What Grooveit does

Grooveit, operating under the legal entity Tier 1 Cleaning Tools LLC, is a US-based designer and manufacturer of patented golf club cleaning brushes founded in 2018 by US Army veteran Clint Sanderson in Newalla, Oklahoma. The company's core proposition is leak-proof, magnetically-mounted brush heads with replaceable bristle pads, addressing a common pain point — dirty grooves and wet club interiors — that conventional bristle-only brushes do not solve. The product line is anchored by the original Wet Club Scrub, with the miniG Dry Scrubber added in 2025. Intellectual property protection rests on utility patent US10251471B1 and design patent USD908298S1.

The business model is multi-channel: direct-to-consumer e-commerce at $19.99–$29.99 per unit, retail placement at Dick's Sporting Goods and Golf Galaxy (both Dick's-owned), Amazon third-party marketplace, and bulk/wholesale programs for team, college, and corporate-gifting customers, priced at $150 for a 12-pack and approximately $900 per case of 72 units. Brand visibility is built through licensing collaborations (NCAA, Folds of Honor, VGA), a multi-year Good Good Golf deal running through 2028, and professional tour endorsements. International distribution extends to the UK, Australia, New Zealand, and Canada, and a 2026 RepSpark partnership opens structured B2B wholesale access.

Operationally, Grooveit remains a lean, founder-led enterprise with 1–10 employees and no disclosed external capital. The strategic posture over 2024–2026 — consecutive product launches, licensing collaborations, and channel diversification — indicates an active scaling push from a small base rather than a stalled single-channel brand. Financial scale is undisclosed, but the headcount and pricing suggest sub-$5M annual revenue, with material upside contingent on the Dick's/Golf Galaxy shelf conversion and the new B2B and Good Good channels.

Name

Grooveit

Legal name

Tier 1 Cleaning Tools LLC

Website

https://grooveitbrush.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Grooveit (Tier 1 Cleaning Tools LLC) designs and sells patented, leak-proof golf club cleaning brushes through DTC, retail (Dick's Sporting Goods, Golf Galaxy), Amazon, and B2B wholesale channels, serving golfers, college programs, and corporate clients across the US, UK, Australia, New Zealand, and Canada.

Ownership category

akta.pro rank

Product category

Golf Accessories

akta.pro primary industry

Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Golf club brushes
• Golf cleaning accessories
• Custom branded golf gifts
• Golf pro shop merchandise
• Golf accessory wholesale

Headquarters

HQ city

Newalla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales - Core Brushes: One-time hardware sales of golf club cleaning brushes including the original Wet Club Scrub and miniG dry brush. Products sold at various price points from $19.99 to $29.99 for individual units.
2. Replacement Parts: Sales of replacement components including caps, pumps, and magnet assemblies for ongoing customer support and product longevity.
3. Custom/Bulk Orders: Custom-branded brushes with minimum orders of 100-200 units for corporate gifting, tournament prizes, pro shop merchandise, and brand partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels10 records

Core offering

Grooveit designs, manufactures, and sells patented leak-proof golf club cleaning brushes. The flagship Wet Club Scrub combines a pressurized water reservoir with heavy-duty nylon bristles and a magnetic quick-release attachment, while the miniG Dry Scrubber provides a compact, waterless cleaning alternative. The product portfolio extends to licensed collegiate (NCAA), veteran-affiliated (Folds of Honor, VGA), and Good Good Golf collaborations, plus custom-branded brushes for tournaments, corporate gifting, and pro shops, all backed by a 3-year warranty.

Product overview

Grooveit is a veteran-owned golf accessory company offering a focused portfolio of club cleaning products centered around two core brush lines: the original Grooveit Brush (The Wet Club Scrub) featuring a patented leak-proof water reservoir with pressurized spray system, and the compact miniG (The Dry Scrubber) for water-free dry cleaning. Both products use powerful magnetic attachment systems and heavy-duty nylon bristles, backed by a 3-year warranty. The product line extends through licensed collaborations (NCAA collegiate teams, Folds of Honor, VGA veterans association, Good Good Golf) and customization services for wholesale and corporate branding. Replacement parts, golf towels, and bulk retail packaging complete the ecosystem. All products are sold through direct-to-consumer e-commerce, major retailers (Dick's Sporting Goods, Golf Galaxy, Amazon), and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Good Good x Grooveit: Limited edition collaboration with Good Good Golf, including miniG x Good Good A-380 Aluminum and Black Plastic variants. Good Good is a media golf brand and Grooveit is the official club cleaning partner through 2028.
• Folds of Honor x Grooveit
• VGA x Grooveit
• NCAA Collection

Products and services

• Grooveit Brush – The Wet Club Scrub Flagship wet golf club cleaning brush with a patented leak-proof pressurized water reservoir, magnetic golf-bag attachment, and heavy-duty nylon bristles. Fill with water, pump, and scrub grooves clean in seconds. Backed by a 3-year warranty.
• miniG by Grooveit – The Dry Scrubber Compact, lightweight, waterless dry-scrubbing golf club brush with magnetic quick-release attachment. Clips to golf bag or belt loop. Available in original plastic or premium A-380 aluminum versions.
• Replacement Parts Replacement Cap ($4.00), Magnet Assembly ($11.00), and Grooveit Pump components that let customers refresh worn or damaged parts without buying a new brush.
• Grooveit Caddie Golf Towel 22" x 44" ribbed terry cotton-polyester golf towel that absorbs up to 10x its weight in water, with green stripes and Grooveit logo for on-course use.
• NCAA Licensed Brushes Officially licensed NCAA team golf brushes featuring school logos and colors across both Wet Club Scrub and miniG variants, sold for universities including Alabama, Michigan State, Penn State, Oklahoma, Tennessee, Florida, Florida State, Oklahoma State, Michigan, Louisiana State, and Bucknell.
• Folds of Honor x Grooveit Limited edition patriotic brushes in Wet Club Scrub and miniG A-380 aluminum versions, with 15% of every sale supporting families of fallen and disabled service members through Folds of Honor.

Quantifiable outcome

• Over 2,000 five-star reviews across products
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• RepSparkcoreChannel Partner/ Reseller/ DistributorPartnership with RepSpark to accelerate U.S. wholesale growth. Brings Grooveit's full product line onto RepSpark's B2B eCommerce platform, providing green grass professionals, campus stores, and specialty retailers streamlined ordering access. RepSpark's CEO stated the platform will help this veteran-owned business reach more golfers through its extensive retail buyer network.
• Good Good GolfcoreStrategic or Co-development PartnerOfficial club cleaning partner of Good Good Golf through 2028. Collaborative product line including limited edition miniG brushes in various colors with Good Good branding and custom packaging. Good Good selected Golf's #1 brush brand as their official partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Callaway Golf: Largest premium golf equipment brand globally, selling clubs, balls, bags, and accessories through every major golf retailer. Comparable as the dominant incumbent whose branded accessory launches (including brushes) would directly compete with Grooveit at retail and on tour.
• Acushnet Holdings (Titleist / FootJoy): Owns Titleist, FootJoy, and Scotty Cameron — dominant golf equipment and accessories portfolio with deep pro tour presence. Comparable as the largest accessories competitor with the relationships and capital to launch or absorb any club-cleaning category.
• TaylorMade Golf: Major golf equipment OEM with growing accessories portfolio, tour player endorsements, and global retail distribution. Comparable as a brand incumbent with the tour credibility and retail footprint to credibly enter the club-cleaning brush category.

Direct peers

• Imperial Headwear: Leading golf accessories brand specializing in headwear, gloves, towels, and on-course accessories sold through pro shops and big-box retailers. Comparable in pro shop distribution model, golf-specific accessories focus, and licensed/collaboration product strategy.
• Hoggan Golf: Innovative golf accessory maker with patented training aids and on-course tools (e.g., swing trainers). Comparable in patent-driven differentiation, founder-led brand story, and DTC/retail distribution to golfers.
• Pinemeadow Golf: Direct-to-consumer golf equipment and accessories brand offering clubs, bags, towels, and brushes at value price points. Comparable in online-first distribution, broad accessory catalog, and golfer-as-end-customer positioning.
• PrideSports: Long-established golf accessories manufacturer best known for golf tees, but also produces club cleaning brushes, divot tools, and ball markers sold in pro shops and big-box golf retail — directly overlapping Grooveit's product category, channel mix (DTC + wholesale + pro shop), and end customer (golfers).
• Eyeline Golf: Golf training and accessory brand selling mirrors, swing aids, brushes, and on-course tools through DTC, retail, and tour-player endorsements. Comparable in product mix (training + maintenance accessories), endorsement-driven marketing, and direct-to-consumer brand strategy.
• Frogger Golf: Golf accessories brand offering brushes, towels, club covers, and on-course tools sold via DTC and pro shop channels. Comparable in product breadth (brushes + accessories), target customer (golfers at all levels), and brand-led marketing approach.

Emerging players

• Bushnell Golf: Golf electronics and accessories brand (rangefinders, GPS, launch monitors, accessories) sold via big-box and specialty golf retail. Comparable in golf-retail channel overlap, accessories-led product extensions, and consumer-golfer target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grooveitbrush
• YouTubeyoutube.com/channel/UCBwXNrnew0acIHegTPo8x2w
• Facebookfacebook.com/grooveitbrush
• Instagraminstagram.com/grooveitbrush
• TikToktiktok.com/@grooveitbrush
• Pinterestpinterest.com/grooveitbrush
• LinkedInlinkedin.com/company/grooveitbrush

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grooveit