Be Equitable

What Be Equitable does

Be Equitable (formerly Cook Ross, rebranded November 21, 2022) is a Houston, TX-headquartered, certified Black women-owned DEI consulting and training firm operating on a fully remote, 4-day work-week model with personnel distributed across more than 10 cities and 11-50 employees. The firm delivers diversity, equity, inclusion, and belonging services across healthcare, Fortune 100 and 500 corporate, higher education, government, and nonprofit segments, with services spanning executive coaching, strategic planning, organizational assessments, ERG support, and the trademarked PAUSE bias-mitigation framework.

Its core product portfolio is anchored by CultureVision, a digital cultural-competency learning platform purpose-built for healthcare compliance contexts (Joint Commission and HHS CLAS standards), complemented by the Train the Trainer (TTT) program with certified facilitator licensing on a 3-year term, and an expanding suite of topical tracks including Inclusive Leadership, Belonging, and Activating Equity. The business model blends project-based consulting (engagements starting at $5,000), learning sessions ($4,000+), executive coaching ($1,500 for five sessions), Train the Trainer licensing ($4,000 per participant plus a $9,000 license), and digital subscriptions priced $2,500-$30,000 per organization per year, creating a mix of services revenue and recurring platform revenue.

Be Equitable serves hundreds of organizations with named relationships spanning healthcare systems (e.g., Mayo Clinic, Duke Health, Johns Hopkins) and large enterprises (e.g., Amazon, Accenture, Oracle, Verizon). Content distribution is augmented by thought-leadership assets including the "What If?" book series and a branded podcast/webinar program. The firm has not disclosed external funding rounds or revenue, and there is no evidence of AI/ML capabilities in its product set.

Name

Be Equitable

Legal name

Be Equitable

Website

https://be-equitable.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Equitable is a Houston-based, certified Black women-owned DEI consulting and training firm serving healthcare systems, Fortune 1000 corporates, higher education, government, and nonprofits via consulting, executive coaching, and the CultureVision digital cultural-competency platform.

Ownership category

akta.pro rank

Product category

DEI Consulting and Training Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Educational Services (611), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Training (EDABAIAF), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• DEI consulting services
• Bias mitigation training
• Health equity learning
• Inclusive leadership development
• Workplace culture transformation

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Advisory Services: Relationship-centered consulting engagements that help organizations develop and implement DEI strategies. Engagements range from one-time advisory sessions to 12+ month strategic partnerships. Consulting engagements start at $5,000 depending on scope and duration. Coaching is offered as a separate stream at $1,500 for packages of 5 sessions (up to 50 minutes each).
2. Learning Experiences & Keynotes: Instructor-led training sessions, keynotes, facilitated dialogues, and comprehensive training programs delivered virtually or in-person. Pricing starts at $4,000 per session, tailored to team size, session type, duration, number of learners, and customization level. Keynote sessions can be recorded for an additional fee.
3. Train the Trainer Licensing: Train the Trainer (TTT) program trains facilitators to deliver the Exploring Everyday Bias course. Public TTT is $4,000 per person plus a 3-year license fee of $9,000 per person (due upon re-certification). Private TTT pricing is customized. The course is a 90-minute to 2-hour instructor-led bias workshop with healthcare-specialized versions also available.
4. Digital Product Subscriptions (CultureVision): Annual subscription model for CultureVision and other digital learning products. Pricing starts at $2,500 per year for smaller organizations, with tiered pricing up to $30,000 annually based on organization size and license count. Includes LMS-hosted asynchronous e-learning courses and on-demand video content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Be Equitable is a DEI consulting firm that partners with enterprises to build inclusive and equitable workplaces through strategic consulting and assessments, instructor-led learning experiences and keynotes, the Train the Trainer program (for Exploring Everyday Bias), and the CultureVision® digital learning platform for healthcare professionals. Engagements span one-time workshops to 12+ month strategic partnerships and are delivered virtually or in-person by the firm's distributed team of consultants.

Product overview

Be Equitable is a full-service DEI consulting firm that offers a comprehensive suite of products and services centered around equity and inclusion in the workplace. The company's core digital product is CultureVision®, an award-winning digital learning platform for healthcare professionals that provides cultural competence training. The product portfolio includes eLearning experiences such as the Press PAUSE™ Video Series, Inclusion through Allyship, and Invisible Influencers, as well as instructor-led courses on bias (Exploring Everyday Bias, Disrupting Bias), Inclusive Leadership, and Belonging. The PAUSE Model serves as the company's proprietary bias mitigation framework. Additional offerings include a Train the Trainer Program, Consulting and Assessments, custom keynotes, and various resources like toolkits and podcast modules. Products are delivered through virtual instructor-led sessions, self-paced eLearning, blended learning, and in-person formats.

Differentiator

Problem solved

Functional benefit

Brands

• CultureVision®: Digital learning platform for healthcare professionals that advances health equity and culturally competent care. It offers learning tools and resources supporting subscribers with expanding knowledge of health equity, exploring how worldview impacts patient care, and integrating intercultural and equitable strategies into patient care experiences.
• PAUSE™ Model

Products and services

• CultureVision® Digital Learning Platform Subscription-based digital learning platform for healthcare professionals providing access to a research database of 70+ cultural communities, a digital learning library, health-equity best-practice newsletters, and on-demand access across devices; aligns with Joint Commission and CLAS compliance standards for healthcare equity.
• Train the Trainer Program (Public and Private) A 4-day intensive program that trains facilitators to deliver the Exploring Everyday Bias course (including a healthcare-focused variant). Public TTT at $4,000 per person plus a 3-year license at $9,000 per person; private TTT is customized for organizations training 4+ facilitators (typically 1,000+ end learners). Includes facilitator guides, workbooks, and ongoing consultant support.
• Consulting and Assessments Strategic DEI consulting engagements spanning assessments (people, policies, processes, programs), collaborative strategic planning, guidance and advisory for strategy activation, and leadership coaching. Engagements range from one-time advisory sessions ($5,000+) to 12+ month strategic partnerships, with coaching at $1,500 for 5 sessions.
• Learning Experiences and Keynotes Instructor-led training sessions, keynotes, facilitated dialogues, and comprehensive training programs delivered virtually or in-person (including Exploring Everyday Bias, Disrupting Bias, Inclusive Leadership, Belonging, and Inclusion Through Active Allyship). Pricing starts at $4,000 per session, with customization options and recording available for an additional fee.
• Press PAUSE™ Video Series Digital micro-learning video series of six short videos walking participants through each stage of Be Equitable's proprietary PAUSE™ model for disrupting bias, delivered via storytelling, animation, and real-life case studies; deployable via LMS hosting and digital subscriptions.
• Digital E-Learning Suite (Inclusion through Allyship, Invisible Influencers, Activating Equity in Talent Management) Suite of asynchronous, learner-led e-learning courses covering active allyship behaviors in the workplace (Inclusion through Allyship), introduction to uncovering and mitigating bias (Invisible Influencers), and foundational equity practices in talent management (Activating Equity in Talent Management). LMS-compatible with co-branding options.
• Inclusive Leadership Program Multi-format learning experience (keynote, virtual training program, and self-guided eLearning course) built on Be Equitable's proprietary Inclusive Leadership Framework across the pillars of connection, activation, and bravery.

Quantifiable outcome

• CultureVision is trusted by major healthcare systems across the United States including Mayo Clinic, Dartmouth Health, Duke Health, and MedStar Health, demonstrating broad market adoption in the healthcare vertical.
• +3 more outcomes

