Purcell Properties

Name

Purcell Properties

Legal name

Purcell Properties

Website

https://purcellproperties.ie

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Purcell Properties is a family-run estate agency and auctioneering firm founded in 1974, serving residential and commercial property clients across South East Ireland from its Waterford City headquarters. It provides sales, lettings, valuations, and development consultancy, supported by VR walkthroughs and targeted social media marketing on all listings.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential property sales
• Commercial property lettings
• Property valuations
• Estate agency services
• Auctioneering services

Headquarters

HQ city

Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Property Sales Commission: Commission-based fees on residential property sales, typically a percentage of the final sale price. Services include listing, marketing, viewings, negotiations, and sales management through to completion.
2. Commercial Property Sales and Lettings: Commission on commercial property transactions including sales, lettings, and property management services for corporate clients.
3. Property Valuations: Full property valuation services for both residential and commercial customers, including consultation with financial institutions.
4. Rental/Letting Fees: Commission on rental transactions for both residential and commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Purcell Properties is a Waterford-based estate agency and auctioneering firm that buys, sells, and lets residential and commercial property across the South East of Ireland. Core services include residential property sales (including new homes), commercial property sales and lettings, professional property valuations for financial institutions, and development consultancy. All listings are marketed with VR walkthrough tours, professional photography, and targeted social media campaigns as standard.

Product overview

Purcell Properties operates as a traditional estate agency and auctioneering firm offering a unified set of property services rather than a software platform. The core product portfolio centers on residential and commercial property transactions, including sales, lettings, and valuations. Supporting these core services are marketing add-ons including VR walkthrough tours, social media marketing campaigns, and professional photography services, all delivered through partnerships with external specialists. The company positions itself as a full-service property consultancy rather than a technology-enabled platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Residential property sales service covering the buying and selling of houses, apartments, duplexes, bungalows, new homes, and sites throughout the South East region, supported by professional photography, VR walkthrough tours, digital floor plans, and tailored social media marketing campaigns.
• Commercial Property Services Commercial property sales, lettings, and property management services covering office, retail, industrial, and investment properties for corporate clients across the South East region.
• Property Valuations Full property valuation services for residential and commercial customers, including consultation with financial institutions on capital values and rental value opinions, with free valuation booking available via the company website.
• Development Consultancy Planning and development advisory services for clients navigating development issues, supported by frequent liaison with specialist professionals to guide projects through the development process.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Thomas Grace / TG PhotographycoreTechnology or IntegrationThomas Grace of TG Photography is the professional photographer providing virtual reality tours, professional photography, and videography services for all Purcell Properties listings. He is a licensed drone operator with a Level 8 honors degree in visual communications and specializes in real estate photography.
• David Manser / vitamin.iecoreTechnology or IntegrationDavid Manser, MD of vitamin.ie, and his team have worked with Purcell Properties since 2015, designing and developing the company's website and brand identity in 2021.
• Financial InstitutionsminorOthersPurcell Properties regularly consults with financial institutions and their clients for property valuations, capital value assessments, and rental value opinions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Knight Frank Ireland: Global real estate agency with Irish operations covering prime residential, commercial, and investment property across Ireland. Comparable as a full-service brokerage operating in overlapping markets, with additional firepower from international buyer networks relevant to Purcell's VR-marketed portfolio.
• REA (Real Estate Alliance): Irish nationwide network of independent estate agents offering residential and commercial sales, auctions, and valuations. Comparable franchise-style model with regional branches competing for similar listings and buyer pools as Purcell in the South East.
• Property Partners: Irish nationwide estate agency franchise offering residential sales, lettings, and valuations across regional Ireland, including the South East. Closely comparable franchise-style regional model with similar service mix and target customer profile.
• Savills Ireland: International real estate firm with Irish offices offering residential, commercial, and rural estate agency services. Comparable in service breadth and valuation work; operates at the premium end where Purcell also competes for higher-value South East listings.
• Sherry FitzGerald: Ireland's largest nationwide estate agency network offering residential sales, lettings, and valuations across the country, including the South East. Directly comparable as Purcell's senior negotiator Petrina Walsh previously worked at Sherry FitzGerald. They compete for the same listings and buyers in Purcell's core geography.
• DNG (Douglas Newman Good): Large Irish estate agency franchise with branches across Ireland, including South East coverage. Offers residential and commercial sales, lettings, and valuations under a shared brand and technology platform. Competes with Purcell for sellers and buyers in overlapping South East sub-markets.
• Lisney: Long-established Irish estate agency with offices in Dublin and selected regional locations, offering residential, commercial, and valuations. Comparable as a full-service, professionally qualified firm (RICS/SCSI members) competing in similar property segments as Purcell.

Regional players

• Hooke & MacDonald: Dublin-based residential and commercial estate agency with longer-standing presence in Leinster. Comparable service offering but operates primarily in Dublin's commuter belt rather than directly competing in the South East. Included as a relevant comparable for size, service mix, and qualification profile.

Others

• Daft.ie: Ireland's largest property portal and dominant digital channel for home-hunters. Not a direct competitor for agency services but a critical distribution channel where Purcell's listings are syndicated; represents both an enabler and a competitive threat that commoditizes listing visibility.
• MyHome.ie: Major Irish property portal competing with Daft.ie for listing traffic and buyer inquiries. Functions as an ecosystem enabler and indirect competitor shaping how South East buyers discover and compare Purcell's listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PurcellProps
• Facebookfacebook.com/purcellproperties
• LinkedInlinkedin.com/company/purcell-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purcell Properties