Alumexx
- Company typePublic
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Alumexx firmographics
Firmographics- Name
- Alumexx
- Legal name
- Alumexx B.V.
- Website
- https://alumexx.nl
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Alumexx industry classification
Industry- Product category
- Aluminium Climbing Equipment
- NAICS
- Other Aluminum Rolling, Drawing, and Extruding (331318)
- SIC
- Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
- akta.pro secondary industries
- Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil) (IMAKACAF), Aluminum Extrusion (IMAKACAG)
Keywords
Where Alumexx is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Alumexx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- B2C E-commerce Sales: Direct-to-consumer online sales through their own webshop (alumexx.nl) featuring a full product catalog with pricing, free 24-hour shipping, and 30-day return policy.
- Marketplace & Online Retail: Sales through large online marketplaces including bol.com, Coolblue.nl, and internationally through Toolstation.com.
- B2B Dealer Portal Sales: B2B dealer portal introduced in 2020 allowing existing dealers to order the full product assortment. Dealers include DIY chains, tool shops, and tool rental companies.
- Physical Retail Distribution: Distribution through DIY retail chains and tool shops across the Benelux, Germany, France, and Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Household ladders - entry level |
| Unit Pricing | Pay-as-you-go | Household/semi-professional steigers |
| Unit Pricing | Pay-as-you-go | Premium folding scaffolds and platforms |
| Unit Pricing | Pay-as-you-go | Specialty products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Alumexx product offering
Product offeringCore offering
Alumexx manufactures and sells aluminium climbing materials including mobile scaffolds (rolsteigers), folding room scaffolds (kamersteigers), telescopic and folding ladders, household and professional stairs, and scaffold trailers. Products are constructed from class 3 aluminium, certified to European safety standards (N-EN 1004, EN 131, NEN 2484, EN 14183), and sold directly to consumers via an e-commerce webshop and to B2B dealers through a dedicated portal and physical retail chains.
Product overview
Alumexx is a Dutch manufacturer of aluminum climbing materials (klimmaterialen) operating primarily in the Benelux market with expansion into Germany, France, Spain, and the US. The product portfolio centers on mobile scaffolds (rolsteigers/kamersteigers) including the ALX Basic Line (4-12m working heights), FS series folding scaffolds (75cm and 90cm widths), Quicky 2.0 and Mini-X compact scaffolds, paired with comprehensive scaffold parts and accessories (braces, platforms, wheels, X-Frame guardrails, colored braces). The ladders line encompasses telescopic ladders (JCB, Telestep Blue-Line), folding ladders, reform ladders, Safetyclick and Smart Level systems, and Solide orchard/pruning ladders. The stairs assortment features household ladders (ECO, Basic, UP, Twin-Deck 3.0/4.0/5.0 with double-tread design), kitchen platform stairs (Easy), double-sided ladders (DT, DX, Eurostairs professional series), and X-Step work platforms. Additional products include scaffold trailers (steigeraanhangers), ALX Mobile Gym fitness station, JCB combination tools, Batavia power tools, and the ECO Systems line (EV charging, solar, dispensers). The company also offers a Cradle-to-Cradle recycling program for returned materials.
Differentiator
Problem solved
Functional benefit
Brands
- Alumexx-CC (Cradle-to-Cradle): Alumexx Cradle-to-Cradle program focused on recycling and circular economy, allowing customers to return old climbing materials for weight-based value coupons redeemable at Alumexx dealers.
Products and services
- ALX Basic Line Rolsteigers (Mobile Scaffolds) Aluminium mobile scaffolds with working heights from 4m to 12m, constructed from class 3 aluminium, N-EN 1004 certified. Sold to DIY consumers and semi-professional users for painting, maintenance, and construction tasks.
- ALX FS 75 Kamersteiger (Folding Room Scaffold) Folding room scaffold 75cm wide, ~190cm length, work height up to 3.15m, 375kg load capacity, N-EN 1004 certified with TÜV certificate. Sold to DIY and semi-professional users.
- ALX FS 90 Kamersteiger (Professional Folding Room Scaffold) Folding room scaffold 90cm wide, ~190cm length, professional-grade. N-EN 1004 certified. Sold to semi-professional and professional users.
- ALX UP Kamersteiger Folding room scaffold with integrated work platform and compact folding system. Sold to DIY and semi-professional users.
- ALX Quicky 2.0 Kamersteiger Professional folding room scaffold with 75x190cm dimensions, 3m work height, featuring robust folding unit with 3 rungs, sturdy platform, and four 100mm braked wheels. Sold to semi-professional and professional users.
- Mini-X Kamersteiger (4-in-1 Multi-Function Scaffold) Compact room scaffold with four functions: scaffold, ladder, workbench, and seat. Folds to 75x75x100cm with 3m safe working height. Sold to DIY consumers.
- ALX JCB Telescopische Ladder Heavy duty telescopic ladder developed with JCB, featuring integrated spirit level and storage bag. Extended length 3.80m, weight 18kg, 150kg load capacity. EN 131-6, Warenwet, NEN 2484 certified.
- Alumexx Telestep 3M Blue-Line Telescopic ladder with individually auto-locking rungs, 11 rungs reach up to 3m height, folds to 0.81x0.51m. Anodized aluminium, NEN 2484/EN 131 certified.
- ALX Vouwladders (Folding Ladders) Folding ladders for various professional and household applications. Sold to DIY consumers and semi-professional users.
- ALX Reformladders Reform ladders combining ladder and step functionalities. Sold to DIY and semi-professional users.
- Solide Plukladders (Orchard/Pruning Ladders) Orchard and pruning ladders made of high-quality aluminium with conical points for soft ground stability. Available in 8, 10, and 12-rung versions. EN 131 and NEN 2484 certified.
- ALX Smart Level Ladders Ladders with integrated leveling system for safe use on uneven surfaces. Sold to DIY and semi-professional users.
- Alumexx ECO Huishoudtrap (Household Ladder) Lightweight household ladder with 150kg capacity, anti-slip treads, integrated toolbox. Available in 2 to 8 rungs. Sold to DIY consumers.
- Alumexx Basic Keukentrap (Kitchen Ladder) Steel-coated kitchen ladder with extra-wide anti-slip treads. Folds to only 5cm thickness. EN 14183 and EN 2484 certified. Sold to DIY consumers.
- Easy Trappen (Platform Stairs) Steel platform stairs with round design and higher safety rail. Compact folding, anti-slip treads. EN 14183 certified, TÜV certified, 150kg capacity. Sold to DIY consumers.
- Alumexx DT Dubbele Trap (Double-Sided Ladder) Double-sided ladder with double profile for extra strength and easy folding hinge system. NEN 2484/EN 131 certified. Sold to DIY and semi-professional users.
- ALX DX Trappen (Double-Sided Ladders) Very stable double-sided ladders with extra-wide 80mm anti-slip treads. Available in 2 to 7 rungs, indoor and outdoor use. Sold to DIY and semi-professional users.
- Eurostairs Dubbel Oploopbare Trap Professional double-sided ladders by Eurostairs with high-quality anodized aluminium, dirt-repellent coating, anti-slip caps, TUV certification. Available in 2 to 12 rungs. Sold to semi-professional and professional users.
- X-Step (Foldable Work Platform) Foldable work platform with 339mm wide anti-slip PET surface, handle, anti-slip feet. 150kg capacity, 8.8kg weight. Sold to DIY consumers.
- Alumexx Twin-Deck Huishoudtrap Premium household ladder featuring unique double treads and anti-slip coated platform. Provides double standing surface for extra safety. HandGrip folding system and TOOLBOX storage. Sold to DIY consumers.
- Steigeraanhangers (Scaffold Trailers) Trailers designed for transporting scaffolds, available as loose units or complete packages with mobile scaffolds. Sold to semi-professional users and rental companies.
- ALX Mobile Gym Full body fitness station and power station on wheels, made from 2.5mm maintenance-free class 3 aluminium. Foldable, includes ab bench, dip station, and resistance band sets. Sold to consumers.
- JCB TRIODEAL Combination Package JCB combination package including kamersteiger (room scaffold), telescopic ladder, and transformer 4-in-1 tool. €221 savings versus buying separately. Sold to DIY consumers.
- JCB Transformer 4-in-1 Multi-function tool with four modes: strong ladder with anti-slip steps, practical folding step with safety brace, stable work table with storage, and workbench for materials processing. Sold to DIY consumers.
- ECO Systems (Dispensers, EV Charging, Solar) Product line including dispensers, EV charging stations (laadpalen), and solar solutions for scaffolding applications. Sold to businesses and contractors.
- Telesafe Telesafe product launched in 2026 with multiple variations, starting price €1,440.00. Featured as a new product offering on the Alumexx homepage.
Quantifiable outcome
- Over 95% of products are recyclable through the Cradle-to-Cradle program
- +2 more outcomes
Companies that use Alumexx
Customer profileSegments3 records
Ideal customer profiles3 records
Alumexx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Alumexx partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- VDLcoreVDL is a key production partner for Alumexx. The companies collaborate in a robotic production line (robotstraat) to manufacture Alumexx's aluminium climbing materials. This partnership enables advanced automated production while maintaining quality.
- ASC GroupcoreAlumexx BV is a daughter company of ASC Group, which produces comparable products for the professional market. ASC Group founded Alumexx in 2011 for the consumer/semi-professional market, and in early 2018 Alumexx NV was spun off and listed on Euronext Amsterdam.
- bol.commajorAlumexx distributes its products through bol.com, one of the largest online marketplaces in the Netherlands and Belgium.
- Coolblue.nlmajorAlumexx products are sold through Coolblue.nl, a major Dutch online retailer of consumer electronics and general merchandise.
- Toolstation.commajorInternational distribution through Toolstation.com, an international online tool retailer operating across multiple European countries, enabling Alumexx's expansion beyond the Benelux.
- BataviaminorBatavia products (such as the battery-powered pressure washer and angle grinder) are sold alongside Alumexx climbing materials on the Alumexx webshop, offering complementary DIY tools.
- DIY Retail Chains and Tool Rental CompaniesmajorPhysical B2B distribution through do-it-yourself retail chains, hardware/tool stores (gereedschapswinkels), and tool rental companies (gereedschapverhuurders) across the Benelux and expanding into Germany, France, and Spain.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Alumexx competitors and assessment
Company assessmentDirect peers
- Altrex: Altrex is a leading Dutch manufacturer of professional ladders, scaffolds, and climbing equipment, serving both professional and DIY markets across Europe. It is Alumexx's most direct head-to-head competitor, and the two brands are even cross-listed on Alumexx's own storefront ("Altrex kamersteiger", "Altrex trappen").
- Hailo: Hailo is a well-known German manufacturer of step stools, household ladders, and climbing aids sold through retail and online channels across Europe. It competes directly with Alumexx's household ladders, kitchen steps, and Twin-Deck product lines in the same D2C and DIY-retail channels.
- Batavia: Batavia is a Dutch/German manufacturer of power tools, ladders, and DIY equipment targeting the same semi-professional and DIY customer segments. Batavia is already a channel partner of Alumexx (its power tools are sold on alumexx.nl), making it both a peer and a partial distribution ally.
- Little Giant Ladder Systems: Little Giant is a US-based manufacturer of multi-position and articulating ladders, sold through retail and online channels. It is a relevant peer for Alumexx's expansion into the US DIY/semi-pro market and competes with Alumexx's reform ladders and transformable JCB 4-in-1 product.
