Highland Mountain Water

What Highland Mountain Water does

Highland Mountain Water is a regional water services company based in Gainesville, United States, founded in 1981. It provides water delivery and related beverage services to homes and offices, complemented by coffee service and supplies. The company operates under the Crystal Springs water delivery brand, which is part of DS Services of America, Inc., doing business as Primo Water North America within the Primo Brands portfolio of water services.

The company's core offering is bottled water delivery on a recurring subscription basis, with 3 and 5 gallon bottles delivered to customers' doors on a bi-weekly schedule. Customers sign up online or through the MyWater+ mobile app, leave empty bottles outside for exchange, and manage orders via the app. Beyond direct delivery, the company offers three complementary service channels: Primo Water Exchange Stations (pre-filled exchange bottles compatible with any Primo Water dispenser), Primo Water Refill Stations (self-service refill at 23,500+ retail locations across the US and Canada), and point-of-use water filtration systems that connect directly to existing water supply. Supporting product lines include water dispensers (top-load and bottom-load), case packs of individual water bottles, sparkling water, and coffee and tea products.

The business model combines subscription recurring revenue (scheduled bottle delivery and case packs), transactional revenue (exchange and refill programs), usage-based revenue (pay-per-gallon refills), and hardware sales (dispensers and filtration systems). Pricing is quote-based, varying by location and delivery frequency, with monthly billing cadence. The primary customer segment is residential households, with offices and SMBs as a secondary segment. Marketing is executed primarily through digital channels including the corporate website, the MyWater+ app on iOS and Android, and parent-brand social media presence on Facebook and Instagram.

Name

Highland Mountain Water

Legal name

DS Services of America, Inc., dba Primo Water North America

Website

https://highlandmountainwater.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Mountain Water is a regional water delivery service in Gainesville, USA, operating under the Crystal Springs/Primo Water brand. Founded in 1981, it delivers bottled water to homes and offices on recurring subscriptions and offers related coffee service and supplies.

Ownership category

akta.pro rank

Product category

Bottled Water Delivery

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Hydration, Water Filtration & Purification Retail (CRAMAMAE)

Keywords

• Bottled water delivery
• Water dispensers
• Water exchange service
• Water refill stations
• Water filtration systems

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Water Delivery Subscription: Recurring delivery of 3 and 5 gallon water bottles to homes and offices on a scheduled basis (typically every 2 weeks). Includes dispenser equipment rental or purchase.
2. Case Pack Water Sales: One-time or recurring purchase of bottled water case packs (still and sparkling varieties)
3. Water Exchange Program: Pre-filled exchange bottles sold to customers who use Primo Water dispensers
4. Self-Service Water Refill: Pay-per-gallon water refills at retail locations across US and Canada
5. Water Filtration Systems: Sale and installation of point-of-use filtration systems for homes and offices

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Highland Mountain Water, operating as Crystal Springs under Primo Water North America, delivers bottled water (3 and 5 gallon bottles), water dispensers, case packs, sparkling water, and coffee/tea products on a recurring schedule to homes and offices. The company also offers complementary hydration channels including Primo Water Exchange Stations for bottle swaps, self-service Refill Stations at 23,500+ retail locations across the US and Canada, and point-of-use water Filtration systems connected to existing supply lines.

Product overview

Crystal Springs is a water delivery brand under Primo Water (operated by DS Services of America, Inc.) offering multiple hydration solutions including bottled water delivery (3 and 5 gallon bottles and case packs), water dispensers, sparkling water, and coffee/tea products. The company provides three complementary service channels: direct door-to-door delivery on a recurring schedule, Primo Water Exchange Stations for bottle exchanges, and Primo Water Refill Stations at retail locations across the US and Canada. An additional water filtration service connects directly to existing water supplies for continuous filtered water. Customers can manage orders through the MyWater+ mobile app or online account.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Springs: Bottled water delivery service offering 3 and 5 gallon water bottles, water dispensers, case packs, and sparkling water
• Primo Water Exchange
• Primo Water Refill
• Primo Water Filtration
• MyWater+ App

Products and services

• Crystal Springs Bottled Water Delivery Scheduled bottled water delivery service providing 3 and 5 gallon water bottles directly to residential homes and offices on a recurring basis (typically every 2 weeks). Customers select products and equipment, receive automated recurring deliveries, and leave empty bottles outside for exchange.
• 3 and 5 Gallon Bottled Water Large-format bottled water available in 3 and 5 gallon sizes delivered to homes and offices as part of the recurring water delivery service.
• Water Dispensers Bottled water dispensers available in top-load and bottom-load configurations, sold or rented to homes and offices to dispense 3 and 5 gallon water bottles.
• Case Packs Individual bottles of water available in case pack format for one-time or recurring purchase as a convenient bottled water option.
• Sparkling Water Carbonated sparkling water available for delivery in various sizes as part of the bottled water product offering.
• Coffee & Tea Coffee and tea products complementing the water delivery service to provide complete beverage solutions for homes and offices.
• Primo Water Exchange Stations Pre-filled exchange water bottles sold to customers who use Primo Water dispensers. Bottles are cleaned and filled in a contaminant-free environment with minerals added for taste, and fit any Primo Water dispenser.
• Primo Water Refill Stations Self-service water refill stations accessible at 23,500 retail locations across the US and Canada, where customers can fill containers with purified water on a pay-per-gallon basis.
• Primo Water Filtration Connected point-of-use water filtration systems that attach directly to existing home or office water supply to provide continuous fresh-tasting filtered water without bottled water.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ReadyRefresh: ReadyRefresh is Primo Water's national direct-to-consumer home and office bottled water delivery service, operating on the same subscription-based delivery model, bottle exchange, and app-based management as Highland Mountain Water. It is the most direct comparable, being a sister brand within the same parent (DS Services of America/Primo Brands).
• Mountain Valley Spring Water: Mountain Valley delivers premium spring water in glass bottles directly to homes and offices via subscription, competing in the same premium home/office delivery niche as Highland Mountain Water with overlapping customer segment and delivery mechanism.
• Culligan: Culligan is a major direct-to-consumer water delivery and home/office water treatment company offering bottled water delivery, exchange service, and point-of-use filtration. It competes head-to-head with Highland Mountain Water's core home/office water delivery and filtration offerings.
• Sparkletts: Sparkletts is a regional home and office bottled water delivery service (now part of Primo Brands) with the same 3- and 5-gallon bottle subscription model. It is a direct comparable in product, customer base, and distribution model to Highland Mountain Water.
• Niagara Bottling: Niagara is one of the largest private-label and branded bottled water producers in the US, supplying case packs and bulk water sold through retail and direct delivery. It overlaps with Highland Mountain Water's bottled water and case pack product lines.

Emerging players

• SodaStream: SodaStream (PepsiCo) sells home carbonation systems that let consumers make sparkling water at home, addressing the same use cases as Highland Mountain Water's sparkling water and exchange offerings with a reusable, lower-cost-per-serving alternative.

Broad incumbents

• Dasani (The Coca-Cola Company): Dasani is Coca-Cola's mass-market bottled water brand sold in retail channels, competing with Highland Mountain Water's case pack and sparkling water SKUs for the same consumer hydration occasions.
• BlueTriton Brands: BlueTriton owns major regional bottled water brands (Poland Spring, Deer Park, Arrowhead, Zephyrhills) and is a broad incumbent in the bottled water market. While primarily a retail CPG brand, it also has water delivery operations and competes for the same consumer demand for packaged water.
• Primo Brands Corporation: Primo Brands is the parent company of the Primo Water and Crystal Springs portfolio that Highland Mountain Water operates within. It is the broad incumbent owner of the platform, distribution, and technology infrastructure the regional brand relies on.
• Aquafina (PepsiCo): Aquafina is PepsiCo's mass-market purified bottled water brand sold in retail case packs, directly competing with Highland Mountain Water's case pack and bottled water offerings at the consumer demand level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PrimoWaterCorp
• Instagraminstagram.com/primowater
• LinkedInlinkedin.com/company/highland-mountain-beverage-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Mountain Water