multi-com
- Company typePrivate
- Founded1991
- HeadquartersAhrensburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
multi-com firmographics
Firmographics- Name
- multi-com
- Legal name
- multi-com GmbH
- Website
- https://multi-com.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
multi-com industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
Keywords
Where multi-com is headquartered
LocationHeadquarters
- HQ city
- Ahrensburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
multi-com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental consumables e-commerce: Online sale of dental consumables, instruments, and equipment to dental practices, laboratories, and healthcare providers. Transaction-based model with one-time purchases and recurring call-off contracts.
- Call-off contracts (Abrufverträge): Framework agreements allowing customers to reserve annual quantities and order as needed with 5% prepayment discount.
- Own brand products: Proprietary brands FAVORIT, PoloDent, and Yellow Point providing higher margins on dental consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with volume discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
multi-com product offering
Product offeringCore offering
multi-com is a B2B e-commerce platform that supplies dental consumables, instruments, and practice equipment to dental practices, laboratories, orthodontists, and care facilities in the DACH region. The catalog spans over 20,000 articles, including three proprietary house brands (FAVORIT, PoloDent, Yellow Point) alongside third-party manufacturer products, with same-day shipping, call-off contracts, repair services, and on-site hygiene training.
Product overview
multi-com is a B2B e-commerce platform and online dental supply shop serving dental practices, dental laboratories, orthodontic offices, and care facilities. The platform operates as a multi-brand portfolio with three proprietary house brands (FAVORIT, PoloDent, Yellow Point) alongside third-party manufacturer products. Core product categories include dental consumables (disinfection, hygiene supplies, gloves, face masks), dental equipment, sustainable/eco-friendly products, and practice services. Services include a dental repair service for small equipment and on-site hygiene training for dental practices. The platform offers over 20,000 practice articles with next-day delivery, featuring both plastic and paper-based sustainable alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- FAVORIT: House brand offering dental products in top quality at permanently affordable prices.
- PoloDent
- Yellow Point
- Homecare
Products and services
- FAVORIT (own brand) multi-com's private label house brand offering dental products including disinfection wipes, mouthwash cups, and hygiene supplies marketed at permanently affordable prices. Sold to dental practices, laboratories, and care facilities.
- PoloDent (own brand) Private label dental brand offering products such as scaling tips compatible with EMS systems, sodium hypochlorite solutions, dental dams, and PoloFlex 2.0 endodontic files. Sold to dental professionals.
- Yellow Point (own brand) Private label house brand within multi-com's product portfolio, featured alongside FAVORIT and PoloDent. Sold to dental practices and laboratories.
- Dental Repair Service (Dentalreparaturservice) Repair service for small dental equipment and instruments with convenient online pickup scheduling. Targeted at dental practices that purchase equipment from multi-com.
- Hygiene Training (Hygieneschulungen) Individual on-site hygiene training sessions conducted directly in dental practices to support hygiene compliance. Provided to dental practice customers of multi-com.
Quantifiable outcome
- Over 20,000 products available in catalog
- +2 more outcomes
Companies that use multi-com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
multi-com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
multi-com partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- I Plant A TreeminorNon-profit organization for reforestation. For every third customer review, multi-com donates a tree planted in Germany. Started August 2022 with 190 trees already donated.
- Trusted ShopsminorTrustbadge integration for displaying customer reviews and building trust. Enables review collection for I Plant A Tree sustainability initiative.
- SSC Hagen AhrensburgminorLocal football club sponsorship. Multi-com sponsors the second men's team with jerseys for 2025/2026 season.
- SV BergstedtminorHamburg football club sponsorship supporting youth sports and children's football programs.
- HafenCityRunminorHamburg's largest corporate charity run. Multi-com participated in 2025 with team of 20+ members. Event raised ~€120,000 for Hamburger Abendblatt hilft e.V.
- Brustkrebs Deutschland e.V.minorBreast cancer awareness. During Pink October 2024, multi-com donated €2,500 (including rounding up customer contributions) and participated in virtual charity run raising additional €130.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
multi-com competitors and assessment
Company assessmentDirect peers
- American Dental Systems: German dental supply distributor offering consumables, instruments, and equipment to dental practices. Comparable B2B dental supply model focused on the DACH market.
- NWD (Nordwest Dental): Major German dental depot and supply company operating across dental consumables, equipment, and practice services. Comparable B2B dental supply model with strong regional coverage in Germany.
- Pluradent: Germany-based dental supply distributor serving dental practices and laboratories with a comparable product portfolio of consumables, equipment, and practice services. Closest head-to-head competitor in the DACH mid-market dental supply space.
- Dental Bauer: German dental wholesale and service company supplying dental practices with consumables, equipment, and practice-support services. Highly comparable in target customer and product mix.
Emerging players
- Coltène: Swiss-headquartered dental consumables and endodontic specialist. Comparable in the consumables and endodontic-file categories where multi-com's PoloDent brand (e.g., PoloFlex 2.0) competes.
- VOCO Dental: German dental materials manufacturer whose products (restoratives, prophylaxis) overlap with multi-com's consumables category. Comparable from a product-portfolio lens as a private-label-adjacent supplier in DACH.
Broad incumbents
- Henry Schein: Global Fortune 500 dental and medical supply distributor with extensive DACH presence. Directly comparable as a B2B dental supply wholesaler serving practices and labs, though operating at much larger scale and breadth across multiple geographies.
- Dürr Dental: Established DACH-headquartered dental equipment and consumables manufacturer/supplier. Comparable as a German dental supplier to practices, though with stronger focus on equipment manufacturing than pure distribution.
Others
- Mölnlycke Health Care: Global medical supply company with strong presence in single-use infection control and hygiene products. Comparable as a supplier in overlapping consumables categories (gloves, drapes, hygiene) sold into healthcare settings including dental.
Regional players
- Deppeler: Swiss dental instruments and consumables supplier serving practices primarily in Switzerland. Comparable product mix and customer base though geographically focused on a different DACH market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
multi-com social profiles
Digital presencemulti-com financial estimates
Financial estimateRevenue estimate
Valuation estimate
multi-com leadership team
Management profileNumber of profiles
Profiles3 records
multi-com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
multi-com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about multi-com
What does multi-com do?
multi-com is a B2B e-commerce platform that supplies dental consumables, instruments, and practice equipment to dental practices, laboratories, orthodontists, and care facilities in the DACH region. The catalog spans over 20,000 articles, including three proprietary house brands (FAVORIT, PoloDent, Yellow Point) alongside third-party manufacturer products, with same-day shipping, call-off contracts, repair services, and on-site hygiene training.
Is multi-com a public or private company?
multi-com is a private company. It is classified as management employee owned and is currently operating.
When was multi-com founded?
multi-com was founded in 1991. It employs 101 to 250 people.
Where is multi-com based?
multi-com is headquartered in Ahrensburg, Germany, in the Europe region.
How does multi-com make money?
Three revenue lines are on record. Dental consumables e-commerce is the primary driver. The others are call-off contracts (Abrufverträge) and own brand products.
Who are multi-com's main competitors?
Direct peers on record are American Dental Systems, NWD (Nordwest Dental), Pluradent and Dental Bauer. Emerging players are Coltène and VOCO Dental. Broad incumbents are Henry Schein and Dürr Dental. Mölnlycke Health Care is listed as an others. Deppeler is listed as a regional player.
Does multi-com have an API?
No public API is recorded for multi-com.
What industry is multi-com in?
multi-com's product category is Dental Supplies Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces. Its NAICS code is 456 and its SIC code is 5047.