Tijuana Zonkeys

What Tijuana Zonkeys does

Tijuana Zonkeys is a professional basketball team founded in 2010 and headquartered in Tijuana, Baja California, Mexico. The team competes in the Liga Mexicana de Básquetbol CIBACOPA, a regional Pacific-coast basketball league, and has won three championships (2014, 2015, 2018) and reached the 2025 finals as runner-up. The organization owns and operates Arena Zonkeys, a 2,700-seat venue that is the only basketball-specific arena in Mexico owned by a professional team, constructed in partnership with Grupo Atisa and expanded in 2020.

The company's product portfolio spans live sports entertainment (regular-season games, playoffs), venue-based events and concessions, branded merchandise through the ZonkeyStore e-commerce platform and physical store, and a youth development program (Club Deportivo Zonkeys / Academia Zonkeys) plus the Zonkey Girls cheerleading squad. Distribution channels include the official website, Boletomovil ticket platform, social media, Televisa/NMAS media partnership, and in-arena sales. Notable technical infrastructure includes live statistics and webcast streaming for away games via Fibaelivestats.

The business model combines ticket sales (individual games via Boletomovil and box office plus ZonkeyPass season subscriptions), merchandise unit sales, multi-tier commercial sponsorships with 30+ partners including Nissan, Coca-Cola, Telcel, Qualitas, and Televisa/NMAS, and concessions/venue rental. Customer segments include border-region sports fans (primary), youth and amateur athletes in development programs, and corporate sponsors seeking exposure in the Mexican border market. The organization is privately held with no disclosed parent company, employs 51-100 staff including roster, coaching, and medical personnel, and is led by President Rafael Carrillo and General Director Andrea Jáuregui.

Name

Tijuana Zonkeys

Legal name

Equipo de Básquetbol Zonkeys de Tijuana

Website

https://tijuanazonkeys.com.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Tijuana Zonkeys is a professional basketball team founded in 2010 competing in Mexico's CIBACOPA league, serving border-region sports fans in Tijuana and Baja California. The organization owns Arena Zonkeys, operates a youth academy, Zonkey Girls squad, merchandise e-commerce, and sponsorship-driven revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets sold via Boletomovil platform and Arena Zonkeys box office, plus season ticket packages (ZonkeyPass)
2. Merchandise Sales: Online store (ZonkeyStore) and physical merchandise including player shirts, jerseys, caps, hoodies, jackets, and accessories
3. Sponsorships: Commercial partnerships with 30+ sponsors including Nissan, Coca-Cola, Telcel, Qualitas, and local businesses. Various sponsorship tiers with arena signage, brand visibility, and promotional rights.
4. Concessions and Events: Food and beverage sales during games, plus venue rental for events, clinics, and community activities

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tijuana Zonkeys is a professional basketball club that fields a competitive team in Mexico's CIBACOPA league, performing home games at its owned Arena Zonkeys (2,700 seats). It sells game tickets and ZonkeyPass season memberships via Boletomovil, distributes branded apparel and accessories through its ZonkeyStore e-commerce site and in-arena shop, runs a youth basketball academy (Club Deportivo Zonkeys), and operates the Zonkey Girls cheerleading and dance entertainment squad.

Product overview

Tijuana Zonkeys is a professional basketball team competing in the Liga Mexicana de Básquetbol CIBACOPA. The team's product portfolio centers on the ZonkeyStore, an official online merchandise store powered by WooCommerce, offering branded apparel and accessories across multiple categories including jerseys, playeras (shirts), accessories, and merchandise for men, women, and children. Supporting products include Arena Zonkeys (the team's 2,700-capacity home venue), ZonkeyPass (season tickets), Zonkey Girls (dance team), and promotional contests such as Tiro de Media Cancha (half-court shot competition). The team competes in the CIBACOPA league with the goal of winning their fourth championship title.

Differentiator

Problem solved

Functional benefit

Brands

• Arena Zonkeys: The home arena and venue of Tijuana Zonkeys, located in Tijuana, Baja California. It is the only basketball venue in Mexico owned by a professional team.
• ZonkeyStore
• Zonkey Girls
• ZonkeyPass
• Club Deportivo Zonkeys

Products and services

• Professional Basketball Games (CIBACOPA League) Competitive professional basketball entertainment: home and away CIBACOPA regular-season and playoff games featuring the Tijuana Zonkeys roster of approximately 11 players, performing at Arena Zonkeys (2,700 capacity) for home dates and other league venues for away games.
• ZonkeyPass Season Tickets Annual season-ticket membership granting holders access to all Tijuana Zonkeys regular-season home games at Arena Zonkeys; purchased through Boletomovil.
• ZonkeyStore Official Merchandise Store Official multi-category merchandise storefront of Tijuana Zonkeys selling branded apparel and accessories — including player shirts, jerseys, hoodies, caps, jackets and shorts for men, women and children — operating as an online e-commerce site and an in-arena physical store.
• Arena Zonkeys Venue Operations Owned 2,700-seat professional basketball arena in Tijuana hosting Zonkeys home games, third-party event rentals, community activities, and clinics; the only team-owned basketball venue in Mexico.
• Zonkey Girls Cheerleading and Dance Squad Professional cheerleading and dance team providing in-game entertainment at Arena Zonkeys and acting as brand ambassadors at community appearances and sponsor events.
• Tiro de Media Cancha (Half-Court Shot Contest) Halftime fan-engagement activation where attendees attempt a half-court shot for the chance to win a Nissan Kicks 2026 vehicle, executed during the third quarter of Arena Zonkeys home games.
• Club Deportivo Zonkeys Youth Academy Structured youth basketball development program offering training from age 4 through adult amateur levels, with integrated physiotherapy and nutrition services tied to the professional franchise's training facilities.

