Sage Project

What Sage Project does

Sage Project (legal entity The Sage Project, Inc.) is a New York-based food data platform founded in 2016 that aggregates, verifies and presents nutrition information for packaged food products through two integrated offerings. Its consumer-facing web platform allows individuals to search thousands of products and view personalized nutrition labels, ingredient explanations, allergen flags, certifications (organic, non-GMO, gluten-free, kosher, B Corp) and supply chain cues tailored to their dietary profile. A team of in-house dietitians and data scientists tags and curates product content, and visual design is led by NYU ITP-trained designers, enabling interactive macronutrient breakdowns and ingredient explorers.

Underlying technology is a curated food data layer rather than a model-driven system: product content is collected from brand partners, dietitian-verified and surfaced via tagging, interactive visualizations and personalization settings, with no public API or SDK. The proprietary features include personalized food labels, smart search with nutritional filters, interactive visualizations and a dietitian-curated ingredient explorer.

Monetization runs through a B2B Brand Partner Program that operates as a recurring/subscription service: food manufacturers and CPG brands (including Driscoll's, Beyond Meat, FAGE, Whole Foods Market, Happy Family Brands, Amy's Kitchen, Clif Bar, KIND Snacks and Stonyfield Organic) pay to upload, manage and distribute their product data either on the Sage Platform or white-label/embedded on the brand's own properties. Pricing is not publicly disclosed and business inquiries are handled through direct contact. The consumer side of the platform is free, making the CPG brand-partnership channel the sole monetized revenue stream. The company is privately held, founder-led (CEO Sam Slover, CTO Stefan Mirea) with a 1–10 person team and no disclosed institutional funding rounds.

Name

Sage Project

Legal name

The Sage Project, Inc.

Website

https://sageproject.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sage Project is a New York-based food data platform that aggregates and personalizes nutrition information for thousands of packaged food products, serving health-conscious consumers directly and monetizing through a recurring B2B brand partner program for CPG manufacturers.

Ownership category

akta.pro rank

Product category

Food Data Platform / Personalized Nutrition Information

NAICS

Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Food data platform
• Personalized nutrition labels
• Food transparency
• Nutrition information database
• Ingredient analysis

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Partnership Services: Revenue generated from food brands partnering with Sage Project to power transparency on the platform or their own platforms. Brands provide product data which is then made accessible to consumers through the platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Sage Project is a food data platform that aggregates, verifies, and presents nutrition information from food brands in a personalized, visual format. It serves consumers with searchable, dietitian-curated product pages covering calories, macronutrients, micronutrients, allergens, ingredients, certifications (e.g., organic, non-GMO, kosher, gluten-free), and supply chain information, while offering food brands a partnership program to publish their product data on the platform or via integration. The offering combines a consumer web experience with a B2B brand data and transparency service.

Product overview

Sage Project is a unified food data platform comprising two integrated offerings: a consumer-facing web platform that provides searchable, personalized nutrition and ingredient information for thousands of packaged food products, and a brand partner program that allows food manufacturers to contribute and maintain their product data. The platform aggregates product content including calories, macronutrients, micronutrients, allergens, ingredients, certifications (e.g., organic, non-GMO, kosher), and supply chain transparency information from partner brands such as Driscoll's, FAGE, Beyond Meat, Happy Family Brands, Glutino, and So Delicious Dairy Free, making it accessible through visual labels, badges, and interactive tools designed for individual dietary profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage Project Food Data Platform (Consumer Web Platform) Consumer-facing web platform that aggregates and presents nutrition facts, ingredient lists, allergen information, and certifications for packaged food products, with personalized labeling and visual data displays tailored to individual dietary needs and preferences. Targeted at health-conscious individual consumers.
• Sage Project Brand Partner Program

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brendan BrazierminorOthersInnovation advisor and investor. Co-founder and formulator of Vega, bestselling author of the Thrive book series, and recognized authority on plant-based performance nutrition.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nutritionix: Nutrition database and API serving restaurants, food brands, and apps. Closely comparable in the enterprise nutrition data layer where Sage Project's Brand Partner Program competes.
• Fooducate: Consumer app that grades packaged foods on nutrition and ingredient quality, with personalized recommendations. Directly comparable to Sage Project's mission of making nutrition data accessible, actionable, and personalized for shoppers.
• Yuka: Mobile-first food scanning app that scores products on nutrition and additives. Comparable consumer personalization and transparency use case, though primarily European in distribution.
• HowGood: Ingredient and sustainability ratings platform that partners with CPG brands to power product transparency — directly overlapping Sage's brand partnership thesis around ingredient and certification data.
• Edamam: B2B nutrition data API serving food brands, publishers, and health platforms — the same brand-partnership monetization motion Sage Project pursues. Directly comparable enterprise nutrition data infrastructure.

Emerging players

• Spoonacular: Food and nutrition data API offering product analysis, ingredient parsing, and recipe data to developers and brands. Comparable on the data-as-a-service dimension for CPG customers.
• Open Food Facts: Open, crowdsourced food product database with nutrition, ingredient, and processing data. Comparable catalog breadth and consumer-facing nutrition transparency mission, though non-commercial.
• Eat This Much: Automated meal planning platform using nutrition data and personalization. Adjacent competitor in the personalized nutrition space where Sage's consumer personalization feature could expand.

Broad incumbents

• MyFitnessPal: The largest consumer nutrition-tracking platform with a massive branded food database and barcode scanner. Competes with Sage for consumer nutrition mindshare and operates a much broader health/fitness platform.
• Label Insight (NielsenIQ): Enterprise product attribute data platform for CPG and retail, now part of NielsenIQ. Competes for the same brand-side budget Sage targets and represents the scaled incumbent in CPG product data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SageProjectHQ
• Xx.com/SageProjectHQ
• LinkedInlinkedin.com/company/the-sage-project

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Project