Heytens
- Company typePrivate
- Founded1974
- HeadquartersLezennes, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Heytens firmographics
Firmographics- Name
- Heytens
- Legal name
- HEYTENS GROUPE
- Website
- https://heytens.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Heytens industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412), Window Treatment Retailers (449122)
- akta.pro primary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
- akta.pro secondary industries
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
Keywords
Where Heytens is headquartered
LocationHeadquarters
- HQ city
- Lezennes
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Heytens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Custom Window Treatments: Heytens generates revenue through direct retail sales of custom-made curtains, blinds, sheers (voilages), and mosquito nets via its franchisee showroom network. Products are manufactured to order after in-store or at-home consultation, with professional installation included or offered as a service.
- Franchise Fees and Royalties: Heytens earns revenue from franchisees through a €10,000 entry fee, a 2% royalty on HT turnover, and a 3% communication contribution. Franchised showrooms each generate an average of €700,000 in annual turnover with a gross margin above 50%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Window Treatments (Retail) |
| One time/ perpetual license | Multi-year contract | Franchise Investment |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Heytens product offering
Product offeringCore offering
Heytens designs, manufactures, and retails made-to-measure window treatments including curtains, sheers, roller/Venetian/pleated/honeycomb/California blinds, Japanese panels, exterior blinds, and mosquito nets. Products are sold through a network of franchise showrooms with in-home advisory appointments, custom fabrication in the company's own workshops, and professional installation services.
Product overview
Heytens is a French specialist in custom window treatments founded in 1974, operating across France, Belgium, and Luxembourg with over 100 showrooms in Europe. The product portfolio centers on three core categories: (1) Stores (blinds/shades) including roller blinds, Venetian blinds (aluminum and wood), Roman shades, California/cellular blinds, double-pleated honeycomb blinds, pleated blinds, and Japanese panels; (2) Rideaux (full curtains) and Voilages (sheer curtains) in multiple fabrics (polyester, linen, cotton) with various finishes and functional variants (thermal, blackout, filtering, acoustic, motorized); and (3) Moustiquaires (mosquito nets) for windows and doors. Complementary services include free at-home consultation, professional measurement, custom manufacturing (approx. 4-week production), and expert installation with a 2-year warranty. An optional Easy Living motorization/add-on enables automation via remote, smartphone, or voice control. A 2026 innovation is the Voilage Solstice with SunReflect metallized technology, and a 2026 upgrade added aluminized coatings to the Store Doupli range.
Differentiator
Problem solved
Functional benefit
Brands
- Heytens Franchise: The franchise arm of Heytens, recruiting franchise partners to open Heytens showrooms across Europe with a proven and rentable business model.
- Heytens Academy
- Easy Living
- Sérénité Estivale
- Solstice
Products and services
- Stores enrouleurs (Roller blinds)
- Stores vénitiens (Venetian blinds)
- Stores bateaux (Roman shades)
- Stores californiens (Vertical/California blinds)
- Stores douplis (Honeycomb/Dupli blinds)
- Stores plissés (Pleated blinds)
- Panneaux japonais (Japanese panels)
- Stores extérieurs (Exterior blinds)
- Rideaux (Curtains)
- Voilages (Sheers)
- Moustiquaires (Mosquito nets)
- Voilage Solstice FR
- Rideau Jena
- Easy Living (Motorized Window Treatments)
- Conseil à domicile (At-Home Advisory)
- Pose experte (Expert Installation)
- Fabrication sur mesure (Custom Manufacturing)
- Heytens Franchise Program
Quantifiable outcome
- Doublure thermique reduces up to 80% of heat loss through windows, potentially saving up to 46% on heating costs
- +3 more outcomes
Companies that use Heytens
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Heytens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Heytens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenAIcoreOpenAI provides the artificial intelligence technology powering Heytens's AI-assisted advisor tool, which analyzes customer project information and uploaded photos to generate personalized product recommendations and visualizations for window treatments. Data shared with OpenAI (project details, conversations, photographs) is not used to train AI models. Hosted on Nexylan servers in France.
