Binotel
Binotel is a Kyiv-based cloud telephony operator providing a SIP-based virtual PBX with CRM/MIS integrations for Ukrainian SMBs across retail, healthcare, beauty, real estate, and service verticals, monetized via tiered monthly subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersKyiv, Ukraine
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Binotel does
Binotel is a Kyiv-headquartered, privately held Ukrainian business-telephony operator (ТОВ "БІНОТЕЛ") founded in 2010 that provides a cloud-based virtual PBX (Віртуальна АТС) for SMBs and mid-market companies. The platform is built on SIP and VoIP technology with multi-channel capacity supporting up to 100 simultaneous calls, integrates with 100+ CRM systems and 10+ Ukrainian medical information systems, and is augmented by native modules including Smart CRM, Bookon CRM (for beauty services), Call Tracking with Google Analytics, GetCall Online callback widget, Feedback (call + QR), Online Chat, Pocket Line, Wire App, and Online Kasa. A proprietary Chrome plugin with 40,000+ daily active users functions as the primary browser-surface distribution channel.
The business model is predominantly subscription-based, with tiered monthly PBX tariffs ranging from 420 UAH (Lite) to 2,600 UAH (Enterprise), a recurring 60 UAH/license Call Tracking module, and ancillary revenue from phone-number rental, IP-telephone hardware sales, and paid CRM/MIS integration setup. Go-to-market is hybrid: direct sales via the my.binotel.ua self-serve portal and partner/reseller program serve SMBs in retail, healthcare, beauty, real estate, logistics, HoReCa, and service verticals, while Enterprise prospects receive personal manager support.
The company claims 20,000+ served companies, 9,400 daily-active clients, 200,000 end-user employees, 100 million calls processed monthly, and a 4.8/5 customer rating, with no disclosed funding, no parent company, and operations geographically confined to Ukraine under a territory-restricted license. Operations are supported by ISO 27001 and GDPR compliance certifications and proprietary trademarks covering Binotel, Smart CRM, Bookon, and the Віртуальна АТС Binotel brand.
Binotel firmographics
Firmographics- Name
- Binotel
- Legal name
- ТОВ "БІНОТЕЛ"
- Website
- https://binotel.ua
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Binotel is a Kyiv-based cloud telephony operator providing a SIP-based virtual PBX with CRM/MIS integrations for Ukrainian SMBs across retail, healthcare, beauty, real estate, and service verticals, monetized via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Binotel industry classification
Industry- Product category
- Cloud Telephony / Business Communications
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- VoIP Access & ITSP Services (HDAIAHAD), Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)
Keywords
Where Binotel is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Binotel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Virtual PBX Subscription (Віртуальна АТС): Monthly subscription fees for cloud-based virtual PBX services with tiered pricing (Lite, Pro, Pro+, Enterprise). Revenue is recurring monthly based on chosen tariff plan. Includes personal account, call history, recording, multi-channel capability, and CRM integration depending on tier.
- Call Tracking Licenses: Per-license monthly fees for call tracking service (60 UAH per license per month). Revenue is recurring based on number of tracking licenses activated by customers.
- Phone Number Rental: Revenue from rental of various phone numbers including Kyiv 044, other city codes, 0800 toll-free numbers, mobile numbers, and international numbers. Prices vary by number type and operator (30-75 UAH per month depending on operator for Call Tracking).
- CRM Integration Services: Basic CRM integration costs 980 UAH (2-3 days implementation). Some medical MIS integrations are free from the MIS side. REST API, Webhook API, WebSocket API available for custom integrations.
- IP Telephone Hardware Sales: Online store selling IP telephones and related hardware equipment for business telephony needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - 420 UAH/month: Basic virtual PBX with personal account, missed call control, call history and recording, multi-channel support, and number preservation. |
| Subscription | Monthly | Pro - 800 UAH/month: All Lite features plus employee analytics, CRM integration, Chrome plugin, client database, and Pocket Line. |
| Subscription | Monthly | Pro+ - 1,250 UAH/month: All Pro features plus automatic missed call processing and FeedbackCall for employee evaluation. |
| Subscription | Monthly | Enterprise - 2,600 UAH/month: All Pro+ features plus special conditions for 50+ employee teams, cloud storage, and free integration of all Binotel products. |
| Subscription | Monthly | Call Tracking - 60 UAH per license per month plus operator call costs. |
| Freemium | Monthly | 30-day Free Trial - Smart CRM or Online Chat |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Binotel product offering
Product offeringCore offering
Binotel provides a cloud-based Virtual PBX (Віртуальна АТС) platform that unifies a company's fixed, mobile, toll-free (0800), and international phone numbers into a single network, with built-in call recording, missed-call tracking, employee performance analytics, multi-channel capacity, and deep integrations with 100+ CRM systems and proprietary Smart CRM and Bookon CRM solutions. Customers subscribe to tiered monthly plans (Lite 420 UAH to Enterprise 2,600 UAH), rent phone numbers on Ukrainian mobile and city networks, and add complementary modules such as Call Tracking, GetCall Online, Feedback Call/QR, Online Chat, Online Kasa, Wire App, Pocket Line, and the Binotel Chrome plugin.
Product overview
Binotel is a Ukrainian business telecommunications provider offering a cloud-based Virtual ATC (PBX) platform as its core product, complemented by proprietary CRM solutions (Smart CRM and Bookon CRM for beauty services), and multiple integrated communication tools including Call Tracking, GetCall Online, Feedback, Online Chat, Online Kasa, Wire App, and Pocket Line. The platform is built on SIP/VoIP technology supporting up to 100 simultaneous calls, with 100+ CRM integrations including Zoho, Bpm'online, and medical information systems. Pricing tiers range from Lite (420 UAH/month) to Enterprise (2,600 UAH/month) for teams 50+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- Smart CRM: Proprietary CRM system integrated with the virtual PBX for sales automation and customer management.
- Bookon CRM
- GetCall Online
- Online Kasa
- Pocket Line
- Wire App
- Feedback
Products and services
- Virtual ATC (Віртуальна АТС) - Cloud Virtual PBX Cloud-based virtual PBX that unifies a company's fixed, mobile, toll-free (0800), and international numbers into a single network, stores call history and audio recordings, supports up to 100 simultaneous calls, and provides missed-call tracking and employee analytics for Ukrainian businesses.
- Smart CRM Proprietary CRM system integrated with Binotel Virtual ATC for managing customer relationships, sales pipelines, call history and recordings, automatic client card creation on calls, and analytics on employee performance.
- Bookon CRM Vertical CRM designed for beauty salons, barbershops, and service businesses, offering appointment scheduling, smart features, client no-show prevention, 24/7 online booking, loyalty programs, and staff payroll auto-calculation.
- Call Tracking Marketing analytics tool that dynamically assigns unique numbers to website visitors and advertising sources so businesses can attribute phone calls to specific campaigns and integrate data with Google Analytics.
- GetCall Online Website callback widget that connects visitors to managers within 30 seconds, with vendors reporting up to a 50% increase in website inquiries.
- Feedback (Feedback Call + Feedback QR) Automated customer satisfaction collection combining Feedback Call (post-call 1-5 rating with manager notifications) and Feedback QR (scan-based reviews for offline points of service).
- Online Kasa Online cash register integration for retail and service businesses compliant with Ukrainian fiscal regulations.
- Online Chat Live chat widget for website visitors to initiate real-time text conversations with sales and support teams as part of the Binotel suite.
- Wire App Mobile application for Android that records conversations from smartphones and saves them to CRM, enabling remote field employees to use corporate phone numbers with full call recording.
- Pocket Line Full-featured business telephony on mobile phones that works over the mobile network even without internet connection, allowing employees to answer and place calls on the corporate number while outside the office.
- Bookon Salon Mobile Application White-label mobile app for beauty salons offering 24/7 online booking, service catalog with prices, deposit and cashback control, and full client visit history.
- Binotel Chrome Plugin Browser extension for Google Chrome that enables click-to-call, displays customer cards during incoming calls, and provides call history, call forwarding, and missed-call management directly within the browser, used by 40,000+ daily active users.
Quantifiable outcome
- 30% more customer contacts
- +11 more outcomes
Companies that use Binotel
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
Binotel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature13 records
Binotel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Lakmus (Лакмус)coreMedical information system (МІС) integration partner. Lakmus integration with Binotel provides: patient information during calls, automatic patient card creation, one-click dialing, call history and recordings in MIS, client name translation from MIS to Binotel cabinet, quick transition to patient card in MIS from Binotel cabinet. Integration cost from Lakmus side: 2,000 UAH.
- Doctor ElekscoreMedical information system integration partner. Doctor Eleks integration with Binotel provides: patient information during calls, automatic patient card creation, one-click dialing. Integration cost from Eleks side: 5,680 UAH.
- Clinica WebcoreMedical information system integration partner. Clinica Web integration with Binotel provides: patient information during calls, automatic patient card creation, one-click dialing, call history in MIS, client name translation, quick transition to card. Integration is free from Clinica Web side.
- nHealth (Вікісофт)coreMedical information system integration partner (formerly Vikisoft). nHealth integration with Binotel provides: patient-operator binding, one-click dialing. Free integration available.
- iCliniccoreMedical information system integration partner. iClinic integration with Binotel provides: patient information during calls, one-click dialing, client name translation, quick transition to card. Integration is free from iClinic side.
- MedCloud (МедКлауд)coreMedical information system integration partner. MedCloud integration with Binotel provides full telephony integration for medical clinic communications.
- PerfectumcoreMedical information system integration partner. Perfectum integration with Binotel provides: automatic patient card creation, one-click dialing, call history in MIS, client name translation, quick transition to card. Integration cost from Perfectum side: 7,200 UAH.
- Medstar (Медстар)coreMedical information system integration partner. Medstar integration with Binotel provides: quick transition to patient card in MIS from Binotel cabinet.
- DocDreamcoreMedical information system integration partner. DocDream integration with Binotel provides: automatic patient card creation, one-click dialing.
