Let It Roll festival

What Let It Roll festival does

Let It Roll is a privately-held Czech event operator (LETITROLL s.r.o., founded 2002, headquartered in Prague) that produces what it self-describes as the world's largest drum & bass festival. The company runs a multi-format event portfolio under the 'LET IT ROLL EXPERIENCE' umbrella: an annual summer open-air festival at Jezero Most, a winter indoor edition at Sportovní hala Fortuna (8,000+ capacity), and Let It Roll On Tour regional events in cities such as Ostrava. Its commercial operations include a booking agency (LIR Booking) representing 22+ Czech and Slovak DJs, an external merchandise store (store.beatworx.cz), and sponsorship tied to its Rollin' Green, Rollin' Smart, and Rollin' Charity ESG sub-brands.

The company's core technology stack is built around the NFCtron platform: NFC/QR-code ticketing delivered via email and a dedicated mobile app, on-site check-in, and a cashless payment system using 'Bolt' virtual currency loaded onto wristbands. Payments are processed via GoPay Czech, marketing is distributed through MailerLite newsletters, and visitor analytics are handled by Solvica. Festival sustainability efforts — including reusable cup systems, Eco Camp, and waste reduction (from 111.43 tonnes in 2017 to 60.46 tonnes in 2025) — are supported by a TAČR-funded research collaboration with Czech University of Life Sciences and Charles University and have been recognized by the Prague Music Week Social Responsibility award (2025) and a Routledge academic publication.

Revenue is generated across four primary streams: (1) ticket sales via the proprietary NFCtron platform (and Ticketportal for Winter events), offered in CZK and EUR with a 3-installment payment plan; (2) merchandise sold through the Beatworx storefront; (3) sponsorship and brand partnerships, particularly around the ESG programs; and (4) the LIR Booking agency's commissions on artist placements globally. The customer base is B2C — drum & bass enthusiasts, predominantly 18+, drawn from the Czech Republic, Slovakia, and international DnB markets — with no disclosed enterprise contracts. Distribution is direct-to-consumer through owned digital channels (website, NFCtron, social media on Instagram, Facebook, TikTok, YouTube, and Spotify) plus email marketing.

Name

Let It Roll festival

Legal name

LETITROLL s.r.o.

Website

https://letitroll.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Let It Roll is a Prague-based privately-held operator of the world's largest drum & bass festival, running summer open-air, winter indoor, and touring events for DnB enthusiasts, with in-house NFCtron-based ticketing, a cashless payment system, a DJ booking agency, and branded merchandise.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

DJ & Electronic Music Venues (MPAGAIAE), Concerts & Music Festivals (THAJAFAA), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Music festival events
• Drum and bass festivals
• Live event management
• Artist booking services
• Festival merchandise retail

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from direct festival ticket sales via NFCtron platform and partner ticketing providers (Ticketportal for Winter events). Tickets available in CZK and EUR, with payment plan options.
2. Merchandise: Festival merchandise (clothing, accessories) sold via external store at store.beatworx.cz.
3. Sponsorship & Brand Partnerships: The festival leverages its position as the world's largest drum & bass festival to attract sponsors and brand partners, particularly around its sustainability initiatives (Rollin' Green, Rollin' Charity, Rollin' Smart).
4. LIR Booking Agency: The booking agency represents Czech and Slovak DJs and producers, generating revenue through artist bookings at festivals and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Let It Roll produces and operates drum & bass music events, anchored by an annual multi-day open-air festival at Jezero Most (Czech Republic) and complemented by an indoor Winter edition and traveling On Tour shows. Revenue is generated through ticket sales on its own NFCtron-powered platform, festival merchandise, sponsorships, and an in-house artist booking agency representing Czech and Slovak DJs.

Product overview

Let It Roll is a Czech-based drum & bass festival company operating a multi-format event portfolio under the LET IT ROLL EXPERIENCE brand. The core offering comprises the annual summer open-air festival (Let It Roll Festival) at Jezero Most, the winter indoor edition (Let It Roll Winter) at Sportovní hala Fortuna, and traveling events (Let It Roll On Tour). Supporting operations include Let It Roll Booking (artist agency representing ~23 CZ/SK DJs), a branded Merchandise Store, and sustainability and social programs branded as Rollin' Green, Rollin' Smart, and Rollin' Charity. The company also operates NFCtron-based cashless payments across all events, enabling wristband chip and QR code transactions through its ticketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rollin' Green: Environmental and sustainability initiative program addressing ecological footprint of the festival, including waste management, carbon footprint reduction, water conservation, and recycling initiatives.
• Rollin' Charity
• Rollin' Smart

Products and services

• Let It Roll Festival (Summer) Multi-day open-air drum & bass festival featuring multiple stages, audiovisual shows, camping, pontoon lake stage parties, and an 18+ age policy; targeting dedicated DnB fans from the Czech Republic, Slovakia, and international markets.
• Let It Roll Winter Indoor winter edition of the drum & bass festival held at Sportovní hala Fortuna, delivering the same DnB atmosphere in a closed venue during the off-season for 8,000+ attendees.
• Let It Roll On Tour Traveling off-season event series bringing Let It Roll performances and the DnB experience to cities outside the main festival, including Ostrava.
• Let It Roll Booking Artist booking agency representing 22 Czech and Slovak drum & bass DJs and producers, connecting talent with event promoters and festivals worldwide; generates revenue through artist bookings.
• Festival Merchandise Store Online merchandise store (operated via store.beatworx.cz) selling official Let It Roll branded apparel and accessories to festival fans.

