What Dubai Basketball does

Dubai Basketball is a privately owned professional basketball franchise headquartered in Dubai, United Arab Emirates, competing in Europe's EuroLeague and the Adriatic Basketball Association (ABA) League. Founded in 2023 by Emirati entrepreneur Abdullah Saeed Al Naboodah (Chairman & Co-Founder) alongside Co-CEO Dejan Kamenjašević, the franchise plays home games at Coca-Cola Arena and has rapidly scaled to championship contention, winning the 2025/26 ABA League in just its second season, becoming the first Asian team to claim the title. The franchise is supported by a multi-tier sponsorship ecosystem (Omniyat, dnata, Equiti, Adidas, GEMS Education, City Walk, Bauerfeind, Dubai Sports Council) and a youth development Academy operating across multiple Dubai schools with 550+ enrolled students.

The club's product portfolio centers on live competitive basketball entertainment, premium hospitality offerings (Baseline VIP Experience, VVIP Premier Lounge, season boxes starting at AED 40,000, experience upgrades at AED 299), and a digital fan engagement layer via an official mobile application developed in partnership with YinzCam. The app, launched in October 2025, integrates real-time EuroLeague statistics, Arena Cloud TV live streaming, and a member hub for exclusive content and notifications. The franchise generates revenue through ticket sales, corporate hospitality, merchandise, broadcasting rights (via Arena Sport partnership), and licensing/sponsorship deals, with a secondary revenue stream from the youth Academy.

Commercially, Dubai Basketball operates a direct-to-consumer model via its website, mobile app, and Coca-Cola Arena ticketing, supplemented by enterprise-grade corporate sales for VIP packages and sponsorship deals. Season ticket bundles include family packages (50% discount for children), a university section, and group discounts (15% off for 5+ tickets). The franchise maintains active community programs including the Basket for Basket Ramadan initiative with UAE Food Bank (>3,055 meals donated) and engages fans across the Middle East, Europe, and broader MENA region across 10+ countries where competitive fixtures take place.

Name

Dubai Basketball

Legal name

Dubai Basketball Club LLC

Website

https://dubaibasketball.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Dubai Basketball is a UAE-based professional basketball franchise competing in Europe's EuroLeague and ABA League, serving fans, corporate sponsors, and youth academy members through live events, premium hospitality, and a digital fan engagement platform.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball franchise
• Live sports entertainment
• Corporate hospitality
• Youth basketball academy
• Team merchandise

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Ticket Sales: Direct ticket sales for EuroLeague and ABA League games at Coca-Cola Arena and temporary venues in Bosnia and Herzegovina. Single game tickets, season tickets, and group packages including family packages (50% discount for children) and university section.
2. Corporate Hospitality: Premium hospitality packages including VIP boxes (up to 5 guests starting at AED 4,500), VVIP Premier Lounge (up to 150 guests), season box bookings (starting at AED 40,000), and experience upgrades (Entourage Club AED 299, After-Party AED 299).
3. Merchandise and Retail: Official online store for merchandise including team apparel and fan gear.
4. Broadcasting Rights: Partnership with Arena Sport for ABA League broadcasting rights, allowing Dubai Basketball to provide live game access to regional audiences through the official app.
5. Corporate Partnerships: Sponsorship deals with main partners (Omniyat, dnata), founding partners (Equiti), official partners (Adidas, GEMS Education), and supporting partners (City Walk, Shabab Al Ahli, Dubai Sports Council, Carter & White).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dubai Basketball operates a professional basketball franchise that competes in Europe's EuroLeague and the ABA League, playing home games at Coca-Cola Arena in Dubai. Beyond the team, it sells tickets and season passes, premium hospitality and VIP packages, official merchandise, broadcasting rights, corporate sponsorships, and runs the Dubai Basketball Academy providing youth development with 550+ enrolled students. The club also operates an official mobile application providing live streaming and real-time statistics to fans.

Product overview

Dubai Basketball operates as a professional basketball franchise with a multi-layered product portfolio. The core offering is the professional basketball team competing in the EuroLeague and ABA League, playing home games at Coca-Cola Arena. Supporting the team are digital products including the Official Mobile App (developed with YinzCam) providing live streaming, real-time statistics, and fan engagement features. The Dubai Basketball Academy provides youth development across multiple Dubai locations. Premium hospitality offerings include VVIP Premier Lounge, Baseline VIP Experience, and Experience Upgrades for corporate and premium fan experiences. Community initiatives like the Basket for Basket Ramadan program complement the commercial offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubai Basketball Professional Franchise
• Dubai Basketball Academy Youth basketball development program operating across multiple schools and locations in Dubai with FIBA-certified coaches. More than 550 students are enrolled across the program.
• Dubai Basketball Official Mobile App First UAE mobile application for Dubai Basketball, developed in partnership with YinzCam. Available on iOS and Android, providing live streaming of ABA League games, real-time EuroLeague statistics, exclusive video content via Arena Cloud TV integration, highlights, behind-the-scenes access, and a dedicated Member Hub for fan engagement.
• Tickets and Season Packages Single-game tickets, season tickets, family packages (50% discount for accompanying children), University Section for students, and group rates (15% off when buying 5 or more season tickets), distributed through Coca-Cola Arena and the official website.
• Premium Hospitality VIP gameday offering including corporate branded luxury boxes, bespoke spaces, and founding partner status with Dubai Basketball. Season bookings available starting at AED 40,000 for full season VIP box with branding opportunities.
• Baseline VIP Experience VIP hospitality package featuring exclusive box seating for up to 5 guests with premium food and beverage service, and premium seats closest to the rim with proximity to the home team bench, priced at AED 4,500 per box.
• VVIP Premier Lounge Premium hospitality experience offering center-court viewing for up to 150 guests, private access, exclusive F&B service, and custom branding options. Available with naming rights for the 2024-2025 season.
• Experience Upgrades Gameday enhancement options including Entourage Club Access for CAT-A ticket holders (AED 299), Live Lounge pre-game party with unlimited F&B, and Saturday Night After-Party experiences (AED 299 per person or contact for table reservation).

