Vergers Paul Jodoin

What Vergers Paul Jodoin does

Vergers Paul Jodoin Inc. is a family-owned, vertically integrated Quebec apple orchard and beverage producer headquartered in Saint-Jean-Baptiste, operating seven orchards totaling 600 acres across four municipalities. The company runs fruit juice pressing and bottling operations 52 weeks per year using hot-fill, cold-fill, and carbonated bottling lines (300 mL to 3.78 L formats), with low-temperature flash pasteurization to preserve organoleptic properties. It produces a diversified brand portfolio including Tradition (fresh-pressed, organic, and sparkling juices), Bennett's, Xavier (artisanal alcohol-free sparkling musts and mocktails), San Perrio (sparkling lemonades), Health Vision (functional and antioxidant juices), and the Signature premium sparkling line in champagne-style bottles, alongside packed fresh apples.

The company monetizes through three channels: branded retail distribution through major Canadian grocery chains (IGA, Metro, Walmart Canada, Maxi, Avril, Mayrand, with new account coverage extending to Loblaws, Sobeys, Dollarama, and Giant Tiger via dedicated Key Account Managers); B2B services including industrial apple and cranberry pressing in bulk formats (200L barrels, 1000L totes, bulk tanks), co-packing/private-label bottling under client brands; and direct-to-consumer agritourism via pick-your-own orchards in Rougemont and Mont-Saint-Hilaire during the September-October season. Leadership is family-controlled across the Jodoin family (General Manager, Logistics Director, Technical/Maintenance Director, plus three Board members), supported by functional directors in sales, quality/R&D, production, HR, and finance. A dedicated USA Key Account Manager signals the company's first structured effort at cross-border expansion beyond its historical Quebec/Canada footprint.

Name

Vergers Paul Jodoin

Legal name

Vergers Paul Jodoin Inc.

Website

https://vpj.ca

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Vergers Paul Jodoin is a family-owned Quebec producer that vertically integrates 600 acres of apple orchards with 52-week juice pressing and bottling, selling multi-brand beverages through major Canadian grocery chains, B2B co-packing, and seasonal pick-your-own agritourism.

Ownership category

akta.pro rank

Product category

Fruit Juice Manufacturing

NAICS

Fruit and Tree Nut Farming (1113), Other Noncitrus Fruit Farming (111339)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems) (AFAGACAK)

Keywords

• Fruit juice production
• Apple orchard operations
• Private label bottling
• Sparkling juice manufacturing
• Co-packing beverage services

Headquarters

HQ city

Saint-jean-baptiste

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded Consumer Products: Sale of branded juice, cider, sparkling beverages, and fresh apples under the company's own brands (Tradition, Bennett's, Xavier, San Perrio) through retail grocery channels.
2. Pick-Your-Own Orchards: Direct consumer revenue from self-pick apple harvesting activities at multiple orchard locations in Rougemont and Mont-Saint-Hilaire, Quebec.
3. Industrial / B2B Services: Industrial apple and cranberry pressing services, sale of raw and clarified apple cider at 20 brix, and pure cranberry juice in bulk formats (200L barrels, 1000L totes, bulk tanks).
4. Co-packing / Private Label: Bottling services allowing other brands to bottle their products under their own brand using Vergers Paul Jodoin's facilities. Hot-fill (300mL to 1.89L) and cold-fill (300mL to 3.78L) lines available.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels1 record

Core offering

Vergers Paul Jodoin operates apple orchards across 600 acres in Quebec and produces freshly pressed, organic, sparkling, and natural fruit juices under brands including Tradition, Bennett's, Xavier, San Perrio, Health Vision, and Signature. The company also sells packed apples, operates pick-your-own orchard experiences in the fall, and offers B2B co-packing, private label bottling, and industrial apple/cranberry juice pressing services running year-round.

Product overview

Vergers Paul Jodoin is a Quebec-based fruit juice and cider company operating 600 acres across seven orchards. The company offers a diversified portfolio centered on apple-based beverages through multiple brands: Tradition (fresh-pressed, organic, sparkling, and natural juices), Xavier (artisanal sparkling musts and mocktails), San Perrio (sparkling lemonades), Bennett's, and Health Vision. Core offerings also include packed apples and a comprehensive range of services including co-packing/bottling, industrial juice pressing, pick-your-own apple experiences, and private label manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Tradition: Primary juice brand featuring freshly pressed, organic, and sparkling apple juices made from Quebec apples.
• Bennett's
• Xavier
• San Perrio

Products and services

• Tradition Juices A comprehensive line of apple and fruit juices including fresh-pressed, organic, sparkling, and natural varieties sourced from Quebec apples, sold to consumers through retail grocery channels.
• Bennett's Juices A branded juice line under the Vergers Paul Jodoin portfolio offering apple ciders and juices to retail consumers.
• Xavier Sparkling Musts Artisanally crafted 100% natural and alcohol-free sparkling apple musts and mocktails, including Classic Apple, Apple and Blueberry, Apple and Cranberry, Apple and Pomegranate, Red Grape, White Grape, Sangria, and Rosé varieties.
• San Perrio Sparkling Lemonades 100% natural and alcohol-free sparkling lemonades including Italian Lemon, Blood Orange, Mango Lime, and Raspberry flavors.
• Packed Apples Fresh packaged apples sold in bulk from the company's orchards.
• Health Vision A health-focused juice line including pure juices of Cranberry, Prune Nectar, Grape, Carrot, Wild Blueberry, and Pomegranate, emphasizing health benefits and antioxidant properties.
• Signature Collection Premium sparkling juices including Signature Sparkling Apple Must and Signature Strawberry Apple Must, packaged in champagne-style bottles with cork caps for festive occasions.
• Co-packing/Bottling Services Contract bottling services offering hot-fill, cold-fill, and carbonated juice bottling in various sizes (300mL to 3.78L) for other brands.
• Industrial Services Apple and cranberry pressing services operating 52 weeks per year, including raw and clarified apple cider at 20 brix and pure cranberry juice, available in 200L barrels, 1000L totes, or bulk tanks.
• Private Label Bottling services allowing clients to produce their own product under their own brand using the company's hot-fill, cold-fill, and carbonated bottling lines.
• Pick-Your-Own Apples Customer self-picking apple harvest experience at orchards in Rougemont and Mont-Saint-Hilaire, open from early September to mid-October.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Welch's: National fruit juice/wine brand owned by a grower cooperative. Comparable category (grape/fruit juice) with brand-led retail presence; competes for similar health-conscious shoppers and shelf space.
• Britvic: International branded soft drinks and juice producer (J2O, Robinsons). Comparable in premium and functional juice/sparkling beverages; potential template for VPJ's premium/alcohol-free ambitions as it scales.
• Old Orchard Brands: U.S. apple juice and frozen concentrate producer (Old Orchard, R.W. Knudsen). Comparable in apple-based juice portfolio with broader U.S. retail distribution; competes indirectly in Canadian specialty channels.
• Tree Top: U.S. grower-owned apple juice and apple products cooperative. Comparable vertically integrated orchard-to-bottle model and apple-based product range; competes for industrial and private-label apple juice customers.
• Mott's: Keurig Dr Pepper-owned apple juice and apple sauce brand. Large-scale incumbent competing for the same family-oriented apple juice consumers across North American grocery.

Regional players

• Pommes Philip Cassidy: Quebec apple orchard and fresh apple producer. Comparable Quebec orchard operator with overlapping pick-your-own and retail fresh apple offerings, though not a juice producer.
• Citadelle (Coopérative des producteurs de sirop d'érable): Quebec-based cooperative producing maple and fruit-based food products. Comparable Quebec family/cooperative-rooted food producer with overlapping retail distribution and agritourism-adjacent identity, though focused on maple rather than apple.

Direct peers

• Lassonde Industries: Largest Canadian-based juice and beverage manufacturer (Oasis, Rougemont, Fruité, Allen's). Closest direct peer — competes head-to-head with VPJ's Tradition and sparkling juice lines in Canadian grocery and operates in overlapping co-packing/private-label segments.
• Martin Mills: Quebec-based apple juice and cider producer (Mills brand). Direct Quebec regional competitor in apple juice, cider, and bulk industrial juice supply — virtually identical product mix and customer overlap.
• Oasis Juice (Lassonde sub-brand): Lassonde's flagship juice brand directly competing with Tradition in Canadian grocery, including in Walmart, Metro, and IGA — essentially VPJ's largest branded competitor in-shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jus.tradition
• LinkedInlinkedin.com/company/vergers-paul-jodoin

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vergers Paul Jodoin