Star City Heating and Cooling

What Star City Heating and Cooling does

Star City Heating and Cooling is a privately held residential and light-commercial mechanical and electrical services contractor founded in 1983 and headquartered at 5401 Cornhusker Hwy, Lincoln, Nebraska. The company delivers HVAC, plumbing, electrical, and indoor air quality services through a field-service model in which licensed, uniformed, and background-checked technicians are dispatched in fully stocked service trucks from the Lincoln hub to customer sites across the Greater Lincoln Area and surrounding communities in Lancaster, Saunders, Otoe, Seward, and Cass counties. Core technical capabilities include installation, repair, and maintenance of furnaces, air conditioners, heat pumps, mini splits, water heaters (tank and tankless), water softeners, sump pumps, electrical panels, EV chargers, and Generac backup generators, supported by Trane Comfort Specialist and Generac certifications and a "Fixed Right or It's Free" satisfaction guarantee.

The company operates a direct-to-consumer go-to-market with phone-led intake (402-724-5494) and online booking, supported by an SEO-driven website with localized service-area pages and an educational blog. Revenue is generated from a mix of one-time installation, repair, and maintenance billings across HVAC, plumbing, and electrical work; equipment and parts sales; project financing through payment plans; and a recurring subscription layer comprising the Guardian Plan (HVAC maintenance), Healthy Homes Program (whole-home coverage), and the $32/month Generators Club. The customer base is overwhelmingly individual residential homeowners with a secondary commercial segment covering restaurants, offices, retail, medical, and light-industrial properties.

Star City differentiates itself through multi-decade local brand equity (A+ BBB rating, 1,400+ near-five-star Google reviews), cross-trade bundling that positions it as a one-stop home-comfort provider, and a tiered membership structure that converts episodic service demand into recurring revenue. Its service footprint is concentrated in southeast Nebraska with no disclosed geographic expansion plans, acquisitions, funding events, or technology-platform investments.

Name

Star City Heating and Cooling

Legal name

Star City Heating & Cooling

Website

https://starcityair.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Star City Heating and Cooling is a privately held HVAC, plumbing, electrical, and indoor air quality services contractor founded in 1983, serving residential and light-commercial customers across the Greater Lincoln, Nebraska area from a single Lincoln dispatch hub.

Ownership category

akta.pro rank

Product category

Residential and light commercial HVAC, plumbing, and electrical services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-To Dwellings & Other Buildings (7340), Electrical Work (1731)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC System Replacement & Change-Outs (HSAOAGAB), Heat Pump Repair & Maintenance (HSAOAHAD), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Residential HVAC services
• Commercial HVAC services
• Plumbing repair services
• Electrical contracting services
• Indoor air quality services

Headquarters

HQ city

Nebraska City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Installation Services: Installation of furnaces, air conditioners, heat pumps, mini splits, and indoor air quality systems. Revenue generated from equipment installation labor and may include equipment sales.
2. Plumbing Installation and Repair: Drain cleaning, plumbing repair, sump pump installation, water heater services (tank and tankless), water filter/softener systems installation
3. Electrical Services: Backup generator installation (Generac), electrical panel services, wiring, EV charger installation, lighting, surge protection, inspections
4. Repair and Maintenance Services: Furnace repair, AC repair, tune-ups, and emergency services across HVAC, plumbing, and electrical categories
5. Membership Programs: Guardian Plan (HVAC maintenance), Healthy Homes Program, and Generators Club ($32/month) providing recurring revenue through monthly subscriptions with exclusive member benefits and discounts
6. Equipment and Parts Sales: Sale of furnaces, AC units, heat pumps, water heaters, water softeners, filters, and associated parts and components
7. Financing and Payment Plans: Payment plans and financing options offered to customers for HVAC, plumbing and electrical work, enabling higher-ticket purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Star City Heating & Cooling sells and delivers on-site HVAC, plumbing, and electrical services to homes and businesses across the Greater Lincoln, Nebraska area. Core offerings include furnace and AC installation, repair and tune-ups, heat pumps and mini splits, plumbing repair and water heater/softener installation, backup generator installation and electrical panel upgrades, and indoor air quality services such as duct cleaning. The company supplements transactional work with recurring membership maintenance programs and 24/7 emergency service.

