De Ideeënfabriek

What De Ideeënfabriek does

De Ideeënfabriek B.V. is a privately held Dutch coworking and flexible-workspace operator founded in 2011, headquartered in a converted former Philips ceramics factory at Liessentstraat 9a in Uden, Netherlands. The company offers four integrated product lines: private office rentals (24/7 access), shared workspaces (flexible hot-desk, fixed dedicated desk, and a 10-day strippenkaart bundle) under its 'Babylon' sub-brand, a portfolio of eight themed meeting and event rooms (De Toren, De Tuinen, De Verdieping, De Tent, De Link, De Hoek, Het Podium, and Het IdeeCafé), and virtual office services including business postal addresses, KvK registration, telephone answering, and regional VoIP numbers. Het IdeeCafé functions as both an on-site amenity for tenants and a rentable event venue, generating ancillary F&B and event revenue.

The company makes money through a mix of recurring monthly subscriptions (workspace memberships, virtual office tiers from €7 to €250/month) and transactional revenue (meeting room rentals at €47.50–€260+ per dagdeel, café F&B sales, and Friday-deal discounting). Customer acquisition is direct via website, phone (0413-243444), and walk-ins at the Uden facility, supported by an organic social presence on Instagram, LinkedIn, and Facebook, and community events such as summer borrels and rotating art exhibitions. There is no proprietary technology platform; the company relies on third-party SaaS tools (Bundeling for meeting-room bookings, Butlaroo for F&B ordering) and standard ICT amenities. Tenants range from solo entrepreneurs to companies with approximately 30 employees, and the broader market served is the Uden/North Brabant region of the Netherlands.

Name

De Ideeënfabriek

Legal name

De Ideeënfabriek B.V.

Website

https://deideeenfabriek.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

De Ideeënfabriek is a Dutch coworking operator founded in 2011 that provides private offices, shared workspaces, meeting rooms, virtual office services, and an on-site café from a single converted Philips factory location in Uden, serving SMBs, freelancers, and remote-first businesses in the North Brabant region.

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Office Space Rental: Companies and entrepreneurs rent dedicated private office space 24/7, with facilities, reception services, and utilities included. This is a recurring monthly rental revenue stream.
2. Flexible and Fixed Workspace Memberships: Individual workspace memberships (flexible hot-desk or fixed dedicated desk) billed monthly, with optional strippenkaart (10-day bundle). Includes post address, KVK registration, and discounts on meeting rooms.
3. Meeting and Event Space Rental: Hourly or per half-day rental of various meeting rooms and event spaces (De Toren, De Tuinen, De Verdieping, De Tent, De Link, De Hoek, Het Podium, Het IdeeCafé). Revenue is per-use or per booking.
4. Virtual Office Services: Monthly subscription services providing a business postal address, telephone answering, and VoIP regional phone numbers. Prices range from €50–€75/month for address services, plus per-call and per-minute charges for telephony.
5. Café Food & Beverage Sales: The IdeeCafé generates revenue from sale of coffee, tea, lunch items, borrel (drinks and bites), and catered meeting arrangements to both tenants and external visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

De Ideeënfabriek operates a coworking and flexible workspace facility in Uden, Netherlands, providing private office rentals (24/7 access), flexible and fixed shared workspaces, meeting and event room hire across eight themed venues, and virtual office services (business postal address, KvK registration address, telephone answering and VoIP regional numbers). Tenants additionally have access to on-site café (Het IdeeCafé) services for coffee, lunch and borrel, reception/post handling, and bundled discounts on meeting room and F&B usage.

Product overview

De Ideeënfabriek is a coworking and flexible workspace facility in Uden, Netherlands, offering a unified portfolio of workspace solutions. The core offering includes private office rentals (Kantoorruimte huren), shared workspaces (Werkplekken with flexible, fixed, and strippenkaart options), meeting room rentals (Vergaderen across 8 unique venues), and virtual office services (Virtueel Kantoor including postal address, telephone answering, and VoIP numbers). The Het IdeeCafé functions as both an on-site amenity for food and beverages and a rentable event space. All services are integrated through the Bundeling booking system and Butlaroo ordering platform.

Differentiator

Problem solved

Functional benefit

Brands

• Babylon: A green office garden concept launched in 2019 offering flexible and fixed workspaces in a natural environment.
• Het IdeeCafé

Products and services

• Kantoorruimte huren (Private Office Rental) Rental of private office spaces in the Uden facility, available 24/7, with post address, reception services, and a 20% discount on café consumptions and meeting room rentals included. Targeted at SMBs and growing companies needing full-service, always-accessible office space without traditional lease commitments.
• Werkplekken (Workspaces: Flexible, Fixed, Strippenkaart) Shared workspace memberships including a flexible hot-desk option (€175/month, office-hours), a fixed dedicated desk with 24/7 access and lockable storage (€250/month), and a strippenkaart 10-day bundle (€200, valid 1 year). All tiers include WiFi, post address, KvK registration eligibility and 20% discounts on consumptions and meeting rooms.
• Vergaderen (Meeting & Event Room Hire) Per-dagdeel rental of eight themed meeting rooms and event spaces (De Toren, De Tuinen, De Verdieping, De Tent, De Link, De Hoek, Het Podium, Het IdeeCafé) for groups of 2 to 190 persons. Rooms include whiteboards, flipovers, interactive screens, HDMI/Chromecast, sound systems and minibars; reservations are handled via the Bundeling app.
• Virtueel Kantoor (Virtual Office) Subscription-based virtual office services giving remote businesses a Uden business postal address (with optional KvK registration), professional telephone answering during office hours, and a regional VoIP phone number with call forwarding, voicemail, IVR, fax and call-group options. Suitable for remote-first entrepreneurs who need a credible Dutch business address and phone presence.
• Het IdeeCafé (Café, Catering & Event Venue) On-site café and catering operation serving coffee, lunch, drinks and borrel to tenants and external visitors, with ordering via the Butlaroo integration for fixed-workspace users; the same 260 m² space is rentable as an event venue (from €260 per dagdeel).

Quantifiable outcome

• Tenants receive 20% discount on café consumptions and meeting room rental, reducing operational costs for workspace members.
• +2 more outcomes

Named customers36 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workplaza: Dutch regional coworking operator providing flexible workspaces, private offices, and meeting rooms — comparable community-driven SMB positioning and product set.
• Flexas: Netherlands-based flex-workspace marketplace and operator providing serviced offices, meeting rooms, and virtual offices across Dutch cities — directly comparable in workspace and virtual office product offerings.
• The Office Operators: Dutch flexible office operator offering serviced offices, coworking, meeting rooms, and virtual offices across the Netherlands — comparable product breadth and SMB/corporate tenant mix.
• VOffice: Dutch virtual office and serviced-office provider offering business addresses, telephone answering, and meeting rooms — directly overlapping De Ideeënfabriek's virtual office product line.
• Seats2Meet: Dutch coworking chain with multiple locations offering flexible workspaces, meeting rooms, and community-driven programming — highly comparable in product mix and target SMB/freelancer segments.
• Bounce Workspaces: Dutch premium coworking operator offering private offices, flex desks, meeting rooms, and community events in multiple Dutch cities — directly overlapping De Ideeënfabriek's premium-creative positioning.
• Tribes: Amsterdam-founded flexible workspace operator with multiple sites across the Netherlands offering private offices, flex desks, meeting rooms, and virtual office services — directly overlapping De Ideeënfabriek's core offerings but at national scale.

Broad incumbents

• IWG (Regus): Global serviced-office and coworking giant (Regus, Spaces, HQ) — the established incumbent with significant scale advantages; competes on the same core offerings but across a far broader geographic footprint.
• Mindspace: Premium flexible workspace operator with multiple sites in the Netherlands and Europe — broader portfolio and stronger brand recognition, serving larger enterprise tenants alongside SMBs.

Emerging players

• Hutspot: Dutch creative coworking and hospitality concept combining workspace with café/restaurant and event programming — closely aligned with De Ideeënfabriek's IdeeCafé-driven community model and creative-entrepreneur target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/idfab
• LinkedInlinkedin.com/company/de-idee-nfabriek
• Instagraminstagram.com/de_ideeenfabriek
• Xx.com/idfab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Ideeënfabriek