Stoxo
Stoxo is an India-based AI-powered stock research platform that combines generative AI analytics with guidance from SEBI-registered advisors, serving Indian retail investors via the StockGro mobile and web app on a freemium subscription model.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Stoxo does
Stoxo is an India-based, AI-powered stock market research platform that targets the country's retail investor segment. It operates as a product within the StockGro ecosystem, owned by Assetgro Fintech Private Limited (CIN: U74110KA2020PTC131557), which was incorporated in Karnataka in 2020 and is headquartered at WeWork Galaxy, Residency Road, Bengaluru. The legal operator of regulated research activity is STOCKGRO TECHNOLOGY LLP, a wholly-owned subsidiary registered with SEBI as a Research Analyst (Registration No. INH000018300, dated 7 August 2024).
The core product combines text-modality generative AI with predictive analytics to produce equity research outputs, packaged alongside access to SEBI-registered investment advisors. The platform distributes via iOS and Android mobile apps and a web application, and monetises through a freemium subscription with three monthly tiers: Advanced (stock scores, trade calls, analyst ratings), Expert (adds options calls, thematic and user tracker features), and Stoxo Pro (the full bundle plus exclusive AI research access and 50 minutes per month of advisor AMA sessions). A StockGro Bonus Points loyalty mechanic drives engagement.
Stoxo goes to market through a hybrid product-led and community-led motion: freemium mobile app onboarding, content marketing (financial blogs, calculators, market updates), organic social presence (LinkedIn, Twitter/X, Instagram, Facebook, Discord), and partnerships such as a Sony LIV Wheel of Fortune Quiz campaign. Founder Ajay Lakhotia leads the company; no external institutional capital, parent ownership, or acquisition activity is disclosed. The single-company sole customer segment is India's individual retail investors, with no enterprise or institutional accounts identified.
Stoxo firmographics
Firmographics- Name
- Stoxo
- Legal name
- Assetgro Fintech Private Limited
- Website
- https://stockgro.club
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stoxo is an India-based AI-powered stock research platform that combines generative AI analytics with guidance from SEBI-registered advisors, serving Indian retail investors via the StockGro mobile and web app on a freemium subscription model.
- Ownership category
- akta.pro rank
Stoxo industry classification
Industry- Product category
- AI-Powered Investment Research Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- ESG/Sustainable & Thematic Digital Investing Platforms (FSAGAEAK)
- akta.pro secondary industry
- ESG/Sustainable Investment Advisory (FSAEAAAJ)
Keywords
Where Stoxo is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Stoxo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- StockGro Plus Subscription: Monthly subscription service providing investment and trading insights through various tiers (Advanced, Expert, Stoxo Pro). Stoxo Pro includes exclusive AI research platform access and 50 minutes per month of AMA sessions with SEBI-registered Research Analyst and Investment Advisors.
- StockGro Bonus Points: Loyalty points awarded for user engagement activities (inviting friends, completing Quests, Quizzes) that can be redeemed for subscription discounts or merchandise in the StockGro Shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advanced Plan - Stock Scores, Trade Calls, Analyst Ratings, and market analytics |
| Subscription | Monthly | Expert Plan - Advanced Plan features plus Option Trade Calls, Expert Stocks Trackers, Thematic Stocks Trackers, and User Stocks Tracker |
| Subscription | Monthly | Stoxo Pro Plan - All Advanced and Expert features plus exclusive AI research platform and 50 minutes AMA sessions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Stoxo product offering
Product offeringCore offering
Stoxo is an AI-powered stock market research and trading assistant offered as part of the StockGro platform. It combines an AI Financial Research Tool that generates textual analysis and insights with access to SEBI-registered research analysts and investment advisors, providing Indian retail investors with stock scores, trade calls, analyst ratings, portfolio trackers, and Ask-Me-Anything sessions designed to democratize institutional-quality equity research.
Product overview
Stoxo is an AI-powered stock research platform founded by Ajay Lakhotia (also founder of StockGro), designed to democratize financial education and research for India's retail investors. The platform combines algorithmic analysis with guidance from SEBI-registered advisors to provide institutional-quality tools previously available only to professional investors. Stoxo operates as part of the StockGro ecosystem, with Stoxo Pro offering premium subscribers exclusive access to the proprietary AI research platform and direct AMA sessions with SEBI-registered Research Analysts and Investment Advisors.
