Torquay Golf Club

What Torquay Golf Club does

Torquay Golf Club is a private 18-hole Par 71 traditional links-style golf club located at 1 Great Ocean Road, Torquay, Victoria, Australia, approximately 75 minutes from Melbourne. Founded in October 1920 and acquired by RACV (Royal Automobile Club of Victoria) in October 2008, the club operates from a coastal site overlooking Torquay and Jan Juc beaches. The course was redeveloped by the Ogilvy Clayton design team (former US Open champion Geoff Ogilvy and Mike Clayton) and offers four tee positions (Green, Yellow, White, Black) ranging from 4,864m to 5,804m. The club's core product is the golf course, supported by practice facilities, coaching clinics delivered through Geelong Golf Academy, motorized cart and club hire, and an RACV-operated resort complex including members' lounge, gymnasium, swimming pool, five-star restaurant, and accommodation.

The club generates revenue through four primary streams: recurring annual membership subscriptions ($270-$2,150 across Junior, Intermediate, and Ordinary tiers with 5/6/7-day playing rights), pay-as-you-go green fees ($80-$110 for 18 holes with peak/off-peak and RACV member pricing), equipment hire ($45-$70 for carts), and corporate golf day hosting. As of December 2025, the club is not accepting new members or waitlist applicants due to demand exceeding capacity at 1,250+ members. Distribution operates through a self-serve MiClub online booking platform, phone bookings to the golf shop, walk-in visitors, and a corporate golf day enquiry channel managed by the Assistant Golf Operations Manager. Members also receive reciprocal playing rights at 17+ partner clubs across QLD, VIC, NSW, ACT, and SA.

The club serves three primary customer segments: golf enthusiasts and recreational players (members across age tiers), green fee day visitors and corporate event groups, and golf coaching clients (juniors, women's beginners, women's intermediate). Marketing relies on the club's website with MiClub booking integration, email newsletter signup, the RACV parent-affiliation for member acquisition, and organic discovery via the Great Ocean Road tourist corridor. The club is a signatory of the Women in Golf Charter and operates a non-discriminatory membership policy, with structured women-only competition on Tuesday mornings.

Name

Torquay Golf Club

Legal name

Torquay Golf Club

Website

https://torquaygolfclub.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Torquay Golf Club is a private 18-hole links-style golf club in Torquay, Victoria, Australia, owned by RACV since 2008. It serves 1,250+ members, public green-fee players, and corporate golf day groups, with current membership waitlisted due to demand exceeding capacity.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club memberships
• Links-style golf course
• Golf coaching clinics
• Green fee bookings
• Corporate golf events

Headquarters

HQ city

Torquay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees with three classes (Ordinary, Intermediate, Junior) and three playing rights options (5-day, 6-day, 7-day). Membership categories based on RACV years of membership (0-4 Years Blue, 5-9 Years Bronze 5% discount, 10-24 Years Silver 10% discount, 25-50 Years Gold 15% discount, 50+ Years Gold 50 20% discount). One-off joining fees also apply.
2. Green Fees: Revenue from non-member green fee players. Peak fees (higher) apply Fridays, Saturdays, Sundays, public holidays, and summer season (Dec 26 - April 25). Off-peak fees apply Monday-Thursday. Special 18-hole rates available May-August on Mondays and Thursdays after midday. RACV members receive discounted rates.
3. Equipment Hire: Cart hire fees (motorised carts), club hire (includes pull buggy), and pull buggy hire. Practice area access with bucket of balls and/or clubs.
4. Corporate Golf Events: Corporate golf day enquiries and hosting services, with contact through the Assistant Golf Operations Manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Torquay Golf Club operates an 18-hole Par 71 traditional links-style golf course at 1 Great Ocean Road, Torquay, Victoria, offering tee time access to members and the public along with practice facilities, golf coaching and clinics. The club sells tiered membership subscriptions (Ordinary, Intermediate, Junior) with multiple playing-rights options, pay-as-you-go green fees, equipment hire, corporate golf day hosting, and ancillary clubhouse/resort amenities such as a members lounge, restaurant, gym and pool.

