I-PLANT NUTRITION LIMITED

Name

I-PLANT NUTRITION LIMITED

Legal name

I-PLANT NUTRITION LIMITED

Website

https://i-plantnutrition.com

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

SIC

Services-Computer Processing & Data Preparation (7374), Agricultural Services (700)

akta.pro primary industry

Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Precision agriculture software
• Fertilization planning platform
• Crop nutrition management
• Agronomy decision support
• Fertigation management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Software Subscriptions: Tiered annual membership subscriptions providing access to the fertilization software platform, crop and fertilizer database, and technical support. Tiers include Lite, Intuitive, Exact, and Premium packages targeting different user segments from individual farmers to large farming companies.
2. White-Label / Personalized Branding: Agrochemical companies and cooperatives can license a branded virtual copy of the platform with their own logos, products, and branding. Recipes are calculated on the company's own offerings. Includes customer support provided by the company's agronomists and software engineers.
3. API Integration: Agricultural dealers and distributors integrate i-Plant Nutrition data and functionality into their own management platforms via API. Membership includes access to the crop and fertilizer database and future software enhancements.
4. Personalized Fertilization as a Service: Agronomist team creates personalized fertilization plans tailored to the customer's specific farm, sold as part of annual membership packages with designated agronomist support hours included.
5. Free Personal Tier: Free version for personal/home use, driving user acquisition and upsell to paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

I-Plant Nutrition operates a cloud-based plant nutrition management platform that converts soil, water, tissue, and fertilizer data into personalized fertilization, fertigation, and irrigation plans. The platform serves farmers, agronomists, agrochemical companies, agricultural dealers, and governmental agencies across 70+ countries through tiered subscriptions, white-label licensing, and API integration, and is part of the broader YB AgTech precision agriculture ecosystem.

Product overview

I-Plant Nutrition operates as a cloud-based precision agriculture platform consisting of a core product with tiered subscription packages. The platform was formerly known as Smart Fertilizer Software and has expanded beyond fertilization to include irrigation guidance and crop management. The product portfolio includes Personal (free), Lite, Intuitive, Exact, and Premium tiers for individual farmers and enterprises, specialized packages for agronomists, students, and white-label partners, plus an API integration option and educational e-book. The platform integrates with I-Feeder hardware and PlantMetrics sensors within the YB AgTech ecosystem, and recently launched the GroPlant app in partnership with SupPlant for combined irrigation and fertigation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GroPlant: A platform combining sensorless irrigation and fertilization, developed in partnership with SupPlant
• YB AgTech

Products and services

• i-Plant Nutrition Platform Cloud-based precision plant nutrition management SaaS that converts soil, water, tissue, fertilizer, and weather data into personalized fertilization, fertigation, and irrigation plans for farmers, agronomists, agrochemical companies, dealers, and governments across 70+ countries.
• White Label Platform Branded version of the I-Plant Nutrition platform that agrochemical companies and cooperatives deploy with their own logos, branding, and product catalog, with recipes computed against the partner's offerings and full training and customer support included.
• API Integration Developer-facing API that allows agricultural dealers and distributors to integrate I-Plant Nutrition's crop and fertilizer database, fertilization recommendations, and test-result interpretations into their own management platforms under an annual membership.
• E-Book: Fundamentals of Plant Nutrition and Irrigation Management Educational e-book used as a lead-generation and learning resource for farmers, students, and agronomy professionals, covering seven chapters on plant nutrition and irrigation management.
• GroPlant Mobile and web app co-developed with SupPlant that merges sensorless irrigation guidance with I-Plant Nutrition's fertilization planning, giving farmers real-time weather alerts and continuously updated plans on a single platform.

