Emma Soulsby

What Emma Soulsby does

Emma Soulsby Weddings Ltd. is a London-based, founder-led boutique floral design studio specializing in luxury wedding and event floristry, operating as a UK private limited company under company number 14550482 and trading also as Emma Soulsby Flowers and Emma Soulsby Flowers Ltd. The company designs and installs bespoke floral arrangements, including bridal bouquets, ceremony flowers, venue installations, statement centerpieces, garlands, arches, and moon gates, for high-net-worth couples marrying at prestigious UK venues such as the Mandarin Oriental, Savoy Hotel, Syon House, Aynhoe Park, Hedsor House, and Kimpton London. Every consultation is conducted personally by founder Emma Soulsby, who oversees the design process using mood boards, bespoke illustrations, and sample flowers, and supervises installation on the day. The service is positioned as one-off and never replicated.

The business has extended beyond weddings into a secondary parties and events vertical, providing floral installations for birthday celebrations, corporate events, brand launch parties, dinner parties, and seasonal displays. Revenue is generated entirely through professional services on a per-event basis at custom quote-based pricing, with no retail, wholesale, or third-party distribution channels. Distribution is direct-to-consumer, primarily through a website consultation booking CTA and direct email contact at [email protected]. Lead generation is driven by Instagram and Facebook organic social, earned media features in Hello Magazine, Red Magazine, and Best Magazine, podcast appearances, and referrals from wedding planners including Louise Perry Weddings.

The company operates from a single studio at Unit 107, Rainbow Industrial Park, 2 Station Approach, London SW20 0FT, with a small team of 1-10 employees. It is GDPR-compliant, founder-owned and bootstrapped with no disclosed institutional investment, parent company, funding rounds, M&A activity, patents, or trademarks. The technology stack is minimal: a Squarespace-hosted website and standard social profiles, with no API, app, software product, or proprietary platform. The business is essentially a personal-services firm whose value is concentrated in the founder's design talent, reputation, and venue relationships.

Name

Emma Soulsby

Legal name

Emma Soulsby Weddings Ltd.

Website

https://emmasoulsbyweddings.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Emma Soulsby Weddings Ltd. is a London-based, founder-led boutique florist designing bespoke luxury floral installations for high-net-worth weddings and private events at prestigious UK venues, operating on a per-event quote-based model with 1-10 employees.

Ownership category

akta.pro rank

Product category

Wedding Floristry Services

NAICS

Florists (4593)

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Luxury wedding floristry
• Bespoke floral design
• Wedding floral installations
• Bridal bouquet design
• Event floral arrangements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Wedding Floral Design Services: Bespoke floral design and installation services for luxury weddings, including bridal bouquets, ceremony flowers, reception centerpieces, and statement installations. Revenue is generated on a per-event basis with custom pricing based on scope and requirements.
2. Parties & Events Floral Services: Floral installations for birthday celebrations, corporate events, brand launch parties, and other private occasions. Understated table centerpieces to extravagant arrangements for product launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Emma Soulsby Weddings Ltd. provides bespoke luxury floral design services for weddings and private events. Working closely with couples from initial consultation through installation, the founder personally designs and delivers custom floral arrangements, installations, and bridal bouquets tailored to each client's vision and venue.

Product overview

Emma Soulsby Weddings Ltd. is a luxury wedding florist based in London, led by award-winning floral designer Emma Soulsby. The company offers a bespoke floral design service as its core offering, creating opulent and innovative wedding flowers including bridal bouquets, ceremony flowers, venue decorations, and statement table centerpieces. The portfolio also extends to parties and events floristry, covering birthday celebrations, corporate events, and brand launch parties. The company works with prestigious London and UK venues, handpicking blooms and overseeing every aspect of design and installation to create unique floral installations for each special day.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Wedding Floral Design

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Pulbrook & Gould: Long-established London florist serving luxury weddings and events at prestigious venues, comparable in clientele and pricing tier.
• Rebel Rebel: London-based design-forward florist offering bespoke wedding and event flowers, competing for the same HNW couples in the London market.
• Moyses Stevens: Historic London florist with a strong luxury wedding and event practice, serving prestigious London venues and HNW clients.
• McQueens Flowers: Established London luxury florist with a flower school and a strong wedding and corporate event portfolio, directly comparable in product and service mix.
• Jane Packer: Iconic London luxury florist brand with a long-standing wedding and event practice. Operates a similar bespoke wedding design offering to Emma Soulsby.
• Wild at Heart (Nikki Tibbles): Founded by Nikki Tibbles, a high-end London florist specializing in luxury weddings and events with a strong personal-brand identity and London flagship store.
• Lavender Green Flowers: London event florist supplying luxury weddings, corporate events, and brand activations, with a comparable full-service design-and-install model.
• Zita Elze: Luxury London floral designer known for high-end weddings and bespoke event installations, with a founder-led creative identity similar to Emma Soulsby.
• Philippa Craddock: London-based luxury wedding and event florist working at many of the same high-end UK venues (Claridge's, The Lanesborough). Closest direct competitor in the bespoke luxury wedding floral niche.

Regional players

• Saipua: U.S.-based luxury wedding and event florist with a strong founder-led creative brand. Comparable in bespoke design philosophy but operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emmasoulsbyflowers
• Instagraminstagram.com/emmasoulsby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emma Soulsby