Data Axle
- Company typePrivate
- Founded1972
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Data Axle firmographics
Firmographics- Name
- Data Axle
- Legal name
- Data Axle
- Website
- https://data-axle.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Data Axle is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Data Axle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Data Licensing: License full datasets to power products, platforms, and decisions. Powers navigation systems, search engines, risk management, and business intelligence for companies of all sizes.
- SaaS/Platform Subscriptions: Subscription-based access to platforms including Salesgenie, Audience360, Inboxable, Local Listings, and Developer Hub APIs. Self-serve and enterprise tier options available.
- Managed Services / Agency: Full-service marketing agency (Axle Agency) providing omnichannel services, creative services, strategic planning, data sciences, and campaign management. Includes acquisition, retention, and intelligence solutions.
- Data Monetization Services: List management and monetization services for publishers, catalogers, nonprofits, and organizations to responsibly monetize customer or donor data through list rental.
- Acquisition Email: Permission-based acquisition email services with attribution tools. Sends 1.5+ billion emails annually to 2,000+ brand partners.
- Data Processing Services: Data hygiene, enhancement, appends, and processing services. Processes 600K+ jobs and billions of records annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
| Subscription | Monthly | Salesgenie Platform |
| Freemium | Monthly | Local Listings Free Tier |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels9 records
Data Axle product offering
Product offeringCore offering
Data Axle is a data solutions company that compiles, verifies, and licenses B2B and B2C data assets covering 90+ million business profiles and 250+ million consumer profiles. The company provides AI-powered marketing solutions including identity resolution (ProfileFuse), data management platforms (Audience360), email deliverability tools (Inboxable), lead generation for SMBs (Salesgenie), and a full-service marketing agency (Axle Agency).
Product overview
Data Axle is a data and marketing solutions company offering a unified platform combining B2B and B2C data assets with marketing services and AI-powered intelligence. The core product portfolio includes Business Data (90M+ verified business profiles with 400+ attributes), Consumer Data (250M+ consumer profiles with 300+ attributes), and ProfileFuse for identity resolution linking business and consumer identities. The Audience360 platform provides data unification and identity management, while Data Integrations & APIs and Data Licensing enable third-party access to data assets. Data Processing offers hygiene, enhancement, and append services. The marketing solutions suite spans Axle Agency (full-service omnichannel agency), Acquisition Email, Content Syndication, Inboxable (email deliverability), Local Listings management, and Data Monetization. Program specialties include Acquisition Solutions, Retention Solutions, Intelligence Solutions, Vertical Solutions, and Small Business Solutions via Salesgenie. Additional products include Reference Solutions for libraries, Credit Solutions for risk assessment, and SignalFuse for AI-powered real-time data intelligence. The company operates sub-brands including Data Axle USA, Data Axle Canada, Exact Data, Apogee, and DonorBase. Founded in 1972, Data Axle serves 40,000+ organizations and is privately held by Court Square Capital Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Salesgenie: Leads and lead management platform for SMBs with unlimited access to millions of leads and built-in outreach tools
- Audience360
- Inboxable
- Local Listings
- Axle Agency
- Reference Solutions
- Credit Solutions
- ProfileFuse
- SignalFuse
- DonorBase
- Apogee
- Local Results
- Data Axle USA
- Data Monetization
Products and services
- Business Data
- Consumer Data
- ProfileFuse
- Audience360
- Data Integrations & APIs (Developer Hub)
- Data Licensing
- Data Processing
- Axle Agency
- Acquisition Email
- Content Syndication
- Inboxable
Quantifiable outcome
- 563% display click-thru goal exceeded for smart home tech company
- +12 more outcomes
Companies that use Data Axle
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles5 records
Data Axle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature6 records
Data Axle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- TealiumcoreStrategic partnership to improve data integration and customer engagement in the automotive industry. Collaboration aims to unify fragmented dealership data to enhance marketing and customer relationships.
- Brandlight.aicoreStrategic partnership to help brands optimize visibility in AI-driven search environments. Amid shifting consumer search behaviors favoring generative AI summaries, the collaboration provides insights and tools to enhance brand presence and authority in AI search results.
- DynatacoreExpanded partnership to advance identity resolution, data enrichment, and media activation. Builds on existing relationship to enhance data capabilities for joint customers.
- DatabrickscoreData Axle joined the Databricks Marketplace, enabling customers to access Data Axle data within Databricks data lakehouse environments for advanced analytics and AI/ML applications.
- Yextcore10+ year strategic partnership. Yext's digital presence platform uses Data Axle's expansive network of local search and vehicle navigation partners to help business locations be easily found by consumers.
- SnowflakecoreSnowflake marketplace partnership and Clean Room App for accessing Data Axle data within Snowflake environments. Enables secure data analysis and collaboration.
- Vendastacore7+ year partnership. Vendasta integrates Data Axle data to serve thousands of small businesses through its platform, managing and distributing data for 28,000+ customers.
- Zenrin USAcoreSince 1997, Data Axle POI (Point of Interest) data has powered navigation systems for top automakers including Honda, Lexus, Nissan, and GM. Collaboration instrumental in delivering accurate, reliable location data.
- SalesforcecorePre-built integration with Salesforce CRM platform. Data enrichment and activation capabilities available directly within Salesforce.
- Microsoft DynamicscorePre-built integration with Microsoft Dynamics. Enables data enrichment and activation within Microsoft enterprise CRM environment.
- TransUnioncorePartnership combining TransUnion's Household Graph with Data Axle's proprietary data assets to empower marketers and publishers with targeted premium inventory across OTT/CTV, streaming, audio, and gaming campaigns.
- Overseas Adventure TravelminorExpanded partnership to drive customer acquisition for the travel company's programs.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Data Axle competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is the leading B2B go-to-market intelligence platform, directly competing with Data Axle's Business Data and Audience360 offerings. Both companies sell verified business profiles, contact data, and intent signals to enterprise sales and marketing teams.
- Dun & Bradstreet: Dun & Bradstreet is the longest-established B2B data provider with global coverage of 500M+ business records. It competes head-to-head with Data Axle on business data licensing, credit/risk data, and supply chain intelligence.
- LiveRamp: LiveRamp provides identity resolution and data collaboration across the marketing ecosystem. Its Data Collaboration Platform overlaps directly with Data Axle's Audience360 and ProfileFuse products, serving similar enterprise marketing and advertising use cases.
- Acxiom: Acxiom is a large B2C consumer data provider and identity infrastructure company. It directly competes with Data Axle's Consumer Data, data processing, and omnichannel marketing capabilities for enterprise marketing and advertising customers.
- Epsilon: Epsilon is a major marketing services and consumer data platform owned by Publicis. It competes with Data Axle's Axle Agency, Audience360, and consumer data offerings, particularly for enterprise loyalty, acquisition, and identity resolution use cases.
Broad incumbents
- Oracle Data Cloud: Oracle Data Cloud operates one of the largest third-party data marketplaces globally through the Oracle Advertising and Customer Experience (CX) portfolio. It overlaps with Data Axle on B2B/B2C audience data, identity, and analytics as part of Oracle's broader enterprise software stack.
- TransUnion: TransUnion is one of the three major U.S. credit bureaus and a strategic partner of Data Axle. It competes in consumer identity, marketing data, and risk solutions, and combines its Household Graph with Data Axle's data assets for OTT/CTV and audience targeting.
- Salesforce Data Cloud: Salesforce Data Cloud unifies customer data within the Salesforce CRM ecosystem. While Data Axle integrates with Salesforce as a partner, Salesforce's growing native data capabilities (including Einstein and Data Cloud) represent competitive overlap in the enterprise CDP/data management space.
Emerging players
- Bombora: Bombora specializes in B2B intent data and Company Surge signals used for account-based marketing. It competes with Data Axle's intent-related capabilities and was recognized by Forrester alongside Data Axle in the B2B Intent Data Providers evaluation.
- Apollo.io: Apollo.io is a fast-growing sales intelligence and engagement platform with a large B2B contact database. It competes with Data Axle's Salesgenie platform for SMB and mid-market lead generation, while offering more modern sales engagement workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Data Axle social profiles
Digital presenceData Axle compliance and trust
Trust signalCompliance8 records
Data Axle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Axle leadership team
Management profileNumber of profiles
Profiles15 records
Data Axle subsidiaries and ownership
Company hierarchySubsidiaries9 records
Data Axle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Axle M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Axle
What does Data Axle do?
Data Axle is a data solutions company that compiles, verifies, and licenses B2B and B2C data assets covering 90+ million business profiles and 250+ million consumer profiles. The company provides AI-powered marketing solutions including identity resolution (ProfileFuse), data management platforms (Audience360), email deliverability tools (Inboxable), lead generation for SMBs (Salesgenie), and a full-service marketing agency (Axle Agency).
Is Data Axle a public or private company?
Data Axle is a private company. It is classified as private equity controlled and is currently operating.
When was Data Axle founded?
Data Axle was founded in 1972. It employs 1,001 to 5,000 people.
Where is Data Axle based?
Data Axle is headquartered in Dallas, United States, in the North America region.
How does Data Axle make money?
Six revenue lines are on record. Data Licensing is the primary driver. The others are saaS/Platform Subscriptions, managed Services / Agency, data Monetization Services, acquisition Email and data Processing Services.
Who are Data Axle's main competitors?
Direct peers on record are ZoomInfo, Dun & Bradstreet, LiveRamp, Acxiom and Epsilon. Broad incumbents are Oracle Data Cloud, TransUnion and Salesforce Data Cloud. Emerging players are Bombora and Apollo.io.
Does Data Axle have an API?
Yes. Data Axle offers APIs for data enrichment, real-time prospecting, and business/consumer data retrieval. APIs enable record retrieval, trend analysis, data matching and appending, real-time change monitoring, and automated data delivery. Available as enterprise data install licensing with direct API integrations into products and applications. The Developer Hub at platform.data-axle.com provides extensive online documentation, data guides, Business Data Dictionary, Consumer Data Dictionary, and REST API access. Developer documentation is at platform.data-axle.com.