B2-Cleaning
B2-Cleaning is a Dutch facility services provider delivering cleaning, window care, floor maintenance, pest control, facility advisory, and quality measurement to enterprise, government, healthcare, education, retail, and cultural clients across the Randstad region.
- Company typePrivate
- Founded2009
- HeadquartersDen Haag, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What B2-Cleaning does
B2-Cleaning B.V. is a privately held Dutch facility services company headquartered in Den Haag, Netherlands, founded in 2009. The company delivers integrated cleaning, window cleaning, floor maintenance, pest control, facility advisory, and certified quality-measurement services to enterprise, government, healthcare, education, retail, residential, and cultural clients across the Randstad region — including Amsterdam, Delft, Den Haag, Leiden, Rotterdam, Utrecht, and Zoetermeer — and selectively beyond into Eindhoven and Westland. The publicly visible customer portfolio includes municipalities (Gemeente Amsterdam, Utrecht, Delft, Zoetermeer), cultural venues (Madurodam, Naturalis, Rijksmuseum Boerhaave, Pathé in five cities, KABK), healthcare providers (Ipse de Bruggen), and retail brands (ZARA, HEMA, G-Star RAW, De Bijenkorf, Kruidvat, ICI Paris XL, Louis Vuitton).
The service portfolio is organized around six core offerings: general cleaning (Schoonmaak), window cleaning (Glasbewassing) using osmosis water up to 8 meters, specialized floor maintenance (Vloeronderhoud) covering linoleum, carpet, stone, wood, and natural-stone crystallization, pest control (Ongediertebestrijding), facility advisory (Facilitair Advies), and VSR-certified quality measurements. The company also operates the proprietary B2-Cleaning App, a digital logbook that allows clients to report scheduling changes, spills, and incidents in real time, with follow-up from a fixed contact person. Pricing is not publicly disclosed; contracts are custom-built per client and revenue is generated through recurring service agreements supplemented by professional services for advisory and quality inspections.
B2-Cleaning positions itself as a social-enterprise operator with a multi-layered certification stack — ISO 9001, ISO 14001, VCA, CO2 Performance Ladder Level 3, PSO Trede 3, Code Verantwoord Marktgedrag, Keurmerk Schoon, NEN, and Erkend Leerbedrijf — and operational partnerships with Schoonmakend Nederland, UWV, municipal employer service points, and SBB. The company employs 501–1,000 people under a flat organizational structure; staff continuity is evidenced by 10-year tenures at long-running client sites such as Naturalis. Quantified sustainability commitments target 80% circular/recyclable materials by 2025 and 10–15% reductions in fuel, electricity, and residual waste across 2024–2027.
B2-Cleaning firmographics
Firmographics- Name
- B2-Cleaning
- Legal name
- B2-Cleaning B.V.
- Website
- https://b2-cleaning.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- B2-Cleaning is a Dutch facility services provider delivering cleaning, window care, floor maintenance, pest control, facility advisory, and quality measurement to enterprise, government, healthcare, education, retail, and cultural clients across the Randstad region.
- Ownership category
- akta.pro rank
B2-Cleaning industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Post-Construction & Final Clean Services (BPABABAD)
- akta.pro secondary industries
- Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)
Keywords
Where B2-Cleaning is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
B2-Cleaning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cleaning Services: Core cleaning services for various sectors including offices, schools, healthcare facilities, retail, and government institutions. Services are available 24 hours per day on-demand.
- Window Cleaning (Glasbewassing): Professional window cleaning using osmosis water for streak-free results, up to 8 meters height, plus facade cleaning and graffiti removal services.
- Floor Maintenance (Vloeronderhoud): Specialized floor care including scrubbing and conservation of linoleum floors, carpet cleaning, stone and poured floors, wood floor restoration, and natural stone crystallization, polishing, impregnation and restoration.
- Pest Control (Ongediertebestrijding): Pest prevention and control services for commercial and residential properties.
- Facility Advice (Facilitair advies): Expert consulting services for organizations seeking to optimize facility processes, sustainability, efficiency, and cost reduction.
- VSR Quality Measurements: Certified VSR quality inspections for both internal organization and external clients, providing independent quality assurance for cleaning services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
B2-Cleaning product offering
Product offeringCore offering
B2-Cleaning is a Dutch commercial cleaning and facility services company delivering recurring, customized cleaning contracts for offices, retail, schools, healthcare facilities, government buildings, theaters, museums, and VvE residential complexes. Core offerings include general cleaning, window cleaning using osmosis water, specialized floor maintenance, and pest control, supplemented by facility advisory and certified VSR quality measurements, with a proprietary B2-Cleaning app providing real-time digital reporting.
Product overview
B2-Cleaning is a cleaning services company offering a comprehensive portfolio of cleaning and maintenance services. The core offerings include professional Schoonmaak (general cleaning), Glasbewassing (window cleaning), and Vloeronderhoud (floor maintenance), supplemented by Ongediertebestrijding (pest control). Additional services include Facilitair Advies (facility advisory) and VSR Kwaliteitsmetingen (quality measurements). The company also provides a proprietary B2-Cleaning App as a digital logbook tool for managing cleaning maintenance requests. Services are delivered across diverse sectors including retail, offices, healthcare, education, government, and entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Schoonmaak (Cleaning Services) Professional recurring cleaning services for offices, retail, childcare, schools, government institutions, theaters, museums, and healthcare facilities, with customized plans and 24/7 availability on request.
- Glasbewassing (Window Cleaning) Professional window and facade cleaning using osmosis water for streak-free results, with capability up to 8 meters height, plus graffiti removal.
- Vloeronderhoud (Floor Maintenance) Specialized floor maintenance including scrubbing and conservation of linoleum floors, carpet cleaning, stone and poured floors, wood floor restoration, and crystallization, polishing, impregnation and restoration of natural stone floors.
