Pinelawn Cemetery

What Pinelawn Cemetery does

Pinelawn Cemetery, doing business as Pinelawn Memorial Park and Arboretum, is a non-sectarian cemetery and memorial park founded in 1902 and headquartered at 2030 Wellwood Avenue in Farmingdale, New York. The company operates an 840-acre property with more than 500 acres of manicured grounds featuring fountains, historic monuments, arboretum plantings, and dedicated memorial gardens. It offers a full suite of end-of-life memorialization products, including burial plots, garden mausoleum crypts constructed of granite and marble, cremation niches, columbarium spaces, and a custom bronze memorial line (Lasting Memories) sourced from Matthews Bronze and Coldspring.

Pinelawn generates revenue through a mix of one-time property sales (quote-based, with interest-free monthly payment plans starting at $45/month for pre-need customers), a recurring annual flower subscription program (priced at $247.95 for mausoleum programs and $302.33 for memorial garden programs, both including a holiday decoration and four bouquets), an e-commerce shop for individual floral arrangements and decorations ($38-$71 per bouquet), and full-payment bronze memorial orders with a 90-120 day manufacturing lead time. Pricing for burial property is not publicly disclosed and is negotiated in complimentary in-person, virtual, or phone consultations with dedicated memorial counselors.

The company serves primarily Long Island families across the at-need and pre-need segments, with secondary outreach to veterans' families, cremation families, and grieving individuals through free online grief healing workshops delivered in partnership with the COPE Foundation (serving over 2,100 individuals). It also operates the first Certified Audubon Classic Sanctuary cemetery in the United States (seventh worldwide) and runs a Honey Bee Program with 500,000+ bees across five hives. Leadership comprises President Justin Locke and the Locke family lineage dating to founder William Locke; the firm is identified as privately held with an OTCQB ticker (PLWN) referenced in third-party market data.

Name

Pinelawn Cemetery

Legal name

Pinelawn Cemetery

Website

https://pinelawn.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinelawn Memorial Park and Arboretum is a non-sectarian cemetery serving Long Island families since 1902. Spanning 840 acres, it offers burial plots, garden mausoleums, cremation niches, bronze memorials, flower programs, and grief support services.

Ownership category

akta.pro rank

Product category

Cemetery and Memorial Services

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Cemetery services
• Memorial park
• Burial plots
• Cremation services
• Garden mausoleums

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Memorial Property Sales: Sale of burial plots, garden mausoleum crypts, and cremation niches. These are one-time purchases for cemetery property. The company offers interest-free monthly payment plans starting at $45/month for pre-planning customers.
2. Flower and Decoration Sales: Sale of fresh-cut flower arrangements, holiday decorations, and annual flower programs for memorial plots, mausoleum crypts, and niches. These are recurring per-event purchases.
3. Bronze Memorial Sales: Sale of cast bronze memorials from Matthews Bronze and Coldspring, including custom Lasting Memories memorials with photographic images. Bronze memorial orders must be paid in full with no payment plans available.
4. Pre-planning Services: Pre-need memorial property planning services that allow families to secure property and lock in current prices before a time of need.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pinelawn Memorial Park and Arboretum is a non-sectarian cemetery in Farmingdale, NY, providing burial plots, garden mausoleum crypts, cremation niches, bronze memorials, flower placement programs, and pre-planning services across 840 acres of grounds. The company serves Long Island families with comprehensive at-need and pre-need memorial property offerings, complemented by grief support workshops and annual flower subscription programs. Sales are conducted via on-site consultations, virtual meetings, and an e-commerce shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Memorial Property (Burial Plots) Sale of burial plots within Pinelawn's memorial gardens, including named sections such as Garden of Normandie and Garden of Serenity, set amid 840 acres of cemetery property with flowing fountains, historic monuments, vibrant flowers, and impressive trees. Customers purchase plots outright or via interest-free monthly payment plans starting at $45/month.
• Garden Mausoleums Above-ground entombment in private mausoleum crypts constructed from white marble and granite, including features such as the Chapel of Niches and Chapel of Radiance Skylight, situated within 300 acres of gardens. Designed for families seeking above-ground burial in a climate-controlled, architecturally distinctive setting.
• Cremation Memorialization Memorialization options for cremated remains, including placement in dedicated memorial gardens, mausoleum niches (columbarium), and cremation-specific garden sections. Designed for families that have chosen cremation and want a beautiful, dedicated above-ground or garden setting for their loved one's remains.
• Bronze Memorials (Lasting Memories) Custom cast bronze memorials from Matthews Bronze and Coldspring, including the Lasting Memories line that reproduces family photographs and digital images as finely detailed cast bronze markers. Orders must be paid in full at time of order with no payment plans, and manufacturing/installation takes 90–120 days.
• Flower and Decoration Sales

