Kraakman

What Kraakman does

Kraakman is a privately held Dutch heavy-equipment dealership group headquartered in the Netherlands, operating 27 branch locations with more than 500 employees distributed across every major agricultural province. The company functions as the exclusive full-line John Deere dealer for the Netherlands, holding rights to the complete John Deere portfolio across tractors (compact 1-series through 9-series), combines, forage harvesters, field sprayers, balers, GPS precision agriculture systems, and turf/utility vehicles. Kraakman supplements this anchor brand with a multi-OEM distribution portfolio spanning Kramer and Giant wheel loaders and telehandlers, Volvo CE construction equipment including electric machines, Still forklifts and internal transport, Stihl and Husqvarna garden tools, and specialized brands across tillage (Lemken, Kverneland), seeding (Farmax), feeding (Siloking, Schuitemaker), fertilization (Veenhuis, Fliegl), potato technology (AVR), sports turf (GKB), leaf management (Trilo), and environmental weed control (Mantis, Alltrec). Revenue is generated across five streams: new equipment sales, used equipment sales (309+ units), parts and components (including via Kraakmanparts.com), maintenance and repair services, and specialized GPS/precision agriculture installation and support. Pricing is uniformly quote-based with no public list prices for major equipment, and the company operates three e-commerce channels (Kraakman Tuinmachines, Gardentoolshop.eu, Kraakmanparts.com) in addition to its branch-based field sales force for enterprise customers. The customer base spans Dutch agriculture (arable, livestock, bulb cultivation), professional green maintenance (municipalities, sports clubs), consumer gardeners, golf courses, construction contractors, and warehouse/logistics operators — a horizontal segmentation approach anchored by the dealership distribution model rather than any single vertical.

Name

Kraakman

Legal name

Kraakman

Website

https://kraakman.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Kraakman is the exclusive full-line John Deere dealer in the Netherlands, operating 27 branches and 500+ employees to distribute agricultural, garden, golf, construction, and logistics equipment across multiple complementary OEM brands.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural machinery dealer
• Precision agriculture systems
• Garden and park equipment
• Golf course maintenance equipment
• Construction equipment dealer

Headquarters

HQ city

Middenmeer

HQ country

Netherlands

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, combines, forage harvesters, sprayers, and implements from brands such as John Deere, Kramer, Giant, Volvo, and other manufacturers. Sales are conducted through dealer branches with pricing typically quoted upon request.
2. Used Equipment Sales: Sale of pre-owned agricultural machinery through dedicated used equipment inventory available across all branches. The company maintains an extensive database of 309+ used machines including tractors, combines, and specialized implements.
3. Parts and Components: Sales of replacement parts, accessories, and attachments for all sold machinery. Kraakman operates dedicated parts operations and webshops including Kraakmanparts.com for John Deere parts.
4. Maintenance and Repair Services: Workshop services including scheduled maintenance, repairs, inspections, winter maintenance programs, and expert checks. The company employs specialized service technicians trained through John Deere dealer programs.
5. GPS and Precision Agriculture Services: Specialized services including installation, configuration, and support of John Deere GPS systems and precision agriculture technology across various machine brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kraakman is an exclusive full-line John Deere dealer in the Netherlands operating 27 branches with 500+ employees, selling new and used agricultural, garden, golf, construction, and internal transport machinery alongside complementary brands (Kramer, Volvo, Giant, Still, Stihl, GKB, Trilo, etc.). The company also provides parts supply, workshop maintenance and repair, and specialised GPS/precision agriculture installation services for John Deere and non-John Deere machines.

Product overview

Kraakman is a full-line dealer of agricultural, garden, golf, earthmoving, and internal transport machinery in the Netherlands, operating 27 branches with over 500 employees. The company serves as exclusive John Deere dealer offering the complete John Deere range including tractors (1-series through 9-series), S-series and T-series combine harvesters, F8 and F9 forage harvesters, field sprayers, balers, GPS precision agriculture systems (StarFire 7500, displays, ATU-300), and golf/utility vehicles. Beyond John Deere, Kraakman distributes an extensive portfolio of complementary brands: Kramer and Giant for wheel loaders, telehandlers, and skid steers; Volvo for construction equipment and electric machines; Still for forklifts and internal transport; GKB for sports field maintenance; Trilo for leaf management; Stihl for garden tools; Mantis for environmental weed control; and specialized equipment for potato farming (AVR), tillage (Lemken, Kverneland), feeding (Siloking, Schuitemaker), fertilization (Veenhuis, Fliegl), and precision seeding (Farmax, Kverneland). The company also operates dedicated webshops for consumer garden machines (Kraakman Tuinmachines, Gardentoolshop) and sells used equipment alongside new machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural machinery (full-line John Deere dealer)

