Turnstyle Design
Turnstyle Design is a boutique interior design studio in Austin, Texas, founded in 2007 by Lieve Saether, providing full-service, artistically bespoke residential interior design for affluent homeowners in Austin and the surrounding Hill Country, with adjacent offerings in commissioned fine art and nonprofit event design.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Turnstyle Design does
Turnstyle Design is a boutique interior design studio headquartered in Austin, Texas, founded in 2007 by Lieve Saether, who relocated from Belgium after studying art history and fine arts at the University of Brussels. The firm provides full-service residential interior design for affluent homeowners in the Austin metropolitan area and surrounding Hill Country, including Lake Austin, with a specialization in artistic, non-formulaic interiors built on unusual material combinations, hand-touched custom finishes, custom built-ins, floor-to-ceiling tile installations, hand-burnished brass and metalwork, hand-painted walls and floors, bespoke window treatments, and commissioned fine art. Core service capabilities include design consultation, space planning, custom millwork and furniture specification, procurement, and project oversight through installation, executed by a small team of 1-10 employees.
Revenue is generated through project-based professional services fees (design, procurement, and project management), with pricing determined per engagement and not publicly disclosed; clients are acquired through a sales-led motion combining direct inquiries via website and phone consultations, a strong referral network (past clients, realtors such as Gottesman Residential, and custom home builders including Signature Homes), and earned media visibility (12 consecutive years of Houzz Best in Design and Services awards, HGTV House Hunters Renovation and Fresh Faces of Design appearances, and features in Southern Living, Texas Lifestyle Magazine, and Home Design & Decor). The primary customer segment is affluent Austin-area homeowners seeking luxury whole-house remodels, new construction finish-out, and bespoke room designs; secondary segments include custom home builders and architects, and nonprofit/arts institutions (Andy Roddick Foundation, Austin Chamber Music Center) that engage the firm for set and event design.
Beyond core interior design, the firm operates two adjacent offerings: commissioned visual art (reverse glass paintings, textured works on Belgian linen, glass beading) for residential clients, and a separate luxury fashion brand called LIIEVE launched by Lieve Saether in 2024. The company is a privately held Texas LLC with no disclosed institutional investment, parent company, or external equity partners, and operates exclusively within the Austin geographic market.
Turnstyle Design firmographics
Firmographics- Name
- Turnstyle Design
- Legal name
- Turnstyle Design LLC
- Website
- https://turnstyleid.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turnstyle Design is a boutique interior design studio in Austin, Texas, founded in 2007 by Lieve Saether, providing full-service, artistically bespoke residential interior design for affluent homeowners in Austin and the surrounding Hill Country, with adjacent offerings in commissioned fine art and nonprofit event design.
- Ownership category
- akta.pro rank
Turnstyle Design industry classification
Industry- Product category
- Luxury Residential Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Turnstyle Design is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turnstyle Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Residential Interior Design Services: Turnstyle Design provides full-service residential interior design for high-end Austin homes, including new construction finish-out, whole-house remodels, and individual room projects. Revenue is generated through design fees, procurement fees, and project management/oversight for custom residential projects. Services are quote-based and project-specific.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Turnstyle Design product offering
Product offeringCore offering
Turnstyle Design provides full-service, personalized luxury residential interior design for affluent Austin-area homeowners, including new construction finish-out, whole-house remodels, and individual room projects. The firm specializes in artistic, non-formulaic interiors featuring custom built-ins, hand-burnished brass, custom tile, hand-painted finishes, and commissioned fine art. Design fees, procurement fees, and project management fees are charged on a quote-based, project-specific basis.
Product overview
Turnstyle Design is a luxury interior design firm offering personalized residential interior design services led by Lieve Saether. The core offering consists of interior design consultation and full-service design implementation for luxury homes in Austin, Texas. The company specializes in custom-built furniture, unique material combinations, and artisanal finishes. Supporting offerings include custom visual art creation and set/event design for non-profit partnerships. A separate brand, LIIEVE, represents Lieve Saether's clothing line launched in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Personalized, full-service interior design services for luxury residential homes in the Austin, Texas area, including new construction finish-out, whole-house remodels, kitchen and bathroom renovations, master bedroom design, outdoor living spaces, custom built-ins, and styling. Services include design consultation, space planning, custom furniture and fixture design, material and finish specification, procurement, and project management through implementation. Pricing is quote-based and project-specific.
- Visual Art Custom commissioned fine art pieces created by principal designer Lieve Saether, including reverse glass paintings, textured works on Belgian linen, and glass beading, integrated into residential interiors or provided as standalone art for clients.
- Set and Event Design Set design and event styling for nonprofit fundraising galas and high-profile speaking events, including the design of stages, living-room-style sets, and event atmospheres for charitable and cultural organizations in Austin.
- LIIEVE (Clothing Brand) A luxury fashion brand created by Lieve Saether focused on empowering women through clothing, launched as an extension of her design philosophy beyond interior design.
Companies that use Turnstyle Design
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Turnstyle Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Turnstyle Design partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Moxie Space Organizers (Sara Fritsch)minorTurnstyle Design partnered with Sara Fritsch of Moxie Space Organizers on a studio reorganization project, combining interior design and professional organization expertise to transform Turnstyle's inventory room.
