Vertebra
Vertebra is a Colombian B2B technology company providing public services management solutions for enterprises and utility network operators in Latin America, combining automation, AI, and smart metering to reduce utility costs and digitize payment workflows.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vertebra does
Vertebra (legal name: Vertebra Soluciones) is a Colombian B2B technology company founded in 2014 and headquartered in Bogotá, with a secondary office in Villavicencio. The company develops and deploys technological solutions aimed at transforming the management of public services — primarily utilities — for enterprises and network operators in Latin America. Its offering is organized into four modules: (1) Gestión Integral de Servicios Públicos, a comprehensive public services management platform for eco-efficiency projects; (2) Automatización de Pagos, which centralizes and automates the full public services payment workflow from invoice loading to accounting; (3) Tecnología para Operadores de Red, smart metering and digitalization tools for utility and network operators; and (4) Energía y Sostenibilidad, an add-on for executing energy efficiency and sustainability initiatives, including household-level environmental training programs endorsed by the World Energy Council.
Underlying these modules is a technology stack that combines automation, artificial intelligence, and smart metering to digitize utility data access, analyze consumption patterns, and streamline payment management. The company claims its solutions can deliver up to 30% savings on enterprise utility bills through reduced consumption, better tariff selection, and tax benefits. Vertebra operates a sales-led, direct-distribution go-to-market targeting enterprise and mid-market buyers in Latin America, with a recurring/subscription services revenue model. Customer segments are organized by use case: companies seeking public services cost savings, companies seeking payment-process automation, and utilities/network operators seeking digitalization, with a vertical segmentation approach.
Leadership is anchored by co-founder and CTO Francisco Andrés García Rincón. The company is privately held with no disclosed investors, funding rounds, M&A activity, or named customer logos in the available data. The company is actively operating and positions itself as the market "referent" in public services management in Colombia, supported by a digital presence on LinkedIn and Instagram and a corporate website (vertebra.tech) as the primary commercial touchpoint.
Vertebra firmographics
Firmographics- Name
- Vertebra
- Legal name
- Vertebra Soluciones
- Website
- https://vertebra.tech
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vertebra is a Colombian B2B technology company providing public services management solutions for enterprises and utility network operators in Latin America, combining automation, AI, and smart metering to reduce utility costs and digitize payment workflows.
- Ownership category
- akta.pro rank
Vertebra industry classification
Industry- Product category
- Utility Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Utility & Municipal Billing Platforms (FSAMAJAG)
Keywords
Where Vertebra is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Vertebra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Public Services Management Services: Vertebra builds and deploys comprehensive public services management projects, offering integral solutions for Eco-efficiency in organizations. The company centralizes payment management processes from invoice loading to accounting, indicating a service-based revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vertebra product offering
Product offeringCore offering
Vertebra develops and deploys integral, sustainable technology solutions that transform the public services industry in Latin America. Its offering centralizes enterprise public-services payment management — from invoice loading to accounting — using automation, artificial intelligence, and smart metering (Medición Inteligente), and extends to digitalization tools for utility network operators and the execution of energy-efficiency and sustainability projects. Customers can save up to 30% on utility bills through its deployments.
Product overview
Vertebra offers a unified platform for public services management in Latin America, consisting of four interconnected modules: Gestión Integral de Servicios Públicos (core platform for eco-efficiency project management), Automatización de Pagos (automated payment processing), Tecnología para Operadores de Red (smart metering and digitalization tools for utilities), and supporting energy efficiency and sustainability project services. The platform integrates automation, artificial intelligence, and smart metering technologies to help enterprises achieve up to 30% savings on utility costs while advancing sustainability goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Gestión Integral de Servicios Públicos (Comprehensive Public Services Management) Integral project that deploys Vertebra's technology to drive eco-efficiency in organizations, helping enterprises implement comprehensive public-services management and save up to 30% on utility bills through reduced consumption, better tariffs, and tax benefits.
- Automatización de Pagos de Servicios Públicos (Public Services Payment Automation) Centralized management of public-services payment processes, automating everything from invoice loading to accounting for enterprise clients that want to eliminate manual payment processing and scattered workflows.
- Tecnología para Operadores de Red — Medición Inteligente (Technology for Network Operators — Smart Metering) Technology offering for utility network operators that accelerates their digitalization through data access and intelligent measurement (Medición Inteligente / smart metering) capabilities.