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorExclusive full-line dealer for John Deere agricultural machinery in the Netherlands. Kraakman is the exclusive dealer offering the complete John Deere product range including tractors, combines, forage harvesters, sprayers, and golf equipment. The partnership includes sales, service, parts, and specialized GPS system support.
• KramercoreChannel Partner/ Reseller/ DistributorDealer for Kramer machines including wheel loaders, tele wheel loaders, and telescopic handlers. Kramer machines are characterized by high quality and robust technology with four-wheel drive and high maneuverability across various terrains.
• RoberineminorChannel Partner/ Reseller/ DistributorDutch manufacturer of mowing machines known since 1951 for high quality and perfect mowing results. Products include cylinder mowers and flail mowers for professionals in green maintenance and garden care.
• KrampeminorChannel Partner/ Reseller/ DistributorGerman brand and market leader for agricultural tippers in Germany with growing popularity in the Netherlands. Product range includes agricultural tippers, slide-off wagons, and construction tippers available at specific Kraakman locations.
• StihlcoreChannel Partner/ Reseller/ DistributorDealer for world-famous Stihl brand offering complete range of garden machines including chainsaws, brush cutters, hedge trimmers, robot mowers, and pressure washers. Serves both consumers and green professionals.
• TrilominorChannel Partner/ Reseller/ DistributorPartnership with Trilo for leaf blowers, vacuum machines, verticutter machines, and suction wagons. Trilo is known for thoughtful engineering and high capacity, making collection and disposal of green waste more efficient.
• GKB MachinesminorChannel Partner/ Reseller/ DistributorDealer for GKB Machines, a family business since 1946 producing durable machines for sustainable maintenance of sports fields and recreation fields. Products include sand spreaders, aerators, and maintenance equipment for natural and artificial turf.
• VolvocoreChannel Partner/ Reseller/ DistributorDealer for Volvo CE (Construction Equipment) machines including wheel loaders, excavators, and electric machines. Volvo machines are known for high performance combined with reliable technology and the option for electric motors.
• GiantcoreChannel Partner/ Reseller/ DistributorDealer for Tobroco Giant machines including wheel loaders, tele wheel loaders, electric wheel loaders, skid steers, and telehandlers. Giant is a leading brand with recognizable design and choice of more than 100 attachments.
• StillcoreChannel Partner/ Reseller/ DistributorDealer for Still internal transport equipment including forklift trucks, electric forklift trucks, diesel and LPG forklifts, electric pallet trucks, and hand pallet trucks. Still is a leading brand known for reliability and durability.
• AVRminorChannel Partner/ Reseller/ DistributorDealer for AVR potato technology including potato harvesters, planting machines, and irrigation systems for specialized potato cultivation.
• LemkenminorChannel Partner/ Reseller/ DistributorDealer for Lemken plows and tillage equipment as part of comprehensive tillage machinery portfolio.
• SilokingminorChannel Partner/ Reseller/ DistributorDealer for Siloking feed mixing wagons including trailed and self-propelled models for efficient feeding on livestock farms.
• KvernelandminorChannel Partner/ Reseller/ DistributorDealer for Kverneland seeding machines, plows, cultivators, and other tillage equipment.
• HusqvarnaminorChannel Partner/ Reseller/ DistributorPartnership for Husqvarna garden and park machines available through Gardentoolshop.eu, including robot mowers, chainsaws, brush cutters, and leaf blowers for both professional and consumer use.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Reesink: Largest Dutch agricultural and grounds-care machinery distributor with multi-brand and multi-country operations. Direct competitor to Kraakman in the Netherlands across agricultural, garden, and turf equipment; comparable scale and dealer-distributor model.
• Van der Sluis (LMB): Dutch agricultural machinery dealer peer with overlapping tractor and implement portfolios and a regional service footprint. Comparable sales, parts, and service model to Kraakman's branch operations.
• Kamps de Wild: Dutch agricultural and industrial equipment distributor with a similar multi-brand portfolio and dealer-service model. Competes with Kraakman across tractors, implements, and logistics equipment in the Netherlands.
• Pols (Zuidberg / LMB Pols): Mid-sized Dutch agricultural machinery dealer with a regional branch network. Directly comparable in product lines (tractors, implements, precision agriculture) and services (sales, parts, workshop) to a subset of Kraakman's business.
• Bart Agreculture: Dutch agricultural machinery dealer serving professional arable and livestock operations. Comparable in customer base (commercial farmers) and in the full-service dealer model including new sales, used equipment, parts, and GPS/precision services.

Broad incumbents

• Cervus Equipment: Canadian John Deere dealer group with multi-store agricultural and commercial equipment operations. Comparable in dealer-distributor structure, multi-brand product lines, and integrated service operations.
• RDO Equipment Co. Large North American agriculture and construction equipment dealer network, including John Deere. Comparable in the multi-brand dealer model, branch density, and full-service (sales, parts, service, precision agriculture) approach, though at far larger scale.
• Stotz Equipment: Family-owned John Deere dealer group operating 25+ locations across the US Southwest. Highly comparable in branch-network structure, exclusive dealer status, and integrated parts/service/precision-agriculture offering.
• Pon Equipment: Dutch Caterpillar dealer and broader Pon Equipment division. Comparable in being a major Netherlands-based heavy equipment distributor with overlapping construction and earthmoving product lines (wheelloaders, excavators) and a service-led branch model.

Regional players

• Mechanisatie Centrum Flakkee: Regional Dutch agricultural machinery dealer on the Goeree-Overflakkee island. Competitor in a specific Dutch region with overlapping agricultural product offerings and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraakman