AirSnore
AirSnore is a direct-to-consumer anti-snoring brand owned by Glasgow-based LIVE WELLNESS LIMITED, selling a boil-and-bite mouthpiece and an essential-oil drops product across 8 country-specific e-commerce storefronts.
- Company typePrivate
- Founded-
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What AirSnore does
AirSnore is a consumer health product line operated by LIVE WELLNESS LIMITED, a privately held Scottish company registered in Glasgow, UK (Company Registration Number SC647054) and active for over a decade. The company sells a two-product anti-snoring portfolio — the AirSnore Mouthpiece, a boil-and-bite mandibular advancement device that self-moulds to the user's bite and gently repositions the jaw to open the upper airway, and AirSnore Drops, a topical blend of natural essential oils (sunflower seed oil, eucalyptus, lavender, peppermint, Scots pine) intended to relieve respiratory congestion — alongside a bundled AirSnore Combo package. Products are manufactured in FDA approved facilities using pharmaceutical-grade ingredients and are positioned as supplements rather than medical devices.
AirSnore runs a direct-to-consumer e-commerce model exclusively through owned storefronts, with localized country-specific sites in the United States, Canada, the United Kingdom, Australia, Germany, France, Italy, and Spain. Pricing is structured around one-time purchases (Mouthpiece $49.95, Drops $44.95, Combo $89.95) with free shipping on orders over $69.99 and a 60-day money-back guarantee; there is no subscription model. The customer base is split across three use-case segments — mild (Grade 1) snorers, chronic (Grade 2-3) snorers, and individuals with temporary respiratory illness — and the company cites more than 80,000 customers served to date.
The company is privately held with no disclosed institutional investors, parent entities, or management team, and operates a lean distribution footprint relying on its own e-commerce sites, email capture at checkout, and organic social media. There are no mobile apps, no public APIs, no registered patents or trademarks, and no AI or ML capabilities disclosed in the source data. Payment processing is handled by third-party LUUP Group Limited.
AirSnore firmographics
Firmographics- Name
- AirSnore
- Legal name
- LIVE WELLNESS LIMITED
- Website
- https://airsnore.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AirSnore is a direct-to-consumer anti-snoring brand owned by Glasgow-based LIVE WELLNESS LIMITED, selling a boil-and-bite mouthpiece and an essential-oil drops product across 8 country-specific e-commerce storefronts.
- Ownership category
- akta.pro rank
AirSnore industry classification
Industry- Product category
- Anti-Snoring Devices
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)
- akta.pro secondary industry
- Body Sprays & Mists (CRABADAC)
Keywords
Where AirSnore is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AirSnore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales (Mouthpiece and Drops): One-time purchase model for hardware device (mouthpiece) and topical application (drops). No subscription mentioned; single purchases at varying price points with occasional promotional discounts.
- Bundled Combo Sales: Combined AirSnore Combo package offering both mouthpiece and drops at discounted price compared to individual purchases, driving higher average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AirSnore Combo (Mouthpiece + Drops bundle) |
| One time/ perpetual license | Pay-as-you-go | AirSnore Mouthpiece (individual) |
| One time/ perpetual license | Pay-as-you-go | AirSnore Drops (individual) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AirSnore product offering
Product offeringCore offering
AirSnore manufactures and sells a self-moulding boil-and-bite snoring mouthpiece that gently advances the jaw to open the upper airway, plus a complementary blend of natural essential oils (AirSnore Drops) applied to the chest and neck to relieve respiratory congestion. The mouthpiece and drops are sold individually or as a bundled Combo package to consumers across 8 countries via the company's own e-commerce storefronts.
Product overview
AirSnore offers a two-product portfolio focused on anti-snoring solutions: the AirSnore Mouthpiece, a boil-and-bite mandibular advancement device that opens airways during sleep, and AirSnore Drops, a complementary essential oil blend applied topically to relieve respiratory congestion. These products are sold individually or as a bundled Combo package at discounted pricing. All products are manufactured in FDA-approved facilities using pharmaceutical-grade ingredients and backed by a 60-day money-back guarantee. The company operates internationally with localized storefronts across the US, Canada, UK, Australia, Germany, France, Italy, and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- AirSnore Combo: Bundle product combining AirSnore Mouthpiece and AirSnore Drops for comprehensive snoring relief.
- AirSnore Mouthpiece
- AirSnore Drops
Products and services
- AirSnore Mouthpiece A boil-and-bite mandibular advancement device that softens in hot water and moulds to the exact shape of the user's mouth. Once in place, it gently moves the jaw to open the upper airway, allowing easier breathing and reducing snoring. Requires no special dental fitting and can be remoulded as needed.