- SAS NexylancoreSAS Nexylan provides web hosting services for heytens.com and all associated digital platforms, including data hosting for the AI advisor tool. Nexylan servers are located in France, ensuring data residency compliance for Heytens's European operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Heytens competitors and assessment
Company assessmentDirect peers
- 3 Day Blinds: US-based custom window treatment retailer offering in-home design consultations and professional installation across blinds, shades, and shutters. Direct US analogue to Heytens' made-to-measure, service-driven model.
- Saint Maclou: Major French retailer of custom window treatments (curtains, blinds, sheers) with a national showroom network and installation services. Direct competitor to Heytens in the French custom window dressing market with overlapping product categories and customer segments.
- Budget Blinds: North American franchise network for custom window treatments with in-home consultations. Closely parallels Heytens' franchise-led, consultative sales model and broad product offering of blinds, shades, and shutters.
- Monsieur Store: French franchise network specializing in custom-made blinds, shutters, and window treatments with at-home advisory visits. Closely mirrors Heytens' franchise model, target customer (homeowners), and service workflow (consultation, custom manufacturing, professional installation).
- Soleil et Store: French custom window treatments retailer offering made-to-measure blinds, curtains, and outdoor shading with at-home consultation. Competes directly with Heytens in the French market for custom residential window dressing.
- Hillarys: UK-based specialist in custom-made blinds, curtains, and shutters sold via home consultation appointments and installed by company-employed fitters. Highly comparable to Heytens in business model (in-home advisory, made-to-measure, professional installation) and product mix.
Broad incumbents
- Hunter Douglas: Global market leader in custom window coverings (blinds, shades, shutters). Operates broadly across multiple window treatment categories and geographies, serving as a large incumbent whose Luxaflex brand directly competes with Heytens' premium custom offering.
- Luxaflex: Premium consumer brand of Hunter Douglas selling custom blinds, shades, and curtains through a European showroom network. Competes with Heytens in the premium custom segment, leveraging Hunter Douglas's manufacturing scale and broader product portfolio.
Regional players
- Griesser: Swiss/European manufacturer of roller blinds, exterior venetian blinds, and shading systems for residential and commercial buildings. Comparable to Heytens' Store Extérieur and Californien lines but skewed toward architectural/commercial specifications rather than homeowner custom.
Others
- Somfy: French global leader in motorized solutions for window treatments and home automation. Supplies motorization technology into the same value chain Heytens operates in with Easy Living, and represents both an enabling partner and a potential competitive threat if it moves further downstream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heytens social profiles
Digital presenceHeytens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heytens leadership team
Management profileNumber of profiles
Profiles1 record
Heytens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heytens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heytens
What does Heytens do?
Heytens designs, manufactures, and retails made-to-measure window treatments including curtains, sheers, roller/Venetian/pleated/honeycomb/California blinds, Japanese panels, exterior blinds, and mosquito nets. Products are sold through a network of franchise showrooms with in-home advisory appointments, custom fabrication in the company's own workshops, and professional installation services.
Is Heytens a public or private company?
Heytens is a private company. It is classified as family owned and is currently operating.
When was Heytens founded?
Heytens was founded in 1974. It employs 51 to 100 people.
Where is Heytens based?
Heytens is headquartered in Lezennes, France, in the Europe region.
How does Heytens make money?
Two revenue lines are on record. Retail Sales of Custom Window Treatments are the primary driver. The others are franchise Fees and Royalties.
Who are Heytens's main competitors?
Direct peers on record are 3 Day Blinds, Saint Maclou, Budget Blinds, Monsieur Store, Soleil et Store and Hillarys. Broad incumbents are Hunter Douglas and Luxaflex. Griesser is listed as a regional player. Somfy is listed as an others.
Does Heytens have an API?
No public API is recorded for Heytens.
What industry is Heytens in?
Heytens's product category is Custom Window Treatments. Its primary akta.pro industry code is IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances), with a secondary code of IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings). Its NAICS code is 337920.