Lootadog

What Lootadog does

LOOTaDOG is a Web3 pet care platform that combines a mobile application, a proprietary AI hardware device (PetFile), and a dual-token economy to incentivize and verify routine pet care. The core mobile app gamifies dog walking through GPS tracking, challenges, and community features, rewarding users with LADT tokens under a Proof-of-Care mechanism. A separate LADC governance token is designed with a fixed 1B supply and deflationary buyback-and-burn mechanics. The PetFile hardware is intended to capture trusted pet care data from walking, feeding, and vet visits, forming the data layer of the "CareFi" ecosystem. The company structures value capture around four mechanisms: NFT marketplace trading fees, hardware sales, partner discounts settled in LADT, and token ecosystem value capture through LADC supply mechanics.

The business targets dog owners as the primary user segment, with Web3/crypto enthusiasts and pet welfare advocates as secondary segments. Distribution is entirely product-led and self-serve via mobile app download, supported by a whitepaper and social/community engagement; there is no disclosed sales team, channel partner program, or enterprise go-to-market. Partnerships comprise roughly 14 real-world pet-friendly venues (cafes, salons, clinics, pet studios) concentrated in Japan, with a flagship RWA strategic partnership with PetsTokyo Global. A planned 2025-2027 roadmap covers Foundation & RWA Integration, Expansion & Network, and AI Ecosystem & DAO Governance phases. The operating footprint is Asia-led (Japan, Korea, Hong Kong) with stated plans for multi-market expansion from 2026.

No revenue, funding, headcount, ownership structure, founding date, or management team is disclosed. The mobile app carries an "Opening Soon" indicator, suggesting the user-facing product has not yet reached full commercial release. The company operates as a private entity with no public listing or ticker.

Name

Lootadog

Legal name

Lootadog

Website

https://lootadog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LOOTaDOG operates a Web3 pet care platform combining a mobile app for gamified dog walking, AI hardware (PetFile) for pet data capture, and a dual-token economy (LADC governance, LADT rewards), targeting dog owners and Web3 users primarily across Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. NFT Marketplace Trading Fees: Users buy and sell NFT dogs, goods, foods, and pet items using LADT Points in the Member Shop. Platform takes transaction fees on secondary market trading.
2. Hardware Sales (PetFile): Sale of PetFile AI hardware devices that generate pet care data. LADT tokens are burned when used for hardware upgrades.
3. Store Discounts and Services: LADT tokens used for discounts at partner pet services and stores, creating a marketplace economy around pet care.
4. Token Ecosystem Value Capture: LADC governance token with buyback and burn mechanisms designed to reduce circulating supply and capture ecosystem value.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

LOOTaDOG operates a Web3 pet care ecosystem via a mobile app that tracks dog walking via GPS, gamifies pet care through challenges and contests, and rewards users with LADT tokens for verified care activities (Proof-of-Care). The ecosystem combines AI-powered pet data collection hardware (PetFile), a dual-token system (LADC governance / LADT rewards), and integrations with real-world pet service partners (salons, clinics, pet-friendly venues) to convert digital engagement into tangible pet care benefits and donations to pet welfare foundations.

Product overview

LOOTaDOG is a Web3 pet care ecosystem built on a unified mobile application platform combined with proprietary AI hardware (PetFile). The offering consists of the core LOOTaDOG mobile app for dog walking tracking and gamification, supported by a dual-token system comprising LADC (governance) and LADT (usage rewards). The PetFile AI hardware serves as the data collection layer, generating trusted pet care data from real-world activities. The ecosystem is structured around three interconnected layers: the Care Behavior Layer (pet care activities), the RWA Industry Layer (real-world service partnerships), and the FI Financial Layer (token-based value exchange and rewards). This platform-plus-hardware architecture enables the 'phygital' experience where digital participation leads to real pet care rewards.

Differentiator

Problem solved

Functional benefit

Brands

• LADC: Governance token representing the index of the pet economy with deflationary mechanisms, DAO voting rights, and fixed supply of 1 billion
• LADT
• M&B Petcare Foundation
• CareFi Ecosystem

Products and services

• LOOTaDOG Mobile App A Web3 mobile application that tracks dog walking (distance, time, route) via GPS, enables challenges and contests, supports community features (packs, social sharing), and rewards users with LADT tokens for daily pet care activities through a Proof-of-Care mechanism. Targeted at individual pet owners, with NFT dog collection/trading and partner service discounts integrated into the experience.
• PetFile AI Hardware An AI-powered hardware device that collects trusted pet care data through everyday activities including walking, feeding, and vet visits, serving as the data generation layer for the CareFi ecosystem. LADT tokens are burned when used for hardware upgrades.