Product overview

Torquay Golf Club is a traditional links-style golf club and resort offering a single integrated facility. The core product is the 18-hole Par 71 golf course, supplemented by practice facilities, coaching programs (run by Geelong Golf Academy), and a public booking system. The club offers membership programs with tiered playing rights and RACV member benefits. Additional services include cart/equipment hire, clubhouse amenities (restaurant, lounge, pool, gym), accommodation, and reciprocal club access.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Links-Style Golf Course An 18-hole Par 71 traditional links-style golf course featuring wide-open fairways, undulating greens, fescue roughs, wetlands and ocean views, redeveloped by Ogilvy Clayton (Geoff Ogilvy and Mike Clayton). Offered to members and paying public visitors.
• Practice Facilities Short-course practice facility with a practice tee marked at 50, 100 and 150 metres, available to members and visitors.
• Coaching & Clinics Golf instruction programs including an 8-week junior after-school program, women's beginner and women's intermediate clinics, and private lessons delivered by Geelong Golf Academy teaching professionals Tybin Lawson and Jay McKenzie.
• Public Tee Time Bookings Online tee time booking system powered by MiClub allowing public players to register and reserve rounds, supplemented by phone bookings through the golf shop.
• Membership Programs Annual membership subscriptions across three classes (Ordinary 25+, Intermediate 18-24, Junior under 18) with 5-day, 6-day or 7-day playing rights, a one-off joining fee, and RACV-affiliated loyalty discounts.
• Cart & Equipment Hire Pay-as-you-go hire of motorised carts, golf clubs, pull buggies and practice balls at peak and off-peak rates, with RACV-member pricing available.
• Corporate Golf Days Hosted corporate golf day events and enquiries handled by the Assistant Golf Operations Manager, including group bookings and on-course event coordination.
• Clubhouse & Resort Facilities Members lounge, restaurant/dining, gymnasium, swimming pool and on-site accommodation available to members, resort guests and visitors at the 1 Great Ocean Road site.
• Reciprocal Club Playing Rights Access arrangements allowing members to play at partner courses across VIC, NSW, QLD, ACT and SA, ranging from full no-charge to half green-fee terms.

Quantifiable outcome

• Membership exceeding 1,250 members indicates strong community engagement

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Geelong Golf AcademycoreStrategic or Co-development PartnerTeaching professionals Tybin Lawson and Jay McKenzie from the Geelong Golf Academy provide coaching and clinics at Torquay Golf Club. They conduct tailored programs including junior 8-week courses, women's beginner 8-week courses, women's intermediate 8-week courses, and private lessons.
• RACV Royal PinesminorStrategic or Co-development PartnerFull reciprocal rights - members can play at this course with no fee charged. Located in QLD.
• RACV Cape SchanckminorStrategic or Co-development PartnerFull reciprocal rights - members can play at this course with no fee charged. Located in VIC.
• RACV GoldfieldsminorStrategic or Co-development PartnerFull reciprocal rights - members can play at this course with no fee charged. Located in VIC.
• Geelong Golf ClubminorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees. Located in VIC.
• Yowani Golf Club (ACT)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Albury Golf Club (NSW)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Barham Golf Club (NSW)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Corowa Golf Club (NSW)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Howlong Country Golf Club (NSW)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Tura Beach Golf Club (NSW)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• South Lakes Golf Club (SA)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Eastern Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Gisborne Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Murray Downs Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Queenscliff Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Rich River Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• Traralgon Golf Club (VIC)minorStrategic or Co-development PartnerHalf reciprocal rights - members pay half green fees.
• MiClubcoreTechnology or IntegrationWebsite platform provider for online tee time bookings and member management system. Provides the public booking calendar, member login portal, and public member registration functionality.
• RACV (Royal Automobile Club of Victoria)coreOthersParent company that purchased the club in October 2008 and undertook multi-million makeover of the course and resort development. Provides resort facilities including gym, pool, restaurant, and accommodation. RACV members receive discounted green fees and cart hire rates. RACV membership provides discounts on club membership fees.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RACV Cape Schanck Resort: Sister property under RACV ownership on Victoria's Mornington Peninsula. Operates a golf course and resort amenities, sharing the same parent company, reciprocal rights framework, and RACV member discount scheme as Torquay.
• RACV Royal Pines: RACV-owned resort with a championship golf course on the Gold Coast, Queensland. Closely comparable as another RACV-operated golf property providing reciprocal rights to Torquay members.
• Eastern Golf Club: Melbourne-area reciprocal-partner golf club with comparable membership tiers and reciprocal access arrangement. Serves a similar Victorian golfer demographic.
• 13th Beach Golf Links: Coastal links-style public-access golf facility on Victoria's Bellarine Peninsula near Geelong. Comparable coastal setting and links design pedigree targeting both members and tourist green-fee players.
• Queenscliff Golf Club: Reciprocal-partner Victorian coastal golf club. Comparable as a regional membership-based club in the same tourism corridor as Torquay, sharing reciprocal member access rights.
• Barwon Heads Golf Club: Classic coastal links golf club on the Bellarine Peninsula. Comparable as a Victorian coastal golf venue with a strong membership base and limited public play access.
• Geelong Golf Club: Historic regional golf club in the Geelong/Bellarine region with a reciprocal half-rate arrangement with Torquay. Comparable membership-driven model serving the same broader Victorian golf catchment.

Broad incumbents

• Kingston Heath Golf Club: Internationally ranked elite private club in Melbourne's sandbelt. Comparable as a Victorian links-style membership club, though significantly more prestigious and selective than Torquay.
• Royal Melbourne Golf Club: World-renowned elite private golf club in Victoria. Comparable as a premier membership-based golf venue in the same state, though operating at a substantially higher tier than Torquay.
• Peninsula Kingswood Country Golf Club: Established Melbourne private golf club with championship-level courses. Comparable as a premium Victorian membership-based club, though broader in scale and aspirational positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/808693082661784
• LinkedInlinkedin.com/company/torquay-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torquay Golf Club