De Vor Brandes & Co.

What De Vor Brandes & Co. does

De Vor, Brandes & Co B.V. is a privately held Dutch agricultural and construction machinery dealer founded in 1948 in Bunnik, now operating from two locations in Werkhoven (headquarters) and Renswoude. The company is an authorized dealer for John Deere (since 2016 in partnership with Kraakman BV), Hitachi Construction Nederland, and Tobroco Giant, with complementary distribution for Pöttinger, Maschio Gaspardo, Manitou, Weber MT, and several other implements. It serves primary customers in agriculture (farmers, agricultural contractors), with secondary segments in construction/earthmoving, equipment rental, municipal/government (e.g., Gemeente Barneveld), and golf. The business has 11-50 employees and is owner-operated, with F.F. van Hogendorp as owner and R. Doornenbal as General Director (Algemeen Directeur).

Name

De Vor Brandes & Co.

Legal name

De Vor, Brandes & Co B.V.

Website

https://vorbrandes.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

De Vor, Brandes & Co B.V. is a Dutch agricultural and construction machinery dealer founded in 1948, serving farmers, contractors, rental firms, and municipalities from two Netherlands locations as an authorized John Deere, Hitachi, and Tobroco Giant dealer with parts, service, and certified tractor inspection operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Werkhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new and used tractors and agricultural machines, including John Deere tractors and equipment.
2. Service and Maintenance: Maintenance and repair services for agricultural machinery including winter service plans with discounts on oil and filters.
3. Parts Sales: Sale of spare parts, with computerized worldwide parts organization ensuring quick delivery of both common and less common parts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

De Vor Brandes & Co. is a Dutch authorized dealer selling and servicing agricultural and construction machinery from its two locations in Werkhoven and Renswoude. Its portfolio spans John Deere tractors and agricultural machines, Hitachi excavators, Tobroco Giant articulated loaders, and complementary implements from Pöttinger, Maschio Gaspardo and M-Mulder. The company also delivers maintenance, parts supply with 24-hour delivery, and certified SKL tractor inspections from its first official SKL testing station (since 2001).

Product overview

De Vor Brandes & Co. is an agricultural and construction equipment dealer offering a portfolio of core products including John Deere tractors and agricultural machinery (6M, 7R, 8R series), Hitachi Construction excavators (mini, midi, and large excavators), and Tobroco Giant articulated wheel loaders (25+ models from 26-88 HP). The company complements its equipment sales with complementary implements from Pöttinger (mowers, seeders), Maschio Gaspardo (tillage equipment), and M-Mulder (cleaning machines). Service offerings include official SKL tractor inspections (since 2001), winter maintenance service plans, parts supply with 24-hour delivery capability, and mobile service operations. Founded in 1948, the company operates from Werkhoven and Renswoude locations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Tractors and Agricultural Machinery Full range of John Deere agricultural tractors and machinery, including the 6M, 7R and 8R series, forage harvesters and implements, supplied and serviced as an authorized dealer in partnership with Kraakman BV. Targeted at farmers, agricultural contractors and municipalities.
• Hitachi Construction Excavators Hitachi Construction Nederland excavators including mini-excavators (ZX series), midi-excavators and large excavators for construction, earthmoving and demolition applications, supplied and serviced as an authorized HCME dealer.
• Tobroco Giant Articulated Loaders (Knikladers) Tobroco Giant articulated wheel loaders available in more than 25 different models ranging from 26 HP to 88 HP, produced in Oisterwijk, Netherlands, supplied with extensive accessory options.
• Pöttinger Agricultural Implements Pöttinger agricultural implements including front mowers (NL series such as the NL 3100), seeders (Aerosem 3002 ADD) and tillage equipment (Lion 3040) compatible with various tractor brands.
• Maschio Gaspardo Tillage Equipment Maschio Gaspardo agricultural equipment including the Gabbiano Super rotary harrows and other tillage implements.
• M-Mulder Sweeping and Cleaning Machines M-Mulder sweeping and cleaning machines designed for attachment to articulated loaders for professional cleaning applications.
• SKL Tractor Inspection Services Official SKL (Stichting Kwaliteitseisen Landbouwtechniek) tractor inspection and testing services performed at the Renswoude location since 2001, verifying compliance with Dutch working conditions and vehicle regulations for tractors.
• Winter Service Plan and Maintenance Preventive maintenance services including winter service plans with 20% discount on oil, 15% on filters and 10% on other parts, expert checks and air conditioning maintenance for agricultural and construction machinery.
• Parts Supply and Delivery Spare parts supply backed by a computerized worldwide parts organization, with delivery of common wear parts within 24 hours and less common parts on request, covering John Deere, Hitachi, Tobroco Giant and other represented brands.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Kraakman BVcoreChannel Partner/ Reseller/ Distributor · 13 September 2016John Deere dealer partnership with Kraakman BV. After a short period without dealership, De Vor Brandes became a John Deere dealer again through collaboration with Kraakman BV, allowing them to supply and service all John Deere products at competitive prices with market-conforming hourly rates.
• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer providing full range of John Deere products from new tractors to combines and everything in between. John Deere provides products, marketing support, and technical backing through their global dealer network of over 1000 independent dealers.
• Tobroco GiantcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tobroco Giant knikladers (articulated loaders). Giant machines are produced in Tobroco's factory in Oisterwijk and are offered in 25 different types ranging from 26 HP to 88 HP.
• Hitachi Construction Machinery Europe (HCME)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hitachi Construction Nederland excavators and construction equipment. HCME has factories in Amsterdam (medium-sized excavators 10-45 tons) and Oosterhout (mini-excavators 1-6 tons), and is the only manufacturer of earthmoving machines in the Netherlands.
• Van Veldhuysen GroentechniekminorOthersSister company (zusterbedrijf) located in Doorn. Van Veldhuysen Groentechniek handles garden and park machines, providing a complementary business within the same ownership structure.
• PöttingerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Pöttinger agricultural equipment including front mowers (NL 3100), seeders (Aerosem 3002 ADD), and tillage equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pols: Dutch ag equipment dealer. Comparable regional dealer business selling agricultural machinery and providing service to farming customers in the Netherlands with similar product portfolio.
• Kraakman BV: Multi-location authorized John Deere dealer in the Netherlands. Most directly comparable as both a John Deere partner and a multi-brand ag equipment dealer; De Vor Brandes in fact re-established its own John Deere partnership through Kraakman in 2016.
• Vlamings: Long-established Dutch ag equipment dealer offering tractors, machinery, and service to farming customers. Comparable regional dealer model with similar product and service mix to De Vor Brandes in agricultural segments.
• Van Veldhuysen Groentechniek: Sister company (zusterbedrijf) of De Vor Brandes located in Doorn, focused on garden and park machines under shared ownership. Highly comparable business model providing complementary product lines and customer overlap.
• Kamps de Wild: Dutch ag and construction equipment dealer with regional branches. Directly comparable as a multi-line equipment dealer serving both agricultural and construction customers in the Netherlands with similar sales-and-service model.
• GroeNoord: Northern Netherlands ag equipment dealer group with multiple branches, offering tractors, machinery, and service. Comparable multi-branch dealer model selling ag equipment and providing service to farming customers across regional Netherlands.
• Van der Spek: Dutch construction and earthmoving equipment dealer. Comparable as a regional Netherlands-based dealer of compact construction equipment (skid steers, mini-excavators), an adjacent vertical to De Vor Brandes's Hitachi and Tobroco Giant construction equipment business.

Broad incumbents

• Hitachi Construction Machinery Europe: Manufacturer of excavators and construction equipment with factories in the Netherlands (Amsterdam and Oosterhout). Comparable as the OEM partner whose excavators form De Vor Brandes's second major product line.
• Royal Reesink: Large Dutch ag and construction equipment distributor with an extensive branch network across the Netherlands. Comparable as a much larger, established player in the same equipment distribution space, providing a benchmark for scale in the Dutch market.
• John Deere: Global manufacturer of agricultural, construction, and forestry equipment, and the primary OEM brand that De Vor Brandes is authorized to sell. Comparable as the upstream OEM whose franchise economics drive De Vor Brandes's largest product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Vor Brandes & Co.