Quantifiable outcome

• 29 wins from 33 games in 2025-26 season (88% win rate)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered official, core, main, founding and supporting.

• Arena SportofficialStrategic or Co-development Partner · 21 May 2026Official broadcaster and rights holder of the ABA League. Partnership allows Dubai Basketball to provide live game access to regional audiences through the official app.
• UAE Food BankofficialStrategic or Co-development Partner · 24 February 2026Ramadan initiative collaboration with Dubai Sports Council and UAE Food Bank. Donated over 3,055 meals to families in need across the UAE. Transformed points scored and tickets scanned into food baskets for those in need.
• YinzCamofficialTechnology or Integration · 16 October 2025Technology partner providing mobile app development. Launched first mobile app in the UAE for Dubai Basketball, available on iOS and Android, with real-time EuroLeague statistics and Arena Cloud TV integration.
• Coca-Cola ArenacoreStrategic or Co-development Partner · 1 January 2024World's leading venue management company serving as strategic partner and home arena. The Middle East's largest indoor entertainment venue provides premium facilities for EuroLeague and ABA League games, hosting record crowds exceeding 11,000 fans.
• OmniyatmainStrategic or Co-development Partner · 1 January 2024Main partner of Dubai Basketball. Omniyat is a luxury real estate developer in Dubai.
• EquitifoundingStrategic or Co-development Partner · 1 January 2024Founding Partner and Official Digital Wealth Partner. Leading global fintech brand headquartered in Dubai empowering individuals and institutions through innovative online trading and investment solutions. Shares values of ambition, precision, and performance.
• dnatamainStrategic or Co-development Partner · 1 January 2024Founding partner and official travel partner. Supports team's international travel operations with branding on team jerseys, in-arena signage, and fan engagement initiatives. Presented as founding partner following ABA League championship.
• AdidasofficialStrategic or Co-development Partner · 1 January 2024Official kit supplier and partner. Global sports brand providing team apparel and equipment.
• GEMS EducationofficialStrategic or Co-development Partner · 1 January 2024Official partner and education provider supporting youth development initiatives.
• BauerfeindofficialStrategic or Co-development Partner · 1 January 2024Partnership to elevate high-performance athlete care in the UAE. Provides premium sports compression and support products.
• KK BosnacoreStrategic or Co-development Partner · 1 January 2024Collaboration with KK Bosna BH Telecom to hold home games at Zetra Arena in Sarajevo during regional conflict relocation. All ticket proceeds donated to charitable causes in Bosnia and Herzegovina.
• City WalksupportingStrategic or Co-development Partner · 1 January 2024Supporting partner. Dubai lifestyle destination under Dubai Holding.
• Shabab Al AhlisupportingStrategic or Co-development Partner · 1 January 2024Supporting partner. Local sports club partnership.
• Dubai Sports CouncilsupportingStrategic or Co-development Partner · 1 January 2024Supporting partner and regulatory body. Licensed by Dubai Sports Council alongside UAE Basketball Association.
• Carter & WhitesupportingStrategic or Co-development Partner · 1 January 2024Supporting partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• Real Madrid Baloncesto: Historic EuroLeague powerhouse and direct on-court competitor in the 2025/26 EuroLeague (Dubai played Real Madrid during Wright IV's 4-0 February run).
• ASVEL Lyon-Villeurbanne (LDLC ASVEL): French EuroLeague opponent Dubai faced in February 2026; comparable for European arena economics, ticketing, and sponsorship monetization.
• Olympiacos BC: EuroLeague opponent (Dubai faced Olympiacos in February 2026); comparable as a top-tier European basketball club focused on matchday, membership, and commercial partnerships.
• FC Barcelona Basketball: EuroLeague participant and one of Europe's elite basketball clubs; relevant as the most recent Pascual coaching reference (Liga ACB Finals) and a benchmark for EuroLeague competitiveness that Dubai is now facing.
• Anadolu Efes Istanbul: Turkish EuroLeague franchise and ABA/EuroLeague overlap competitor; relevant Dubai/MEA↔European basketball bridge and similar commercial structure.
• KK Partizan Mozzart Bet: ABA League rival Dubai faced in the 2025/26 Finals (defeated 83-81 in Game 4); most direct ABA League peer for fan engagement, ticketing, and broadcasting.
• Panathinaikos BC: Athens EuroLeague club previously coached by Xavi Pascual; directly comparable for studying Pascual's tactical approach and the sponsorship economics that Dubai is replicating.
• Fenerbahçe Beko: Istanbul-based EuroLeague competitor backed by a major multi-sport club; benchmark for diversified corporate sponsorship and integrated arena economics similar to Dubai's Coca-Cola Arena model.
• Crvena Zvezda Meridianbet (Red Star Belgrade): ABA League regular-season opponent (Dubai played Crvena Zvezda in March 2026); peer for the Adriatic regional circuit and EuroLeague cross-competition.

Broad incumbents

• Maccabi Tel Aviv: Established EuroLeague brand with strong international fan base; broader comparable for top-tier European basketball economics, premium hospitality products, and corporate sponsorship tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dubaibasket
• YouTubeyoutube.com/@DubaiBasketball
• Facebookfacebook.com/dubaibasketballclub
• Instagraminstagram.com/dubaibasketballclub
• LinkedInlinkedin.com/company/dubai-basketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubai Basketball