Quantifiable outcome

• Subcampeones 2025 - reached championship final
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Nissan BajamajorGTM or Marketing PartnerAutomotive sponsor with vehicle prizes for Tiro de Media Cancha contest. Nissan provides vehicles (Nissan Frontier 2022, Nissan Kicks 2026) as contest prizes. Active partnership in team promotions and fan engagement.
• Coca-ColamajorGTM or Marketing PartnerMajor beverage sponsor with prominent branding in arena and promotional materials
• TelcelmajorGTM or Marketing PartnerTelecommunications sponsor with arena presence and promotional support
• QualitascoreGTM or Marketing PartnerInsurance company sponsor providing vehicle insurance partnerships and arena visibility
• Televisa/NMAScoreGTM or Marketing PartnerMajor media partnership for local news coverage and sports programming in Tijuana market
• Grand Hotel TijuanaminorGTM or Marketing PartnerHotel sponsor with visitor accommodations and arena branding
• El FloridominorGTM or Marketing PartnerLocal sponsor with arena branding presence
• Pinturas OselminorGTM or Marketing PartnerPaint company sponsor with arena visibility
• ComexminorGTM or Marketing PartnerPaint company sponsor with arena branding
• Deuce BrandcoreStrategic or Co-development PartnerLicensed apparel brand creating co-branded merchandise lines including jerseys, t-shirts, and hoodies. 2026 collection includes 5 jersey designs, a first for the team.
• Liga Endesa ACB EspañacoreStrategic or Co-development PartnerCo-organizer of Minicopa México tournament bringing Spanish basketball academy teams to compete in Tijuana. Prize trip to Spain for academy champions.
• Liga Nacional de Baloncesto Profesional (LNBP)coreStrategic or Co-development PartnerPartner league for Minicopa México youth tournament, bringing top Mexican basketball academies together

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Panteras de Aguascalientes: LNBP professional basketball franchise based in Aguascalientes. Comparable as a regional Mexican pro-basketball team generating revenue through gates, sponsorships, and merchandise with a single-venue operating model.
• Rayos de Hermosillo: CIBACOPA basketball franchise based in Hermosillo, Sonora, and a direct in-league rival. Same league competition, comparable roster scale, and shared northern-Mexico regional basketball economics.
• Soles de Mexicali: LNBP professional basketball team based in Mexicali, Baja California. Highly comparable as another Mexican pro-basketball franchise in the same northern border region, with overlapping fan markets and a similar arena-driven operations model.
• Capitanes de Ciudad de México: LNBP franchise based in Mexico City and affiliate of the NBA G League. Closely comparable as a Mexico-based professional basketball organization with national sponsorship reach and arena-based operations; sits one tier above CIBACOPA but follows the same core franchise playbook.
• Caballeros de Culiacán: CIBACOPA basketball franchise based in Culiacán, Sinaloa. Direct in-league competitor with the same revenue mix (gates, sponsors, merchandise) and regional-league economics — a meaningful benchmark for franchise-level performance comparison.
• Astros de Jalisco: CIBACOPA basketball franchise based in Jalisco, Mexico, and a direct in-league competitor of Tijuana Zonkeys. Most directly comparable on competitive matchup basis — same league, same revenue model, and same regional-circuit economics.
• Halcones de Xalapa: LNBP basketball franchise based in Xalapa, Veracruz. Operates the same franchise business model — ticket revenue, sponsorships, merchandise, and academy programs — making it a structurally comparable Mexican pro-basketball organization.
• Fuerza Regia: LNBP professional basketball franchise based in Monterrey, Mexico. Operates with a similar business model combining ticket sales, sponsorships, and merchandise, and represents the top tier of Mexican pro basketball — the most direct comparable franchise in the country.
• Pioneros de Los Mochis: CIBACOPA basketball franchise based in Los Mochis, Sinaloa, and a direct league competitor. Operates under the same CIBACOPA revenue and competitive framework as Tijuana Zonkeys.

Broad incumbents

• Diablos Rojos del México: Historic Mexican professional sports franchise (Liga Mexicana de Béisbol). Comparable as a privately-owned Mexican sports franchise operating a venue, merchandise line, and major national sponsor portfolio — broader incumbency benchmark for franchise valuation rather than a direct basketball competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tijuanazonkeys
• Xx.com/ZonkeysOficial
• Facebookfacebook.com/ZonkeysOficial
• LinkedInlinkedin.com/company/tijuana-zonkeys-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tijuana Zonkeys