Azae

Personal Home Care Servicesazae.com

Azae is a French personal services company operating 230+ local agencies and 12,000+ employees to deliver in-home housekeeping, elderly care, childcare, and gardening services to 60,000+ households across France.

Company typePrivate
Founded2004
HeadquartersStrasbourg, France
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

What Azae does

Azae is a French personal services company (services à la personne) operating a network of 230+ local agencies across France and employing more than 12,000 salaried caregivers. Founded in 2004 and headquartered in Strasbourg, the company delivers four core service lines directly to residential households: housekeeping and ironing (Ménage et repassage), home assistance for the elderly and disabled (Aide à domicile), childcare (Garde d'enfants), and garden maintenance (Jardinage). A separate sub-brand, Azaé Pro (azae-pro.com), addresses the B2B commercial cleaning segment.

The underlying operating model is a franchise/agency-style distributed delivery network combined with a centralized back-office platform — including an extranet at extranet.a2micile.com and integrated processing of France's 50% immediate personal services tax credit (Avance Immédiate de Crédit d'Impôt, AICI). Pricing is quote-based, billed monthly with no contractual commitment, and the company deliberately avoids call centers in favor of in-person local agency relationships. Over 60,000 families have been served to date, generating a 4.6/5 customer rating across 1,968 authenticated reviews.

Azae generates revenue through recurring and occasional service fees on its labor-intensive offering, with the French regulatory tax-credit framework effectively halving the customer cost and structurally subsidizing demand. The company was previously associated with the EPA-listed A2Micile group (ticker ALA2M) and now operates as a privately held entity. Beyond the Azaé Pro B2B extension and a Téléassistance remote-monitoring offering for elderly clients, the company has limited documented technology differentiation, no disclosed AI capabilities, and no public revenue figures.

Azae firmographics

Firmographics

Name: Azae
Legal name: Azaé
Website: https://azae.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Azae is a French personal services company operating 230+ local agencies and 12,000+ employees to deliver in-home housekeeping, elderly care, childcare, and gardening services to 60,000+ households across France.
Ownership category
akta.pro rank

Azae industry classification

Industry

Product category: Personal Home Care Services
NAICS: Other Personal Services (8129), Private Households (814), Other Personal Care Services (812199)
SIC: Services-Personal Services (7200), Services-Child Day Care Services (8351)
akta.pro primary industry: Whole-Home One-Time Cleaning (HSAEAFAA)
akta.pro secondary industries: Temporary Live-In Childcare (Short-Term Au Pair) (HSAAAEAG), Eco Move-In/Move-Out Cleaning (HSAEAGAC)

Keywords

Home care services
Personal services
Housekeeping services
Elderly home assistance
Childcare services

Where Azae is headquartered

Location

Headquarters

HQ city: Strasbourg
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Azae business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Home services: Recurring home services including housekeeping, home help, childcare, and gardening. Customers pay for regular or occasional services delivered by qualified care workers. Revenue generated through service fees with potential tax credit benefits (50% advance).

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Customized pricing based on service type and client needs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Azae product offering

Product offering

Core offering

Azaé is a French personal services (services à la personne) company that delivers household cleaning, home assistance (elderly and disability care), childcare, and gardening services through a network of 230+ local franchise agencies across France. Services are delivered by 12,000+ qualified employees to individual households, with customers benefiting from a 50% immediate tax credit advance (AICI). The company also operates a separate sub-brand (Azaé Pro) for commercial cleaning services.

Product overview

Azaé is a home care services company (services à la personne) operating as a network of local agencies across France. The company offers a unified service portfolio centered around four core offerings: Ménage et repassage (home cleaning and ironing), Aide à domicile (home assistance including elderly care and disability support), Garde d'enfants (childcare services), and Jardinage (garden maintenance). A sub-brand called Azaé Pro handles professional/commercial space cleaning. Services are delivered through a network of 230+ local agencies and 12,000+ employees, with personalized support, administrative management, and tax credit assistance (Avance Immédiate de Crédit d'Impôt) included. The company operates on a franchise or agency model, connecting clients with qualified service providers.

Differentiator

Problem solved

Functional benefit

Products and services

Ménage et repassage

Quantifiable outcome

4.6/5 average customer rating from 1,968 authenticated reviews
+1 more outcomes

Companies that use Azae

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Azae technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Azae partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Azae competitors and assessment

Company assessment

Direct peers

Domidom: Domidom is a French personal-services franchise focused on aide à domicile, ménage, and garde d'enfants — serving the same residential customer segments with comparable caregiver-based delivery.
Petits-Fils: Petits-Fils is a specialized French aide à la personne network focusing on elderly home care with franchise agencies — competing directly with Azaé's elderly/home-assistance vertical.
Shiva: Shiva is a long-established French household-services franchise network providing ménage, repassage, garde d'enfants, and jardinage via a franchise agency model — comparable to Azaé in service mix and distribution approach.
AXEO Services: AXEO Services is a French franchise network delivering multi-specialty home services (housekeeping, childcare, gardening, small errands) — overlapping with Azaé across non-medical personal services.
Maison & Services: Maison & Services is a French franchise network providing ménage, repassage, garde d'enfants, jardinage, and bricolage via local agencies — closely mirroring Azaé's multi-service franchise agency model.
Age d'Or Services: Age d'Or Services is a French franchise specializing in senior home services (aide à domicile, téléassistance, ménage) — a direct overlap with Azaé's elderly-care vertical.
Générale des Services: Générale des Services is one of the pioneer French personal-services franchise networks, delivering ménage, garde d'enfants, jardinage, and aide à domicile through local agencies — directly comparable across the same service lines as Azaé.
ADMR: ADMR is France's leading associative network delivering home services (ménage, garde d'enfants, aide aux aînés) — a major non-franchise alternative that targets the same services à la personne market as Azaé.
O2 (Senior Compagnie network): O2 is the largest French home-services franchise network, offering ménage, garde d'enfants, and aide à la personne through a similar local-agency model — directly competing with Azaé for the same customers and caregiver pool.

Emerging players

Bien à la Maison: Bien à la Maison is a digital-led French personal-services platform offering ménage, garde d'enfants, and aide à domicile — an emerging alternative that competes with Azaé via online booking rather than physical agency density.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Azae financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Azae leadership team

Management profile

Number of profiles

Azae funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Azae M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azae

What does Azae do?

Is Azae a public or private company?

Azae is a private company. It is classified as unknown and is currently operating.

When was Azae founded?

Azae was founded in 2004. It employs 5,001 to 10,000 people.

Where is Azae based?

Azae is headquartered in Strasbourg, France, in the Europe region.

How does Azae make money?

One revenue line is on record: home services.

Who are Azae's main competitors?

Direct peers on record are Domidom, Petits-Fils, Shiva, AXEO Services, Maison & Services, Age d'Or Services, Générale des Services, ADMR and O2 (Senior Compagnie network). Bien à la Maison is listed as an emerging player.

Does Azae have an API?

No public API is recorded for Azae.

What industry is Azae in?

Azae's product category is Personal Home Care Services. Its primary akta.pro industry code is HSAEAFAA, Whole-Home One-Time Cleaning, with a secondary code of HSAAAEAG, Temporary Live-In Childcare (Short-Term Au Pair). Its NAICS code is 8129 and its SIC code is 7200.