Named customers44 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• Mayo CliniccoreStrategic or Co-development PartnerMayo Clinic is a healthcare subscriber to Be Equitable's CultureVision digital learning platform. Mayo Clinic uses CultureVision to support clinical and non-clinical staff in delivering culturally responsive care and advancing health equity goals.
• Duke HealthcoreStrategic or Co-development PartnerDuke Health utilizes CultureVision to support healthcare professionals in improving patient care through culturally competent practices. Duke Health represents a significant healthcare system subscriber to Be Equitable's digital learning platform.
• Penn State HealthcoreStrategic or Co-development PartnerPenn State Health is a subscriber to CultureVision, using the platform to advance health equity and culturally responsive care across its healthcare network.
• Nationwide Children's HospitalcoreStrategic or Co-development PartnerNationwide Children's Hospital utilizes CultureVision to support pediatric healthcare staff in delivering culturally competent care and advancing health equity outcomes.
• Dartmouth HealthcoreStrategic or Co-development PartnerBe Equitable partnered with Dartmouth Health to build a cohesive vision for DEI and Belonging. Engagements included strategy development, learning experiences around bias and allyship, and ongoing advisory support for the healthcare system's culture transformation journey.
• Goodwill IndustriescoreStrategic or Co-development PartnerBe Equitable supported Goodwill Industries in creating a strategic plan with DEI at the core. The partnership focused on developing a comprehensive DEI strategy and roadmap for the non-profit organization.
• Accenture Federal ServicescoreStrategic or Co-development PartnerBe Equitable partnered with Accenture Federal Services to ensure equity within talent management processes. The engagement addressed biases and barriers that limit access, advancement, and career development, providing frameworks, tools, and resources for equitable talent management.
• Advocate HealthcoreStrategic or Co-development PartnerAdvocate Health, one of the largest health systems in the U.S., utilizes CultureVision to advance health equity across its multi-state care network. The partnership supports the organization's diversity and inclusion goals in patient care delivery.
• Capital Blue CrosscoreStrategic or Co-development PartnerCapital Blue Cross utilizes CultureVision to train providers across its health insurance network on culturally competent care, supporting the organization's health equity and CLAS compliance objectives.
• Hennepin HealthcarecoreStrategic or Co-development PartnerHennepin Healthcare honored Be Equitable with the Organizational Award for Sustained Commitment to Health Equity, recognizing the impact of CultureVision and the organization's ongoing health equity partnership and work.
• Corwell HealthcoreStrategic or Co-development PartnerCorwell Health partners with Be Equitable through CultureVision subscription to support healthcare staff in delivering culturally responsive, equitable patient care.
• UnityPoint HealthcoreStrategic or Co-development PartnerUnityPoint Health is a healthcare network subscriber to CultureVision, utilizing the digital learning platform to advance health equity goals across its clinical and administrative staff.
• Iowa HealthcoreStrategic or Co-development PartnerIowa Health leverages CultureVision to support its healthcare professionals in delivering culturally competent care and meeting health equity objectives.
• Cornell HealthcoreStrategic or Co-development PartnerCornell Health, the university health services provider for Cornell University, utilizes CultureVision to support culturally responsive care delivery for its diverse patient population.
• Husky Health (Connecticut)coreStrategic or Co-development PartnerHusky Health, Connecticut's Medicaid managed care plan, partners with Be Equitable through CultureVision to provide health equity training and culturally competent care resources to its provider network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Relias: Relias is a healthcare-focused workforce training and compliance e-learning platform serving US health systems and post-acute providers. It is a comparable healthcare-compliance edtech peer to Be Equitable's CultureVision® offering, though Relias's scope is much broader and not DEI-specialized.

Broad incumbents

• Deloitte (Human Capital / Inclusion practice): Deloitte's Human Capital practice includes a sizable inclusion and DEI advisory arm serving Fortune 500 clients globally. It is a broad incumbent competitor to Be Equitable, offering DEI strategy and learning alongside broader workforce transformation services.
• McKinsey & Company (Diversity, Equity & Inclusion practice): McKinsey operates a broad DEI advisory practice inside its larger management consulting portfolio, serving global Fortune 100 clients on inclusion strategy and culture transformation. As a broad incumbent, it competes with Be Equitable for enterprise DEI mandates but as part of a much wider portfolio.

Direct peers

• The Kaleidoscope Group: The Kaleidoscope Group is a Black-owned DEI consulting firm offering strategic planning, training, and change management services to corporations. It directly competes with Be Equitable in the enterprise DEI advisory and learning engagements category, with overlapping target buyers and similar service lines.
• Paradigm Strategy: Paradigm is a DEI strategy and consulting firm serving mid-market and enterprise clients with strategy, training, and culture-change services. It mirrors Be Equitable's full-service DEI model and competes for similar enterprise and healthcare/organizational deals.
• ReadySet: ReadySet is a DEI strategy consultancy that partners with companies to build inclusive workplaces through strategy, training, and measurement. It competes directly with Be Equitable on DEI strategy and learning engagements for tech-forward and Fortune 1000 buyers.
• Seramount: Seramount (formerly Diversity Best Practices / Working Mother Media) is one of the largest US DEI advisory and research organizations, offering benchmarking, learning, and consulting services to enterprise clients. It is the closest large-scale direct peer to Be Equitable's core HR/DEI advisory and training business.
• FutureFoote: FutureFoote is a boutique DEI consulting firm providing strategy, training, and facilitation services to corporate clients. It overlaps with Be Equitable's core consulting and learning experiences offerings, often competing for similar mid-to-large enterprise DEI RFPs.
• The Equity Project: The Equity Project is a DEI consulting firm specializing in organizational equity strategy, training, and culture transformation. It is a closely comparable boutique peer to Be Equitable, particularly for enterprise DEI strategy and learning engagements.

Emerging players

• Diversio: Diversio is a data and AI-driven DEI analytics platform that measures, benchmarks, and improves diversity, equity, and inclusion outcomes. It is a partial-overlap emerging player to Be Equitable's assessment-based consulting, with a more software-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeEquitable
• LinkedInlinkedin.com/company/cookross
• Instagraminstagram.com/be.equitable
• Xx.com/Be_equitable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Equitable