- Delta FaucetsminorLieve Saether was selected as lead designer and brand spokesperson for a Delta Faucets national broadcast advertisement. She designed the space for and appeared in the commercial as a brand partner, representing Delta Faucets' most recent product line.
- Andy Roddick FoundationcoreTurnstyle Design serves as an ongoing design partner for the Andy Roddick Foundation, providing set design and event styling for the Foundation's fundraising galas and high-profile events. Notably, the firm designed the set for a conversation event featuring Andy Roddick, Roger Federer, and Mary Carillo at Austin's Paramount Theatre. The partnership has directly contributed to record-breaking fundraising outcomes at the Foundation's events.
- Austin Chamber Music CentercoreTurnstyle Design collaborates with the Austin Chamber Music Center on set and fundraising event design for chamber music performances and donor events, contributing creative event styling to support the organization's cultural programming and fundraising initiatives.
- Signature HomesminorTurnstyle Design collaborated with custom home builder Signature Homes on the interior design of new construction luxury residences, including the award-winning Lakeside home (Lake Austin), participating from early design stages through completion.
- Gottesman Residential (Leah Petri)minorTurnstyle Design has an ongoing referral relationship with Leah Petri of Gottesman Residential, a prominent Austin real estate firm. Petri has been invited to provide expertise on the home buying process for Turnstyle's blog and client education content.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Turnstyle Design competitors and assessment
Company assessmentDirect peers
- Studio Sofield: William Sofield's New York-based luxury residential and hospitality interior design studio. Both firms are founder-led boutique practices serving ultra-high-net-worth residential clients with bespoke, art-forward, highly customized interiors rather than formulaic design.
- Jamie Bush & Company: Los Angeles-based boutique interior design firm focused on high-end residential work with a custom-furniture and architectural-lens design approach. Comparable founder-led model, luxury client base, and emphasis on custom millwork and bespoke finishes.
- Ken Fulk: San Francisco/New York luxury residential and event design studio with a strong founder brand and signature artistic style. Comparable to Turnstyle in being a personality-driven boutique practice that mixes residential, hospitality, and event/set design work.
- Maestri Studio: Boutique interior design firm working on luxury residential and select commercial projects with a strong custom-furniture and bespoke-finish capability. Operates at a similar boutique scale to Turnstyle and serves a comparable high-net-worth clientele.
Regional players
- Meredith McBrearty Design: Austin-based luxury residential interior designer with a similar client profile and Hill Country focus. Directly competes for the same affluent Austin homeowner segment in the same metro geography.
- Candid Home: Austin-based interior design firm serving luxury residential clients in the same metro and Hill Country territory. Overlapping customer base and service offering with Turnstyle in the Austin market.
Emerging players
- Havenly: Online interior design platform connecting consumers with designers for room-by-room projects. Operates in the same end-customer category (interior design services) but via a scaled, technology-mediated model versus Turnstyle's boutique local model.
- Modsy: Virtual interior design and 3D rendering service that pairs customers with designers for remote design projects. Comparable service category (interior design) but fundamentally different delivery model — digital-first vs. Turnstyle's in-person luxury model.
Broad incumbents
- Architectural Digest AD100: Industry authority publication that curates the annual AD100 list of top interior designers globally. Not a direct competitor but the institutional benchmark against which elite boutique firms (including Turnstyle) measure brand authority and visibility.
- One Kings Lane (Interior Design Services): Home furnishings retailer that has expanded into interior design services at scale. Adjacent category competitor that monetizes interior design through a broader product and trade business rather than a boutique founder-led practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Turnstyle Design social profiles
Digital presenceTurnstyle Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turnstyle Design leadership team
Management profileNumber of profiles
Profiles1 record
Turnstyle Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turnstyle Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turnstyle Design
What does Turnstyle Design do?
Turnstyle Design provides full-service, personalized luxury residential interior design for affluent Austin-area homeowners, including new construction finish-out, whole-house remodels, and individual room projects. The firm specializes in artistic, non-formulaic interiors featuring custom built-ins, hand-burnished brass, custom tile, hand-painted finishes, and commissioned fine art. Design fees, procurement fees, and project management fees are charged on a quote-based, project-specific basis.
Is Turnstyle Design a public or private company?
Turnstyle Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turnstyle Design founded?
Turnstyle Design was founded in 2007. It employs 1 to 10 people.
Where is Turnstyle Design based?
Turnstyle Design is headquartered in Austin, United States, in the North America region.
How does Turnstyle Design make money?
One revenue line is on record: residential Interior Design Services.
Who are Turnstyle Design's main competitors?
Direct peers on record are Studio Sofield, Jamie Bush & Company, Ken Fulk and Maestri Studio. Regional players are Meredith McBrearty Design and Candid Home. Emerging players are Havenly and Modsy. Broad incumbents are Architectural Digest AD100 and One Kings Lane (Interior Design Services).
Does Turnstyle Design have an API?
No public API is recorded for Turnstyle Design.
What industry is Turnstyle Design in?
Turnstyle Design's product category is Luxury Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.