The Eastern Golf Club

What The Eastern Golf Club does

The Eastern Golf Club is a private member-owned golf club and integrated resort destination located on a 120-acre private nature reserve at 215 Victoria Road, Yering, in Victoria's Yarra Valley, approximately one hour northeast of Melbourne. The club operates a Greg Norman-designed 27-hole championship course (South, North, and East nine-hole configurations) plus a separate 9-hole Par-3 course called Shark Waters, totaling 36 playable holes. The core golf offering is anchored by an indoor Golf Performance Centre equipped with TrackMan radar launch monitors, K-Motion 3D motion capture, SAM PuttLab ultrasonic putting analysis, and V1 Sports video analysis software, alongside a 300m covered driving range. PGA-qualified professionals deliver private tuition, group clinics, club fitting (TaylorMade, Mizuno, Titleist), and the Junior Golf Academy program operational since 2010.

The business monetizes through seven distinct revenue streams: annual membership subscriptions across multiple tiers (Full 7-Day, Intermediate 6-Day, Weekday 5-Day, Social, Corporate); pay-as-you-go green fees ($150/round for uninintroduced golfers, $105/round for cottage guests); pro shop retail with club fitting and price-match guarantee; food and beverage across the Members' Lounge and à la carte Dining Room; Stay & Play packages integrating on-site Yering Gorge Cottages (4.5-star self-contained one-to-five-bedroom cottages) starting from AU$539/night; corporate golf days accommodating up to 120 guests; and golf tuition including school holiday programs at AU$95/child. Distribution is sales-led, anchored by proposer-based member referrals, direct corporate event sales, and reciprocal club relationships extending to 43+ partner clubs across Australia and internationally.

Customers include individual golf members across all skill levels (five tee options accommodate beginners through professionals), corporate members (e.g., Mirvac for client entertainment), junior golfers aged 6-17 via the academy, Yering Gorge Cottages accommodation guests, international/interstate visitors on available tee times, and social non-golfing members. Operational since 1896 (with formal establishment at the current site in 1948), the club runs with approximately 26 employees and has won Golf Australia Magazine Top 100 rankings (2022, 2024), the TripAdvisor Travellers' Choice Hall of Fame (2013-2022), and Victorian Tourism Awards Silver in 2023.

Name

The Eastern Golf Club

Legal name

The Eastern Golf Club

Website

https://easterngolfclub.com.au

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eastern Golf Club is a private member-owned golf club and integrated resort in Victoria's Yarra Valley, Australia, operating a Greg Norman-designed 27-hole championship course plus Shark Waters Par-3 course, an indoor Golf Performance Centre, on-site Yering Gorge Cottages accommodation, and corporate event facilities serving individual members, corporate clients, and junior golfers.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Private golf club
• Golf membership subscriptions
• Corporate golf events
• Golf resort accommodation
• Golf performance centre

Headquarters

HQ city

Yering

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership fees for various categories including Full 7-Day, Intermediate 6-Day, Weekday 5-Day, and Social memberships. Members receive access to course, facilities, and reciprocal playing rights.
2. Green Fees: Per-round green fee charges for uninintroduced golfers ($150) and Yering Gorge Cottages guests ($105). Additional revenue from golf cart hire.
3. Pro Shop Sales: Retail sales of men's and women's clothing, golf balls, accessories, and equipment. Includes club fitting and repair services.
4. Food & Beverage: Members' Lounge bistro-style dining, refined dining room experience, and extensive beverage program featuring locally and nationally sourced products.
5. Stay & Play Packages: Accommodation packages at Yering Gorge Cottages combined with golf. Packages start from AU$539/night including one-bedroom cottage, continental breakfast and 18 holes for two.
6. Corporate Golf Events: Corporate golf days for up to 120 guests, charity events, and executive golf experiences with tailored packages.
7. Golf Tuition & Lessons: Private coaching, group clinics, club fitting, and golf tuition programs delivered by PGA professionals. School holiday programs at $95/child.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Eastern Golf Club is a private member golf club operating a Greg Norman-designed 27-hole championship course and a 9-hole Par-3 Shark Waters layout, complemented by a Golf Performance Centre with TrackMan and K-Motion technology, PGA-led tuition and Junior Golf Academy programs. Commercial offerings include Yering Gorge Cottages self-contained accommodation, clubhouse dining, a Pro Shop with club fitting, corporate golf days and memberships, and integrated Stay & Play packages.

Product overview

The Eastern Golf Club is a private members' golf club and resort destination located in Victoria's Yarra Valley. The core offering centers on a Greg Norman-designed 27-hole championship golf course (comprising South, North, and East nine-hole configurations) plus Shark Waters, a separate 9-hole Par-3 course. These are complemented by a comprehensive Golf Performance Centre (with TrackMan, K-Motion, SAM PuttLab, and V1 Sports analysis technology), professional tuition services through PGA-qualified instructors, and a Junior Golf Academy program for children from age six. Non-golf offerings include Yering Gorge Cottages accommodation (4.5-star self-contained cottages with exclusive golf access), clubhouse dining facilities, corporate membership and event hosting, and walking trails through a private nature reserve. The product portfolio operates as an integrated destination experience combining championship golf, instruction, accommodation, dining, and outdoor recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course A Greg Norman-designed 27-hole championship standard course with South, North, and East nine-hole configurations. Features five tee options accommodating beginners through professionals, recognised in Golf Australia Magazine's Top 100 Golf Courses.
• Shark Waters Par-3 Course A 9-hole Par-3 course that showcases the wetlands environment, designed for time-constrained players, juniors, beginners and professionals honing short games.
• Golf Performance Centre An industry-leading indoor teaching facility equipped with TrackMan radar technology, K-Motion 3D motion capture, SAM PuttLab analysis and V1 Sports video analysis, delivering comprehensive golf development programs.
• Golf Tuition Program Private and group golf lessons and clinics delivered by PGA-qualified professionals, covering swing analysis, short game development, putting instruction, on-course strategy coaching and club fitting.
• Junior Golf Academy A comprehensive junior golf development program with small group sessions (max 10 kids) and one-on-one coaching covering set-up, swing mechanics and course play fundamentals for children from age six.
• Golf & Tennis School Holiday Program A school holiday program in partnership with GP Tennis offering children aged 5+ an introduction to both golf and tennis through skill development, practice drills and social games.
• The Pro Shop A full-service golf retail shop offering men's and women's clothing, golf balls, accessories and equipment, with club fitting services, repairs and maintenance, and a price match guarantee.
• Yering Gorge Cottages Accommodation Award-winning 4.5-star self-contained one, two, four and five-bedroom cottages within a 120-acre private nature reserve with over 12km of walking trails, offering guests exclusive playing rights at The Eastern Golf Club.
• Stay & Play Packages Integrated golf vacation packages including accommodation, continental breakfast hamper and 18 holes of golf for two guests, starting from AU$539 per night with two and four-bedroom cottage options.
• Corporate Membership Premium corporate membership offering full club access and reciprocal playing rights at 25+ clubs across Australia and six international clubs in Japan, Singapore, Canada, Malaysia, South Africa, and the USA, designed for client entertainment and business hospitality.
• Corporate Golf Days Corporate golf event hosting services for up to 120 guests, including charity events and executive golf experiences with customisable packages, professional event management, catering and championship facilities access.
• Clubhouse Dining (Members' Lounge & Dining Room) On-site dining facilities including the Members' Lounge offering bistro-style dining and the refined Dining Room providing à la carte cuisine, with menus showcasing local and seasonal Yarra Valley produce under Head Chef Minsung Son.
• Walking Trails Over 12km of bush walking trails through a 120-acre private nature reserve featuring Yarra Valley views, native wildlife including kangaroos and 85+ species of native birds, and Yarra River bank access.
• Eastern Waters 18-Hole Course Configuration An 18-hole course configuration combining Holes 19-27 of the East Course with the Shark Waters layout, rated for handicapping purposes and offered as a complete 18-hole playing option.

Quantifiable outcome

• Victorian Junior Pennant Winners 2022 - Eastern Sharks team of 12 players
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Bendigo Bank Community Bank Mt EvelynminorGTM or Marketing PartnerCommunity partner supporting The Eastern Golf Club. Community Bank branches are part of Bendigo Bank's initiative supporting local communities through partnerships with local organisations.
• SchweppesminorGTM or Marketing PartnerProudly supporting Junior Golf at The Eastern Golf Club. Major beverage brand sponsoring junior golf programs.
• JB WereminorGTM or Marketing PartnerSupporting Junior Golf at The Eastern Golf Club. Financial services firm involved in junior golf sponsorship.
• Mercedes-Benz RingwoodminorGTM or Marketing PartnerCorporate partner providing tee markers and visibility at corporate golf events.
• Bell Real Estate MontroseminorGTM or Marketing PartnerCorporate partner supporting The Eastern Golf Club.
• Guardian Protective ServicesminorGTM or Marketing PartnerCorporate sponsor providing security services partnership.
• CogarminorGTM or Marketing PartnerJunior Pennant Team corporate sponsor helping junior golfers 'dare to dream'. Part of the squad sponsors supporting Eastern Sharks junior team.
• Marlin SignsminorGTM or Marketing PartnerJunior Pennant Team corporate sponsor. Signage company supporting junior golf development.
• RT Signature BuildsminorGTM or Marketing PartnerJunior Pennant Team corporate sponsor. Building company supporting junior golf program.
• Yering Gorge CottagescoreStrategic or Co-development PartnerAward-winning 4.5-star self-contained accommodation on same property. Provides exclusive golf playing rights for cottage guests at The Eastern Golf Club. Joint Stay & Play packages integrate both offerings.
• Australian Golf Foundation (AGF)coreStrategic or Co-development PartnerAGF Junior Girls Golf Scholarship Program supported by Golf Australia. Funding covers four terms of golf tuition, team uniform, and complimentary practice facility access for girls aged 6-12 with no/minimal golf experience.
• GP TennisminorStrategic or Co-development PartnerPartner for combined Golf & Tennis School Holiday Programs. Joint program allows kids to discover both golf and tennis at The Eastern Golf Club during school holidays.
• TaylorMadecoreTechnology or IntegrationTaylorMade Performance Centre partnership. Club fitting systems available including TaylorMade, MIZUNO, and Titleist fitting systems. Includes TrackMan launch monitor technology.
• TrackMancoreTechnology or IntegrationWorld's most advanced radar ball flight monitoring system used for instruction and club fitting. Provides trajectory, distance, club head speed and shot dispersion data.
• K-MotioncoreTechnology or IntegrationGolf industry-only human motion learning system using 3D sensors for swing analysis and training.
• SAM PuttLabcoreTechnology or IntegrationUltrasound-based putting analysis system measuring 28 parameters of putting stroke for training and improvement.
• V1 SportscoreTechnology or Integration#1 video analysis software in sports, used for capturing and comparing golf swing performance improvement.
• Greg Norman Golf Course Design (GNGCD)coreStrategic or Co-development PartnerDesigner of 27-hole championship course and Shark Waters Par-3. Greg Norman described the course as delivering 'a natural golf experience' in Yarra Valley. GNGCD Passport program provides reciprocal access to GNGCD courses globally.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• Royal Melbourne Golf Club: Australia's most prestigious private member golf club and consistent World Top 10 ranked course. Most directly comparable peer: same Victoria geography, same private-member model, championship-grade course, reciprocal network participation — the benchmark The Eastern benchmarks against on quality and prestige.
• Victoria Golf Club: Leading Melbourne metropolitan private member golf club. Comparable as a Victorian private club with championship course, corporate membership, and reciprocal club ties; competes for the same pool of Melbourne corporate entertainment budgets.
• Peninsula Kingswood Country Golf Club: Large Victorian private member club formed from merger of two historic clubs. Comparable on multi-course member offering, junior academy, and corporate membership; sister competitor for Melbourne-based members and corporate events.
• The National Golf Club (Mornington Peninsula): Multi-course private golf club on the Mornington Peninsula with three courses and integrated clubhouse. Comparable as a top-tier Victorian private club with strong reciprocal network — competes for members who want destination-quality golf within Victoria.
• Yarra Yarra Golf Club: Private member club in Melbourne's northern sandbelt. Closest geographic competitor to Eastern with similar member-driven model, reciprocal arrangements, and championship-caliber course; competes directly for Melbourne corporate and individual golf members.
• Moonah Links: Public/resort-style golf complex on the Mornington Peninsula with on-site accommodation and event hosting. Most comparable peer on integrated golf-and-accommodation business model, allowing benchmark on stay-and-play pricing and corporate event conversion.
• Kingston Heath Golf Club: Sandbelt private member club in Melbourne, regularly ranked in World Top 30 courses. Competes for prestige-seeking individual and corporate members in the same Melbourne catchment as The Eastern.

Emerging players

• Cape Schanck/Royal Melbourne Hotel-Resort Golf Peers (e.g., RACV Cape Schanck Resort): Comparable resort-style golf + accommodation properties in Victoria/Mornington Peninsula that combine hotel rooms with on-site championship golf courses. Useful benchmark for accommodation-golf cross-sell economics and corporate retreat pricing.

Regional players

• Sanctuary Cove Golf and Country Club: Premier private member golf and country club on Queensland's Gold Coast with integrated resort accommodation and The Intercontinental partnership. Comparable as a premium Australian golf + accommodation destination, but in a different regional market (tourism rather than Melbourne local).
• Bonville Golf Resort: Destination golf resort in Coffs Harbour, NSW, combining on-site cottages with championship course play. Comparable as a regional Australian golf+accommodation destination, but geographically distinct from Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-eastern-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eastern Golf Club