- Bpm'online (Creatio/Terrasoft)coreCRM platform integration partner. Bpm'online (Creatio/Terrasoft) integration with Binotel provides free telephony integration. Features include: client information popup during incoming calls, automatic contact card creation, client name translation from CRM to Binotel, quick transition to contact card, click-to-call from contact card, call history and recordings in CRM.
- ZohocoreCRM platform integration partner. Zoho CRM integration with Binotel provides telephony integration for sales and customer management.
- Google Chrome Web StorecoreBinotel Chrome plugin distributed through Google Chrome Web Store. Plugin enables click-to-call, call history, call forwarding, and missed call management directly in browser. 40,000+ daily active users.
- Mobile Operators (Ukrainian)corePartnership with Ukrainian mobile operators for number provisioning. Call Tracking integrates with Kyivstar, Vodafone, and Lifecell for tracking calls. Number rental from various operators at different price points (30-75 UAH per month).
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Binotel competitors and assessment
Company assessmentDirect peers
- Phonet: Ukrainian cloud-based virtual PBX and business telephony provider offering similar virtual PBX, CRM integration, and call tracking services. Directly competes with Binotel in the same Ukrainian SMB and mid-market segments with comparable SIP/VoIP technology stack.
- Zadarma: International cloud PBX and VoIP provider with strong presence in CIS/Eastern Europe, offering virtual PBX, SIP trunking, and CRM telephony integrations. Direct competitor to Binotel for cross-border and Ukrainian customers seeking international number coverage.
- Mango Office: CIS-focused cloud communications and virtual PBX provider offering telephony, CRM integration, call tracking, and analytics. Comparable product set to Binotel's Virtual ATC plus call tracking/analytics modules, with strong presence in Russian-speaking SMB markets.
- Sipuni: CIS cloud telephony provider with virtual PBX, call tracking, CRM integrations (Bitrix24, amoCRM), and callback widgets. Closely comparable feature set to Binotel including Chrome plugin, CRM telephony, and website callback functionality.
Broad incumbents
- RingCentral: Global UCaaS leader offering cloud PBX, contact center, video, and AI-powered analytics. Represents the global incumbent benchmark Binotel competes against as Ukrainian customers scale or seek international-grade features and number coverage.
- 8x8: Global cloud communications platform combining UCaaS, CCaaS, and CPaaS with AI-driven analytics. Competes with Binotel for any Ukrainian business requiring international-grade unified communications or expansion outside Ukraine.
- Vonage (Ericsson): Global cloud communications provider offering UCaaS, CPaaS, and contact center solutions. Comparable cloud PBX and API-driven integration model, with broader international footprint and AI capabilities than Binotel.
- Ooma: Cloud-based communications platform serving SMBs and consumers with virtual PBX, VoIP, and smart communication features. Similar SMB-focused go-to-market approach to Binotel but with North American market focus.
- Nextiva: Unified communications and contact center provider for SMBs and mid-market, offering voice, video, CRM integration, and analytics. Comparable SMB-tier positioning and feature parity with Binotel's bundled CRM telephony offering.
Regional players
- Telphin: CIS-focused cloud PBX and virtual telephony provider offering comparable SIP/VoIP services, CRM integration, and call analytics. Similar regional player competing in overlapping Russian-speaking SMB markets with comparable product depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Binotel social profiles
Digital presenceBinotel compliance and trust
Trust signalCompliance2 records
Binotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binotel leadership team
Management profileNumber of profiles
Profiles6 records
Binotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binotel
What does Binotel do?
Binotel provides a cloud-based Virtual PBX (Віртуальна АТС) platform that unifies a company's fixed, mobile, toll-free (0800), and international phone numbers into a single network, with built-in call recording, missed-call tracking, employee performance analytics, multi-channel capacity, and deep integrations with 100+ CRM systems and proprietary Smart CRM and Bookon CRM solutions. Customers subscribe to tiered monthly plans (Lite 420 UAH to Enterprise 2,600 UAH), rent phone numbers on Ukrainian mobile and city networks, and add complementary modules such as Call Tracking, GetCall Online, Feedback Call/QR, Online Chat, Online Kasa, Wire App, Pocket Line, and the Binotel Chrome plugin.
Is Binotel a public or private company?
Binotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binotel founded?
Binotel was founded in 2010. It employs 501 to 1,000 people.
Where is Binotel based?
Binotel is headquartered in Kyiv, Ukraine, in the Europe region.
How does Binotel make money?
Five revenue lines are on record. Virtual PBX Subscription (Віртуальна АТС) is the primary driver. The others are call Tracking Licenses, phone Number Rental, CRM Integration Services and IP Telephone Hardware Sales.
Who are Binotel's main competitors?
Direct peers on record are Phonet, Zadarma, Mango Office and Sipuni. Broad incumbents are RingCentral, 8x8, Vonage (Ericsson), Ooma and Nextiva. Telphin is listed as a regional player.
Does Binotel have an API?
Yes. Binotel offers REST API, Webhook API, and WebSocket API for integrating telephony capabilities into external systems. Documentation is available by contacting technical support. The API enables custom integrations and extensions to the telephony platform.
What industry is Binotel in?
Binotel's product category is Cloud Telephony / Business Communications. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 517111 and its SIC code is 4813.