- Proyectos de Eficiencia Energética y Sostenibilidad (Energy Efficiency and Sustainability Projects) Project-execution service in which Vertebra acts as the primary ally for organizations to deploy eco-efficiency and sustainability initiatives, including World Energy Council–endorsed environmental training programs that extend sustainability impact to employees' households.
Quantifiable outcome
- Save up to 30% on utility bills
- +1 more outcomes
Companies that use Vertebra
Customer profileSegments3 records
Ideal customer profiles3 records
Vertebra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Vertebra partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Vertebra competitors and assessment
Company assessmentEmerging players
- UtilityAPI: UtilityAPI standardizes utility data access for enterprises and developers via APIs, enabling automated usage data retrieval. It is an emerging lighter-weight comparator to Vertebra's data-access and smart-metering layer for utility customers.
- Voltus: Voltus runs a virtual power plant platform that helps commercial and industrial customers monetize distributed energy assets and reduce energy spend. It is comparable to Vertebra's enterprise cost-savings and sustainability value proposition, particularly on the demand-side optimization angle.
- Arcadia: Arcadia is a clean energy platform that connects enterprises to utility data, renewable energy procurement, and energy management. It overlaps with Vertebra's enterprise utility data and sustainability value proposition for North American and emerging-market corporates.
Direct peers
- Uplight: Uplight provides an energy management and customer experience platform for utilities and energy retailers, covering billing, payments, and energy efficiency program delivery. It is the closest functional analogue to Vertebra's integrated utility management and sustainability stack.
- GridPoint: GridPoint offers an energy management platform combining submetering hardware, IoT, and cloud analytics to help enterprises and utilities optimize energy use. Comparable to Vertebra's smart-metering-enabled enterprise efficiency proposition.
- Bidgely: Bidgely applies AI-driven analytics to utility consumption data to deliver energy insights and personalized recommendations to end customers. It mirrors Vertebra's AI + smart metering + consumption-analytics layer for utilities.
Broad incumbents
- Schneider Electric: Schneider Electric's EcoStruxure platform delivers energy management, automation, and sustainability software to enterprises and utilities worldwide. It represents a much broader incumbent alternative to Vertebra's integrated utility management suite.
- ENGIE Impact: ENGIE Impact provides sustainability and energy management advisory and technology services to enterprises globally, addressing energy efficiency and decarbonization. Comparable to Vertebra's sustainability and eco-efficiency project services, but at global incumbent scale.
- Enel X: Enel X is the global energy services arm of Enel, offering energy efficiency, demand response, and sustainability solutions to enterprises and utilities. It overlaps with Vertebra's enterprise eco-efficiency and utility digitalization offerings at much larger scale.
- Veolia: Veolia provides water, waste, and energy management services to municipalities and enterprises globally, including Latin America. Its utility-management and efficiency services overlap with Vertebra's broader eco-efficiency mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vertebra social profiles
Digital presenceVertebra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertebra leadership team
Management profileNumber of profiles
Profiles1 record
Vertebra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertebra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertebra
What does Vertebra do?
Vertebra develops and deploys integral, sustainable technology solutions that transform the public services industry in Latin America. Its offering centralizes enterprise public-services payment management — from invoice loading to accounting — using automation, artificial intelligence, and smart metering (Medición Inteligente), and extends to digitalization tools for utility network operators and the execution of energy-efficiency and sustainability projects. Customers can save up to 30% on utility bills through its deployments.
Is Vertebra a public or private company?
Vertebra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vertebra founded?
Vertebra was founded in 2014. It employs 51 to 100 people.
Where is Vertebra based?
Vertebra is headquartered in Bogotá, Colombia, in the Latin America region.
How does Vertebra make money?
One revenue line is on record: public Services Management Services.
Who are Vertebra's main competitors?
Emerging players on record are UtilityAPI, Voltus and Arcadia. Direct peers are Uplight, GridPoint and Bidgely. Broad incumbents are Schneider Electric, ENGIE Impact, Enel X and Veolia.
Does Vertebra have an API?
No public API is recorded for Vertebra.
What industry is Vertebra in?
Vertebra's product category is Utility Management Software. Its primary akta.pro industry code is FSAMAJAG, Utility & Municipal Billing Platforms. Its NAICS code is 541511 and its SIC code is 7373.