Umbala

What Umbala does

Umbala is a Vietnam-based B2B wholesale e-commerce platform founded in 2017 that connects electronics suppliers with a nationwide network of resellers. The company operates through a member-based model where 40,000+ registered members can purchase home electronics and appliances at wholesale prices reported as 10-40% below market rates and resell to customers through personal networks, retaining the spread between wholesale and retail as profit. The platform serves traditional electronics shops, individual entrepreneurs, construction project buyers, and electronics suppliers across Vietnam, with 5,000+ traditional electronics shops and 1,500+ construction projects reported as users.

The company's core product is a technology-enabled marketplace accessible via website (umbala.vn) and native iOS/Android mobile applications, built on Teko infrastructure. The platform includes member management, real-time wholesale pricing display, a product catalog of 5,000+ SKUs, order management, and integration with VNPAY QR for payment processing. Logistics fulfillment is provided through a network of 2,000+ installation and delivery partners covering all provinces in Vietnam. Members gain access to delivery, installation, warranty, and returns services without capital investment requirements, and the platform explicitly states it is not a multi-level marketing scheme.

Umbala generates revenue through two primary streams: (1) margins between wholesale purchase prices offered to members and suggested retail prices, and (2) commissions from suppliers and distributors who list products on the platform to access the 40,000+ member buyer network. The company operates three offices across Vietnam (Ho Chi Minh City headquarters, Da Nang, and Hanoi regional offices) and uses a community-led go-to-market approach driven by member referral networks, digital content, and YouTube video marketing. No institutional investors, venture capital backing, or parent company relationships are disclosed in the source data, and Teko is characterized as a technology partner rather than a parent entity.

Name

Umbala

Legal name

Công ty cổ phần Umbala Việt Nam

Website

https://umbala.vn

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Umbala is a Vietnam-based B2B wholesale e-commerce platform connecting 40,000+ members with 1,000+ electronics suppliers, enabling capital-free electronics reselling at wholesale prices 10-40% below market through a Teko-built mobile and web platform.

Ownership category

akta.pro rank

Product category

B2B Electronics Wholesale

NAICS

Wholesale Trade (42)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B wholesale electronics
• Member-based marketplace
• Appliance distribution platform
• Wholesale e-commerce Vietnam
• Electronics trading network

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Wholesale/Retail margin: Umbala generates revenue through margin between wholesale purchase prices offered to members and suggested retail prices. Members purchase at wholesale rates and sell at market prices, retaining the difference as profit.
2. Supplier commissions: Revenue generated from suppliers and distributors who list products on the platform and pay commissions or fees for access to the member network of 40,000+ buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Umbala operates a B2B wholesale e-commerce platform in Vietnam connecting 1,000+ electronics and home appliance suppliers with a network of 40,000+ registered members. Members access wholesale prices 10-40% below market rates across 5,000+ SKUs (televisions, refrigerators, washing machines, air conditioners, kitchen appliances) via website, mobile apps, and a dedicated member portal. The platform bundles end-to-end services including delivery, installation, warranty, and returns through 2,000+ service partners nationwide.

Product overview

Umbala is a B2B wholesale platform for electronics and appliances in Vietnam, operating as a unified system comprising a website, mobile application, and member portal. The core Umbala Platform enables 40,000+ members nationwide to purchase from 1,000+ suppliers at wholesale prices (10-40% below market rates). The ecosystem includes the main Umbala Platform/Website, the Umbala Mobile Application for iOS and Android, a Member Portal for order management, Delivery & Installation Services for logistics support, and a Wholesale Electronics Catalog featuring 5,000+ SKUs. Members can operate as resellers without capital investment, earning commissions on sales made through personal relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbala Wholesale Platform
• Delivery and Installation Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TekocoreTechnology or IntegrationTeko is the technology partner that developed and powers the Umbala platform. The website (umbala.vn) and mobile applications are built and maintained by Teko, providing the technical infrastructure for the wholesale electronics marketplace.
• VNPAYcoreTechnology or IntegrationVNPAY provides payment gateway integration enabling QR code-based payment transactions on the Umbala platform, supporting the checkout and payment process for member purchases.
• Installation and delivery partners (2,000+)coreChannel Partner/ Reseller/ DistributorNationwide network of 2,000+ installation and delivery service partners providing logistics, installation, and after-sales support services to Umbala members across all provinces in Vietnam.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nguyen Kim: Established Vietnamese electronics retail chain with both online and offline presence. Comparable to Umbala because it sells the same big-brand electronics and home appliance categories to retail and project buyers, though primarily through owned retail outlets rather than a member distribution model.
• Hoang Ha Mobile: Vietnamese electronics retail chain specializing in smartphones, tablets, and accessories. Comparable to Umbala in the electronics category and bulk-supply capability for retail and project buyers, though focused on a narrower product set and a captive retail model.
• Dien May Xanh: Leading Vietnamese electronics and home appliance retail chain with strong nationwide presence and project-sales capabilities. Comparable to Umbala for its bulk-supply focus on construction projects and traditional electronics retailers, though it operates through owned stores rather than a member-based wholesale platform.
• The Gioi Di Dong (Mobile World): Vietnam's largest consumer electronics retail chain with integrated wholesale and distribution capabilities. Comparable to Umbala because it operates at scale in the same electronics/appliance category, purchasing directly from suppliers and serving both retail and project customers, but through a captive retail-store model rather than a marketplace.
• Digiworld: Major Vietnamese electronics and IT product distributor, supplying thousands of retail points across Vietnam. Comparable to Umbala as a B2B supplier-to-retailer electronics distribution intermediary, but operates through traditional wholesale distribution rather than a member-based digital marketplace.
• Pico: Vietnamese consumer electronics and home appliance retailer with a long-standing presence. Comparable to Umbala in the same product categories and customer base (retailers and project buyers), though operating through traditional retail rather than a member distribution network.
• 1688.com: China's largest B2B wholesale marketplace operated by Alibaba. Comparable to Umbala because it connects small retail buyers with upstream suppliers at wholesale prices across many electronics categories, and is widely used by Vietnamese resellers as a parallel sourcing channel.

Direct peers

• TradeKey: Global B2B marketplace serving small and mid-sized buyers across product categories including electronics. Comparable to Umbala as a B2B wholesale platform aggregating many suppliers for smaller buyers, with similar go-to-market reliance on member/business registration rather than captive retail.
• ECVV: B2B sourcing marketplace focused on connecting international buyers with manufacturers and suppliers, including electronics. Comparable to Umbala as a B2B wholesale platform with a member-based buyer network, though with a stronger cross-border orientation.

Others

• Alibaba: Global B2B marketplace connecting buyers with suppliers across categories including electronics. Comparable to Umbala as a B2B wholesale platform serving small and mid-sized buyers, but operates at vastly greater scale and across geographies with a different take-rate model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbala