Wilder
Wilder is a Nashville-based creative services and design firm offering interior design, fine art placement, brand activations, luxury furniture and lighting retail, and a national Trade Program serving residential clients, designers, and fashion/lifestyle brands.
- Company typePrivate
- Founded2014
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Wilder firmographics
Firmographics- Name
- Wilder
- Legal name
- Wilder
- Website
- https://wilderlife.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wilder is a Nashville-based creative services and design firm offering interior design, fine art placement, brand activations, luxury furniture and lighting retail, and a national Trade Program serving residential clients, designers, and fashion/lifestyle brands.
- Ownership category
- akta.pro rank
Wilder industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Art Dealers (459920), Graphic Design Services (541430)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)
- akta.pro secondary industries
- Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where Wilder is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wilder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Luxury Furniture & Lighting Retail: Retail sales of furniture, lighting, textiles, wallpapers, rugs, and home accessories from prestige brands. They are the exclusive Nashville retailer for many brands including Gubi (DK), Foscarini (IT), and Ton (CZ). Revenue generated through product sales.
- Fine Art Placement & Curation: Advisory, curation, and commission services for art placement in residential and commercial spaces. Revenue generated through consulting and curation fees.
- Events & Brand Activations: Creative direction, event planning, hosting, product styling and curation, site-specific installation and programming for brands. Revenue generated through service fees for brand collaborations, pop-ups, and activations.
- Interior Design Consulting: Comprehensive interior design services from ideation and visualization to rendering, sourcing, procurement and installation. Revenue generated through design consulting and project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wilder product offering
Product offeringCore offering
Wilder is a Nashville-based creative studio and design showroom offering interior design consulting, fine art curation and placement, event and brand activation production, and curated retail of luxury furniture and lighting. The firm serves residential clients, businesses, and trade professionals through its digital showroom platform and in-person design services, complemented by the Wilder Études editorial/journal offering.
Product overview
Wilder is a creative services company and digital design showroom based in Nashville, Tennessee, with a non-conformist ethos. The company operates as a unified platform offering four interconnected core services: Fine Art Placement & Advisory (curation and placement of artwork for residential and commercial spaces), Events & Brand Activations (creative direction, event planning, and immersive brand experiences), Interior Design Consulting (holistic environment design from ideation to installation), and Luxury Furniture & Lighting Retail (showroom and trade program for prestige furniture and design products). The Wilder Études program represents a thematic shoppable curation initiative that integrates these services into seasonal themed collections combining furniture, art, fragrance, and live performance. The company serves businesses, individuals, trade professionals, and brands through project inquiries and its forthcoming online webstore.
Differentiator
Problem solved
Functional benefit
Brands
- Wilder Études: A series of specially curated edits centered around a theme. Each Études collection is fully shoppable and integrates categories ranging from furniture to fragrance, lighting to loungewear, sculpture to sweets.
Products and services
- Interior Design Consulting Project-based residential interior design service that sources furnishings, lighting, and finishes for clients. Available to homeowners in Nashville and remote clients via the digital showroom.
- Fine Art Placement Fine art curation and placement service that sources and installs original artwork in residential and commercial interiors.
- Events & Brand Activations Design, styling, and production of branded events and activations for commercial clients, including retail and hospitality environments.
- Luxury Furniture & Lighting Retail Curated retail of luxury furniture and lighting sold through Wilder's Nashville showroom and online channels to consumers, designers, and trade members.
- Trade Program Trade program providing interior designers, architects, and stylists access to Wilder's curated assortment at trade pricing and terms.
Companies that use Wilder
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Wilder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wilder partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GubicoreExclusive Nashville retailer representing the full collection for Danish furniture and lighting brand Gubi.
- FoscarinicoreExclusive Nashville retailer representing the full collection for Italian lighting brand Foscarini.
- ToncoreExclusive Nashville retailer representing the full collection for Czech furniture brand Ton.
- Chris BlackminorBrand pop-ups and collaborations with creative entrepreneur Chris Black.
- Domino MagazineminorBrand activations and events collaboration with Domino Magazine.
- EverlaneminorBrand activation collaborations with direct-to-consumer fashion brand Everlane.
- GarmentoryminorBrand collaborations and events with fashion marketplace Garmentory.
- New DialectminorCommissioned Nashville's contemporary dance company for site-specific performances including 'Presence' and 'HEAP' examining social norms and identity.
- Ona RexminorBrand pop-ups and activations with fashion brand Ona Rex.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wilder competitors and assessment
Company assessmentBroad incumbents
- West Elm: Williams-Sonoma-owned modern home retailer offering furniture, lighting, and decor. Comparable as a contemporary design retail brand targeting style-conscious consumers, though at mass-market scale versus Wilder's boutique positioning.
- Restoration Hardware (RH): Luxury home furnishings brand operating galleries that combine furniture, art, and hospitality experiences. Comparable in the experiential luxury home space, but RH operates at vastly larger scale and capital intensity than Wilder.
- CB2: Crate & Barrel's modern, design-forward sibling brand. Comparable in targeting younger, design-conscious residential customers with contemporary furniture and accessories.
Direct peers
- Room & Board: Modern home furnishings retailer offering contemporary American-made furniture and home decor. Comparable to Wilder in curating contemporary design brands for residential customers, but at broader retail scale.
- ABC Carpet & Home: New York-based luxury home furnishings retailer combining curated furniture, lighting, and rugs with fine art and home accessories. Directly comparable to Wilder's luxury furniture showroom plus art placement model, though at much larger scale.
- 1stDibs: Online luxury marketplace for furniture, fine art, and jewelry, connecting dealers with high-end consumers. Comparable to Wilder in serving luxury design buyers with curated and exclusive assortments, but via a marketplace model rather than a single showroom.
- Design Within Reach: Modern furniture retailer (now part of MillerKnoll) selling iconic and contemporary designer furniture and lighting. Comparable to Wilder's curation of prestige brands (Herman Miller, Muuto, etc.) for design-conscious consumers.
- Chairish: Online marketplace for vintage and contemporary furniture, art, and decor. Comparable in serving design-forward residential customers with curated home furnishings; differs in digital-native scale.
Emerging players
- The Citizenry: Direct-to-consumer modern home brand with globally sourced artisanal furnishings and textiles. Comparable to Wilder's emphasis on curated, design-forward assortments and a brand-story-driven retail approach.
Others
- Maison & Objet: Paris-based trade show and design authority for lifestyle, decoration, and design. Comparable to Wilder's brand-activation and curatorial programming as an ecosystem enabler in the luxury design space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wilder social profiles
Digital presenceWilder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilder leadership team
Management profileNumber of profiles
Profiles2 records
Wilder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilder
What does Wilder do?
Wilder is a Nashville-based creative studio and design showroom offering interior design consulting, fine art curation and placement, event and brand activation production, and curated retail of luxury furniture and lighting. The firm serves residential clients, businesses, and trade professionals through its digital showroom platform and in-person design services, complemented by the Wilder Études editorial/journal offering.
Is Wilder a public or private company?
Wilder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilder founded?
Wilder was founded in 2014. It employs 1 to 10 people.
Where is Wilder based?
Wilder is headquartered in Nashville, United States, in the North America region.
How does Wilder make money?
Four revenue lines are on record. Luxury Furniture & Lighting Retail is the primary driver. The others are fine Art Placement & Curation, events & Brand Activations and interior Design Consulting.
Who are Wilder's main competitors?
Broad incumbents on record are West Elm, Restoration Hardware (RH) and CB2. Direct peers are Room & Board, ABC Carpet & Home, 1stDibs, Design Within Reach and Chairish. The Citizenry is listed as an emerging player. Maison & Objet is listed as an others.
Does Wilder have an API?
No public API is recorded for Wilder.
What industry is Wilder in?
Wilder's product category is Interior Design Services. Its primary akta.pro industry code is THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding), with a secondary code of MPAGABAO, Theatre Services & Design (Scenic/Costume/Props/Stage Management). Its NAICS code is 541410 and its SIC code is 5700.