Quantifiable outcome

• Assisted over 2,100 individuals with grief healing through free workshops
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• COPE FoundationcoreStrategic or Co-development Partner · 1 January 2020Pinelawn partners with COPE Foundation to provide free online grief healing workshops. This partnership, established during the pandemic to support those mourning the loss of loved ones, has grown into an ongoing program. The collaboration assists over 2,100 individuals with topics including grief in the workplace, self-healing, resilience building, journaling, and nature-based healing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Green-Wood Cemetery: Historic 478-acre cemetery in Brooklyn, NY, founded 1838. Closely comparable to Pinelawn as a large, heritage-driven non-sectarian memorial park in the NY metro region with arboretum-like grounds, mausoleums, and community programming.
• Spring Grove Cemetery and Arboretum: 733-acre historic cemetery and arboretum in Cincinnati, OH, founded 1845. Closely comparable to Pinelawn as both a cemetery AND an arboretum, with a similar heritage positioning, large managed landscape, and dual identity as a memorial park and curated plant collection.
• Woodlawn Cemetery: 400-acre historic cemetery in the Bronx, founded 1863. Comparable to Pinelawn as a premium, large-scale NY-metro cemetery offering burial plots, mausoleums, cremation niches, and memorial personalization with strong brand recognition.
• Hollywood Forever Cemetery: ~62-acre historic cemetery in Hollywood, CA, founded 1899. Comparable as a heritage-driven, non-sectarian memorial park offering burial, cremation niches, and community programming (concerts, events) — broadly paralleling Pinelawn's cemetery-plus-cultural-events model.
• Graceland Cemetery: 119-acre historic garden-style cemetery in Chicago, founded 1860. Comparable heritage profile and park-like grounds with significant monuments and arboretum-style landscape design, mirroring Pinelawn's "memorial park and arboretum" positioning.

Regional players

• Gate of Heaven Cemetery: Large Archdiocesan Catholic cemetery in Hawthorne, NY (Westchester County). Comparable NY-metro positioning and full-service cemetery offering (burial, mausoleum, cremation), though Catholic-affiliated and serving a slightly different geographic submarket than Long Island.
• Calvary Cemetery: One of the largest cemeteries in the U.S., located in Queens, NY (operated by the Archdiocese). Comparable in scale and NY-metro positioning, but Catholic-affiliated and does not directly compete for Pinelawn's non-sectarian customer base.

Broad incumbents

• Forest Lawn Memorial Park: Network of five major memorial parks in Southern California (Glendale, Hollywood Hills, Long Beach, Cypress, Covina Hills) operated by Forest Lawn Memorial-Parks & Mortuaries. Comparable cemetery product (plots, mausoleums, cremation, bronze markers) but at much larger scale and as a multi-location incumbent.
• Rose Hills Memorial Park: ~3,500-acre memorial park in Whittier, CA — one of the largest cemeteries in the world. Comparable product mix (burial plots, mausoleums, cremation, memorial services) and estate-scale footprint, though operating in a different geography and as part of a broader funeral-services portfolio.
• Cypress Lawn Memorial Park: ~200-acre memorial park in Colma, CA (San Francisco Bay Area). Comparable in product offering (burial, mausoleum, cremation niches, bronze memorials) at meaningful scale, operating as part of the broader Cypress Lawn Memorial Parks portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinelawn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinelawn Cemetery