Quantifiable outcome

• Waste reduced from 111.43 tonnes (2017) to 60.46 tonnes (2025)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Czech University of Life Sciences Prague (ČZU) & Charles University (UK)minorStrategic or Co-development Partner · 1 January 2020Received a 3-year research grant from the Technology Agency of the Czech Republic (TAČR) to conduct environmental and behavioral research on festival attendees' consumption patterns, aiming to reduce the environmental footprint of open-air music festivals through education and motivation.
• Dewii (Greenfluencer)minorGTM or Marketing Partner · 1 January 2020Dewii, a Czech green influencer and vegan lifestyle advocate, was appointed as ambassador for the Rollin' Green program in 2020 to promote sustainability awareness among festival-goers.
• NFCtroncoreTechnology or IntegrationNFCtron provides the festival's ticketing platform (tickets.letitroll.cz) for ticket sales and management, event check-in, and the cashless payment system (Bolt virtual currency) used throughout the festival venue. NFCtron also provides its mobile app for attendees.
• GoPay CzechcoreTechnology or IntegrationGoPay Czech provides the payment gateway for ticket purchases. The company does not receive card payment details from customers; only payment confirmation is shared with the festival.
• MailerLitecoreTechnology or IntegrationMailerLite provides newsletter distribution software for the festival's email marketing campaigns. The company is headquartered in the USA but has committed to EU-level data protection standards.
• TicketportalcoreChannel Partner/ Reseller/ DistributorTicketportal serves as an additional ticketing partner for Let It Roll Winter events, handling ticket sales alongside NFCtron. Email address and customer name may be shared for ticket processing.
• Hard & Smart (Podaná rukou program)coreStrategic or Co-development PartnerHard & Smart is a harm-reduction program focused on nightlife safety, providing a chill zone at the festival, monitoring the event, and offering support for substance-related issues, dehydration, hearing damage, and safer travel home. The program operates under the guidance of professional coordinators and is part of Rollin' Smart.
• UltrAvagant (Czech Upcycling Designers)minorStrategic or Co-development PartnerUltrAvagant is a Czech upcycling fashion brand that designed a special denim upcycled collection for the festival in 2025, with proceeds going to the Rollin' Charity program and CZEPA association.
• Beatworx s.r.o.coreOthersBeatworx s.r.o. manages the official festival merchandise store (store.beatworx.cz) and also handles personal data processing for the festival's booking and cashless systems. The company is led by the festival's operational team and shares office space with the festival's Prague operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Peers

• Hospitality In The Park / Hospitality Records:

Broad incumbents

• Sziget Festival: Hungarian multi-genre festival held annually in Budapest on Óbuda Island. Comparable as a large-scale Central European summer festival with electronic music stages, international attendee base, and a similar multi-day open-air format targeting comparable age demographics.
• Tomorrowland: World's largest electronic dance music festival held annually in Boom, Belgium. Comparable as a multi-stage electronic music festival with global brand recognition, premium ticketing, and a year-round brand ecosystem (merch, radio, label). Let It Roll operates at a smaller scale within a narrower DnB subgenre.
• Creamfields: UK-based electronic dance music festival featuring major DnB, house, and techno lineups. Comparable as a multi-format dance music festival with global DnB headline bookings, similar production scale, and a multi-tier ticketing model, though broader in genre.

Direct peers

• Defqon.1: Hard dance/defqon festival brand operated by Q-dance in the Netherlands. Comparable as a hard electronic music festival with a dominant share of its niche audience, large-scale production, and a global fan base — serving as an analogue to Let It Roll's category-leading position in drum & bass.
• Boomtown Fair: UK-based music and arts festival with strong drum & bass and bass-music programming. Comparable as a multi-genre-leaning festival with a strong DnB component, themed stage designs, and harm-reduction/sustainability initiatives, but with broader genre scope than Let It Roll's DnB-exclusive focus.

Regional players

• EXIT Festival: Serbian summer music festival held at Petrovaradin Fortress. Comparable as a major Central/Eastern European multi-genre festival with strong electronic music programming, award-winning sustainability initiatives, and similar attendee demographics that overlap with Let It Roll's audience.
• Pohoda Festival: Slovak multi-genre music festival with strong electronic music programming. Comparable as a regional Central European festival operating in a closely adjacent country with overlapping audience demographics, similar sustainability positioning, and competing for similar summer festival demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/letitroll_fest
• YouTubeyoutube.com/channel/UCEJCxoQ6Ck-BQfmoHbdXcEg
• Facebookfacebook.com/letitrollcz
• Instagraminstagram.com/letitrollfestival
• TikToktiktok.com/@letitrollfestival
• LinkedInlinkedin.com/company/lir-events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let It Roll festival