Sterling Dental

What Sterling Dental does

Sterling Dental, legally organized as Sterling Dental Services LLC, is a privately held Oklahoma-based mobile dental practice founded in 2001 by Dr. Sterling Stalder. The company delivers licensed dentist and hygienist services directly to residents of long-term care (LTC) facilities across Oklahoma, using state-of-the-art portable equipment to perform exams, cleanings, extractions, fillings, and other procedures on-site at a minimum quarterly cadence with emergency on-call coverage between visits. It also serves special-needs patients statewide and, via partner medical providers, offers co-delivered ancillary services such as vision and footcare.

Sterling Dental's core technology is its mobile delivery model rather than a software platform: portable dental equipment is brought into facilities so patients can be treated in familiar surroundings. Supporting workflow tooling includes online patient forms and consent documents, a ShareFile upload link for secure document exchange, a JotForm-hosted SMS opt-in form, and a GoEmerchant-powered online payment portal supporting both one-time payments and recurring auto-pay. The website is operated by a third-party dental marketing vendor, DentalCMO, and the company maintains HIPAA-compliant privacy practices.

Revenue is generated through three streams: (1) Oklahoma Medicaid reimbursement for covered procedures provided to qualified LTC residents, (2) two prepaid dental insurance plans with monthly subscription premiums for plan holders, and (3) nominal monthly subscription fees or fee-for-service charges for non-Medicaid residents. Go-to-market is sales-led B2B, with Sterling contracting directly with LTC facilities across the state and handling inbound facility, family, and patient inquiries via phone and email customer service. The company self-describes as the leading provider of mobile dental services in Oklahoma but operates entirely within a single state with no disclosed funding, headcount detail, or revenue figures.

Name

Sterling Dental

Legal name

Sterling Dental Services LLC

Website

https://sterlinghs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Dental is a privately held Oklahoma mobile dental practice that delivers on-site exams, cleanings, and procedures to residents of long-term care facilities and special-needs patients statewide, billing Medicaid, prepaid dental plans, and self-pay fees.

Ownership category

akta.pro rank

Product category

Mobile Dental Services

NAICS

Offices of Dentists (6212)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Geriatric & Special Needs General Dentistry (HLABAAAH)

akta.pro secondary industry

Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Mobile dental services
• Geriatric dentistry
• Long-term care dental
• On-site dental care
• Prepaid dental plans

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Prepaid dental insurance plans: Sterling Dental (described as a prepaid Dental Insurance company) offers two plans to better fit the needs of the plan holder; recurring subscription-like premiums collected from plan holders/Medicaid programs for ongoing dental coverage.
2. Medicaid-covered dental services: Dental care for qualified residents is covered in part by Medicaid, with many procedures provided at no cost to the resident; Sterling bills Medicaid for the covered services rendered on-site.
3. Fee-for-service and monthly subscription for non-Medicaid residents: The same high-quality dental care is available to non-Medicaid residents for a nominal monthly fee, or on a fee-for-service basis, generating either recurring monthly fees or one-off procedure charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sterling Dental delivers mobile dental care on-site at contracted long-term care facilities across Oklahoma, with licensed dentists and hygienists using state-of-the-art portable equipment to perform exams, cleanings, fillings, extractions, and treatment plans for residents who cannot easily travel to a traditional dental office. The company also operates as a prepaid dental insurance provider with two plan options, accepts Oklahoma Medicaid for covered procedures, and offers fee-for-service or a nominal monthly fee for non-Medicaid residents.

Product overview

Sterling Dental is a single, unified mobile dental care service rather than a multi-module software platform. Its core offering is the Sterling Dental Oklahoma Dental Services program, in which licensed dentists and hygienists travel to contracted long-term care facilities to deliver exams, cleanings, and procedures on-site. The prepaid Sterling Dental Prepaid Dental Insurance Plan (with two plan options) underpins access to this care for both Medicaid-qualified and non-Medicaid residents. Ancillary Other Services — including vision and footcare delivered through partner medical providers — extend the offering beyond dentistry where available in a market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Dental Oklahoma Dental Services Mobile dental care program delivered on-site at contracted long-term care facilities across Oklahoma, providing exams, cleanings, fillings, extractions, and treatment plans via licensed dentists and hygienists using state-of-the-art portable equipment on a minimum quarterly visit cadence plus emergency on-call coverage between visits.
• Sterling Dental Prepaid Dental Insurance Plan Prepaid dental insurance plans offered by Sterling Dental to fit plan-holder needs, covering qualifying dental procedures delivered on-site at LTC facilities; many procedures are provided at no cost to Medicaid-qualified residents, and non-Medicaid residents can enroll for a nominal monthly fee or pay per procedure on a fee-for-service basis.
• Other Services (Vision, Footcare, and Ancillary Care) Ancillary medical services including vision and footcare that Sterling Dental coordinates with partner providers to deliver alongside its dental services for residents of long-term care facilities. Availability varies by market; the Sterling office (toll free 866-632-8882) coordinates access.

