What TriMob does

TriMob is a Ukrainian mobile virtual network operator (MVNO) wholly-owned by PJSC Ukrtelecom, established on 5 September 2011 in Kyiv and operating under mobile network code 91 (+38091 prefix). Rather than owning radio spectrum, TriMob aggregates three national roaming partner networks — Kyivstar (primary 4G/LTE partner for contract, B2B, and family plans), Vodafone Ukraine (4G partner for prepaid), and lifecell (secondary/fallback coverage added in March 2022) — to deliver nationwide mobile telephony, SMS, and data services. The company historically operated on 2G/3G/UMTS and launched 4G/LTE services in November 2025, having been the first Ukrainian operator to offer a +38091 eSIM via QR code in 2019.

TriMob's product portfolio spans prepaid and contract consumer plans (Mobile M/L/XL on Kyivstar 4G, the modular 'green' prepaid plan, Інтернет М, the Річний 2020 annual plan, and the Internet БЕЗЛІМ unlimited-data offering in both contract and prepaid forms), B2B tariffs (Бізнес M/L), M2M/IoT (Телеметрія 2020 on a dedicated gps.utel.ua APN), and value-added services such as Binotel virtual PBX integration (Pocket Line), corporate VPN, MNP number portability, exclusive vanity numbers, and add-on data packs. Distribution is direct-to-consumer through the 3mob.ua online store, an online registration portal, a Kyiv service center at bul. Tarasa Shevchenka, 18, Nova Poshta SIM delivery, and third-party retail outlets, with B2B/enterprise sales handled via the 1188 contact center, email inquiries, and online applications.

The revenue model combines recurring monthly contract subscriptions (70-314.50 UAH), prepaid top-ups and add-on packs (Bezlim na Den, Nichny Bezlim, Extra Internet), one-time SIM/eSIM fees (eSIM now free for prepaid as of October 2025), exclusive number sales (150-9,000 UAH), and corporate services such as virtual PBX, VPN, and M2M connectivity. The customer base spans individual prepaid, individual contract, SMB/enterprise (minimum 2 lines for virtual PBX, minimum 10 lines for Telemetria 2020), and M2M/IoT users across verticals including security, transport, banking, and automated metering. TriMob is a private Ukrainian LLC (Товариство з обмеженою відповідальністю «ТриМоб»), wholly owned by PJSC Ukrtelecom, which is listed on the Cyprus Stock Exchange under SCM's trustline.

Name

TriMob

Legal name

Товариство з обмеженою відповідальністю «ТриМоб»

Website

https://3mob.ua

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

TriMob is a Ukrainian MVNO and wholly-owned subsidiary of PJSC Ukrtelecom, offering prepaid and contract mobile plans, 4G/LTE via eSIM, B2B tariffs, and M2M/IoT services over roaming networks Kyivstar, Vodafone Ukraine, and lifecell to consumers, SMBs, and enterprise clients.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO Services)

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile virtual network operator
• Mobile telecommunications
• M2M IoT connectivity
• Mobile number portability
• Prepaid mobile services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Telephony and Data Services (Prepaid): Prepaid (non-contract) subscribers pay monthly subscription fees or per-use charges for voice, SMS, and data services. Revenue is generated through recurring prepaid top-ups and service purchases (e.g., Extra Internet add-on packs, unlimited data day/night passes, exclusive number purchases).
2. Mobile Telephony and Data Services (Contract/B2B): Contract subscribers (both individual and business/legal entities) pay monthly subscription fees for bundled voice, SMS, and data packages. Additional revenue from overage charges, international roaming, and premium services (VPN, static IP, corporate virtual PBX).
3. International Roaming: Revenue from international roaming charges when subscribers use services outside Ukraine, including voice calls, SMS, and data in international roaming partner networks.
4. eSIM and SIM Card Sales: One-time revenue from sale of eSIM (250 UAH) and SIM replacement cards (60 UAH). eSIM activation generates first-month service prepaid credit.
5. Exclusive/Vanity Phone Numbers: Revenue from sale of premium vanity numbers (Platinum: 9,000 UAH, Gold: 4,000 UAH, Silver: 300 UAH, Custom selection: 150 UAH) to subscribers seeking distinctive phone numbers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TriMob is a Ukrainian Mobile Virtual Network Operator (MVNO) that provides prepaid and contract mobile telephony, SMS, and mobile internet services to individual subscribers and business customers. The company does not own radio spectrum in commercial volumes; instead, it aggregates nationwide 2G/3G/4G LTE coverage through national roaming agreements with Kyivstar, Vodafone Ukraine, and lifecell under mobile network code 91. It sells SIM and eSIM connections (the first Ukrainian MVNO to deliver an eSIM number via QR code), tariff plans (Mobile M/L/XL, green, Internet БЕЗЛІМ, Сім'я 2020, Річний 2020, Інтернет М for consumers; Бізнес М/L, Телеметрія 2020 for M2M/IoT for businesses), add-on data packages, Mobile Number Portability, exclusive/vanity numbers, international roaming, and corporate virtual PBX via a Binotel integration.

Product overview

TriMob is a Ukrainian mobile telecommunications operator (MVNO) offering a portfolio of prepaid and contract tariff plans, add-on services, and an eSIM product. The core offering consists of Mobile M/L/XL (contract, 4G on Kyivstar), green (innovative modular prepaid), Internet БЕЗЛІМ (unlimited data, available in both contract and prepaid forms on different roaming partners), Бізнес M/L (B2B plans on Kyivstar 4G), Телеметрія 2020 (M2M/IoT), Річний 2020 (annual prepaid), and Інтернет М (prepaid internet). These are complemented by add-on services including Екстра-Інтернет data packages, Безлім на день/Nічний Безлім (unlimited data time windows), Бізнес-телефонія з віртуальною АТС (Binotel-powered virtual PBX), VPN for business, MNP (number portability), and the eSIM product. The operator operates on national roaming partner networks (Vodafone, Kyivstar, lifecell) and provides services via 2G/3G/4G/LTE technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile M Contract 4G/LTE tariff plan offering 8,500 MB data, 150 minutes, and 50 SMS per month at 70 UAH/month on the Kyivstar network, with unlimited calls/SMS to TriMob numbers, targeting individual contract subscribers.
• Mobile L Contract 4G/LTE tariff plan on Kyivstar network with 16,000 MB data, 300 minutes, and 100 SMS per month at 130 UAH/month, including unlimited calls/SMS to TriMob numbers.
• Mobile XL Top contract 4G/LTE tariff on Kyivstar network with 25,000 MB data, 500 minutes, and 100 SMS per month at 212.50 UAH/month, plus unlimited calls/SMS to TriMob.
• Інтернет БЕЗЛІМ (Contract) Contract unlimited internet tariff on Kyivstar 4G network with unlimited data, 1,000 minutes to other networks, and 100 SMS per month at 314.50 UAH/month, with 4G/LTE support.
• Інтернет БЕЗЛІМ (Prepaid) Prepaid unlimited internet tariff on Vodafone 4G network at 382.50 UAH/month with unlimited data, 1,000 minutes to other networks, and unlimited calls to TriMob.
• green Innovative prepaid tariff with no mandatory monthly fee and optional bundled packages (A: 2GB + unlimited calls to TriMob for 30 UAH/30 days; B: 10GB + unlimited calls to TriMob for 70 UAH/30 days; R: 5GB + 300 min + unlimited TriMob calls for 75 UAH/30 days), activated via SMS to 2209 with auto-renewal.
• Сім'я 2020 (Family) Family contract plan with shared data pool across up to 4 additional numbers on the same account; 7,000 MB data, 200 minutes, 25 SMS per month at 100 UAH/month on the Kyivstar 4G network with free Diia app access.
• Інтернет М Prepaid internet tariff providing 7,500 MB data, 100 minutes, 100 SMS for 30 days at 80 UAH/month; available for both SIM and eSIM with free Diia app access.
• Річний 2020 Prepaid annual tariff offering 2,500 MB/month data, 50 minutes/month calls to other networks, and unlimited calls to TriMob for 400 UAH/year with 365-day validity.
• Бізнес М B2B contract tariff for legal entities and entrepreneurs with 4G/LTE on Kyivstar: 10,000 MB data, 200 minutes, 100 SMS at 74 UAH/month, including unlimited calls to TriMob.
• Бізнес L B2B contract tariff for legal entities with 4G/LTE on Kyivstar: 20,500 MB data, 400 minutes, 100 SMS at 127.50 UAH/month, with unlimited calls to TriMob.
• Інтернет БЕЗЛІМ (B2B) B2B unlimited internet tariff for legal entities and FOP on Kyivstar 4G network: unlimited data, 1,000 minutes, 100 SMS at 314.50 UAH/month.
• Телеметрія 2020 (M2M/IoT) M2M/IoT tariff for legal entities in security, automated accounting, and transport: 16 UAH/month per SIM, unlimited data on gps.utel.ua APN at up to 128 Kbps; minimum 10 connections required; additional SMS 0.50 UAH (UA) / 5.00 UAH (international).
• eSIM від ТриМоб Electronic SIM service delivering a Ukrainian +38091 number via QR code in 5 minutes (first in Ukraine), with first-month Internet M service included for 250 UAH; supports dual-SIM devices (iPhone XS+, iPad Pro/Air/mini, Surface Pro). Reactivation up to 2 times at 150 UAH.
• Перенесення номера (MNP) Mobile Number Portability service allowing subscribers to transfer their existing Ukrainian phone number from Kyivstar, Vodafone, lifecell, or other operators to the TriMob network.
• Бізнес-телефонія з віртуальною АТС (Binotel Pocket Line) Virtual PBX service combining Binotel smart telephony with TriMob mobile connectivity, enabling mobile numbers to act as internal business extensions with call recording, CRM integration, call routing, and employee analytics. Corporate 50: 75 UAH/month + Binotel line fee; Corporate 100: 100 UAH/month + Binotel line fee.
• VPN для контрактних бізнес-абонентів Mobile VPN service for contract business subscribers providing private network access at speeds up to 256 Kbps or 1024 Kbps.
• МН-роумінг (International roaming) International roaming service for master numbers on contract and prepaid subscribers, providing voice, SMS, and data abroad at international roaming rates.
• Ексклюзивний номер (Exclusive / vanity number) Premium vanity number selection service in the 38091xxxxxx range: Platinum (4+ repeated digits) 9,000 UAH; Gold (3 repeated/sequential) 4,000 UAH; Silver (mirror/repeated) 300 UAH; Custom 150 UAH.
• Online store (3mob.ua/store) E-commerce platform for purchasing SIM and eSIM starter packs, exclusive phone numbers, and accessories, with delivery via Nova Poshta in 1-5 business days and prepayment via Portmone, IPay, PUMB, EasyPay, or PrivatBank.
• Особистий кабінет (Personal account portal) Self-service web portal at my.3mob.ua for managing tariff plans, activating/deactivating services, checking balances, and account administration for individual contract master numbers and prepaid subscribers.

Quantifiable outcome

• 4G/LTE peak speeds up to 8 Mbps via partner networks
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kyivstar (ПрАТ «Київстар»)coreTechnology or IntegrationKyivstar serves as the primary national roaming partner for TriMob's contract subscribers. TriMob's Mobile M/L/XL, Internet Bezlim (contract), Business M/L, and Simeya 2020 plans operate on the Kyivstar 4G/LTE network via national roaming. The APN for Kyivstar roaming is utm.ua. This partnership provides 4G connectivity to TriMob subscribers.
• Vodafone Ukraine (ПрАТ «ВФ Україна»)coreTechnology or IntegrationVodafone Ukraine serves as the national roaming partner for TriMob's prepaid (non-contract) subscribers. The Internet Bezlim (prepaid) plan operates on the Vodafone 4G network. Additional 4G settings use APN ut7.ua for Vodafone. This partnership covers prepaid 4G services and also serves as an alternative roaming network for some contract subscribers.
• BinotelminorStrategic or Co-development PartnerBinotel provides virtual PBX (cloud telephone system) integration with TriMob's mobile network, enabling business subscribers to use mobile numbers as internal extensions. The 'Pocket Line' product combines Binotel's smart telephony with TriMob's mobile connectivity, supporting call recording, CRM integration, call routing, and employee analytics for business clients.
• Nova PoshtaminorChannel Partner/ Reseller/ DistributorNova Poshta provides SIM card delivery services for TriMob's online store. Customers ordering SIM or eSIM via the e-commerce store receive their cards via Nova Poshta courier to the selected отделение (branch) within 1-5 business days. Delivery cost is borne by the buyer.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vodafone Ukraine: Major Ukrainian MNO and TriMob's national roaming partner for prepaid subscribers; offers overlapping tariff plans on owned infrastructure across the same Ukrainian addressable market.
• lifecell: Ukrainian MNO serving as TriMob's third national roaming partner; competes in the same prepaid/postpaid consumer and B2B segments while operating its own 3G/4G network.
• Kyivstar: Largest Ukrainian mobile operator and TriMob's primary national roaming partner for contract subscribers; competes head-to-head for the same Ukrainian consumer and business customers but operates its own infrastructure rather than reselling.

Direct peers

• Google Fi: US MVNO/eSIM-led service from Google that pioneered eSIM-only digital onboarding and multi-network aggregation for consumers; the closest analog to TriMob's eSIM-first, multi-roaming-partner approach.
• Mint Mobile: US MVNO that pioneered online-only, no-contract prepaid plans on a host network; the most direct global analog to TriMob's DTC, eSIM-led, asset-light MVNO model.
• Tesco Mobile: UK MVNO on O2's network offering simple prepaid and postpaid plans to consumer and small-business customers; comparable as a non-MNO reseller competing in a price-sensitive market.
• Giffgaff: UK MVNO operating exclusively on O2's network with a digital-first, no-physical-retail model and prepaid/flexible plans; closely mirrors TriMob's digital-first prepaid value proposition.
• Consumer Cellular: US MVNO focused on simple, low-cost prepaid and postpaid plans for individual and small-business subscribers on host carrier networks; parallels TriMob's mix of consumer and small-business plans.
• Boost Mobile: US MVNO (originally on Sprint/T-Mobile) targeting value-conscious prepaid subscribers with no-contract plans; comparable business model and customer segment to TriMob's prepaid offering.
• Tracfone: Largest US MVNO reseller serving prepaid consumer customers across multiple host networks; relevant scale analog for an MVNO aggregating multiple national roaming partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3mobua
• Instagraminstagram.com/3mob_ua?igsh=MWtobHNzeXRqcTBmdA==
• Xx.com/3mobua
• LinkedInlinkedin.com/company/trimob-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriMob