Name

Rallye SA

Legal name

RALLYE

Website

https://rallye.fr

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Investment Income from Casino: Rallye's primary revenue comes from its controlling interest in Casino Group. Casino represents 98% of consolidated revenue and operates in food retail and non-food e-commerce.
2. Investment Portfolio Returns: A diversified investment portfolio composed of financial investments held directly or through specialized funds, as well as commercial real estate programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rallye SA is a French holding company that controls Casino Group, which represents 98% of Rallye's consolidated revenue. Through Casino, Rallye operates food retail (hypermarkets, supermarkets, convenience, premium, and organic formats) across France and Latin America, and non-food e-commerce via Cdiscount, France's leading non-food e-commerce platform with 22 million monthly unique visitors.

Product overview

Rallye SA is a holding company with a single unified investment focus rather than a multi-product platform. Its primary asset is Casino Group, which operates a diversified portfolio of retail formats across France and Latin America. The portfolio includes Monoprix (premium urban), Franprix (proximity), Naturalia (organic), Géant Casino (hypermarkets), Casino Shop (convenience), as well as Latin American operations including Pão de Açúcar, Éxito, and Assaí. The company also holds Cdiscount, France's leading non-food e-commerce platform with 22 million monthly visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Casino: Primary retail brand - food retail operations in France and Latin America
• Monoprix
• Franprix
• Géant Casino
• Casino Shop
• Naturalia
• Pão de Açúcar
• Éxito
• Libertad
• Assaí
• Cdiscount

Products and services

• Rallye SA Holding Company French holding company that operates in the retail food sector and non-food e-commerce through its controlling interests in Casino Group, representing 98% of consolidated revenue.
• Casino Group Retail Operations Global food retail sector operations including hypermarkets, supermarkets, convenience stores, premium formats, and e-commerce across France and Latin America (Brazil, Colombia, Argentina). Casino is the world's 11th largest food retailer.
• Monoprix Premium urban retail format operating in France offering groceries and general merchandise.
• Franprix Proximity retail chain operating in urban areas in France.
• Naturalia Organic and natural products retail chain operating in France. First French food retail brand to receive B Corp certification (2021).
• Géant Casino Hypermarket format retail chain operating in France.
• Casino Shop Convenience store format retail chain in France.
• Cdiscount Leading French non-food e-commerce platform with 22 million unique visitors per month, evolving toward a technology platform model.
• Pão de Açúcar (Brazil) Premium supermarket format operating in Brazil through Casino's GPA subsidiary.
• Éxito (Colombia) Multi-format retail chain operating in Colombia, including the Éxito Wow format.
• Libertad (Argentina) Supermarket format retail chain operating in Argentina.
• Assaí (Brazil) Cash & carry format growing rapidly in Brazil with 22% sales growth in 2019, supplying the GPA expansion pipeline.

Quantifiable outcome

• Premium, proximity, and e-commerce represent more than three-quarters of Group sales in France (2021), up from half in 2018
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GorillasminorStrategic or Co-development Partner · 1 January 2022Recent partnership with Gorillas for quick commerce delivery solutions, offering customers rapid delivery options for everyday products.
• GPA (Grupo Pão de Açúcar)coreStrategic or Co-development Partner · 1 January 2019GPA is Casino's Brazilian subsidiary that simplified its regional structure by bringing activities under its umbrella. GPA's performance was bolstered by Assaí's momentum and revamped formats. E-commerce sales grew 40%.
• OcadocoreTechnology or Integration · 1 January 2018Strategic partnership with Ocado for unique technological and logistics deployment for home delivery of groceries. The partnership created a unique delivery tool that was operational before the COVID-19 crisis, establishing Casino as a leader in e-commerce food delivery.
• AmazoncoreStrategic or Co-development Partner · 1 January 2018Exclusive partnership with Amazon for certain e-commerce and delivery services, contributing to Casino's digital transformation and online sales capabilities.
• Various Global Delivery PlatformscoreStrategic or Co-development Partner · 1 January 2018Casino Group formed strategic alliances with world-class delivery partners to lead the home grocery delivery market, combining digital performance with logistics efficiency.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Carrefour: Carrefour is France's largest food retailer and Casino's principal domestic competitor, operating hypermarkets, supermarkets, convenience, and e-commerce through Ocado-powered delivery. Most directly comparable to Casino along geography, formats, and customer base, making it the primary benchmark for Rallye's food-retail economics.
• Système U: Système U is a French food retail cooperative with hypermarket and supermarket presence. It competes with Casino directly in French food retail and is among the top-tier players influencing pricing and share dynamics across Rallye's core domestic market.
• E.Leclerc (A.C.D. Lec): E.Leclerc is a major French food retail cooperative competing head-on with Casino across hypermarkets and proximity formats. Although structured as a cooperative alliance rather than a listed corporate, it sets the competitive benchmark for pricing and market share that drives Casino's French results.
• Auchan Holding: Auchan is a French-headquartered food retailer with hypermarket, supermarket, and proximity formats and a presence in multiple European and emerging markets. Highly comparable to Casino/Rallye on format mix, French footprint, and international (including emerging-market) exposure.

Broad incumbents

• Aldi: Aldi is a major hard-discount food retailer with aggressive store rollout across France. Its expansion contributes directly to the competitive pressure underlying Casino's revenue and trading-profit declines, making it a relevant comparator for Rallye's core French market dynamics.
• METRO AG: METRO AG is a German-headquartered wholesale/cash-and-carry specialist with a presence in Western Europe and emerging markets. Its international cash-and-carry model closely resembles Casino's Assaí banner in Brazil, making it a relevant comparator for Rallye's LATAM wholesale strategy.
• Schwarz Group (Lidl, Kaufland): Schwarz Group is a privately held European food retailer behind Lidl (discount) and Kaufland (hypermarket) with rapidly expanding e-commerce. Its hard-discount model and international footprint make it a key structural competitor pressing on Casino's pricing and share in France and Europe.
• Tesco: Tesco is a UK-listed global food retailer with hypermarkets, supermarkets, convenience, and a large online grocery business. Comparable to Casino's international diversification and on the relative weight of e-commerce within the Group, though Tesco operates at much greater scale and outside France.
• Ahold Delhaize: Ahold Delhaize is a European-listed food retail group with banners across the U.S. and Europe, including strong e-commerce and proximity formats. Comparable to Casino on multi-banner strategy and on the premium/proximity/e-commerce mix that now drives over three-quarters of Casino's French sales.

Others

• Eurazeo: Eurazeo is a Paris-listed investment company with significant consumer/retail exposure through historical holdings (e.g., Monoprix previously). As a French listed investment vehicle with retail/consumer DNA, it provides a useful comparable for Rallye's holding-company structure and capital-allocation framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rallye-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rallye SA