Differentiator
Problem solved
Functional benefit
Brands
- Stoxo: AI-powered stock research platform that combines algorithmic analysis with guidance from SEBI-registered advisors. Available as Stoxo Pro subscription plan.
Products and services
- Stoxo An AI-powered stock research platform that combines algorithmic (generative AI) textual analysis with access to SEBI-registered research analysts and investment advisors. It is designed to give Indian retail investors access to institutional-quality stock market research, trade ideas, analyst ratings, and verified expert portfolios through the StockGro mobile and web apps.
Quantifiable outcome
- Significantly expanded financial understanding among Indian investors through practical learning
Companies that use Stoxo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Stoxo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Stoxo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sony LIV (Culver Max Entertainment Private Limited)minorStockGro partnered with Sony LIV for the Wheel of Fortune Quiz campaign. The campaign redirects users from StockGro app to SonyLIV's microsite for quiz participation. StockGro shares user mobile numbers with Sony LIV solely for campaign participation purposes. The campaign is branded and promotional, independent of StockGro's core business offerings.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Stoxo competitors and assessment
Company assessmentDirect peers
- Smallcase: Indian platform offering curated, advisor-built investment portfolios that retail investors can follow—comparable to Stoxo's verified/expert portfolios and thematic trackers.
- Tickertape: Indian stock research and analytics platform offering scores, screeners, and analyst data to retail investors—directly comparable to Stoxo's stock scores, ratings, and research tools.
- Sensibull: India-focused options analytics and trading advisory platform for retail investors, overlapping with Stoxo's trade calls, option calls, and research features.
- INDmoney: Indian retail wealth and investing super-app blending advisory, tracking, and research for individual investors, overlapping with Stoxo's target segment and digital delivery.
- Univest: Indian platform combining SEBI-registered advisory trade calls with trading tools for retail investors, mirroring Stoxo's AI-plus-registered-advisor research model.
Regional players
- Public.com: US-based social/community retail investing app with research and AI insights; comparable model of community-plus-research for retail investors but serving a different geography.
Broad incumbents
- Groww: Large Indian retail investing platform for stocks and mutual funds; a broad incumbent whose scale and research features compete for the same retail investor base as Stoxo.
- Zerodha: India's largest discount broker whose ecosystem (Varsity education, market tools) competes for the same financial-literacy and retail-investing audience Stoxo serves.
- Angel One: Established Indian broker offering advisory, smart recommendations, and research tools to retail investors, competing broadly with Stoxo's advisory and research proposition.
Emerging players
- MarketSmith India: Subscription-based Indian stock research and ratings service for retail investors, closely comparable to Stoxo's paid research and stock-scoring tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Stoxo social profiles
Digital presenceStoxo compliance and trust
Trust signalCompliance1 record
Stoxo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoxo leadership team
Management profileNumber of profiles
Profiles1 record
Stoxo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stoxo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoxo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoxo
What does Stoxo do?
Stoxo is an AI-powered stock market research and trading assistant offered as part of the StockGro platform. It combines an AI Financial Research Tool that generates textual analysis and insights with access to SEBI-registered research analysts and investment advisors, providing Indian retail investors with stock scores, trade calls, analyst ratings, portfolio trackers, and Ask-Me-Anything sessions designed to democratize institutional-quality equity research.
Is Stoxo a public or private company?
Stoxo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoxo founded?
Stoxo was founded in 2020. It employs 101 to 250 people.
Where is Stoxo based?
Stoxo is headquartered in Bengaluru, India, in the Asia region.
How does Stoxo make money?
Two revenue lines are on record. StockGro Plus Subscription is the primary driver. The others are stockGro Bonus Points.
Who are Stoxo's main competitors?
Direct peers on record are Smallcase, Tickertape, Sensibull, INDmoney and Univest. Public.com is listed as a regional player. Broad incumbents are Groww, Zerodha and Angel One. MarketSmith India is listed as an emerging player.
Does Stoxo have an API?
No public API is recorded for Stoxo.
What industry is Stoxo in?
Stoxo's product category is AI-Powered Investment Research Platform. Its primary akta.pro industry code is FSAGAEAK, ESG/Sustainable & Thematic Digital Investing Platforms, with a secondary code of FSAEAAAJ, ESG/Sustainable Investment Advisory. Its NAICS code is 523940 and its SIC code is 6282.