Quantifiable outcome

• Exeter Produce Ltd (Ontario, Canada) reduced pesticides by 25% and increased yields by 144% for rutabagas and 68% for bell peppers compared to production without the software.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SupPlantcoreStrategic or Co-development Partner · 1 January 2022i-Plant Nutrition is partnering with SupPlant for a new app named GroPlant, which combines irrigation and fertigation capabilities. SupPlant is a leading precision agriculture company included in TIME's '100 best inventions of 2021' list.
• GroPlantcoreStrategic or Co-development PartnerJointly developed app combining i-Plant Nutrition's fertilization capabilities with SupPlant's irrigation technology. GroPlant integrates both fertilization and irrigation into a single platform accessible via groplant.app. Features sensorless irrigation guidance using satellite and historical data combined with fertilization planning.
• YB AgTechcoreStrategic or Co-development Partneri-Plant Nutrition is part of Yellow Brick Capital's portfolio of precision agriculture companies collectively named YB AgTech. The ecosystem integrates irrigation, fertigation, and real-time sensing of plant nutritional status into a cloud processing system. YB AgTech includes companies such as GroPlant, Yellow Brick Capital, Plant Metrics, I-Feeder, and YB Indoor Farm.
• Syngenta FlowersminorGTM or Marketing PartnerListed as a client partner. A global leader in sustainable flower production with more than 150 years of experience in the flower market.
• ReinkeminorGTM or Marketing PartnerListed as a client partner. An irrigation company working with i-Plant Nutrition towards sustainable agriculture.
• JAD (Junta Agro empresarial)minorGTM or Marketing PartnerListed as a client partner. The main organization for supporting and promoting the AGRO sector in the Dominican Republic.
• ISAOSAminorGTM or Marketing PartnerListed as a client partner in Mexico.
• Tulima FarmsminorGTM or Marketing PartnerListed as a client partner. Pioneer agriculture organization in Egypt advocating for climate change and sustainability. Uses i-Plant software for precision hydroponic agriculture in 24,000 sqm of greenhouses.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Trimble Agriculture: Established precision agriculture portfolio from Trimble covering guidance, variable rate application, and farm management. Adjacent to i-Plant in variable-rate fertilization and farm data integration, but with much broader hardware and software reach.
• Climate FieldView (Bayer): Bayer-owned precision agriculture platform covering data-driven seed, fertilizer, and crop protection recommendations. Overlaps with i-Plant on variable-rate fertilization and satellite-driven agronomy but operates at much larger scale across broader farm management.
• Yara (YaraMila / AtFarm): Global fertilizer producer with digital farming tools (AtFarm, YaraMila, FarmCare) that provide NPK recommendations and satellite-based crop monitoring. Overlaps with i-Plant on nutrient recommendations and white-label distribution through agrochemical channels.

Direct peers

• CropX: Israeli precision agriculture company combining soil sensors, satellite imagery, and agronomic analytics. Comparable in delivering data-driven irrigation and nutrient recommendations to growers globally and integrating with hardware partners.
• Conservis: Farm management software platform helping growers plan, track, and analyze crop inputs and operations. Comparable as a subscription SaaS for input planning and agronomic recordkeeping aimed at commercial farming operations.
• Granular (Corteva): Farm management software owned by Corteva that helps agronomists and growers plan, track, and analyze crop production. Comparable in serving agronomists and large growers with subscription SaaS for input planning and agronomic decision support.
• Taranis: AI-powered precision agriculture platform using satellite and aerial imagery for crop health monitoring and field-level scouting. Overlaps with i-Plant's satellite-based plant health mapping (Vultus) and serves a similar agronomist/grower base.
• Agrimaster: Australian farm management and budgeting software widely used by agronomists and growers for crop planning and input budgeting. Comparable as a subscription SaaS targeting the agronomist workflow with crop and input planning capabilities.
• Agworld: Australia-headquartered farm and agronomy management SaaS serving agronomists, growers, and retailers. Closely comparable to i-Plant Nutrition in targeting the agronomist-as-power-user workflow with subscription-based crop planning and recordkeeping.
• Farmers Edge: Canadian digital agriculture company delivering variable-rate fertility, satellite imagery, and agronomic analytics. Directly comparable in combining satellite, soil, and field data into fertilizer and crop recommendations sold to growers and agribusinesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/i-plant-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-PLANT NUTRITION LIMITED