Quantifiable outcome

• 10% of earnings donated to pet care foundations

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• CAFE WINEBAR NOBLE ONEcoreOthersPartner pet-friendly venue providing real-world rewards and benefits for LOOTaDOG community members. Part of the ecosystem connecting digital actions to physical pet care benefits.
• タッカンマリ专卖店 RITZ 2ndcoreOthersPartner establishment in the growing network of real-world pet-friendly venues and services offering practical rewards to LOOTaDOG users.
• HOT DOG STUDIOcoreOthersPet-related partner studio offering services to LOOTaDOG ecosystem participants. Represents the pet services vertical in the CareFi model.
• 喜福堂coreOthersPartner pet service provider integrated into the CareFi ecosystem for real-world rewards and benefits.
• 魅惑の七輪らんまんcoreOthersPartner venue in the pet-friendly spaces network providing practical rewards and benefits to the LOOTaDOG community.
• MERCURY DOGcoreOthersPet brand and service partner contributing to the ecosystem of real-world benefits available to LOOTaDOG users.
• 東京ペットホームcoreOthersTokyo pet home partner providing pet care services within the CareFi ecosystem's real-world partner network.
• PetsTokyo GlobalflagshipStrategic or Co-development PartnerStrategic RWA partnership and brand integration announced for 2025 as part of the Foundation & RWA Integration Phase. Core strategic partner for the CareFi ecosystem expansion.
• CRYPTO LOUNGE GOXcoreOthersCrypto/Web3 themed partner venue offering rewards and services to the LOOTaDOG community, supporting the phygital ecosystem model.
• CAFE LA& OIMO TOKYO CAFEcoreOthersPartner cafe in the pet-friendly spaces network providing practical rewards to LOOTaDOG ecosystem participants.
• MANDARINE BROTHERScoreOthersPartner business in the pet services ecosystem contributing to the real-world partner network.
• STOCK COFFEEcoreOthersCoffee partner venue integrated into the pet-friendly spaces network offering practical rewards to the community.
• TURN-A CAFEcoreOthersPartner cafe in the pet-friendly spaces ecosystem, providing real-world benefits to LOOTaDOG community members.
• みなもとcoreOthersPartner establishment in the growing network of real-world pet-friendly venues and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tractive: GPS pet tracker and activity monitor with subscription service. Comparable as a connected pet care hardware+app offering for dog activity monitoring.
• Fi Smart Dog Collar: GPS and activity-tracking smart collar for dogs. Most direct hardware/software pet activity tracker comparable to LOOTaDOG's walking-tracking and PetFile hardware concept.
• Rover: Large pet care marketplace for dog walking, sitting, and boarding. Comparable as a consumer-facing pet care activity platform, though operates as a Web2 service marketplace rather than a tokenized model.
• Wag: On-demand dog walking platform with GPS-tracked walks. Directly comparable in the dog walking tracking core experience that LOOTaDOG gamifies.

Emerging players

• Tamadoge: Web3 pet-themed P2E game with NFT pets and a native token. Most directly comparable as a Web3 pet ecosystem with NFT and token mechanics, though more game-focused than real-world service-linked.
• FitBark: Dog activity and health monitor that pairs a hardware device with a mobile app. Comparable as a smaller-scale pet activity tracker in the same wearable pet tech niche.
• STEPN (Web3 move-to-earn): Web3 move-to-earn app that rewards walking with tokens. Closest comparable on the gamified GPS walk-to-earn mechanic that LOOTaDOG's Proof-of-Care model mirrors, but without the pet care vertical.
• PetDesk: Pet care management app with reminders, vet booking, and activity features. Comparable as a digital pet care platform for owners, though more vet-clinic-centric than tokenized.

Broad incumbents

• Whistle (Mars Petcare): Established pet health and location tracking device/app owned by Mars Petcare. Broader incumbent in connected pet care with similar GPS and activity tracking but backed by a major pet care conglomerate.
• Petlibro: Smart pet feeder and connected pet care device maker. Comparable on the connected pet IoT hardware axis and competing for the same tech-savvy pet owner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/LOOTaDOG
• Facebookfacebook.com/lootadog

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lootadog