Product overview

Star City Heating & Cooling is a full-service residential and commercial HVAC, plumbing, and electrical services company serving the Greater Lincoln Area since 1983. The company offers a unified suite of home comfort services organized into six core categories: Heating (furnace installs/repair/tune-ups, heat pumps, mobile home HVAC), Cooling (AC installations/repair/tune-ups/replacements, mini splits), Electrical (backup generators, panel services, EV chargers, lighting, surge protection), Plumbing (drain cleaning, repairs, water heaters, softeners, sump pumps), Indoor Air Quality (duct cleaning, air handlers, filters), and Commercial services. The company supplements its core service offerings with three membership programs: the Guardian Plan for routine HVAC maintenance, the Healthy Home Program for comprehensive home coverage, and the Generators Club for backup generator maintenance. The company operates with a Fixed Right or It's Free guarantee and offers 24/7 emergency services, financing options, and same-day service availability.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Homes Maintenance Plan: An exclusive home service membership program offering priority service, customized safety inspections, service history records, no warranty processing fee, and members-only specials on maintenance, repair, and installation services.
• Generators Club
• Guardian Plan

Products and services

• Heating Services Heating installation, repair, tune-up, and replacement services for residential and light commercial customers, covering furnaces, heat pumps, and mobile home HVAC systems across all makes and models.
• Cooling Services Air conditioning installation, repair, tune-up, and replacement services, including mini split systems, for residential and light commercial customers across all makes and models.
• Electrical Services Comprehensive electrical services including backup generator installation, electrical panel services, repairs, inspections, upgrades, EV charger installation, lighting installation, and whole-house surge protection.
• Plumbing Services Full-service plumbing including drain cleaning, plumbing repair, sump pump installation, water filter systems, water heaters, tankless water heaters, and water softener installation.
• Indoor Air Quality Services Indoor air quality solutions including air handlers, duct cleaning, and filter shop services designed to improve home air quality for residential customers.
• Commercial HVAC, Plumbing & Electrical Services Commercial cooling, heating, plumbing, and Magicpak system services for restaurants, offices, retail spaces, medical facilities, and other light commercial properties in the Greater Lincoln Area.
• Generators Club Membership Monthly subscription maintenance program for Generac generator owners, priced at $32 per month, providing an annual maintenance visit and 10% off parts and replacement services.

Quantifiable outcome

• 24/7 emergency service availability ensures no disruption to customer comfort or business operations
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TranecoreTechnology or IntegrationStar City Heating & Cooling recommends and installs Trane HVAC equipment. Technicians have Trane Comfort Specialist expertise, suggesting ongoing training and certification relationship with Trane as a preferred equipment partner.
• GeneraccoreTechnology or IntegrationStar City is a Generac dealer and certified installation provider for Generac air-cooled and standby generators. The company has a dedicated Generac generators page and offers the Generators Club maintenance program for Generac equipment owners.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Service Experts: Multi-location residential HVAC service and installation company offering heating, cooling, plumbing, and indoor air quality across North America. Closely comparable in service mix, residential focus, and install-plus-service model.
• One Hour Heating & Air Conditioning: Residential HVAC franchise network providing heating, cooling, and electrical services to homeowners with same-day service positioning. Operates the same direct-to-consumer field service model as Star City.
• Benjamin Franklin Plumbing: National residential plumbing services franchise covering drain cleaning, water heaters, sump pumps, and water treatment — directly comparable to Star City's plumbing service line.
• Mr. Sparky Electric: Residential electrical services franchise offering panel upgrades, EV charger installation, generator installation, and surge protection. Mirrors Star City's electrical service offering and 24/7 emergency positioning.
• Roto-Rooter: Plumbing, drain cleaning, and water-damage services company serving residential and commercial customers nationwide. Comparable in plumbing service breadth and emergency-response model.
• ARS / Rescue Rooter: Multi-trade residential services provider (HVAC, plumbing, electrical) operating across multiple U.S. markets. Closely aligned with Star City's full-service, multi-trade home services model.

Others

• Generac: Standby and air-cooled generator manufacturer for which Star City is a certified dealer. Included as an OEM partner/supply counterparty that defines Star City's generator service line rather than a direct competitor.

Broad incumbents

• Neighborly: Multi-brand home services franchisor whose portfolio includes Benjamin Franklin Plumbing, Mr. Sparky Electric, and One Hour Heating & Air Conditioning. Represents the scaled, multi-brand incumbent version of Star City's integrated model.
• Carrier: Major HVAC equipment manufacturer whose authorized dealers compete directly with Star City on install quality, warranty access, and brand association. Represents the broad incumbent side of Star City's equipment-partnership strategy.

Emerging players

• HomeServe: Subscription-based home repair and maintenance membership provider covering HVAC, plumbing, and electrical. Comparable to Star City's Guardian Plan / Healthy Homes / Generators Club membership layer at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/starcityair
• LinkedInlinkedin.com/company/star-city-appliance-heating

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star City Heating and Cooling