Sage Project
The Sage Project is a New York-based food data platform that aggregates and personalizes nutrition information for thousands of packaged food products, serving health-conscious consumers directly and monetizing through a recurring B2B brand partner program for CPG manufacturers.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Sage Project does
Sage Project (legal entity The Sage Project, Inc.) is a New York-based food data platform founded in 2016 that aggregates, verifies and presents nutrition information for packaged food products through two integrated offerings. Its consumer-facing web platform allows individuals to search thousands of products and view personalized nutrition labels, ingredient explanations, allergen flags, certifications (organic, non-GMO, gluten-free, kosher, B Corp) and supply chain cues tailored to their dietary profile. A team of in-house dietitians and data scientists tags and curates product content, and visual design is led by NYU ITP-trained designers, enabling interactive macronutrient breakdowns and ingredient explorers.
Underlying technology is a curated food data layer rather than a model-driven system: product content is collected from brand partners, dietitian-verified and surfaced via tagging, interactive visualizations and personalization settings, with no public API or SDK. The proprietary features include personalized food labels, smart search with nutritional filters, interactive visualizations and a dietitian-curated ingredient explorer.
Monetization runs through a B2B Brand Partner Program that operates as a recurring/subscription service: food manufacturers and CPG brands (including Driscoll's, Beyond Meat, FAGE, Whole Foods Market, Happy Family Brands, Amy's Kitchen, Clif Bar, KIND Snacks and Stonyfield Organic) pay to upload, manage and distribute their product data either on the Sage Platform or white-label/embedded on the brand's own properties. Pricing is not publicly disclosed and business inquiries are handled through direct contact. The consumer side of the platform is free, making the CPG brand-partnership channel the sole monetized revenue stream. The company is privately held, founder-led (CEO Sam Slover, CTO Stefan Mirea) with a 1–10 person team and no disclosed institutional funding rounds.
Sage Project firmographics
Firmographics- Name
- Sage Project
- Legal name
- The Sage Project, Inc.
- Website
- https://sageproject.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Sage Project is a New York-based food data platform that aggregates and personalizes nutrition information for thousands of packaged food products, serving health-conscious consumers directly and monetizing through a recurring B2B brand partner program for CPG manufacturers.
- Ownership category
- akta.pro rank
Sage Project industry classification
Industry- Product category
- Food Data Platform / Personalized Nutrition Information
- NAICS
- Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industry
- Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)
Keywords
Where Sage Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sage Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brand Partnership Services: Revenue generated from food brands partnering with Sage Project to power transparency on the platform or their own platforms. Brands provide product data which is then made accessible to consumers through the platform.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sage Project product offering
Product offeringCore offering
The Sage Project is a food data platform that aggregates, verifies, and presents nutrition information from food brands in a personalized, visual format. It serves consumers with searchable, dietitian-curated product pages covering calories, macronutrients, micronutrients, allergens, ingredients, certifications (e.g., organic, non-GMO, kosher, gluten-free), and supply chain information, while offering food brands a partnership program to publish their product data on the platform or via integration. The offering combines a consumer web experience with a B2B brand data and transparency service.
Product overview
Sage Project is a unified food data platform comprising two integrated offerings: a consumer-facing web platform that provides searchable, personalized nutrition and ingredient information for thousands of packaged food products, and a brand partner program that allows food manufacturers to contribute and maintain their product data. The platform aggregates product content including calories, macronutrients, micronutrients, allergens, ingredients, certifications (e.g., organic, non-GMO, kosher), and supply chain transparency information from partner brands such as Driscoll's, FAGE, Beyond Meat, Happy Family Brands, Glutino, and So Delicious Dairy Free, making it accessible through visual labels, badges, and interactive tools designed for individual dietary profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Sage Project Food Data Platform (Consumer Web Platform) Consumer-facing web platform that aggregates and presents nutrition facts, ingredient lists, allergen information, and certifications for packaged food products, with personalized labeling and visual data displays tailored to individual dietary needs and preferences. Targeted at health-conscious individual consumers.
- Sage Project Brand Partner Program
Companies that use Sage Project
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Sage Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sage Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brendan BrazierminorInnovation advisor and investor. Co-founder and formulator of Vega, bestselling author of the Thrive book series, and recognized authority on plant-based performance nutrition.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sage Project competitors and assessment
Company assessmentDirect peers
- Nutritionix: Nutrition database and API serving restaurants, food brands, and apps. Closely comparable in the enterprise nutrition data layer where Sage Project's Brand Partner Program competes.
- Fooducate: Consumer app that grades packaged foods on nutrition and ingredient quality, with personalized recommendations. Directly comparable to Sage Project's mission of making nutrition data accessible, actionable, and personalized for shoppers.
- Yuka: Mobile-first food scanning app that scores products on nutrition and additives. Comparable consumer personalization and transparency use case, though primarily European in distribution.
- HowGood: Ingredient and sustainability ratings platform that partners with CPG brands to power product transparency — directly overlapping Sage's brand partnership thesis around ingredient and certification data.
- Edamam: B2B nutrition data API serving food brands, publishers, and health platforms — the same brand-partnership monetization motion Sage Project pursues. Directly comparable enterprise nutrition data infrastructure.
Emerging players
- Spoonacular: Food and nutrition data API offering product analysis, ingredient parsing, and recipe data to developers and brands. Comparable on the data-as-a-service dimension for CPG customers.
- Open Food Facts: Open, crowdsourced food product database with nutrition, ingredient, and processing data. Comparable catalog breadth and consumer-facing nutrition transparency mission, though non-commercial.
- Eat This Much: Automated meal planning platform using nutrition data and personalization. Adjacent competitor in the personalized nutrition space where Sage's consumer personalization feature could expand.
Broad incumbents
- MyFitnessPal: The largest consumer nutrition-tracking platform with a massive branded food database and barcode scanner. Competes with Sage for consumer nutrition mindshare and operates a much broader health/fitness platform.
- Label Insight (NielsenIQ): Enterprise product attribute data platform for CPG and retail, now part of NielsenIQ. Competes for the same brand-side budget Sage targets and represents the scaled incumbent in CPG product data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sage Project social profiles
Digital presenceSage Project compliance and trust
Trust signalCompliance5 records
Sage Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage Project leadership team
Management profileNumber of profiles
Profiles7 records
Sage Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage Project
What does Sage Project do?
The Sage Project is a food data platform that aggregates, verifies, and presents nutrition information from food brands in a personalized, visual format. It serves consumers with searchable, dietitian-curated product pages covering calories, macronutrients, micronutrients, allergens, ingredients, certifications (e.g., organic, non-GMO, kosher, gluten-free), and supply chain information, while offering food brands a partnership program to publish their product data on the platform or via integration. The offering combines a consumer web experience with a B2B brand data and transparency service.
Is Sage Project a public or private company?
Sage Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sage Project founded?
Sage Project was founded in 2016. It employs 1 to 10 people.
Where is Sage Project based?
Sage Project is headquartered in New York, United States, in the North America region.
How does Sage Project make money?
One revenue line is on record: brand Partnership Services.
Who are Sage Project's main competitors?
Direct peers on record are Nutritionix, Fooducate, Yuka, HowGood and Edamam. Emerging players are Spoonacular, Open Food Facts and Eat This Much. Broad incumbents are MyFitnessPal and Label Insight (NielsenIQ).
Does Sage Project have an API?
No public API is recorded for Sage Project.
What industry is Sage Project in?
Sage Project's product category is Food Data Platform / Personalized Nutrition Information. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of AFACACAL, Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync). Its NAICS code is 51.