- AirSnore Drops A proprietary blend of natural oils (sunflower seed oil, eucalyptus, lavender, peppermint, and Scots pine) with soothing, antiseptic, and decongestant properties. Applied to the chest, neck, and under the nostrils to relieve congestion and ease breathing during coughs, colds, sinus infections, and chest infections. Can be used with or without the mouthpiece.
- AirSnore Combo A bundled package combining the AirSnore Mouthpiece and AirSnore Drops at a discounted price ($89.95 versus $119.49 retail), with free shipping on orders over $69.99. Targets users seeking the complete snoring solution.
Quantifiable outcome
- 80,000+ users report improved sleep nightly
- +3 more outcomes
Companies that use AirSnore
Customer profileSegments3 records
Ideal customer profiles3 records
AirSnore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
AirSnore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LUUP Group LimitedThird-party payment processing provider handling secure online transactions. Credit and debit card payments are processed securely by LUUP Group Limited. AirSnore/Live Wellness does not directly collect, process, or store payment card information.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
AirSnore competitors and assessment
Company assessmentBroad incumbents
- ResMed: Global leader in sleep apnea and respiratory care with CPAP machines and broader sleep device portfolio. Adjacent incumbent serving the same end-condition (snoring/OSA) through more clinical channels.
- Philips (Respironics): Large incumbent in sleep and respiratory care, including CPAP and oral appliances. Operates in the same sleep/snoring condition category as AirSnore through professional/clinical channels rather than direct DTC.
Direct peers
- Mute (Rhinomed): Nasal dilator brand for snoring relief, sold DTC to the same target consumer (snorers and their partners). Competes for the same wallet share as AirSnore with a different mechanism.
- Good Morning Snore Solution: DTC anti-snoring device brand using a tongue-stabilizing approach rather than a MAD. Comparable in target customer and DTC positioning, differs in mechanism.
- VitalSleep: DTC anti-snoring MAD mouthpiece brand with boil-and-bite custom-fitting technology and adjustable jaw advancement. Direct competitor in the same product niche as AirSnore.
- ProSnore: Anti-snoring MAD mouthpiece brand with self-customizing fit. Direct competitor in the boil-and-bite category alongside AirSnore.
- SnoreRx: Direct DTC competitor selling a boil-and-bite mandibular advancement mouthpiece for snoring. Similar consumer target, similar self-fitting no-dentist model, very similar price points to AirSnore.
- ZQuiet: Direct competitor offering boil-and-bite and ready-to-use MAD anti-snoring mouthpieces via DTC e-commerce. Closely comparable product category and go-to-market to AirSnore.
- Somnifix: Mouth-tape brand marketed for snoring reduction via nasal breathing. DTC e-commerce model targeting the same anti-snoring consumer.
Emerging players
- AveoTSD: Tongue-stabilizing anti-snoring device sold DTC. Similar target market but different mechanism; partial overlap with AirSnore's use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AirSnore social profiles
Digital presenceAirSnore compliance and trust
Trust signalCompliance1 record
AirSnore financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirSnore leadership team
Management profileNumber of profiles
AirSnore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirSnore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirSnore
What does AirSnore do?
AirSnore manufactures and sells a self-moulding boil-and-bite snoring mouthpiece that gently advances the jaw to open the upper airway, plus a complementary blend of natural essential oils (AirSnore Drops) applied to the chest and neck to relieve respiratory congestion. The mouthpiece and drops are sold individually or as a bundled Combo package to consumers across 8 countries via the company's own e-commerce storefronts.
Is AirSnore a public or private company?
AirSnore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AirSnore founded?
AirSnore was founded in -1. It employs 11 to 50 people.
Where is AirSnore based?
AirSnore is headquartered in Glasgow, United Kingdom, in the Europe region.
How does AirSnore make money?
Two revenue lines are on record. Product Sales (Mouthpiece and Drops) is the primary driver. The others are bundled Combo Sales.
Who are AirSnore's main competitors?
Broad incumbents on record are ResMed and Philips (Respironics). Direct peers are Mute (Rhinomed), Good Morning Snore Solution, VitalSleep, ProSnore, SnoreRx, ZQuiet and Somnifix. AveoTSD is listed as an emerging player.
Does AirSnore have an API?
No public API is recorded for AirSnore.
What industry is AirSnore in?
AirSnore's product category is Anti-Snoring Devices. Its primary akta.pro industry code is HLAHAGAG, Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters), with a secondary code of CRABADAC, Body Sprays & Mists. Its NAICS code is 32561 and its SIC code is 2844.