Quantifiable outcome

• Founded in 2001; founder Dr. Sterling Stalder has been in practice in SW Oklahoma City for 30 years
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DentalCMOminorGTM or Marketing PartnerDentalCMO is credited in the website footer as the marketing/website vendor for Sterling Dental ("Propelled by DentalCMO"), implying DentalCMO provides website and digital marketing services that power Sterling's online presence.
• Other medical providers (vision, footcare, etc.)coreStrategic or Co-development PartnerSterling Dental partners with other medical providers such as vision and footcare services to help provide all-around care for residents of long-term care facilities; these co-delivered services are not available in all markets, with Sterling's office (toll free 866-632-8882) coordinating access.
• GoEmerchantcoreTechnology or IntegrationGoEmerchant provides the payment-processing platform embedded on sterlinghs.com, powering both the one-time payment page (secure.goemerchant.com/secure/custompayment/sterlingdentalservicesllc/16999) and the auto-pay setup page (.../17000) for Sterling Dental Services LLC.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Comfort Dental: Comfort Dental is a large franchised dental chain with hundreds of general dentistry offices across the US, including locations throughout Oklahoma. It competes with Sterling for Medicaid patients and general dentistry demand in the same geography and represents the fixed-clinic alternative for LTC residents whose families opt to transport them to a traditional office.
• Coast Dental: Coast Dental is a multi-state dental practice group offering general, specialty, and denture services through owned and affiliated offices. While it primarily operates fixed clinics, its denture-heavy service mix and Medicaid acceptance overlap with Sterling's LTC patient profile, and it represents the type of regional incumbent Sterling competes against when patients or families seek office-based alternatives.
• Dental Care Alliance: Dental Care Alliance is a large dental support organization supporting affiliated practices across more than 20 US states, with a significant presence in general dentistry and denture services. As a broad incumbent, it competes indirectly for the same patient demographics and dental talent pool Sterling serves, and could plausibly extend into mobile LTC delivery as a strategic growth lane.
• Heartland Dental: Heartland Dental is the largest US dental support organization, providing non-clinical support to over 1,700 affiliated dental offices across the country. It does not operate a mobile LTC model but competes for the same dentist and hygienist talent pool Sterling depends on and represents the institutional-scale alternative Sterling would face if it attempted to scale beyond Oklahoma.
• Aspen Dental: Aspen Dental is one of the largest US dental service organizations, with hundreds of branded practices delivering general, restorative, and denture care nationwide. While Aspen operates fixed clinics rather than mobile delivery, it competes for the same denture-heavy, Medicaid-accepting patient demographics Sterling serves in LTC settings and represents the broader incumbent alternative Sterling's LTC customers could choose.
• Pacific Dental Services (PDS Health): PDS Health is a large US dental support organization supporting hundreds of general and specialty practices with integrated technology and clinical workflows. Although it operates traditional clinics rather than mobile delivery, PDS Health competes in the same Medicaid and geriatric dental segments and could expand into mobile LTC services, putting institutional pressure on Sterling's niche.

Direct peers

• HealthDrive: HealthDrive is one of the largest US providers of mobile dental, vision, audiology, and podiatry services to residents of long-term care facilities, nursing homes, and assisted living communities. It is the closest direct competitor to Sterling Dental's model: licensed clinicians travel on-site to LTC facilities to deliver geriatric dental care on a recurring schedule, using the same Medicaid + private-pay + per-visit billing architecture.
• Onsite Dental: Onsite Dental provides mobile and on-site dental services for employers, universities, and senior living communities, deploying licensed clinicians with portable equipment to deliver preventive and restorative care. Its senior-living service line closely mirrors Sterling's LTC facility model, and it represents the same "bring the clinic to the patient" value proposition Sterling sells to long-term care administrators.
• Smile America Partners: Smile America Partners operates one of the largest mobile dental platforms in the US, sending dentists and hygienists on-site to schools, Head Start programs, and senior care facilities. Like Sterling, it relies on portable equipment and recurring-visit contracts with institutional customers, making it a direct peer in mobile dental delivery even though its center of gravity is school-based rather than LTC.

Emerging players

• GeriDent (mobile geriatric dental providers): GeriDent is a mobile dental practice focused specifically on geriatric patients in nursing homes and assisted living facilities, delivering exams, cleanings, and restorative work on-site with portable equipment. It overlaps directly with Sterling's geriatric-specialist positioning and LTC facility delivery model, though typically at a smaller regional scale than Sterling's statewide Oklahoma footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SterlingDentalServices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Dental