers via API — directly comparable to Yoyo's Voucher API and gift card marketplace.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty platform for eCommerce brands, offering points programs, customer insights, and rewards management — directly comparable to Yoyo's rules engine and analytics capabilities.
• Annex Cloud: Annex Cloud provides enterprise loyalty, referral, and user-generated content solutions with a rules engine and analytics layer — closely aligned with Yoyo's configurable loyalty and insights stack.
• Punchh: Punchh provides AI-powered loyalty and digital engagement for restaurant and retail chains — a peer in enterprise loyalty enablement serving similar multi-location brand customers as Yoyo.

Broad incumbents

• SessionM by Mastercard: SessionM (now part of Mastercard) is an enterprise customer loyalty and engagement platform serving global brands — comparable to Yoyo's enterprise retail loyalty offering but with broader geographic reach and payments-rails backing.
• Blackhawk Network: Blackhawk Network operates one of the world's largest gift card and prepaid payment networks, serving retailers and issuers globally — comparable to Yoyo's gift card marketplace and voucher distribution network.
• Yotpo: Yotpo is a broader retention marketing platform bundling loyalty, reviews, SMS, and subscriptions — overlapping with Yoyo's loyalty offering as part of a wider retention stack aimed at retail and eCommerce brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yoyorewards
• LinkedInlinkedin.com/company/yoyorewards
• Instagraminstagram.com/yoyorewards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoyo