Vilkas

What Vilkas does

Vilkas is an independent, AI- and data-driven media agency headquartered in Buenos Aires, Argentina, that originated from Grupo VAPA, a diversified Argentine communications group. The firm delivers integrated media services to more than 48 active brands across ten industries — including tourism boards (Barbados, Aruba, Curazao, Uruguay, Argentina's national and provincial tourism ministries), fintech and crypto (Solana, OKX, CoinEx, TruBit, LABITCONF), banking (Lloyds Bank, CITI, Plus Ultra), consumer brands (Yamaha, Vespa, Freixenet, Dr. Lemon, Strix), healthcare (Hospital Italiano, Diagnóstico Maipú, Fundación Favaloro), education (UBA, UTN.BA), media (Telefe, Ciudad Magazine), and political campaigns (La Libertad Avanza).

The agency's core technology is a proprietary, seven-tool AI/data ecosystem organized around MIMIR, a cloud-based central operational platform with ten integrated modules covering Kanban-based project management, CRM, media planning simulation, reporting, finance, HR, and a natural-language AI assistant. MIMIR connects natively to Meta, Google, and programmatic platforms and feeds data into Vilkas Vision (real-time campaign intelligence), ABAR IA (AI-driven media planning recommendations), Vilkas Sentry (anomaly detection and automated client-ready reporting), Heimdal (research engine with seven modules integrating social listening, panels, and proprietary sources), Vilkas Forge (generative-AI creative production across image, video, and copy), and Synthetic Focus Group (digital-twin consumer testing). These tools sit atop the firm's generative stack of OpenAI, Claude, Gemini, Midjourney, and Jasper and its analytics and research stack of Comscore, Nielsen, Google Analytics, Power BI, Kantar Ibope Media, Ipsos, Brandwatch, Semrush, and AdClarity.

Vilkas monetizes through a hybrid model: monthly retainer fees plus a percentage of managed media spend for ongoing services such as social and paid media and PR, complemented by project-based or milestone fees for events, audiovisual production, and web/app development. Distribution is direct B2B via a consultative sales motion (brief intake, 24-hour response, 2–3 day meeting, 1–2 week tailored proposal), with delivery executed from offices in Buenos Aires (HQ), Barcelona, Miami, Mexico City, Montevideo, and Asunción, and commercial agreements extending into the rest of Europe, Asia, and Africa. The firm runs an owned content and events layer — Vilkas Lab for thought leadership, five consecutive years of presence at La Rural, and produced TV properties — that doubles as top-of-funnel demand generation. The agency is privately held, with leadership drawn from the Palópoli family (Ezequiel Palópoli as CEO, Juan Palópoli as PR Director & Advisor) alongside other directors; no external funding rounds or institutional investors are disclosed.

Name

Vilkas

Legal name

VILKAS

Website

https://vilkas.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vilkas is an independent, AI- and data-driven media agency headquartered in Buenos Aires, Argentina, originating from Grupo VAPA. It serves 48+ brands across 10 industries — including tourism boards, fintech, banking, healthcare, and consumer brands — through proprietary AI tooling and integrated media, creative, PR, and event services delivered from offices in six cities.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Media planning
• Media buying
• Advertising services
• Digital marketing
• PR communications

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly retainer fees: Ongoing services such as social and paid media or PR are billed as monthly fees. Recurring revenue stream tied to continuous service delivery.
2. Percentage of media investment (commission / take rate): Ongoing services such as social and paid media are also billed as a percentage of investment, tied to the media spend managed for the client.
3. Project-based fees (events, audiovisual production, web/app development): One-off services such as events, audiovisual production, and web/app development are quoted per project as a one-time fee or by milestone payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vilkas is an AI and data-driven independent media agency that plans, buys, and measures paid and owned media for brands, and produces the surrounding creative, content, PR, influencer, event, audiovisual, and digital production work. It combines proprietary AI/data platforms with traditional agency services to deliver integrated advertising and communications campaigns across Latin America, the U.S., and Europe.

Product overview

Vilkas is an AI & Data-Driven media agency operating as a platform-plus-modules architecture: a core proprietary operational platform (MIMIR) coordinates an ecosystem of seven proprietary AI-powered modules — Vilkas Vision for real-time campaign intelligence, ABAR IA for AI-powered media planning, Vilkas Sentry for automated control and reporting, Heimdal for research and analytics, Vilkas Forge for generative-AI creative production, and Synthetic Focus Group for digital-twin consumer testing. These proprietary tools are layered on top of Vilkas's eleven service lines — media planning, media buying, audience research, social and paid media, AI-assisted content, events and activations, creativity and design, audiovisual production, press and PR, influencers and creators, and web and app development — and together deliver an integrated data-driven, behavioral-science methodology across the Americas, Spain, and Miami.

Differentiator

Problem solved

Functional benefit

Brands

• MIMIR: Central operating platform described as Vilkas's proprietary nervous system — integrates project management with real-time Kanban, CRM, media planning simulator, reporting, finance, HR, and an AI chat assistant on a shared cloud architecture.
• Vilkas Vision
• ABAR IA
• Vilkas Sentry
• Heimdal
• Vilkas Forge
• Synthetic Focus Group
• Vilkas Lab

Products and services

• Media Planning & Buying End-to-end planning, negotiation, and purchase of paid media (digital, social, traditional) for brands across multiple markets, including audience targeting and budget allocation.
• Audience Research & Data Analytics Data-driven audience segmentation, market intelligence, and campaign analytics services for brand and performance marketers.
• Social & Paid Media Management Day-to-day management of brand presence on social platforms and paid media channels, including content calendars, community management, and performance optimization.
• AI-Powered Content Creation Production of marketing and brand content leveraging AI tools, intended for use across paid, owned, and earned channels.
• Creativity & Audiovisual Production Concept development, creative direction, and production of audiovisual assets (video, photography, design) for advertising and brand campaigns.
• Public Relations Strategic communications and media relations services for brands, including press management and corporate reputation work.
• Influencer Marketing Strategy, sourcing, contracting, and management of influencer campaigns for brand clients.
• Events Planning and execution of brand events, from concept through on-the-ground production and post-event reporting.
• Web & App Development Design and development of branded websites, landing pages, and mobile applications as part of integrated digital campaigns.

Quantifiable outcome

• Reduces CPM at equal coverage through volume-negotiated media buying
• +4 more outcomes

Named customers31 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• Grupo VAPAflagshipStrategic or Co-development PartnerVilkas was born from Grupo VAPA, described as a pioneer in integrated communications, events, and content. The Grupo VAPA relationship provides Vilkas with legacy and operating backbone in the Argentine market.
• OpenAIcoreTechnology or IntegrationListed as part of Vilkas' AI & Generative stack, used to power capabilities within the proprietary platform ecosystem (MIMIR, Vilkas Forge, ABAR IA, Synthetic Focus Group).
• MidjourneycoreTechnology or IntegrationPart of the AI & Generative stack used to produce image and creative assets, particularly within Vilkas Forge content pipelines.
• Claude (Anthropic)coreTechnology or IntegrationListed in the AI & Generative stack; used for natural-language assistance and reasoning within MIMIR and other proprietary tools.
• Google GeminicoreTechnology or IntegrationListed in the AI & Generative stack used across Vilkas' AI workflows and content generation.
• ComscorecoreTechnology or IntegrationAnalytics & Measurement partner used to feed audience and cross-media measurement into Vilkas' planning and reporting.
• NielsencoreTechnology or IntegrationAnalytics & Measurement partner used for audience measurement and media performance benchmarking.
• Google AnalyticscoreTechnology or IntegrationAnalytics & Measurement partner used for digital performance tracking and attribution.
• Google Data StudiocoreTechnology or IntegrationAnalytics & Measurement partner used to build dashboards and client-facing visualizations.
• Microsoft Power BIcoreTechnology or IntegrationAnalytics & Measurement partner used for BI dashboards, campaign performance and consolidated reporting.
• Kantar Ibope MediacoreTechnology or IntegrationResearch & Intelligence partner providing panels and audience data feeding Heimdal research engine.
• IpsoscoreTechnology or IntegrationResearch & Intelligence partner providing primary research inputs to support audience and behavioral science analyses.
• BrandwatchcoreTechnology or IntegrationResearch & Intelligence partner providing social listening data that feeds into Heimdal's audience and conversation mapping.
• MetacoreTechnology or IntegrationIntegrated ad platform for performance paid campaigns on Facebook/Instagram, with planning and execution connected via MIMIR.
• Google AdscoreTechnology or IntegrationPerformance paid media execution across Google surfaces (Search, YouTube, Display) as part of Vilkas' integrated media buying.
• TikTokcoreTechnology or IntegrationPerformance paid media execution platform integrated into Vilkas' social and paid media service offering.
• LinkedIncoreTechnology or IntegrationPerformance paid media execution platform used for B2B and professional-audience campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gut: Independent creative and media agency founded in Miami with strong LatAm presence. Comparable to Vilkas as a Spanish/Portuguese-speaking independent agency operating across the Americas with a data-driven, brand-led approach.

Direct peers

• MediaMonks (S4 Capital / Monks): AI-driven, tech-first creative and media agency operating globally with end-to-end production, media planning and proprietary tooling. Directly comparable to Vilkas in positioning as a digitally native, AI-enabled agency rather than a traditional holding-company network shop.
• R/GA: Independent tech-forward agency combining brand, product, communications and media under a data-driven methodology. Comparable to Vilkas in its emphasis on proprietary technology platforms and integration of creative with media planning and performance.
• Anomaly: Independent creative and media agency with a model built around proprietary IP, partnerships and non-traditional structures. Comparable to Vilkas in its independent, multidisciplinary positioning and willingness to build proprietary tools rather than rely on holding-company infrastructure.
• Dept: Global independent digital agency delivering creative, media, engineering and data services. Comparable to Vilkas for its multidisciplinary, AI-enabled model spanning media buying, content production, web/app development and proprietary tooling.

Regional players

• MullenLowe SSP3: LatAm-focused creative and media network with hubs across the region. Comparable to Vilkas as a competitor for Argentina, Mexico and Spanish-speaking Caribbean clients, though operating primarily within a global holding-company structure.

Broad incumbents

• Starcom (Publicis Groupe): Global media agency network within Publicis with strong presence in Argentina and across the Americas. Comparable as a competitor for the same multi-market enterprise clients, with deeper holding-company infrastructure.
• Havas Media Network: Global media agency network with significant LatAm presence (Havas Media Argentina, Mexico, etc.). Comparable as a direct competitor for media planning and buying budgets across the same enterprise verticals Vilkas serves.
• Dentsu Creative / Dentsu Media: Global advertising and media network with significant operations across LatAm and Spain. Comparable as a competitor for media planning and buying budgets, particularly with tourism and consumer-brand clients in the same geographies.
• Mindshare (WPP): Global media agency network within GroupM/WPP with deep LatAm operations. Comparable as a primary competitor for the same enterprise media-planning RFPs, particularly with tourism boards and global brands like Lloyds and Yamaha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vilkasmedia
• Instagraminstagram.com/vilkasmedia
• Facebookfacebook.com/VilkasDigitalMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilkas