Think Data Group
Boutique data advisory and brokerage firm founded in 2021 that helps data owners monetize assets and helps data buyers source and strategize. Serves startups through global enterprises across B2B and B2C verticals via consulting, feasibility studies, and a 40,000-segment audience distribution platform.
- Company typePrivate
- Founded2021
- HeadquartersNorthbridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Think Data Group does
Think Data Group is a boutique data advisory and brokerage firm founded in 2021 by Barry Gold and headquartered in Whitinsville, Massachusetts. The company helps both data owners (sellers) and data buyers across B2B and B2C categories develop data strategy, evaluate and productize data assets, and execute monetization go-to-market plans. Engagement scope spans feasibility studies, sales representation, and managed distribution, with the company positioning itself as industry-agnostic across verticals including AdTech, Automotive, Healthcare, Education, Fintech, Real Estate, and Insurance.
The company's product portfolio centers on three layers: advisory services (Data Monetization Consulting, Data Feasibility Studies, Data Buyers & Users Consulting, and the Sales Partner Program), audience distribution (the 20/20 Audience Solutions catalog of 40,000+ segments distributed via LiveRamp, The Trade Desk, Google, StackAdapt, Yahoo, Beeswax, Facebook LR Solution, Hulu, and Spotify), and the Digital Audience Collaborative, a co-op model launched in 2024 that onboards data owners, standardizes taxonomy, and manages merchandising across storefronts. Supporting infrastructure includes the proprietary Periodic Table of Data Elements™ framework (a structured taxonomy of data categories, use cases, and vertical markets) and Data Marketplace Services on Snowflake and Datarade. The Digital Audience Collaborative has onboarded more than 20 clients.
The business model blends professional services (consulting, feasibility studies, sales partnership) with licensing and royalty revenue from audience distribution and marketplace commissions from data asset sales. The company is bootstrapped, with no disclosed external funding. Revenue grew eight-fold year-over-year for two consecutive years per the founder, and the leadership team has expanded to include senior executives from Acxiom, V12, AccuData, Alesco, Microsoft, IBM, and Optum/United Healthcare.
Think Data Group firmographics
Firmographics- Name
- Think Data Group
- Legal name
- Think Data Group, Inc.
- Website
- https://thinkdatagroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boutique data advisory and brokerage firm founded in 2021 that helps data owners monetize assets and helps data buyers source and strategize. Serves startups through global enterprises across B2B and B2C verticals via consulting, feasibility studies, and a 40,000-segment audience distribution platform.
- Ownership category
- akta.pro rank
Think Data Group industry classification
Industry- Product category
- Data Strategy and Monetization Consulting
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where Think Data Group is headquartered
LocationHeadquarters
- HQ city
- Northbridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Think Data Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Data Monetization Consulting: Think Data Group provides strategic consulting services to help businesses monetize their data assets. This includes assessing data uses, conceptualizing use cases, evaluating and productizing data assets, developing pricing models and go-to-market plans, and leading sales efforts. Clients typically achieve at least a fivefold return on engagements.
- Data Feasibility Studies: Data science and empirical research services to determine market potential of data assets. The methodology involves data science analysis (interrogating data for integrity, confirming content, establishing governance and compliance understanding) followed by market research (interviewing potential buyers for feedback on viability and perceived value). Margins of 60% or more can be achieved when data is already built.
- Digital Audience Collaborative: A co-op model where organizations with valuable audience data can monetize through the digital ecosystem. Think Data Group handles onboarding data, creating optimal taxonomy and merchandising, placing data on leading storefronts, and driving demand among brands, agencies, and data platforms.
- Sales Partner Program: Formal go-to-market services for data sellers across numerous verticals with licensing and distribution options. These engagements typically start with a six-month trial and continue based on progress.
- Data Marketplace Services: Managed services that streamline the process of onboarding, selling, and merchandising data assets using various data platforms like Snowflake and Datarade. Includes coordination of file delivery, asset write-up creation, merchandising, marketing, and selling.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Think Data Group product offering
Product offeringCore offering
Think Data Group is a boutique data advisory firm that helps companies monetize, source, and strategize around their data assets. Its offering spans data monetization consulting, data feasibility studies, a Sales Partner Program, Digital Audience Collaborative co-op distribution, Data Marketplace Services, and 40,000+ pre-built audience segments distributed via leading ad platforms and data marketplaces. A proprietary Periodic Table of Data Elements™ framework underpins its strategy work for both data sellers and data buyers.
Product overview
Think Data Group operates as a boutique data brokerage and consulting firm offering a suite of products and services for data monetization, sourcing, and strategy. The core portfolio includes the Digital Audience Collaborative (a co-op for data owners to monetize B2B/B2C data on major platforms), 20/20 Audience Solutions (40,000+ audience segments for marketers), and the proprietary Periodic Table of Data Elements™ (a strategic planning framework). Supporting services include Data Feasibility Studies (90-day market research methodology), Sales Partner Program (go-to-market support), and Data Marketplace Services (managed service using Snowflake and Datarade). The company also provides consulting for data buyers and sellers, helping clients evaluate, productize, and monetize data assets across diverse distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Audience Collaborative A co-op model that enables data owners to monetize B2B and B2C data in the digital marketplace by streamlining onboarding, taxonomy creation, merchandising, and distribution to leading storefronts. Robust segments include in-market auto, brand buyers, global B2B contacts, new movers, pre-listing movers, OTT CTV audiences, and telco data. The offering now has more than 20 clients.
- Periodic Table of Data Elements™ A proprietary framework tool that organizes the data sphere into three categories: data elements and categories (blue boxes), use cases (green boxes), and vertical markets (yellow boxes). It serves as a planning tool for understanding data volume, variety, and velocity for data buyers and sellers.
- Data Monetization Sales Consulting Expert consulting services that help data owners conceptualize use cases, evaluate and productize data assets, develop pricing models and go-to-market plans, and find early-stage clients for monetization across B2B and B2C channels.
- Data Marketplace Services A managed service that streamlines the process of onboarding, selling, and merchandising data assets using platforms like Snowflake and Datarade. Includes coordination of file delivery, asset write-up creation, merchandising, marketing, and selling of data.
- Data Feasibility Studies Data science and market research services to determine the market potential of data assets. Involves a 90-day methodology with data integrity analysis, buyer interviews, and formal recommendations, followed by a 6-month Proof-of-Concept selling phase. Margins of 60% or more can be achieved when data is already built.
- Sales Partner Program Go-to-market sales support providing a formal strategy across numerous verticals with licensing and distribution options. Engagements typically start with a six-month trial period and continue based on progress.
- 20/20 Audience Solutions Over 40,000 precisely targeted audience segments across categories including Health & Wellness, News & Current Events, Political, Real Estate, Sports, Automotive, B2B, Consumer Lifestyle, CPG, and more. Available on major platforms including LiveRamp, The Trade Desk, Google, StackAdapt, Yahoo, Hulu, Spotify, and Facebook.
- Data Buyers & Users Consulting Strategic consulting to help companies evaluate data supply chains, analyze information needs, assess data use cases, identify organizational biases and gaps, negotiate terms with external partners, and implement data strategies.
Quantifiable outcome
- Clients typically achieve at least fivefold return on engagements
- +6 more outcomes
Companies that use Think Data Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Think Data Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature1 record
Think Data Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SnowflakecoreSnowflake is a data marketplace platform used by Think Data Group's Data Marketplace Managed Service to streamline the process of onboarding, selling, and merchandising data assets.
- DataradecoreDatarade is a data marketplace platform used by Think Data Group for distributing and merchandising data assets.
- LiveRampcoreThink Data Group audiences are available on LiveRamp for targeted advertising and data activation.
- The Trade DeskcoreThink Data Group audiences are available on The Trade Desk platform for programmatic advertising.
- GooglecoreThink Data Group audiences are available through Google's advertising platforms.
- StackAdaptcoreThink Data Group audiences are available on StackAdapt for programmatic advertising.
- YahoocoreThink Data Group audiences are available on Yahoo's advertising platforms.
- BeeswaxcoreThink Data Group audiences are available on Beeswax's programmatic advertising platform.
- Facebook LR SolutioncoreThink Data Group audiences are available through Facebook's LiveRamp solution for targeted advertising.
- HulucoreThink Data Group audiences are available for Connected TV advertising on Hulu.
- SpotifycoreThink Data Group audiences are available for advertising on Spotify.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Think Data Group competitors and assessment
Company assessmentEmerging players
- Alliant: Alliant operates a cooperative data platform aggregating first-party buyer audiences for monetization, conceptually similar to Think Data Group's Digital Audience Collaborative co-op model.
- Narrative: Narrative is a data marketplace and commerce platform that helps companies buy and sell data directly; comparable to Think Data Group's Data Marketplace Services and Digital Audience Collaborative distribution model.
Broad incumbents
- Data Axle (formerly Infogroup):
- LiveRamp: LiveRamp is a data connectivity platform and one of the largest data onboarding/identity-resolution providers; it is a core distribution partner for Think Data Group's 20/20 Audience Solutions and a broad incumbent in the data collaboration space.
- Acxiom: Acxiom is a long-established data services and marketing solutions provider and a direct competitor to many of Think Data Group's data monetization engagements; multiple Think Data Group executives (Stacey Girt as President) previously led Acxiom.
Direct peers
- Adstra: Adstra is a data services firm specializing in identity resolution, audience targeting, and data monetization consulting — closely aligned with Think Data Group's data monetization and Digital Audience Collaborative offerings.
- Stirista: Stirista is a data-driven marketing company that provides audience data, programmatic advertising, and data monetization services, directly comparable to Think Data Group's 20/20 Audience Solutions and consulting practice.
- Eyeota: Eyeota (now part of Dun & Bradstreet) operates a global data marketplace for audience targeting across programmatic, CTV, and social, making it a direct comparable to Think Data Group's audience distribution and data marketplace services.
- Analytics8: Analytics8 is a boutique data and analytics consulting firm that helps organizations with data strategy, governance, and modern data platforms — closely comparable to Think Data Group's data advisory consulting practice.
- Datarade: Datarade is a data marketplace platform where data buyers and sellers transact; Think Data Group uses Datarade as a managed service partner but also competes in enabling data sellers, making it a directly comparable marketplace peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Data Group social profiles
Digital presenceThink Data Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Data Group leadership team
Management profileNumber of profiles
Profiles4 records
Think Data Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Data Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Data Group
What does Think Data Group do?
Think Data Group is a boutique data advisory firm that helps companies monetize, source, and strategize around their data assets. Its offering spans data monetization consulting, data feasibility studies, a Sales Partner Program, Digital Audience Collaborative co-op distribution, Data Marketplace Services, and 40,000+ pre-built audience segments distributed via leading ad platforms and data marketplaces. A proprietary Periodic Table of Data Elements™ framework underpins its strategy work for both data sellers and data buyers.
Is Think Data Group a public or private company?
Think Data Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Data Group founded?
Think Data Group was founded in 2021. It employs 1 to 10 people.
Where is Think Data Group based?
Think Data Group is headquartered in Northbridge, United States, in the North America region.
How does Think Data Group make money?
Five revenue lines are on record. Data Monetization Consulting is the primary driver. The others are data Feasibility Studies, digital Audience Collaborative, sales Partner Program and data Marketplace Services.
Who are Think Data Group's main competitors?
Emerging players on record are Alliant and Narrative. Broad incumbents are Data Axle (formerly Infogroup), LiveRamp and Acxiom. Direct peers are Adstra, Stirista, Eyeota, Analytics8 and Datarade.
Does Think Data Group have an API?
No public API is recorded for Think Data Group.
What industry is Think Data Group in?
Think Data Group's product category is Data Strategy and Monetization Consulting. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 54161 and its SIC code is 7370.