- Telesteps (a brand of Greer Step Right): Telesteps specializes in telescopic ladders and is already a product partner on Alumexx's own storefront (Alumexx Telestep 3M Blue-Line). It competes directly with Alumexx's telescopic ladder and JCB-branded telescopic products in the European DIY market.
- Eurostairs (by ASC Group): Eurostairs is a brand under Alumexx's parent ASC Group producing professional double-sided ladders sold alongside Alumexx products. It is a sister-brand peer that overlaps in product category (anodized aluminium ladders) and target buyer, illustrating how the parent group structures competing lines within the same space.
Others
- Toolstation: Toolstation is a major UK-based online and trade retailer of tools, hardware, and climbing equipment, currently a distribution partner of Alumexx across multiple European countries. While not a manufacturer, it is a critical channel peer that shapes how DIY/semi-pro customers discover and price climbing-equipment brands.
Broad incumbents
- Stanley Black & Decker (DeWalt, Stanley, Bostitch): Stanley Black & Decker is a global diversified tool and outdoor-equipment manufacturer with brands including DeWalt and Stanley. While its core focus is power tools, it sells ladders and access equipment through retail channels and represents the broader incumbent competitive backdrop against which Alumexx positions its premium aluminium climbing products.
- WernerCo (Werner, Youngman, BoSS): WernerCo is a large US-based incumbent manufacturer of climbing products including ladders (Werner, Youngman) and access equipment (BoSS scaffolds). It is a broad incumbent serving professional and consumer markets globally, providing scale and product breadth benchmarks relevant to Alumexx's US expansion plans.
Regional players
- Lyte Industries: Lyte Industries is a UK-based manufacturer of aluminium ladders, steps, and towers serving primarily the UK and Ireland trade market. It is comparable to Alumexx in product range (aluminium scaffolds and ladders) and represents a regional peer whose presence helps frame Alumexx's UK expansion potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alumexx social profiles
Digital presenceAlumexx compliance and trust
Trust signalCompliance7 records
Alumexx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alumexx leadership team
Management profileNumber of profiles
Profiles1 record
Alumexx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alumexx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alumexx
What does Alumexx do?
Alumexx manufactures and sells aluminium climbing materials including mobile scaffolds (rolsteigers), folding room scaffolds (kamersteigers), telescopic and folding ladders, household and professional stairs, and scaffold trailers. Products are constructed from class 3 aluminium, certified to European safety standards (N-EN 1004, EN 131, NEN 2484, EN 14183), and sold directly to consumers via an e-commerce webshop and to B2B dealers through a dedicated portal and physical retail chains.
Is Alumexx a public or private company?
Alumexx is a public company. It is classified as public and is currently operating.
When was Alumexx founded?
Alumexx was founded in 2011. It employs 51 to 100 people.
Where is Alumexx based?
Alumexx is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Alumexx make money?
Four revenue lines are on record. B2C E-commerce Sales are the primary driver. The others are marketplace & Online Retail, B2B Dealer Portal Sales and physical Retail Distribution.
Who are Alumexx's main competitors?
Direct peers on record are Altrex, Hailo, Batavia, Little Giant Ladder Systems, Telesteps (a brand of Greer Step Right) and Eurostairs (by ASC Group). Toolstation is listed as an others. Broad incumbents are Stanley Black & Decker (DeWalt, Stanley, Bostitch) and WernerCo (Werner, Youngman, BoSS). Lyte Industries is listed as a regional player.
Does Alumexx have an API?
No public API is recorded for Alumexx.
What industry is Alumexx in?
Alumexx's product category is Aluminium Climbing Equipment. Its primary akta.pro industry code is IMAKACAI, Aluminum Fabrication & Finishing (Machining, Anodizing, Coating), with a secondary code of IMAKACAF, Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil). Its NAICS code is 331318 and its SIC code is 3444.