- Ongediertebestrijding (Pest Control) Pest prevention and pest control services for commercial and residential properties using a preventive approach.
- Facilitair Advies (Facility Advisory) Expert advisory services for organizations seeking to optimize facility processes, sustainability, efficiency, cost reduction, and reduced ecological footprint.
- VSR Kwaliteitsmetingen (VSR Quality Measurements) Certified VSR quality inspections for both internal organization and external clients, providing independent quality assurance for cleaning services.
Quantifiable outcome
- Low sick leave and low turnover resulting in continuity for clients
- +6 more outcomes
Companies that use B2-Cleaning
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
B2-Cleaning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
B2-Cleaning partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Schoonmakend NederlandcoreB2-Cleaning is a member of Schoonmakend Nederland, the branch organization for cleaning companies in the Netherlands. They actively participate in sustainability meetings and initiatives organized by the branch organization.
- UWVcoreB2-Cleaning works closely with UWV (Employee Insurance Agency) to provide employment opportunities for people with a distance to the labor market through a structured training program.
- Gemeentelijke WerkgeversservicepuntencoreCollaboration with municipal employer service points in various municipalities to facilitate the integration of people with barriers to employment into the workforce.
- SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)coreB2-Cleaning is recognized as an 'Erkend Leerbedrijf' (Approved Learning Company), allowing them to provide apprenticeships and practical training for students.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
B2-Cleaning competitors and assessment
Company assessmentBroad incumbents
- Atalian: Atalian is a large European facility services group with Dutch operations. As a broad incumbent it overlaps with B2-Cleaning in commercial cleaning but extends across hard services, security, and other facility management disciplines, often bundling cleaning into larger contracts.
- Sodexo: Sodexo is a global facility services and food services major with Dutch cleaning operations. It is a broad incumbent whose cleaning line directly overlaps B2-Cleaning on enterprise and government accounts, though cleaning is a smaller share of Sodexo's overall portfolio.
- ISS A/S: ISS is a major global facility services company with substantial Dutch operations. It is a broad incumbent that competes with B2-Cleaning on large multi-site enterprise and public-sector tenders, with a much wider service portfolio and international footprint.
- Facilicom Group: Facilicom is a leading Dutch multi-brand facility services group, parent of Asito, Gom, and Trigion. As a broad incumbent it competes with B2-Cleaning on bundled contracts, but its primary activity spans security, catering, and other services beyond cleaning.
- Vebego: Vebego is a large Dutch family-owned facility services group and parent of Hago. It offers cleaning plus a much broader portfolio (security, landscaping, healthcare support), making it a broad incumbent that competes with B2-Cleaning on integrated tenders despite its wider scope.
Direct peers
- Asito: Asito is a Dutch general commercial cleaning company within Facilicom Group. It competes head-to-head with B2-Cleaning in office, retail, healthcare, and government contracts across the Randstad and broader Netherlands, with a similar service portfolio.
- EW Facility Services: EW Facility Services is a Dutch mid-market cleaning and facility services company with comparable size and offering to B2-Cleaning. It competes on the same multi-vertical customer base (offices, healthcare, government, education) and on similar certification credentials.
- Hago: Hago is a leading Dutch commercial cleaning company and part of Vebego. It directly competes with B2-Cleaning across office, retail, healthcare, and government segments in the Randstad, with a comparable multi-service offering (cleaning, specialty floor care, window cleaning).
- CSU Total Care: CSU is one of the largest Dutch cleaning and facility services companies, with national coverage. It directly overlaps B2-Cleaning on general janitorial, specialty cleaning, and public-sector contracts, and competes on similar certification-driven procurement wins.
- Gom: Gom is a Dutch specialty cleaning and facility services brand within Facilicom Group. It is one of the closest comparables to B2-Cleaning's specialty floor care and general janitorial offering, with strong public-sector and enterprise client rosters in the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
B2-Cleaning social profiles
Digital presenceB2-Cleaning compliance and trust
Trust signalCompliance8 records
B2-Cleaning financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2-Cleaning leadership team
Management profileNumber of profiles
Profiles2 records
B2-Cleaning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2-Cleaning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2-Cleaning
What does B2-Cleaning do?
B2-Cleaning is a Dutch commercial cleaning and facility services company delivering recurring, customized cleaning contracts for offices, retail, schools, healthcare facilities, government buildings, theaters, museums, and VvE residential complexes. Core offerings include general cleaning, window cleaning using osmosis water, specialized floor maintenance, and pest control, supplemented by facility advisory and certified VSR quality measurements, with a proprietary B2-Cleaning app providing real-time digital reporting.
Is B2-Cleaning a public or private company?
B2-Cleaning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2-Cleaning founded?
B2-Cleaning was founded in 2009. It employs 501 to 1,000 people.
Where is B2-Cleaning based?
B2-Cleaning is headquartered in Den Haag, Netherlands, in the Europe region.
How does B2-Cleaning make money?
Six revenue lines are on record. Cleaning Services are the primary driver. The others are window Cleaning (Glasbewassing), floor Maintenance (Vloeronderhoud), pest Control (Ongediertebestrijding), facility Advice (Facilitair advies) and VSR Quality Measurements.
Who are B2-Cleaning's main competitors?
Broad incumbents on record are Atalian, Sodexo, ISS A/S, Facilicom Group and Vebego. Direct peers are Asito, EW Facility Services, Hago, CSU Total Care and Gom.
Does B2-Cleaning have an API?
No public API is recorded for B2-Cleaning.
What industry is B2-Cleaning in?
B2-Cleaning's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAD, Post-Construction & Final Clean Services, with a secondary code of EDAEAAAL, Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction). Its NAICS code is 561720 and its SIC code is 4950.